Who’s seeing your content and your ads? Where? When? And more important, how do you know? Audience measurement in the interactive advertising spectrum is an evolving metric. Join high-level brand marketers, media company executives, researchers and other stakeholders as they demystify audience measurement and continue the conversation on accountability in challenging economic times.
Register now to hear directly from leading audience measurement firms on how they are collecting metrics on rapidly emerging platforms like digital video and user-generated content—and learn how this data translates into real-world insights which impact marketer’s media spend decisions.
You’ll also gain first-hand knowledge about the IAB Audience Measurement Guidelines and have an opportunity to be a part of shaping them during public comment workshops.
This event is a can’t-miss forum for anyone interested in gaining clear insights into the metrics of interactive media. As budgets tighten it becomes increasingly important to combat inefficiency. This means knowing as much as you can about your audience in order to drive the highest yield. Learn how on Monday, December 8 in New York City.
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