Speakers

Speakers

Keynote Speaker

Michael MendenhallMichael Mendenhall
Senior Vice President and Chief Marketing Officer
Hewlett-Packard Company



Michael Mendenhall is senior vice president and chief marketing officer at HP, where he directs all aspects of the company's corporate marketing operations globally. The organization oversees brand strategy, internal and external communications, digital strategy, global citizenship, integrated design, customer intelligence, services and operations, and hp.com.

Prior to joining HP, Mendenhall spent 17 years at Walt Disney Company, culminating in his last position as executive vice president in charge of all marketing and communications for Walt Disney Parks and Resorts, a $10 billion business spanning North America, Europe and Asia. His areas of responsibility included global brand image, marketing strategy, planning, publicity, advertising, media, new media/online, interactive TV, strategic alliance marketing, special events and promotions, as well as operations and customer managed activities.

Prior to this role, he held numerous senior marketing positions at Disney. He led a team that developed strategic content, product plans and cross-asset management for the Walt Disney Studios and participated in the opening of Disneyland Paris (Euro Disney) and Hong Kong Disneyland.

Mendenhall has overseen work that has won a number of prestigious awards, including an Emmy and the 2000 and 2001 Silver Lion's Best Corporate Campaign Award at the International Advertising Festival in Cannes, France. He is a member of the World Economic Forum's Global Agenda Council on Marketing and Branding, the Academy of Television Arts & Sciences, the senior advisory board of the Executive Marketing Council, and the Marketing 50, a club of 50 top non-competitive chief marketing officer peers who come together for strategic collaboration. He also serves on the boards of the USA Swimming Foundation and the San Gabriel Valley Council of the Boy Scouts of America.

Mendenhall received a bachelor's degree from Emerson College in Boston.

Keynote Speaker

Wenda Harris MillardWenda Harris Millard 
President and Chief Operating Officer
MediaLink


Wenda Harris Millard is President and COO of MediaLink LLC, a leading strategic advisory and business development firm that provides critical counsel and direction to the media, advertising and entertainment industries and to companies and investors that interact with those sectors.

Before joining MediaLink, Wenda was Co-CEO and President, Media for Martha Stewart Living Omnimedia, Inc. She joined MSLO after three years as a member of its Board of Directors. Before MSLO, Wenda was Chief Sales Officer at Yahoo. Prior to Yahoo, she was Chief Internet Officer at Ziff Davis Media and President of Ziff Davis Internet. Wenda was also a founding member of the executive team at DoubleClick, where she served as Executive Vice President responsible for establishing the DoubleClick brand and overseeing the operations of DoubleClick Media. She has also served as President and Group Publisher of SRDS, Senior Vice President and Publisher of Family Circle and Executive Vice President/Group Publisher of Adweek, Mediaweek and Brandweek magazines.

Wenda has received numerous industry awards including being named in 2012 one of the “100 Most Influential Women in Advertising in the Last 100 Years”; the 2011 Oracle Award from Springboard; the 2009 ad:tech Lifetime Achievement Award; the 2007 John A. Reisenbach Award for Distinguished Citizenship; the 2006 “Advertising Person of the Year” Silver Medal Award from the AAF and the 2005 Matrix Award for “Women Who Change the World”. Advertising Age also acknowledged her as a “Digital Media Master” — one of the 20 most influential executives in interactive media. She was the subject of a profile by Tom Brokaw as part of NBC’s “Women to Watch” series.

Tom ArrixTom Arrix
Vice President, Sales
Facebook


Tom Arrix is Vice President of Sales at Facebook and oversees media strategy, manages advertising inventory and advertising operations for the East Coast sales team. Previously, Tom was at Univision Digital as Senior Vice President of Advertising Sales and Marketing Solutions where he was responsible for rebuilding and managing revenue efforts.

Prior to Univision Digital, Tom was the Senior Vice President of Sales and Client Services at CBS Sportsline.com. There, he worked for six years building the industry’s top-rated Internet sales force that was responsible for all media, advertising and sponsorship revenues for CBS Sportsline and partner sites including CBS Sports, NFL.com, PGATour.com and NCAASPORTS.com.

Before entering the media industry, Tom spent four years with Chase Manhattan Private Banking in New York.

Robert Bagot
Chief Creative Officer
McCannSF

Rob Bagot is 20-year advertising industry veteran. Over the course of his career he has won over 750 national and international advertising awards, including everything from gold Cannes Lions, to gold One Show Pencils and Clios.

Starting his career at BBDO, San Francisco, Rob wrote a number of early ads for Apple Computer. From here he joined Goodby, Silverstein & Partners. During his five years at the San Francisco shop Rob won virtually every major advertising award, including the Howard Gossage Award celebrating San Francisco's copywriter of the year. In 1995, Rob founded Big Bang Idea Engineering, which was named one of Advertising Age's "Five Agencies to Watch." In 1998, he sold his stake in the Seattle agency and joined Goldberg, Moser, O'Neill as executive creative director. Here he worked on Cisco System's watershed "Are you ready?" campaign, among others.

Before joining McCann Worldgroup, San Francisco, Rob was executive creative director at OgilvyOne, New York where he oversaw $400 million of integrated advertising programs for IBM. In his current position as chief creative officer of McCann Worldgroup, San Francisco, Rob drives creative on the Microsoft and Hewlett-Packard accounts across multiple disciplines, including McCann-Erickson, MRM and Momentum.

John BattelleJohn Battelle
Executive Chair, sovrn Holdings Inc.
Founder, Federated Media

@johnbattelle

John Battelle is the executive chair of the newly created Sovrn Holdings. He is also the founder of Federated Media Publishing, which ranked as one of the top properties on the Web. John was also the co-founder, Executive Producer and Program Chair of the Web 2 Summit. He maintains Searchblog, an ongoing daily site, which covers the intersection of media, technology, and culture at www.battellemedia.com.

John is also an entrepreneur, author and journalist. Best known for his work creating media properties, he was Chairman and CEO of Standard Media International (SMI), publisher of The Industry Standard and TheStandard.com. Prior to that, he was a co-founding editor of Wired magazine and Wired Ventures.

Previously, John occupied the Bloomberg chair in Business Journalism for the Graduate School of Journalism at the University of California, Berkeley. John was a founding Board member of the Online Publishers Association and currently sits on the board of the Interactive Advertising Bureau.

John’s honors and awards include: “Global Leader for Tomorrow” and “Young Global Leader” by the World Economic Forum in Davos, Switzerland; “Innovator – One of Ten Best Marketers in the Business” by Advertising Age; and one of the “Most Important People on The Web” by PC World. In 2005 he authored 'The Search: How Google and Its Rivals Rewrote the Rules of Business and Transformed Our Culture' (Penguin/Portfolio), an international bestseller published in more than 25 languages. His new book entitled ‘What We Hath Wrought’ is due out in 2013.

Joanne BradfordJoanne Bradford
Chief Revenue Officer
Demand Media


Joanne Bradford oversees Demand Media’s efforts to drive growth as brand advertisers participate on the company’s top 20 owned and operated web sites, and as business partners adopt the company’s professional content and social media platform.

Most recently, Joanne served as Senior Vice President at Yahoo! where she was responsible for North American revenue generation activities amounting to $4 billion in sales and also struck innovative branded entertainment partnerships. Previously, Joanne established herself as a new media trailblazer at Microsoft’s Internet Business unit where she helped grow online revenue to more than $2 billion and introduced innovative services such as in-game advertising and self-serve advertising platforms.

Joanne began her career at McGraw-Hill, where in the span of a decade she moved up the ranks from an Account Manager to Vice President of Sales for North America, ultimately responsible for annual advertising revenue of $325+ million.

Joanne has served on the IAB and Ad Council boards. She has a B.A. in Journalism/Advertising from San Diego State University.

Nick BrienNick Brien
Chairman and Chief Executive Officer
McCann Worldgroup


Nick Brien is the Chairman and Chief Executive Officer of McCann Worldgroup, a post he assumed in April 2010. With nearly three decades of global experience across advertising, media, and marketing services, Nick is committed to transforming the marketing communications agency model to collaboratively deliver to clients marketing solutions that have greatest possible business impact.

Prior to joining McCann Worldgroup, Nick was Chief Executive Officer of IPG’s Mediabrands, one of the industry’s premier media management companies where his leadership was focused on reinventing the media agency model and imagining new approaches for delivering success to its clients. Recognition for the success of his vision included 2010 media holding company of the year honors. In his prior role as Chief Executive Officer of UM, he reinvigorated momentum, spurring dramatic growth.

Previously, Nick held leadership posts at Publicis Groupe’s Arc and Starcom, where he played key roles in shaping and leading those companies’ media, advertising, and integrated marketing offerings. Prior to moving to the U.S., he was with Leo Burnett in London where he joined as Media Director, rising to Chief Executive Officer. A native of the U.K., Nick began his career in London with Grey Advertising.

A highly regarded industry expert, Nick’s 2010 keynotes include the 4A’s annual conference, Asia’s CASBAA convention, Ad Age’s Media Evolved conference, the EuroBest Festival as well as serving as a conference leader at the IAA’s World Congress in Moscow. He is a past recipient of Advertising Age’s prestigious Media Maven accolade, and is an active industry contributor, including as a member of the Board of The Advertising Council, and serving on the International Council for the Paley Center for Media.

Bob CarriganBob Carrigan
Chief Executive Officer
IDG Communications


Bob Carrigan is CEO of IDG Communications worldwide. He oversees IDG’s media operations, including online, print, and events in 90 countries. Prior to assuming his worldwide CEO role in 2008, Carrigan was responsible in the U.S. for CIO and CSO, Computerworld, InfoWorld, Macworld, Network World, PCWorld, GamePro, and IDG World Expo.

Carrigan returned to IDG in 2003 as president and CEO of Computerworld. He rejoined IDG from AOL where Carrigan was senior vice president in the Interactive Marketing Group. Carrigan began his IDG career while a college student at Boston University and rose to executive sales positions at PCWorld.

In 2011, Carrigan was elected as chairman of IAB.

In 2009, Carrigan was named the CEO Innovator for large business publishers by Media Business and is listed in the annual Media Business list of “Who’s Who.” He is also a member of the Min Digital Hall of Fame and Min Sales Hall of Fame.

Sarah ChubbSarah Chubb
President
Condé Nast Digital



Sarah Chubb serves as President of Condé Nast Digital, the successor unit of CondéNet which she led from 1996 until January 2009. As the President of CondéNet, she commanded its expansion to sites in the categories of food (Epicurious.com and NutritionData.com); travel (Concierge.com, HotelChatter.com, and Jaunted.com); fashion (Style.com); men's lifestyle (Men.Style.com) and technology (Wired.com, Reddit, Ars Technica, Webmonkey and HotWired). She was also responsible for the development of Epicurious, the first television program to be spawned from the Web. In Ms. Chubb’s new position, in addition to CondéNet's original sites, she oversees the operation of Condé Nast's magazines' companion sites as well as Brides.com and Portfolio magazine's digital operation.

Ms. Chubb is an industry advocate. Under her leadership, CondéNet became a founding member of the Online Publishers Association (OPA) in June 2001; Ms. Chubb is also a member of the OPA's Executive Committee. In addition, she serves on the Interactive Advertising Bureau (IAB), and New York University's M.S. in Publishing. She is also a trustee of the Victoria Foundation.

Ms. Chubb has been involved in media for over 20 years, at Condé Nast's Allure and Vogue, as well as on the launch teams for ELLE and New York Woman.

Ms. Chubb holds a B.A. degree in English and American Literature and Language from Harvard University. She lives in Manhattan with her husband and two children.

Howard DraftHoward Draft
Chairman and CEO
Draftfcb

 


Howard Draft is a visionary entrepreneur who has navigated his way through multiple marketing revolutions.

In 2006, he was named chairman and CEO of Draftfcb, leading an entity that has brought together Draft and FCB, each an acknowledged industry leader and resulting in an agency with more than 9,500 employees in more than 110 countries worldwide.

Having first espoused a revolutionary new agency model in Dallas in 1992, in recent years Howard recognized the dramatic paradigm shift underway in the advertising industry as technology began giving consumers more and more control of the marketing message. He and colleagues at the Interpublic Group, Draft and FCB agreed on the need for a modern, innovative, and new agency model for a new age.

The result is Draftfcb, the first and only global, behavior-based, integrated marketing communications organization with a unified management team and a single P&L. Its offerings include best-in-class capabilities in branding, advertising, direct and relationship marketing, promotions, retail, digital, sponsorship, media, and healthcare - with a disciplined, relentless focus on creativity and accountability.

Previously, Howard was chairman and chief executive officer of Draft. He was one of the agency's original 13 founders in 1978 and rose rapidly through the ranks, becoming chairman and CEO within 10 years, at age 34. Over the next several years, Howard turned what was ostensibly a small direct marketing agency into one of the world's premier marketing services networks with expertise in direct, retail, promotion and digital marketing communications.

Through the years, marketers have turned to Howard for his thought leadership in the art and science of connecting with consumers. His commentary and essays regularly appear in leading industry publications, and he is frequently invited to speak around the world on advertising issues, trends, and the future of marketing. He is also regularly called upon to judge the work of his peers, serving as jury president at the International Advertising Festival in Cannes, among other competitions.

In 2007, Howard was elected to the board of directors of the Ad Council. He also extends his knowledge and expertise to several philanthropic organizations benefiting children. He serves on the board of directors for Chicago's After School Matters and is a trustee of Pediatric AIDS Chicago.

A father of three, Howard is a graduate of Ripon College, having earned a Bachelor of Arts degree in Philosophy and Art History.

Steve DuenesSteve Duenes
Graphics Director
The New York Times
 



Steve Duenes is the graphics director at The New York Times. In this role, Mr. Duenes manages a group of 30 journalists who report and create the interactive graphics on NYTimes.com, as well as the charts, maps and diagrams for The Times newspaper. Previously, he was the deputy graphics director from 2001 to 2004.

Mr. Duenes joined The Times in 1999 as the graphics editor for the science section.

Quentin GeorgeQuentin George
Co-Founder & Principal
\UNBOUND\
@QuentinGeorge

As Co-Founder and Principal of \UNBOUND\ Quentin George is considered one of the pioneers of programmatic media. \UNBOUND\ is the first independent and unbiased systems integrator focused exclusively on the marketing technology landscape.

Previously, Quentin served as the Chief Digital and Innovation Officer at IPG Mediabrands, where he was responsible for overseeing $2B in digital media spend across global media networks as well as specialist digital agencies for Fortune 500 brands.

In 2008, Quentin lead the team that architected and built the industry’s first-ever, stand-alone programmatic media-buying agency Cadreon. Driven by a manifest destiny to unite the talents of Silicon Valley and Madison Avenue to serve the greater good. Quentin has served on the customer advisory boards for Google, Microsoft Advertising, Yahoo, and AOL. He also serves on industry trade boards including the IAB and 4A’s.

One of the most tenured leaders in the digital arena, Quentin has held senior leadership roles at digital agencies ranging from Razorfish to Organic. In 1994 Quentin co-founded one of the earliest digital agencies Electric Ocean that won the first Clio awarded for digital work.

Omar HamouiOmar Hamoui
Founder and CEO
AdMob



Omar Hamoui is the Chief Executive Officer of AdMob and a member of the company's board of directors. He founded AdMob in January 2006 while in the MBA program at The Wharton School at the University of Pennsylvania. Previously, Omar started and ran several companies in the mobile, Internet, and computer software industries including Vertical Blue, GoPix and fotochatter, a mobile to mobile image sharing network. Omar holds a BS in Computer Science from the University of California, Los Angeles and is on leave from The Wharton School.

Scott HoweScott Howe
President and Chief Executive Officer
Acxiom
@Acxiom

As Chief Executive Officer and President of Acxiom, Scott Howe drives a strong, results-oriented culture for Acxiom’s approximately 6,200 associates as the company deepens and expands its offerings of global marketing and technology products.

Scott is a marketing and advertising veteran with extensive experience in digital media and technology. As the lines between traditional and digital marketing disappear, Scott insists on a singular focus on helping Acxiom’s clients understand the complexities of this new marketing era.

A native of Milwaukee, Scott is a former Corporate Vice President of Microsoft Advertising Business Group. In this role, he managed a multibillion dollar business encompassing all emerging businesses related to online advertising, including search, display, ad networks, in-game, mobile, digital cable and a variety of enterprise software applications.

Scott is a magna cum laude graduate of Princeton University, with a degree in economics, and he earned an MBA from Harvard University. He serves on the board of the Center for Medical Weight Loss and is a former director of the Internet Advertising Bureau (IAB) and Turn, Inc., a digital advertising company.

Terence KawajaTerence Kawaja
Founder & Chief Executive Officer
LUMA Partners
@tkawaja

Terence Kawaja is Founder and Chief Executive Officer of LUMA Partners, a strategic advisory firm focused at the intersection of media and technology. He is a seasoned investment banker with more than 20 years of experience and has advised on over $300 billion of transactions, including some of the most pivotal deals in the media and tech industries. Throughout his career, Terry has leveraged deep industry knowledge to take a strategic approach to deal making rather than chase transactions. The best compliment people say is that he thinks like a principal.

Called the Jon Stewart of investment bankers, Terry is both a recognized expert in the internet and digital media sectors and also a popular speaker at leading industry conferences, frequently using humor to aid substantive presentations. Terry has a straightforward style and is never afraid to tell it like it is.

Abbey KlaassenAbbey Klaassen
Editor
Advertising Age

Abbey Klaassen is the editor of Ad Age and responsible for the editorial operations of the world’s leading source of news, insights, and analysis about the marketing and media industries. In addition to a weekly print publication, a daily web site and a collection of targeted newsletters, Ad Age also runs an Insights division of in-depth white papers and quarterly trends reports on creativity, mobile, and in-store marketing, a DataCenter with decades of information on the top agencies, ad spenders, and media companies, and a booming events business. She was previously Ad Age’s Digital Editor, covering everything from the corporate web giants, search marketing, social networking, and digital media, always with an emphasis on their business models, and impact on marketers. Since joining Ad Age in January 2005, Abbey has also covered cable TV, radio, and out-of-home advertising. Prior to Ad Age, Abbey worked for MSP Communications in Minneapolis. She lives in Brooklyn.

Mark S. MahaneyMark S. Mahaney
Director, Internet Sector
Citigroup Investment Research

 


Mark S. Mahaney is a Director covering the Internet sector at Citigroup Investment Research. Mark is ranked #1 in both the Greenwich Institutional Investor Poll and the Institutional Investor Poll for the Internet sector. He is also ranked as the #1 Earnings Estimator and the #1 Stock Picker in the Internet Retail segment by the Financial Times and StarMine. Mark has been covering Internet stocks since 1998. Prior to Citigroup, he worked on both the sell-side and the buy-side at American Technology Research, Morgan Stanley, and Galleon Capital. Mark holds an MBA from Wharton Business School (1996), an MA from Johns Hopkins' School of Advanced International Studies (1990), and a BA from Amherst College (1987). Prior to Wall Street, Mark worked in management consulting with Deloitte Touche Tohmatsu and with the U.S. Department of State, the U.S. Senate, and the Office of the U.S. Trade Representative.

Jean-Philippe MaheuJean-Philippe Maheu
Worldwide Chief Executive Officer
Publicis Modem


JP Maheu is Worldwide CEO of Publicis Modem, the digital arm of Publicis Worldwide. Prior to Publicis Modem, JP was Chief Digital Officer of Ogilvy & Mather NA, responsible for Ogilvy’s digital strategy, offerings, partnerships and recruitment. He defined digital strategy across the O&M Group and managed the execution of key digital initiatives across all operating units, leading relationships with American Express, Siemens, Motorola and Nestlé.

JP is a former CEO of Razorfish and adjunct professor at Columbia University Graduate School of Business. He has served as CEO at contextual and behavioral advertising network ADMODUS. Launching his career in management consultancy in 1989 with A.T. Kearney in Paris and New York, JP moved to Gunn Partners Management Consultants as Principal.

JP a graduate of Paris Dauphine University, the Pierre et Marie Curie University, Kellogg Graduate School of Management, Northwestern University.

Andrew Mitchell
Vice President, Interactive Marketing
CNN.com

David J. MooreDavid Moore
Chairman, Xaxis
President, WPP Digital


David J. Moore is Chairman of Xaxis and President of WPP Digital. In both roles, he seeks to accelerate Xaxis’ and WPP Digital’s growth worldwide.

Dave has over 35 years of experience in media and technology. He finds new ways of making technologies work for marketers – from the early ad networks to search engine marketing, behavioral targeting, and today's opportunity: big data. He founded and led 24/7 Media’s (now Xaxis) growth from start-up to a leader in digital marketing and ad technology. He is a seasoned executive with expertise in all facets of the digital advertising industry. He is a member of the Interactive Advertising Bureau’s (IAB’s) Board of Directors and Executive Committee. Previously the IAB’s Chairman from 2009 to 2011, Dave has been an active member since 2002. He also serves on the boards of DASL and DTSI, which are both joint ventures with Dentsu in Japan and Korea; the Board of Directors of the Advertising Education Foundation (AEF), and on the Board of Directors for Visible Technologies, an industry leading provider of social media monitoring and engagement solutions.

Dave is a triathlete and has run the last 12 NYC Marathons.

Jack MyersJack Myers
Media Economist/Investment Advisor
M.E.D.I.Advisory Group


Jack Myers is a media economist and Founder of M.E.D.I.Advisory Group, which works with media companies, agencies and marketers to develop and implement investment and growth strategies. Jack writes the weekly Jack Myers Media Business Report for clients and corporate subscribers.

For more than two decades, Jack has been among the media industry's leading visionaries and economic forecasters. He has advised more than 250 media companies, marketers and agencies on business transformation, revenue-development and organizational best practices. Jack consults with leading traditional media companies and invests in and works closely with emerging companies to connect them with relevant business opportunities. He is the recipient of the George Foster Peabody Award for journalism, won the Crystal Heart Award from the Heartland Film Festival, and has been nominated for both an Academy and Emmy Award.

Jack is the only industry analyst to have accurately predicted – more than 15-years ago – the media industry's current economic transformation and he has been outspoken in advocating new business models for what he calls The Relationship Age™, when society and business will shift from Industrial Age mass production, mass marketing and mass media to targeted, interpersonal and interactive communications. His 1998 book, Reconnecting with Customers: Building Brands and Profits in The Relationship Age, is recognized as a leading edge primer that anticipated today's dramatic industry transformation.

The Jack Myers Media Business Report, published exclusively for clients and corporate subscribers, has provided economic insights, forecasts and proprietary research on industry trends for more than 20 years. His 1993 book, Adbashing: Surviving the Attacks on Advertising, was prescient in its long-term perspective on media and advertising industry challenges and growth opportunities. His third book, Virtual Worlds: Rewiring Your Emotional Future, was published in 2007 and focuses on the growing influence of social networks.

Jack established his leadership reputation in the early 1980s at CBS Television, where as Director of Marketing and Business Development he successfully built the television industry's first multi-platform integrated marketing initiative and unsuccessfully advocated that CBS invest aggressively in the infant cable television industry. He began his career with the out-of-home division of Metromedia and was a sales executive at ABC-FM Radio.

In 1995, Jack was asked by President and Mrs. Clinton to lead a delegation of advertising executives to the White House Conference on Children's Educational Television. He has co-produced six broadcast network primetime specials with advertiser funding support and executive produced the award-winning documentary Hank Aaron: Chasing the Dream. Jack is a Board Member Emeritus of the Newhouse School of Communications at Syracuse University, served on the Advisory Board for the Steinhardt School of Culture, Education and Human Development at New York University, is a member of the Academy of Television Arts & Sciences, and serves on the boards of several charitable organizations.

John PartillaJohn Partilla
Chief Operating Officer
Dentsu Network West


John Partilla is Chief Operating Officer of Dentsu Network West. In this role, his responsibilities include building the overall architecture of the recently formed Network, overseeing operations, and leading agency integration and business development strategies for the Network’s agencies, which total 33 offices and more than 1,400 employees across the Americas, Europe and Australia. In addition, John is responsible for managing three of the Network’s five priority platforms: Networking, Growth, and Evolution of Products and Services.

Prior to joining Dentsu, John was Executive Vice President and President of Global Media Sales at Clear Channel Communications, Inc., where he led national business development across the company’s radio and outdoor businesses, and was a member of the Company’s Operating Board. During this capacity, John was elected to Mediaweek’s “Leading Media Players 2010” (Position #9 out of 50).

Partilla joined Clear Channel from Time Warner, where, for five years, he led the Global Media Group in its mission to work with major advertisers and help drive the growth of advertising and marketing revenue across all of Time Warner’s businesses.

Prior to his media sector experience, John spent 18 years on the agency side of the business, rising to become a Managing Partner of Young and Rubicam, and was the founder and CEO of Brand Buzz, a digitally driven agency that still thrives today. During his career at Young & Rubicam, John amassed an extensive roster of strategic sales and brand development experience, having worked across many of the agency’s core accounts.

Partilla holds an M.B.A. from Columbia University and a B.A. in Business Administration from University of Delaware. John resides with his family in New York.

David PayneDavid Payne
Chief Executive Officer and Co-Founder
ShortTail Media


David Payne is the President and Chief Executive Officer of video ad technology firm ShortTail Media. ShortTail’s D:30 Platform enables publishers to sell and serve video ads on their non-video pages. Prior to founding ShortTail, David held a variety of roles at Turner Broadcasting, including Senior Vice President/General Manager of CNN.com and CNNSI.com, Senior Vice President of Business Operations/Development for CNN, Vice President of Business Affairs for Turner Sports, and Team Counsel for the Atlanta Braves, Atlanta Hawks and Atlanta Thrashers.

Aron PilhoferAron Pilhofer
Editor, Interactive News Technology
The New York Times



Aron Pilhofer is editor of Interactive News Technology at The New York Times, overseeing a news-focused team of journalist/developers who build dynamic, data-driven applications to enhance the Times' reporting online. He joined The Times in 2005 as a projects editor on the paper's newly expanded computer-assisted reporting team, where he specialized in stories related to money, politics and influence for the politics desk and Washington bureau.

Prior to joining The Times, Mr. Pilhofer was database editor at the Center for Public Integrity in Washington, where he began an ongoing project in 2002 to track a new form of political non-profit organization, so-called 527 groups. The Center's reporting was among the first to highlight the gaping hole in federal campaign finance regulations, which allows these groups to pump hundreds of millions of dollars into elections nationwide.

Before working at the Center, Mr. Pilhofer was on the national training staff of Investigative Reporters and Editors and worked for a number of years as a statehouse and projects reporter for Gannett newspapers in New Jersey and Delaware.

David RosenblattDavid Rosenblatt
President, Display Advertising
Google



David is responsible for Google's display advertising sales and product strategy globally, working closely with product, sales and partnership teams. David came to Google from DoubleClick, where he was CEO. In this capacity, he was responsible for developing DoubleClick's long-term strategic vision and overseeing day-to-day operations. Previously, David served as the company's president. He joined DoubleClick in 1997 as part of the initial management team, where he was instrumental in growing the company's technology division to be a leading player in the industry. During his tenure, he held several executive positions as well as the responsibility for overseeing the success of several mergers and acquisitions.

Prior to joining DoubleClick, David spent several years at S.G. Warburg & Co, in Hong Kong, London and New York, where he was responsible for advising on mergers, divestitures, IPOs and other strategic transactions for international and domestic clients.

In 2007, David was named #15 on the Silicon Alley Insider's list of the 100 most influential people in New York digital business. In 2003, he was recognized as one of New York's rising stars by Crain's New York Business, on their "40 Under 40" list. David earned an MBA from Stanford University and graduated magna cum laude from Yale University with a bachelor's degree in East Asian studies.

Michael RothMichael Roth
Chairman and CEO
Interpublic Group

 


Michael I. Roth is Chairman and Chief Executive Officer of the Interpublic Group (NYSE: IPG), one of the world's leading organizations of advertising agencies and marketing services companies. He added the CEO title in January of 2005. Prior to becoming Chairman, in July 2004, Roth had been a member of Interpublic's Board since 2002.

Before assuming his current role, Roth was Chairman and CEO of The MONY Group Inc. (NYSE: MNY), a financial services holding company that provides a wide range of protection, asset accumulation and retail brokerage products and services through its member companies. Under Roth's leadership, The MONY Group diversified its business mix, broadened its distribution channels and enhanced its ability to compete in today's financial services marketplace.

Roth is a member of the Board of Directors for Pitney Bowes Inc., the Ad Council and the Gaylord Entertainment Company.

He also participates in several civic organizations. He sits on the Leadership Committee of Lincoln Center for the Performing Arts; the Board of Directors of the Committee to Encourage Corporate Philanthropy and The National Center on Addiction and Substance Abuse at Columbia University (CASA). In addition, he is a Director of The Baruch College Fund, The Partnership for New York City and The Enterprise Foundation.

A certified public accountant, Roth holds an L.L.M. degree from New York University Law School and a J.D. from Boston University Law School. He is a 1967 graduate of the City College of New York.

Randall Rothenberg
President and Chief Executive Officer
IAB
@R2Rothenberg

Randall Rothenberg is the President and Chief Executive Officer of IAB, the trade association for interactive marketing. IAB represents over 500 leading interactive companies. Its members include Google, Yahoo, Microsoft, AOL, The New York Times, Walt Disney Co., NBC Universal, CBS, Cars.com, Yelp, and scores of other ad-supported digital media companies, which are responsible for selling more than 86 percent of online advertising in the U.S. To support the growth of the interactive advertising and marketing industries, IAB serves as the industry’s public policy and lobbying organization, market and consumer research center, training and development base, and hub for the development of technical standards and operating best practices. IAB has 40 affiliate associations around the world.

Randall led the IAB from 2007 through 2010, and rejoined the association in March 2011, after a stint as Executive Vice President and Chief Digital Officer of Time Inc. Prior to his IAB role, Randall was the Senior Director of Intellectual Capital of Booz Allen Hamilton, the international strategy and technology consulting firm, where he oversaw business development, knowledge management, and thought leadership activities, and directed the award-winning quarterly business magazine strategy+business, Strategy+Business Books, www.strategy-business.com, and other electronic and print publications published by Booz Allen for senior business executives. Previously, he served as the firm’s Chief Marketing Officer.

Prior to Booz Allen, he spent six years at The New York Times, where he was the technology editor and politics editor of the Sunday magazine, the daily advertising columnist, and a media and marketing reporter. For 10 years, he was a marketing and media columnist for Advertising Age, and he continues to blog on the subject at www.randallrothenberg.com. Randall is the author of Where the Suckers Moon: An Advertising Story (Alfred A. Knopf, 1994), a critically-acclaimed chronicle of the birth, evolution, and death of a single advertising campaign.

Rob ShepardsonRob Shepardson
Founding Partner
SS+K



Rob is an expert on marketing and policy communications.

As a founding partner at SS+K, he heads up the agency's efforts on behalf of the Obama for America campaign, the Bill & Melinda Gates Foundation, the Lance Armstrong Foundation, Merck, Ed in '08 and Anheuser-Busch. He has provided communications counsel to Time Warner, Dell, MTV Networks, Microsoft, Creative Artists Agency, Blue Cross Blue Shield Association, United Nations Development Programme, HBO, Nike Foundation, the ONE Campaign, Fannie Mae Foundation and American Express.

Earlier in his career, Rob worked at the Sawyer Miller Group, where he advised several presidents [Ecuador, Bolivia, Panama + Colombia], presidential candidates and political parties. During that time he helped secure U.S. support for Colombian President César Gaviria's dismantling of the Medellín drug cartel.

He is a member of the Council on Foreign Relations, and serves on the Advisory Board of the Enterprise Foundation of New York [a non-profit corporation that builds low-income housing in U.S. cities]. Rob is on the faculty at Columbia University's Mailman School of Public Health, where he teaches health advocacy.

Rob has a Master's degree in Public Policy from Harvard University's John F. Kennedy School of Government, and a BA in government and biology from Franklin and Marshall College, where he was an All-American quarterback.

He and his wife Jane are raising three children in Westchester. If he had spare time, he'd garden and train for another marathon.

Paul SmurlPaul Smurl
Vice President, Advertising
The New York Times



Paul Smurl was named vice president, advertising, for The New York Times in June 2008. In this role, Mr. Smurl is responsible for sales development and marketing, strategy and planning, and agency relations. Previously, Mr. Smurl was executive director, strategy and planning, since 2007, and a member of the advertising leadership team.

Mr. Smurl joined The Times in 2003 as a director in strategic planning, where he was a liaison to advertising. He moved to advertising in 2005 as managing director of the telecom team, and then later of the technology team.

Before joining The Times, Mr. Smurl was a management consultant and attorney, advising media and telecom companies.

Mr. Smurl earned a bachelor's degree from Indiana University, a J.D. from Columbia Law School and an M.B.A. from the Kellogg School of Management at Northwestern University.

Mike WalrathMichael Walrath
Senior Vice President, Advertising Marketplaces Group
Yahoo!  



Michael founded Right Media in 2003 and was CEO of the company before its acquisition by Yahoo! in July 2007. Currently, he is responsible for the operations of Yahoo!'s advertising marketplaces (includes display, search and exchange products), B2B marketing and product marketing, ad policies and enforcement.

Guiding and following through on Right Media's vision to create a more open, fair environment for online advertising, Michael helped to transform the industry and introduce a new sector: the exchange marketplace. Prior to Right Media, Michael spent 3 years at DoubleClick (and later MaxWorldwide) where he was director of direct marketing and SVP of strategy and development. In 2001, he was responsible for the creation of DoubleClick Direct, the company's direct marketing offering.

Michael is an active participant in industry events and forums, and an active early stage investor.

In addition to his work at Yahoo!, Michael is executive director of the Walrath Family Foundation, a charitable foundation dedicated to social and environmental change. Michael is non-executive chairman of Atlas Films, an independent film company dedicated to driving awareness and social and environmental change via mass market films.

Michael was awarded the Ernst & Young Entrepreneur Of The Year® 2007. He has a B.A. in English from the University of Richmond.


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