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Speakers

Jackson Bazley

Jackson is a senior manager in Ernst & Young's Media Research practice and has over fourteen years of experience serving the media measurement industry. Working with and on behalf of the Media Rating Council, Inc. (the MRC), he has served a number of clients across the media industry, including online and interactive advertising delivery, online/internet audience research, advertising verification services, radio audience research, print and multimedia audience research, and television audience research clients. Jackson's primary focus since 1999 has been in emerging media measurement technologies and online media measurement; including online and interactive advertising delivery and measurement, and online audience research.

Jackson has participated on a number of Interactive Advertising Bureau working groups including currently working with the Audience Measurement Working Group, the Click Measurement Working Group and the In-Game Ad Measurement Working Group.

Jackson is a Certified Public Accountant in Florida and New York and is a Certified Information Technology Professional, and holds a bachelor's degree in Accounting and Marketing from Florida Southern College and a Master of Business Administration from Florida State University.

Richard Bennett

As CEO of ImServices, Bennett brings over 30 years of technology and auditing experience to ImServices. Bennett is an integral part of the Industry's effort in the area of measurement standardization. He is a member of several Interactive Advertising Bureau (IAB) measurement task force committees and he sits on the Interactive (Internet) and Print Committees for the Advertising Research Foundation (ARF).

Prior to creating ImServices, Bennett was a co-founder of ABC Interactive (ABCi), one of two new services he helped to establish while at the Audit Bureau of Circulations (ABC). At ABCi, Bennett managed the auditing function, designing audits for notable customers such as Yahoo! and AOL. In addition, he directed ABCi's ongoing involvement in the development of industry standards. He authored three influential white papers on measurement issues, considered essential to the standards making process. His industry efforts and leadership earned him recognition from publications such as Computerworld and Crain's Chicago Business.

Prior to starting ABCi, Bennett was responsible for overseeing all auditing operations at ABC. He was on of the co-founders of ABC's Readership Audit service focused on the auditing of readership studies for print media. He introduced information systems audit procedures at ABC, allowing for efficient audits of large client computer systems. He also designed and managed the implementation of numerous computer applications to modernize the organization's business processes.

Before joining ABC, he created the information systems audit function at Commonwealth Edison, designing a range of audits for various aspects of the business from operating system and security reviews to full-scale application audits.

Bennett graduated from the University of Illinois with a bachelor's degree in finance, and earned an MBA from DePaul University.

Rick Bruner

Matt Cutler

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Vice President, Marketing & Analytics
Visible Measures

Matt Cutler serves as vice president of marketing & analytics at  Boston-based Visible Measures, the independent third-party measurement firm for Internet video publishers, advertisers, and viral marketers. As part of his responsibilities at Visible Measures, Matt leads the company’s research efforts, focusing primarily on measuring how viral videos spread across the Web and identifying best practices in optimizing audience engagement. He also regularly publishes viral video research findings on the Visible Measures blog (http://blog.visiblemeasures.com) and via Twitter (@mcutler).

Prior to joining Visible Measures, Cutler helped to found 80108 Media (now Go2 Media), a venture-backed direct-to-consumer mobile media firm. Previously, Matt led strategic marketing at SPSS [NASDAQ: SPSS], the world’s leading provider of predictive analytics software and services. Matt joined SPSS as part of the acquisition of NetGenesis [NASDAQ: NTGX], a pioneering Web analytics company that he co-founded in 1994. While at NetGenesis, Matt co-authored the award-winning E-Metrics whitepaper, helped chair the Customer Profile Exchange standard, an XML-based standard for privacy- enabled customer data interchange, and founded the Webmasters Guild, the first professional association for webmasters.

A recognized innovator in the online measurement field, Matt is a member of the IAB Digital Video Committee, the Web Analytics Association, and MITX. Matt plays as much soccer as he can, holds an undergraduate degree from MIT, and lives in Needham, MA.

Kate Downey

Glenn Enoch

Glenn Enoch joined ESPN as Director of Research & Data Services in January 1998, and was promoted to VP of Audience Research in January 2000, becoming VP of Integrated Media Research in June 2008. Glenn joined ESPN from TeleRep, Inc. where he served as Vice President of Research & Special Projects.

Glenn is responsible for audience and subscriber research on ESPN's U.S. networks as well as ESPN on ABC. He is also responsible for ESPN's cross-media initiatives, encompassing a variety of single-source and data fusion projects. He and his staff provide ratings analysis, evaluate new distribution technologies, and inform ESPN's promotional practices. They serve virtually all departments within the company including programming, affiliate sales, ad sales, corporate communications, marketing, and finance.

At TeleRep, Glenn spent 12 years as Director of Research providing sales and programming research for local broadcast stations. After his 1996 promotion to Vice President of Research & Special Projects, he oversaw the research department in areas such as sales development, qualitative research and analysis techniques. The balance of his 28-year career in television research includes a variety of positions in local and syndicated research.

He has been active with research committees for a number of organizations and companies, including the MRC, CONCAM, CTAM, TvB, INTV and Nielsen Media Research. He is currently serving as the Chairman of the CONCAM Technical Subcommittee, analyzing methodological issues with Nielsen data. He has lectured students from Columbia University, USC, Syracuse University, NYU, St. John’s University, Indiana University, University of Tennessee and the University of Oregon. A graduate of Baylor University in Waco, Texas, Glenn received a B.A. degree in Speech/Radio-TV-Film, graduating magna cum laude in 1979.

• 2007 Ogilvy Award, "Is it Monday Yet? ESPN's Promo Campaign for Monday Night Football 2006"
• 2000 CTAM Research Case Study Award: "TV Network Branding in the Multichannel Universe"
• Paper accepted for 2000 ESOMAR Re-inventing Advertising Conference: "TV Viewing Selections in the Multichannel Universe"
• Contributor to Electronic Media Management (textbook)
• 2002-present CONCAM Technical Subcommittee (Chairman 2008-present)
• 2001-present CTAM Research Committee
• MRC Scarborough Technical Workgroup
• MRC NHTI Technical Workgroup
• MRC Weighting subcommittee
• INTV Research Committee
• TvB NSAC Research Committee
• Nielsen Policy Guidelines Committee

Gian M. Fulgoni
Executive Chairman and Co-founder
comScore, Inc.

Mr. Fulgoni is Executive Chairman and Co-founder of comScore Inc. (NASDAQ:SCOR), the global leader in measuring the digital world. 

From 1981 to 1998, Mr. Fulgoni was President / CEO of Information Resources, Inc. (IRI), the leading global supplier of scanner data to the CPG industry, where he grew the company’s revenues at an annual rate of 40% to more than $500 million annually and its market value to $1.5 Billion. In 1996, IRI was recognized by Advertising Age magazine as the largest U.S. market research firm.

In 1991 and again in 2004, Mr. Fulgoni was named Illinois Entrepreneur of the Year, the only person to have twice received that honor. In 2008, Mr. Fulgoni was inducted into the Chicago Area Entrepreneurship Hall of Fame, joining such luminaries as Leonard Lavin, founder of Alberto Culver and Gordon Segal, founder of Crate & Barrel. Also in 2008, Mr. Fulgoni was named an Ernst & Young® Entrepreneur of the Year.

Mr. Fulgoni serves on the boards of PetMed Express (NASDAQ:PETS), the nation’s largest pet pharmacy; InXpo, the leading supplier of technology for hosting virtual events; the Advertising Research Foundation (ARF); and the North American Foundation for the University of Manchester (NAFUM).

Educated in the U.K., Mr. Fulgoni holds a B.Sc. degree (with Honors) in Physics and an MA in Marketing.

Adam Gerber

Adam Gerber joined Quantcast as Chief Marketing Officer in October 2007. In his role, Gerber is focused on establishing the company as the leading independent audience intelligence service - helping buyers and sellers quantify the characteristics of digital audiences against which they can activate addressable advertising solutions.

Uniquely, Quantcast's modeling combines directly-measured traffic data with a variety of audience-based reference points (panels and publisher information). Processing almost 5 billion new media consumption events every day, the platform delivers rich audience-based profiles for media assets with as few as just a few hundred unique viewers.

Most recently Brightcove, Inc.'s Vice President for Advertising Products and Strategy, Gerber joined Quantcast with 15 years of traditional and digital agency media planning and buying experience. After leading traditional planning activities for clients such as P&G, Unilever, Bell Atlantic, UPS, Labatt USA, and Goldman Sachs, he was a founding partner of WPP's Digital Edge unit (now MEC Interaction). Thereafter, he led the development of emerging and digital media capabilities for Publicis' MediaVest unit. A widely recognized leader in online and emerging advertising, Gerber has served in various industry advocacy roles, including committee chair positions with the American Association of Advertising Agencies (4As) and the Interactive Advertising Bureau (IAB).

Jon Gibs

Jon Gibs is Vice President, Media Analytics for Nielsen Online. He specializes in research methodology design and development using their wide array of media measurement and market research products. With 10 years of market research experience, Mr. Gibs previously managed the U.S. based survey group for Nielsen Online. Using their suite of MegaPanel products, he has in-depth experience in helping clients develop surveys and methodologies to meet their strategic and tactical needs.

Prior to Nielsen Online, Mr. Gibs was an analyst and analytics director at Jupiter Research. During his time there he developed numerous client reports based on primary survey analysis. He specialized in developing analyses merging behavioral and survey analysis to develop further insight into a wide array of online consumer markets.

Mr. Gibs received a Master's Degree in Geography, specializing in spatial statistics, from the State University of New York at Buffalo. His Bachelor's Degree is from Clark University in Geography.

Mr. Gibs' expertise has been sought out by many news outlets including MSNBC, CNBC, the Investor's Business Daily, and CBS MarketWatch.

Anne Hunter
Vice President, Advertising Effectiveness Products
comScore, Inc.

Anne Hunter is the vice president of comScore’s Advertising Effectiveness Products, where she is responsible for product development and marketing management.

Ms. Hunter has fourteen years of interactive advertising experience and is a frequent speaker on media measurement and targeting. Her unique combination of experience in sales, marketing, research and operations gives her a rare perspective on universal issues facing the online advertising industry.

Prior to joining comScore, Ms. Hunter served as vice president of strategic insights at AOL, LLC where she successfully integrated sales strategy and research staff from multiple companies to form a cohesive Platform-A team. Prior to that, Ms. Hunter served as vice president of data and analysis at Tacoda, Inc. where she doubled renewals by creating profitable sales analyses for clients such as Kraft, Cadbury, Coca-Cola and General Mills. Ms. Hunter has also held positions at 24/7 Real Media Inc. as director of advertising sales and operations, and Hearst New Media and Technology, Inc. as associate manager of advertising.

George Ivie

George is the Executive Director and CEO of the Media Rating Council, Inc. (MRC), a not-forprofit industry organization created in 1963 at the request of the U.S. Congress to assure high ethical and operational standards in audience measurement services. Mr. Ivie's background includes 25 years of experience in media research auditing, oversight and consulting. Prior to being appointed the Executive Director of the MRC in January 2000, George was a partner at Ernst & Young and their lead representative and advisor to the MRC, conducting all MRC audits and interacting with MRC management and member organizations. George has a thorough knowledge of research best practices, operations, controls and information systems in Internet, Multi-media, Print, Radio and Television measurement services.

Joe Laszlo

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Director, Research
Interactive Advertising Bureau

As the IAB's director of research Joe Laszlo plays a key role in driving the IAB's thought leadership among members and across the industry at large. Laszlo manages most major IAB research initiatives, provides guidance and advice for IAB members with research questions, and oversees the IAB's Research Council. Laszlo's research projects have included writing an IAB white paper on the state of mobile interactive advertising and he is currently spearheading an IAB project to assess online video ad effectiveness. Laszlo is also overseeing the completion of major IAB guideline initiatives around click and audience measurement.

Laszlo began his IAB career in September, 2007, following an eight-year tenure as a research director at Jupiter Research. During his time at Jupiter, Laszlo was widely acknowledged as an authority on numerous aspects of the technology and business of interactive media.

Laszlo holds an M.A. from the Fletcher School of Law and Diplomacy at Tufts University and a B.A. in East Asian studies from Columbia University. He lives in New York City.

Joe Mandese

Joe Mandese is editor-in-chief of MediaPost and its related publications (MediaDailyNews, Online Media Daily, MEDIA and OMMA magazines), which reach more than 125,000 media industry professionals daily. Prior to that he was executive editor leading advertising industry news coverage for Primedia Business Magazines & Media. Earlier in his career, Mandese was a writer and top editor at leading industry publications such as Adweek, Advertising Age, Channels, Brill Media, Fortune, Inside.com, Marketing & Media Decisions, and Variety.

Mainak Mazumdar

Mainak Mazumdar is SVP, Measurement Science & Marketing Solutions for Nielsen Online, a global leader in Internet media and market research. He is a recognized expert in marketing, advertising and media measurement methodologies, and an innovator in the application of traditional market research techniques to the online world.

At Nielsen Online, Mr. Mazumdar is responsible for audience measurement panels and all aspects of methodology in the U.S. and EMEA, including panel-server data integration and the integration of RDD panels with panels recruited online.

Previously, Mr. Mazumdar was VP, Research for NPD Group's Techworld division, where he successfully implemented "calibration" methodologies, integrating consumer panel data with point-of-sales data. Prior to NPD Group, he held senior research and product management positions at Jupiter Media Metrix, DoubleClick and VNU.

Mr. Mazumdar frequently speaks about audience measurement and advertising research at industry conferences including ESOMAR, ARF, and IAB. His expertise is also in high demand from news outlets such as CNBC and CNN, as well as publications including USA Today and The Industry Standard.

Mr. Mazumdar holds a B.A. in Economics and International Relations from Universitaire American in Switzerland, and both an M.A. in Demography and Sociology and a Ph.D. in Demography from Brown University.

Lauren S. Moores, Ph.D.

Lauren has more than 20 years of experience in data creation and delivery. With Compete, Lauren leverages her extensive background in information services to oversee the company's data pipeline and management, normalization, and standard metric creation. Lauren is responsible for the aggregation of multiple, diverse data sources and the sample methodology for the Compete consumer behavior time-series which consists of over 100 terabytes of data. In addition to working with data partners to create unique data sets on consumer behavior, she manages the definition and creation of internal data products. Lauren is a member of numerous industry organizations and committees, including the Advertising Research Foundation, the IAB Audience Measurement Working Group, MITX, WebInno, and the Web Analytics Association.

Prior to joining Compete, Lauren directed content operations, integration and optimization services at OneSource Information Services, where she developed and applied the company's proprietary taxonomy. Previously, Lauren was an economist at DRI/McGraw Hill where she managed econometric models and authored analyses for client publications.

Lauren has a Ph.D. in Economics from Brown University and a B.A. in Economics and French from Bucknell University.

Dan Murphy
Senior Vice President, Research and Ad Traffic
Univision Interactive Media

Dan Murphy, Senior Vice President, Research and Ad Traffic, at Univision Interactive Media, has served as Co-Chair for the IAB Ad Operations Council since inception.  He’s been working in the interactive world since 1994 working with Sportsline (CBS Digital), Relevant Knowledge (comScore MediaMetrix) and Univision Interactive Media.  He also serves on the Council for Research Excellence, IAB Research Advisory Board and MRC Internet Committee.  He received dual Masters degrees from Georgia Institute of Technology in Statistics and Electrical Engineering.

Jim Nail

Jim Nail is a thought leader and frequent speaker on how companies can tap social media like blogs and social networks to gain consumer insight and develop stronger bonds with influencers. He has an extensive background in integrated marketing through his 22-year career that spans online marketing, market research, brand advertising and direct marketing. Jim was an analyst at Forrester Research for eight years, focusing on how marketing strategies and tactics must adapt to technology-driven changes in consumer media consumption habits. Prior to joining Forrester, he helped launch Web advertising network AdSmart, where he served as director of marketing. He spent 15 years planning and managing integrated marketing campaigns at leading advertising agencies including Ogilvy & Mather Direct, Draft Worldwide, Bates USA and Hill Holliday. Jim is also a member of the Board of Directors of the Word of Mouth Marketing Association.

Dave Osborn

Dave Osborn is Vice President of Video Measurement and Media Products at Nielsen Online. In this role, he oversees strategy, development and marketing of the company's suite of media products including NetView, VideoCensus, AdRelevance, @Plan and WebRF. Recently, Mr. Osborn spearheaded the development and subsequent launch of VideoCensus, which quickly gained traction as the industry's first service to provide integrated panel & server data for video measurement.

Prior to serving as Vice President of Video Measurement and Media Products, Mr. Osborn was in charge of the Nielsen//NetRatings MegaPanel platform and product suite. In this role he was responsible for product development, product marketing, strategic partnerships, as well as all new metering and data collection initiatives. Mr. Osborn also previously served as Director of Sales for Nielsen//NetRatings, where he managed the company's relationships with companies including Microsoft, Amazon and RealNetworks. Before joining Nielsen//NetRatings, Mr. Osborn held senior sales positions with Jupiter Media Metrix and AdRelevance.

Mr. Osborn holds a B.A. in Psychology from Willamette University.

Bill Perry

Bill Perry joined ABC in 1984 as a field auditor and was promoted to a regional manager in the periodical division in 1995. He joined ABC's interactive auditing group (ABCi) in 1997 as a manager and was promoted to director, special projects in 2000. Perry's current responsibilities include leading a team of auditors in a variety of nontraditional projects including, digital activity and research verification. Perry earned his bachelor's degree in accounting from Indiana University and is a Certified Information Systems Auditor.

Randall Rothenberg
President & Chief Executive Officer
Interactive Advertising Bureau

Randall Rothenberg is the president and Chief Executive Officer of the Interactive Advertising Bureau, the trade association for interactive marketing in the United States. The IAB represents over 300 leading interactive companies; members are responsible for selling over 86% of online advertising in the U.S. On behalf of its members, the IAB evaluates and recommends standards and practices, conducts effectiveness research and educates marketers, media, and advertising companies about interactive marketing.

Before assuming leadership of the IAB in 2007, Rothenberg was the Senior Director of Intellectual Capital of Booz Allen Hamilton, the international strategy and technology consulting firm, where he oversaw business development, knowledge management, and thought leadership activities, and directed the award-winning quarterly business magazine strategy+business, Strategy+Business Books, www.strategy-business.com, and other electronic and print publications published by Booz Allen for senior business executives. Previously, he served as the firm's chief marketing officer.

Prior to Booz Allen, Rothenberg spent six years at The New York Times, where he was the technology editor and politics editor of the Sunday magazine, the daily advertising columnist, and a media and marketing reporter. He is the author of Where the Suckers Moon: An Advertising Story (Alfred A. Knopf, 1994), a critically-acclaimed chronicle of the birth, evolution, and death of a single advertising campaign.

Joel Rubinson

Joel Rubinson is Chief Research Officer at The ARF, where he directs the organization's research priorities and initiatives on behalf of more than 400 advertisers, advertising agencies, associations, research firms, and media companies. The ARF is the only organization that brings all members of the industry to the same table for strategic collaboration.

Prior to joining the ARF, Joel was Senior Vice-President, Head of Advanced Solutions for Synovate North America where he was their leading branding resource and was also the global thought leader for shopper research. Before joining Synovate, Joel was at the NPD Group for many years, leading the creation of tools for brand equity management, new product forecasting, category management and designed many of their data collection and sampling methodologies. Joel started his research career at Unilever.

Joel is also a published author of numerous papers in professional journals and frequent speaker at industry conferences. He has taught the official American Marketing Association advanced tutorial on brand loyalty and lectured at Columbia, NYU, Wharton, Amos Tuck School, and University of Rochester, among others. Joel holds an MBA in statistics and economics from the University of Chicago and a BS from NYU.

Ian Swanson

Ian Swanson is CEO and Co Founder of Sometrics, an analytics and advertising company focused on social networking platforms. Sometrics provides detailed analytics of millions of daily users of social platforms like Facebook, MySpace, Bebo and others. The Sometrics solution helps developers and advertisers better understand how people are using social media, so developers can monetize their applications and advertisers can more effectively reach their target audiences.

Before launching Sometrics, Swanson was business development manager for Userplane, an AOL company that provides social media apps to hundreds of thousands of online communities, supporting millions of users daily. Swanson was instrumental in helping the company extend the reach of its hosted chat, IM and other communications apps, and in building the company's ad network. Before Userplane, he was an executive with Sprint and helped launch two mobile web startups.

As a social media insider, Swanson has been invited to speak on many social media topics relating to platform apps, social marketing and performance-based analytics. Swanson actively advises several successful social networking applications, Fortune 500 companies and startups with their brand and marketing strategies within the social media ecosystem.

Tania Yuki
Director, Product Management
comScore, Inc.

Tania Yuki manages comScore’s Video Metrix product, and is responsible for ensuring that online video measurement supports the growth and balances the needs of the online video and advertising industry.

Prior to joining comScore, Tania was Head of Content for a leading global online video network and IPTV platform KIT digital (previously ROO Media), overseeing content acquisitions, digital strategy and programming optimization for key publishing clients and content partners in North America, the UK, and emerging markets. She has also worked in Australia in interactive and digital media for Foxtel and began as an attorney who specialized in media and internet law in her hometown of Sydney, Australia. Outside of comScore, Tania is also co-Founder of wimLink, an association promoting entrepreneurship, leadership and professional development for women in media and technology and leads the mentorship program for CampInteractive, a not-for-profit for New York youth.

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