8:15 AM

Registration Opens

8:15 AM - 9:00 AM

Registration and Networking Breakfast

Sponsored by:

9:00 AM - 9:15 AM

Welcome and Opening Remarks

Randall Rothenberg, President & CEO, Interactive Advertising Bureau

9:15 AM - 10:00 AM

Navigating the Measurement Landscape

From panels to server-side measurement to combinations of the two, finding metrics which provide a deep understanding of the total audience is complicated. In this session the IAB's Director of Research will layout a taxonomy of the measurement landscape providing a clear, editorial understanding of different methodologies and the pros and cons of each.

George Ivie, Executive Director & CEO, Media Rating Council (MRC)
Joe Laszlo, Director, Research, Interactive Advertising Bureau

10:00 AM - 10:30 AM

Networking and Refreshment Break

Sponsored by:

10:30 AM - 11:30 AM

Measurement and Emerging Platforms - Spotlight on Digital Video

What's happening in digital video measurement today, tomorrow and next year? Hear leaders of top measurement companies share current methodologies and visions for tomorrow. Each short-burst presentation will highlight solutions for deeper, more comprehensive, total audience measurement across the platform.

Matt Cutler, Vice President, Marketing & Analytics, Visible Measures Corp.
Adam Gerber, Chief Marketing Officer, Quantcast
Dave Osborn, SVP, Product Leadership, Nielsen Online
Tania Yuki, Sr. Product Manager, comScore, Inc.

11:30 AM - 12:15 PM

Measurement and Emerging Platforms - Spotlight on Social Media

Audience measurement across social media is a developing science. Following the format of the previous presentation, this session will provide an inside look at how leading companies are working to capture metrics on audiences across the sharable web.

Jon Gibs, VP, Media Analytics, Nielsen Online
Jim Nail, Chief Strategy & Marketing Officer, TNS Media Intelligence/Cymfony
Ian Swanson, CEO and Co Founder, Sometrics

12:15 PM - 1:15 PM

Networking Lunch

Sponsored by:
Dynamic Logic

1:15 PM - 1:45 PM

IAB Audience Measurement Guidelines - A Synopsis

The IAB Audience Measurement Guidelines will be released for public comment at this December 8 event. They are being developed to achieve transparency in audience counts and revisit out-of-date methodologies - something the entire ecosystem has a stake in. This overview will provide a foundation for the following session - interactive workshops with live public comment.

Rick Bruner, Head of Research, North American Sales, Google
Kate Downey, Director Audience Analytics & Insights, Wall Street Journal Digital Network

1:45 PM - 2:45 PM

Let Your Voice Be Heard - Collaborative Public Comment Workshops

Take a deeper dive into the Audience Measurement Guidelines as members of the IAB Audience Measurement Working Group lead small discussion groups surrounding the details. As part of the call for public comment, feedback will be compiled, presented at the conclusion on the day and ultimately considered in the final drafting of the document.

Group Leaders:
Jackson Bazley, Senior Manager | Advisory Services: Media & Entertainment, Ernst & Young LLP
Richard Bennett, CEO, ImServices Group Ltd.
Bill Perry, Director Special Projects, Audit Bureau of Circulations

2:45 PM - 3:15 PM

Networking and Refreshment Break

Sponsored by:

3:15 PM - 4:00 PM

Tracking Your Viewers Across Platforms

As viewers continue to consume media across multiple platforms the ability to measure exposure becomes imperative. Hear from those developing and using cross-platform metrics on the deep data it provides, and how that data translates into increased understanding about reach and effectiveness.

Moderator: Joe Mandese, Editor-in-Chief, MediaPost
Glenn Enoch, Vice President of Integrated Media Research, ESPN
Anne Hunter, Vice President, Strategic Insights, Platform-A
Dan Murphy, SVP Online Research & Ad Traffic, Univision Online

4:00 PM - 4:45 PM

Looking Under the Hood of Panels

What exactly is a panel? How do differing panel methodologies affect reported data? For all the attention paid to panel versus server, there’s often too little time spent peeling back the definition of a panel. In this session, leaders from the measurement and research community delve into these fundamental questions.

Moderator: George Ivie, Executive Director & CEO, Media Rating Council (MRC)
Gian M. Fulgoni, Executive Chairman and Co-founder , comScore, Inc.
Mainak Mazumdar, SVP, Measurement Science and Development, Nielsen Online
Lauren S. Moores, Ph.D., Vice President, Data and Research, Compete, a TNS Media company
Joel Rubinson, Chief Research Officer, ARF

4:45 PM - 5:15 PM

Report Backs from Public Comment Workshops

Group leaders from the public comment workshops will present collaborative feedback received during the public comment workshops and next steps for the IAB Audience Measurement Guidelines.

5:15 PM - 6:15 PM

Networking Cocktail Reception

Principal Sponsor: VIP Sponsors: VIP Sponsors: Supporting Sponsors: Produced by:
Nielsen Online
BPA Worldwide Interactive Advertising Bureau

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