|8:15 AM - 9:00 AM||
Registration and Networking Breakfast
|9:00 AM - 9:15 AM||
Welcome and Opening Remarks
Randall Rothenberg, President & CEO, Interactive Advertising Bureau
|9:15 AM - 10:00 AM||
Navigating the Measurement Landscape
From panels to server-side measurement to combinations of the two, finding metrics which provide a deep understanding of the total audience is complicated. In this session the IAB's Director of Research will layout a taxonomy of the measurement landscape providing a clear, editorial understanding of different methodologies and the pros and cons of each.
|10:00 AM - 10:30 AM||
Networking and Refreshment Break
|10:30 AM - 11:30 AM||
Measurement and Emerging Platforms - Spotlight on Digital Video
What's happening in digital video measurement today, tomorrow and next year? Hear leaders of top measurement companies share current methodologies and visions for tomorrow. Each short-burst presentation will highlight solutions for deeper, more comprehensive, total audience measurement across the platform.
Matt Cutler, Vice President, Marketing & Analytics, Visible Measures Corp.
|11:30 AM - 12:15 PM||
Measurement and Emerging Platforms - Spotlight on Social Media
Audience measurement across social media is a developing science. Following the format of the previous presentation, this session will provide an inside look at how leading companies are working to capture metrics on audiences across the sharable web.
|12:15 PM - 1:15 PM||
|1:15 PM - 1:45 PM||
IAB Audience Measurement Guidelines - A Synopsis
The IAB Audience Measurement Guidelines will be released for public comment at this December 8 event. They are being developed to achieve transparency in audience counts and revisit out-of-date methodologies - something the entire ecosystem has a stake in. This overview will provide a foundation for the following session - interactive workshops with live public comment.
|1:45 PM - 2:45 PM||
Let Your Voice Be Heard - Collaborative Public Comment Workshops
Take a deeper dive into the Audience Measurement Guidelines as members of the IAB Audience Measurement Working Group lead small discussion groups surrounding the details. As part of the call for public comment, feedback will be compiled, presented at the conclusion on the day and ultimately considered in the final drafting of the document.
|2:45 PM - 3:15 PM||
Networking and Refreshment Break
|3:15 PM - 4:00 PM||
Tracking Your Viewers Across Platforms
As viewers continue to consume media across multiple platforms the ability to measure exposure becomes imperative. Hear from those developing and using cross-platform metrics on the deep data it provides, and how that data translates into increased understanding about reach and effectiveness.
Moderator: Joe Mandese, Editor-in-Chief, MediaPost
|4:00 PM - 4:45 PM||
Looking Under the Hood of Panels
What exactly is a panel? How do differing panel methodologies affect reported data? For all the attention paid to panel versus server, there’s often too little time spent peeling back the definition of a panel. In this session, leaders from the measurement and research community delve into these fundamental questions.
Moderator: George Ivie, Executive Director & CEO, Media Rating Council (MRC)
|4:45 PM - 5:15 PM||
Report Backs from Public Comment Workshops
Group leaders from the public comment workshops will present collaborative feedback received during the public comment workshops and next steps for the IAB Audience Measurement Guidelines.
|5:15 PM - 6:15 PM||
Networking Cocktail Reception
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