
Speakers
Keynote Speaker
Michael Mendenhall
Michael Mendenhall is senior vice president and chief marketing officer at HP, where he directs all aspects of the company's corporate marketing operations globally. The organization oversees brand strategy, internal and external communications, digital strategy, global citizenship, integrated design, customer intelligence, services and operations, and hp.com.
Prior to joining HP, Mendenhall spent 17 years at Walt Disney Company, culminating in his last position as executive vice president in charge of all marketing and communications for Walt Disney Parks and Resorts, a $10 billion business spanning North America, Europe and Asia. His areas of responsibility included global brand image, marketing strategy, planning, publicity, advertising, media, new media/online, interactive TV, strategic alliance marketing, special events and promotions, as well as operations and customer managed activities.
Prior to this role, he held numerous senior marketing positions at Disney. He led a team that developed strategic content, product plans and cross-asset management for the Walt Disney Studios and participated in the opening of Disneyland Paris (Euro Disney) and Hong Kong Disneyland.
Mendenhall has overseen work that has won a number of prestigious awards, including an Emmy and the 2000 and 2001 Silver Lion's Best Corporate Campaign Award at the International Advertising Festival in Cannes, France. He is a member of the World Economic Forum's Global Agenda Council on Marketing and Branding, the Academy of Television Arts & Sciences, the senior advisory board of the Executive Marketing Council, and the Marketing 50, a club of 50 top non-competitive chief marketing officer peers who come together for strategic collaboration. He also serves on the boards of the USA Swimming Foundation and the San Gabriel Valley Council of the Boy Scouts of America.
Mendenhall received a bachelor's degree from Emerson College in Boston.
Keynote Speaker
Wenda Harris Millard Wenda Harris Millard is President and COO of Media Link LLC, a leading strategic advisory and representation firm that provides critical counsel and direction to the media, advertising and entertainment industries and to companies and investors that interact with those sectors.
Previously, Ms. Millard was co-CEO and President, Media, Martha Stewart Living Omnimedia, Inc. which she joined in July 2007 after serving on its Board of Directors. Ms. Millard oversaw MSLO’s media businesses, which include publishing, Internet and broadcasting.
Before MSLO, Ms. Millard was Chief Sales Officer at Yahoo!, where she led the team that drove revenue from $700 million to over $6 billion in six years and established credibility for brand advertising industry-wide. Previously, she was Chief Internet Officer at Ziff Davis Media and was a founding member of the executive team at DoubleClick, where she served as Executive Vice President. She was President and Group Publisher of SRDS, Senior Vice President and Publisher of Family Circle and Executive Vice President/Group Publisher of Adweek, Mediaweek and Brandweek.
Her awards include the 2007 John A. Reisenbach Award for Distinguished Citizenship; the 2006 "Advertising Person of the Year" Silver Medal Award from the American Advertising Federation; the 2005 Matrix Award for "Women Who Change the World"; and Advertising Age’s "Digital Media Master." She was the subject of a profile by Tom Brokaw on NBC’s "Women to Watch" series.
Millard is immediate past chair of the Interactive Advertising Bureau and former president of the Advertising Club of New York. She has served on the Boards of the Advertising Council, the American Advertising Federation, the Advertising Education Foundation and others. Currently, she sits on the Boards of several emerging media companies, as well as on the Boards of the James Beard Foundation, Pop!Tech and Do Something. She served two terms as a Trustee of Trinity College in Hartford.
Ms. Millard holds an MBA from Harvard University and a BA from Trinity College.
Tom Arrix is Vice President of Sales at Facebook and oversees media strategy, manages advertising inventory and advertising operations for the East Coast sales team. Previously, Tom was at Univision Digital as Senior Vice President of Advertising Sales and Marketing Solutions where he was responsible for rebuilding and managing revenue efforts. Prior to Univision Digital, Tom was the Senior Vice President of Sales and Client Services at CBS Sportsline.com. There, he worked for six years building the industry's top-rated Internet sales force that was responsible for all media, advertising and sponsorship revenues for CBS Sportsline and partner sites including CBS Sports, NFL.com, PGATour.com and NCAASPORTS.com. Before entering the media industry, Tom spent four years with Chase Manhattan Private Banking in New York.
Rob Bagot is 20-year advertising industry veteran. Over the course of his career he has won over 750 national and international advertising awards, including everything from gold Cannes Lions, to gold One Show Pencils and Clios.
Starting his career at BBDO, San Francisco, Rob wrote a number of early ads for Apple Computer. From here he joined Goodby, Silverstein & Partners. During his five years at the San Francisco shop Rob won virtually every major advertising award, including the Howard Gossage Award celebrating San Francisco's copywriter of the year. In 1995, Rob founded Big Bang Idea Engineering, which was named one of Advertising Age's "Five Agencies to Watch." In 1998, he sold his stake in the Seattle agency and joined Goldberg, Moser, O'Neill as executive creative director. Here he worked on Cisco System's watershed "Are you ready?" campaign, among others.
Before joining McCann Worldgroup, San Francisco, Rob was executive creative director at OgilvyOne, New York where he oversaw $400 million of integrated advertising programs for IBM. In his current position as chief creative officer of McCann Worldgroup, San Francisco, Rob drives creative on the Microsoft and Hewlett-Packard accounts across multiple disciplines, including McCann-Erickson, MRM and Momentum.
John BattelleJohn Battelle, 43, is an entrepreneur, journalist, professor and author who has founded or co-founded scores of online, conference, magazine and other media businesses.
Prior to founding Federated Media, Battelle co-founded and continues to serve as Executive Producer of the Web 2 Summit conference, as well as “band manager” with BoingBoing.net.
Previously, Battelle occupied the Bloomberg chair in Business Journalism for the Graduate School of Journalism at the University of California, Berkeley. He was founder, Chairman, and CEO of Standard Media International (SMI), publisher of The Industry Standard and TheStandard.com. Prior to that, he was a co-founding editor of Wired magazine and Wired Ventures.
Battelle recently wrote The Search: How Google and Its Rivals Rewrote the Rules of Business and Transformed Our Culture (Penguin/Portfolio), an international bestseller published in more than 25 languages. He created Searchblog, a daily site which covers the intersection of media, technology and the Internet at www.battellemedia.com. He is an expert in the field of search and has appeared on many national and international news channels such as BBC World News, CNN, PBS, Discovery Channel, CNBC, etc.
Battelle was a founding Board member of the Online Publishers Association and sits on the board of the Interactive Advertising Bureau, as well as the Board of his children’s school.
Battelle was named a “Global Leader for Tomorrow” and “Young Global Leader” by the World Economic Forum in Davos, Switzerland. He was a finalist in the “Entrepreneur of the Year” competition by Ernst & Young and has recently been named an “Innovator — One of Ten Best Marketers in the Business”, by Advertising Age and one of the “Most Important People on The Web” by PCWorld. He holds bachelor’s and master’s degrees in Journalism from the University of California, Berkeley.
Joanne Bradford
Joanne Bradford is the Senior Vice President, U.S. Revenue and Market Development for Yahoo!, Inc. In this role, Bradford oversees Sales, Ad Solutions and Packaging, Market Development for Advertisers, Small Business, and Yahoo! HotJobs.
Having held leadership positions at Spot Runner, Microsoft, and BusinessWeek, Bradford has extensive offline and online experience, and a proven ability to deliver results-driven solutions for the world's biggest brands.
Prior to joining Yahoo!, Bradford was executive vice president of National Advertising Services for Spot Runner. At Microsoft, she led global product and platform development, content and programming, business development, marketing and branded entertainment for Microsoft's MSN business. During her tenure with Microsoft, she also served as the corporate vice president of Global Sales and Marketing and chief media revenue officer for Microsoft Digital Advertising Solutions across all Microsoft properties. She also held the position of vice president Advertising sales at BusinessWeek magazine before joining Microsoft in 2001.
Bradford has earned numerous accolades throughout her career including being named one of BusinessWeek's Media Up-and-Comers, Advertising Age's 2003 "Women to Watch," and receiving the McGraw-Hill "Excellence in Management" award in 2000, in addition to the Chairman's Award from Bill Gates at Microsoft in 2003.
Nick Brien
In July 2008, Nick Brien was named President and CEO of Mediabrands, Interpublic's media holding company. With more than two decades of experience in the industry, Nick is committed to reinventing the media agency model and imagining new approaches for delivering clients the greatest possible business impact through media and marketing excellence.
In his new role, Nick has overall management responsibility for Mediabrands' independent media agencies, including global media networks UM and Initiative, IPG's centralized negotiation entity Magna and media barter group Magna Trading, dedicated Johnson & Johnson agency J3 and diversified agencies NSA, OSI and Wahlstrom, as well as marketing accountability expert MAP and IPG's Emerging Media Lab.
Before joining Mediabrands, Nick served for three years as Worldwide Chief Executive Officer of Universal McCann, based in New York. Under his leadership, Universal McCann brought home the Cannes Grand Prix in 2006 for its work for Lynx Jet and UM Sydney was named the 2006 Cannes Agency of the Year. Among its many notable accomplishments, Universal McCann also won the lion's share of business in what was one of the largest global media AOR pitches ever, for Johnson & Johnson in 2007.
Previously, Mr. Brien enjoyed a long and career at Publicis Groupe's Arc, Leo Burnett and Starcom, where he played key roles in shaping and leading those companies' media, advertising and integrated marketing offerings. He served as CEO of Arc Worldwide, Publicis Groupe's primary umbrella marketing services brand and the global combination of four entities: Arc Marketing, Frankel, iLeo and Semaphore Partners. During his tenure, Arc Worldwide won significant new business and top creative recognition in major industry competitions.
Earlier, Nick was President of Corporate Business Development for Starcom MediaVest Group (SMG), where he was the catalyst in positioning SMG as the leader in marketing communications strategy and responsible for ensuring that SMG's diversified capabilities maximized its clients' marketing effectiveness.
Before joining SMG, Nick was CEO of Leo Burnett London, where he expanded the agency's integrated marketing offerings and significantly raised creative standards. Under his leadership, the London office of Leo Burnett was named the world's most creative agency by The Gunn Report and was the most awarded agency in the film category at Cannes. He first joined Leo Burnett London in 1992 as Media Director. He began his career in London at Grey.
A highly-regarded industry expert, Nick received the prestigious accolade of Advertising Age Media Maven in 2008. In 2007, he served as a Keynote speaker at Ad:Tech NY and the IAB Leadership Forum – two preeminent events in the advertising industry. Nick served on the Board for Advertising Week 2007 and 2008 and holds a number of industry board positions.
Bob Carrigan
Bob Carrigan is CEO of IDG Communications worldwide, IDG's media and events subsidiary. He oversees IDG's media operations, including online, print, and events, in 85 countries around the world. Prior to assuming his worldwide CEO role in 2008, Carrigan was responsible for business units in the U.S., including CXO Media (CIO and CSO), Computerworld, InfoWorld, Macworld, Network World, PC World, IDG Entertainment (GamePro and games.net), Industry Standard, IDG World Expo (Macworld Conference & Expo, LinuxWorld, and E For All).
Carrigan returned to IDG in April 2003 as president and chief executive officer of Computerworld, bringing 15 years of publishing, marketing and sales experience to the position. He rejoined IDG from America Online, Inc. (AOL) where Carrigan was senior vice president in the Interactive Marketing Group. Carrigan joined AOL through its acquisition of Spinner.com, an IDG Ventures portfolio company, where he served as senior vice president, e-commerce and advertising for the Internet radio company.
Prior to Spinner.com, Carrigan spent seven years at IDG's PC World in several senior sales management positions. Carrigan began his career at IDG's Digital News as an intern, while an undergraduate at Boston University, and went on to become the New England regional manager and Eastern sales manager.
He has been a speaker at numerous industry events and is a member of the board of the Interactive Advertising Bureau (IAB) and American Business Media (ABM) where he also serves as secretary. Carrigan has been named to Media Business magazine's "Who's Who" and was selected for the Media Industry Newsletter (Min's) Sales Hall of Fame.
Carrigan graduated from Boston University with a bachelor's in business administration.
Sarah Chubb
Sarah Chubb serves as President of Condé Nast Digital, the successor unit of CondéNet which she led from 1996 until January 2009. As the President of CondéNet, she commanded its expansion to sites in the categories of food (Epicurious.com and NutritionData.com); travel (Concierge.com, HotelChatter.com, and Jaunted.com); fashion (Style.com); men's lifestyle (Men.Style.com) and technology (Wired.com, Reddit, Ars Technica, Webmonkey and HotWired). She was also responsible for the development of Epicurious, the first television program to be spawned from the Web. In Ms. Chubb’s new position, in addition to CondéNet's original sites, she oversees the operation of Condé Nast's magazines' companion sites as well as Brides.com and Portfolio magazine's digital operation.
Ms. Chubb is an industry advocate. Under her leadership, CondéNet became a founding member of the Online Publishers Association (OPA) in June 2001; Ms. Chubb is also a member of the OPA's Executive Committee. In addition, she serves on the Interactive Advertising Bureau (IAB), and New York University's M.S. in Publishing. She is also a trustee of the Victoria Foundation.
Ms. Chubb has been involved in media for over 20 years, at Condé Nast's Allure and Vogue, as well as on the launch teams for ELLE and New York Woman.
Ms. Chubb holds a B.A. degree in English and American Literature and Language from Harvard University. She lives in Manhattan with her husband and two children.
Howard Draft
Howard Draft is a visionary entrepreneur who has navigated his way through multiple marketing revolutions.
In 2006, he was named chairman and CEO of Draftfcb, leading an entity that has brought together Draft and FCB, each an acknowledged industry leader and resulting in an agency with more than 9,500 employees in more than 110 countries worldwide.
Having first espoused a revolutionary new agency model in Dallas in 1992, in recent years Howard recognized the dramatic paradigm shift underway in the advertising industry as technology began giving consumers more and more control of the marketing message. He and colleagues at the Interpublic Group, Draft and FCB agreed on the need for a modern, innovative, and new agency model for a new age.
The result is Draftfcb, the first and only global, behavior-based, integrated marketing communications organization with a unified management team and a single P&L. Its offerings include best-in-class capabilities in branding, advertising, direct and relationship marketing, promotions, retail, digital, sponsorship, media, and healthcare - with a disciplined, relentless focus on creativity and accountability.
Previously, Howard was chairman and chief executive officer of Draft. He was one of the agency's original 13 founders in 1978 and rose rapidly through the ranks, becoming chairman and CEO within 10 years, at age 34. Over the next several years, Howard turned what was ostensibly a small direct marketing agency into one of the world's premier marketing services networks with expertise in direct, retail, promotion and digital marketing communications.
Through the years, marketers have turned to Howard for his thought leadership in the art and science of connecting with consumers. His commentary and essays regularly appear in leading industry publications, and he is frequently invited to speak around the world on advertising issues, trends, and the future of marketing. He is also regularly called upon to judge the work of his peers, serving as jury president at the International Advertising Festival in Cannes, among other competitions.
In 2007, Howard was elected to the board of directors of the Ad Council. He also extends his knowledge and expertise to several philanthropic organizations benefiting children. He serves on the board of directors for Chicago's After School Matters and is a trustee of Pediatric AIDS Chicago.
A father of three, Howard is a graduate of Ripon College, having earned a Bachelor of Arts degree in Philosophy and Art History.
Steve Duenes
Steve Duenes is the graphics director at The New York Times. In this role, Mr. Duenes manages a group of 30 journalists who report and create the interactive graphics on NYTimes.com, as well as the charts, maps and diagrams for The Times newspaper. Previously, he was the deputy graphics director from 2001 to 2004.
Mr. Duenes joined The Times in 1999 as the graphics editor for the science section.
Quentin George
As Chief Digital Officer, Quentin George accelerates Mediabrands strategic planning and business development in all aspects of digital marketing strategy. Quentin is responsible for developing strategic partnerships and alliances to realize new media marketplace initiatives to make digital marketing more efficient and effective. In addition to his continued role leading UM's digital and new media practices, Quentin is at the center of group activities to drive critical velocity in navigating the complexities of the digital arena for all Mediabrands clients.
Quentin ensures that the Mediabrands digital offering around the world exceeds the expectations of our clients and helps transform the Mediabrands culture into one that is 100% digitally focused, a necessity for deploying leading-edge, relevant marketing campaigns, which ultimately reflects the reality of consumer behavior and media consumption.
Quentin joined Universal McCann as Global Lead, Digital Media and Strategic innovation in April 2007, and carries more than 15 years of Internet industry experience. A digital marketing pioneer, Quentin George has lead strategic digital initiatives for some of the most respected global brands. Prior to his role at UM, he served as Chief of Corporate Development and Managing Director for Organic, Inc., where he grew the business substantially since joining in October 2004. During his tenure at Organic, he led assignments for clients such as Sprint, 20th Century Fox, Mitsubishi motors and GeekSquad.
Earlier George was SVP of Client Services at Avenue A/Razorfish, where he co-managed the San Francisco and Los Angeles offices and was responsible for driving Internet initiatives for clients such as Sun Microsystems, Oracle, Disney, Cisco Systems and Genentech. Back in 1994, he cofounded Electric Ocean, an internationally renowned interactive marketing agency based in Cape Town, South Africa, where he won of the first Clios ever awarded for digital work. He's also a founding member and former co-chairman of the Digital Interactive Media Association (DIMA).
Quentin resides in San Francisco with his wife and children.
Omar Hamoui
Omar Hamoui is the Chief Executive Officer of AdMob and a member of the company's board of directors. He founded AdMob in January 2006 while in the MBA program at The Wharton School at the University of Pennsylvania. Previously, Omar started and ran several companies in the mobile, Internet, and computer software industries including Vertical Blue, GoPix and fotochatter, a mobile to mobile image sharing network. Omar holds a BS in Computer Science from the University of California, Los Angeles and is on leave from The Wharton School.
Scott Howe
As corporate vice president, Scott has global revenue and cost responsibility for all existing and emerging businesses in the Advertiser and Publisher Solutions (APS) group.
He is charged with applying his strategic and organizational leadership, business development, and sales and marketing skills to sustain the growth of APS' client base, while overseeing the delivery of exceptional products, tools, consultancy, service and operational excellence to Microsoft's advertiser, agency and publisher customers worldwide.
Joining Microsoft through its acquisition of aQuantive Inc. in 2007, Scott previously served APS as vice president, global services and business development. In this role he successfully integrated teams and talent to drive deep focus and special expertise for products and functions that required global centralized direction, including specialist sales, client services operations, trade marketing, advertising display product marketing, yield management and sales enablement.
A seasoned veteran in the online advertising space, Scott served aQuantive as the senior executive in charge of DRIVEpm and Atlas sales and service globally. He launched DRIVEpm in 2003, and under his leadership, DRIVEpm quickly established itself as one of the largest online advertising networks. The combination of DRIVEpm's sophisticated targeting capabilities and premier partners have created spectacular results for DRIVEpm's current base of advertisers and publishers.
Prior to his involvement in DRIVEpm, Scott spent more than four years as the vice president, general manager of Avenue A | Razorfish. He also spent six years with the Boston Consulting Group and two years in investment banking with Kidder, Peabody and Co.
Scott holds an MBA from Harvard Graduate School of Business and an AB in economics from Princeton University. He lives in Seattle with his wife, Cathy, and has three young children, Lauren, Kyle and Campbell.
Terence Kawaja
Terence Kawaja is a seasoned investment banker specializing in the media, communications and internet sectors. He has 20 years of experience advising on some of the most significant transactions of the last decade including working with such clients as AOL, AT&T, Bell Canada, Comcast, CBS, Cox and Clear Channel. Mr. Kawaja's work is now primarily focused on advising leading companies, entrepreneurs and investors in the digital media sector on financings and M&A. Mr. Kawaja has completed over 100 transactions totaling more than $300 billion in value.
Mr. Kawaja started his career at Salomon Brothers in 1989 and advanced to Managing Director and Global Head of Media M&A at Citigroup. Mr. Kawaja served as CFO of Raindance Communications, a leading provider of advanced conferencing services which went public in July 2000. Mr. Kawaja also has experience advising media and internet companies as a Managing Director at Credit Suisse and Gridley & Company.
Mr. Kawaja received an MBA from the Schulich School of Business, York University in Toronto, a JD from Osgoode Hall Law School, York University and a BA in Economics from the University of Western Ontario. Mr. Kawaja is an avid golfer, water sports enthusiast and amateur comedian. He lives in New York City with his wife and son.
Abbey KlaassenAbbey Klaassen is Ad Age’s Digital Editor, responsible for covering and overseeing coverage of the fast-evolving digital media and marketing space. She edits a twice-weekly e-mail newsletter and section in the print edition of Ad Age that delves into the myriad new forms of digital media and their effect on how marketers engage consumers. Since joining Ad Age in Jan. 2005, Abbey has also covered cable TV, radio and out-of-home advertising. She’s regularly invited to talk about developments in marketing and media on national TV networks and radio programs, including CNBC, MSNBC, NPR’s Marketplace, Fox News and ESPN2. Prior to Ad Age, Abbey worked for MSP Communications in Minneapolis and, before that, Meredith Corporation in Des Moines. She received a Bachelor of Arts degree from Drake University where she studied journalism and economics; she currently lives in New York City.
Mark S. Mahaney
Mark S. Mahaney is a Director covering the Internet sector at Citigroup Investment Research. Mark is ranked #1 in both the Greenwich Institutional Investor Poll and the Institutional Investor Poll for the Internet sector. He is also ranked as the #1 Earnings Estimator and the #1 Stock Picker in the Internet Retail segment by the Financial Times and StarMine. Mark has been covering Internet stocks since 1998. Prior to Citigroup, he worked on both the sell-side and the buy-side at American Technology Research, Morgan Stanley, and Galleon Capital. Mark holds an MBA from Wharton Business School (1996), an MA from Johns Hopkins' School of Advanced International Studies (1990), and a BA from Amherst College (1987). Prior to Wall Street, Mark worked in management consulting with Deloitte Touche Tohmatsu and with the U.S. Department of State, the U.S. Senate, and the Office of the U.S. Trade Representative.
Jean-Philippe Maheu
As Chief Digital Officer for Ogilvy North America, Jean-Philippe is charged with accelerating "digital" revenue growth and digital innovation at Ogilvy. He leads digital innovation for Ogilvy clients including Dove, IBM and Kraft. He is also responsible for recruiting and nurturing the best talent and strategic partners across the spectrum of the digital landscape, including mobile marketing, video, gaming, digital media, search and social media.
Jean-Philippe is the former chief executive officer of Razorfish, a leading web professional services company. He served as an Adjunct Professor at Columbia Business School's entrepreneurship program and is a member of the New York City Investment Fund.
David Moore
Chairman and Founder, 24/7 Real Media
Chairman, IAB Board of Directors
David Moore is Chairman and Founder of 24/7 Real Media, the leading global digital marketing company that offers award winning ad serving, targeting, tracking and analytics platforms along with powerful search marketing technology and a global network of web sites. As Chairman of 24/7 Real Media, David focuses on strengthening the company’s industry position, strategic relationships, recruitment and business development. He also works closely with WPP Digital to support the development and implementation of WPP’s digital initiatives.
David is a compelling speaker and seasoned executive with expertise in all facets of the digital advertising industry. He currently serves as Chairman of the IAB and has been a member on the board since 2002. Throughout his career, he has held positions at companies such as Turner Broadcasting and Viacom. He co-founded Petry Interactive, which eventually became 24/7 Real Media.
Jack MyersJack Myers is a media economist and Founder of M.E.D.I.Advisory Group, which works with media companies, agencies and marketers to develop and implement investment and growth strategies. Jack writes the weekly Jack Myers Media Business Report for clients and corporate subscribers.
For more than two decades, Jack has been among the media industry's leading visionaries and economic forecasters. He has advised more than 250 media companies, marketers and agencies on business transformation, revenue-development and organizational best practices. Jack consults with leading traditional media companies and invests in and works closely with emerging companies to connect them with relevant business opportunities. He is the recipient of the George Foster Peabody Award for journalism, won the Crystal Heart Award from the Heartland Film Festival, and has been nominated for both an Academy and Emmy Award.
Jack is the only industry analyst to have accurately predicted – more than 15-years ago – the media industry's current economic transformation and he has been outspoken in advocating new business models for what he calls The Relationship Age™, when society and business will shift from Industrial Age mass production, mass marketing and mass media to targeted, interpersonal and interactive communications. His 1998 book, Reconnecting with Customers: Building Brands and Profits in The Relationship Age, is recognized as a leading edge primer that anticipated today's dramatic industry transformation.
The Jack Myers Media Business Report, published exclusively for clients and corporate subscribers, has provided economic insights, forecasts and proprietary research on industry trends for more than 20 years. His 1993 book, Adbashing: Surviving the Attacks on Advertising, was prescient in its long-term perspective on media and advertising industry challenges and growth opportunities. His third book, Virtual Worlds: Rewiring Your Emotional Future, was published in 2007 and focuses on the growing influence of social networks.
Jack established his leadership reputation in the early 1980s at CBS Television, where as Director of Marketing and Business Development he successfully built the television industry's first multi-platform integrated marketing initiative and unsuccessfully advocated that CBS invest aggressively in the infant cable television industry. He began his career with the out-of-home division of Metromedia and was a sales executive at ABC-FM Radio.
In 1995, Jack was asked by President and Mrs. Clinton to lead a delegation of advertising executives to the White House Conference on Children's Educational Television. He has co-produced six broadcast network primetime specials with advertiser funding support and executive produced the award-winning documentary Hank Aaron: Chasing the Dream. Jack is a Board Member Emeritus of the Newhouse School of Communications at Syracuse University, served on the Advisory Board for the Steinhardt School of Culture, Education and Human Development at New York University, is a member of the Academy of Television Arts & Sciences, and serves on the boards of several charitable organizations.
John Partilla
John Partilla was named President of Time Warner Global Media Group in June 2004. He holds the additional title of Senior Vice President, Time Warner.
Reporting to Jeff Bewkes, Chairman and CEO of Time Warner, Partilla leads the Global Media Group in its mission to partner more effectively with major Time Warner advertisers, and help drive the growth of advertising and marketing revenue across all of Time Warner's businesses. In his tenure, Partilla has redefined the way Time Warner assets are more strategically and creatively leveraged against client partners' strategic priorities, leading to a growth in the partner roster and significantly increased revenue per partner. Additionally, Partilla has grown advertising revenue for Time Warner's international businesses by expanding U.S. programs globally.
Prior to overseeing the Global Media Group, Partilla was Founder & CEO of Brand Buzz, a $100mm billing creative solutions agency within the WPP Group, which he launched in January 2000. Additionally, he was EVP, Global Client Leader of Sony Electronics for Y&R (a WPP agency), and elected to the Y&R Worldwide Advertising Board in 2002.
Preceding his WPP roles, he managed a varied roster of client portfolios over his Y&R tenure and from 1997-1999 led Y&R's global business development efforts, resulting in over a billion dollars in topline revenue growth, and Y&R being recognized as the new business industry leader during those years.
In 1998, based on his business development achievements, Partilla was selected as one of Crain's "Top 40 Under 40," as one of New York's leading achievers across all industries. In 2006, he was selected as a "Young Global Leader" of the World Economic Forum.
Outside of work, Partilla sits on a number of boards including The Advertising Club of New York and the Second Stage Theatre Company. He is also actively involved with the Paley Center for Media, and the media alumni community of Columbia Business School, from which he holds an MBA.
He resides, with his family, on Manhattan's Upper West Side.
David Payne
David A. Payne is the CEO & Co-Founder of ShortTail Media, an alliance of Premium Publishers. Prior to founding ShortTail, Payne held a variety of roles at Turner Broadcasting, including SVP/GM of CNN.com and CNNSI.com, SVP of Business Operations/Development for CNN, VP of Business Affairs for Turner Sports, and VP/Team Counsel for the Atlanta Braves, Atlanta Hawks, and Atlanta Thrashers.
Aron Pilhofer
Aron Pilhofer is editor of Interactive News Technology at The New York Times, overseeing a news-focused team of journalist/developers who build dynamic, data-driven applications to enhance the Times' reporting online. He joined The Times in 2005 as a projects editor on the paper's newly expanded computer-assisted reporting team, where he specialized in stories related to money, politics and influence for the politics desk and Washington bureau.
Prior to joining The Times, Mr. Pilhofer was database editor at the Center for Public Integrity in Washington, where he began an ongoing project in 2002 to track a new form of political non-profit organization, so-called 527 groups. The Center's reporting was among the first to highlight the gaping hole in federal campaign finance regulations, which allows these groups to pump hundreds of millions of dollars into elections nationwide.
Before working at the Center, Mr. Pilhofer was on the national training staff of Investigative Reporters and Editors and worked for a number of years as a statehouse and projects reporter for Gannett newspapers in New Jersey and Delaware.
David Rosenblatt
David is responsible for Google's display advertising sales and product strategy globally, working closely with product, sales and partnership teams. David came to Google from DoubleClick, where he was CEO. In this capacity, he was responsible for developing DoubleClick's long-term strategic vision and overseeing day-to-day operations. Previously, David served as the company's president. He joined DoubleClick in 1997 as part of the initial management team, where he was instrumental in growing the company's technology division to be a leading player in the industry. During his tenure, he held several executive positions as well as the responsibility for overseeing the success of several mergers and acquisitions.
Prior to joining DoubleClick, David spent several years at S.G. Warburg & Co, in Hong Kong, London and New York, where he was responsible for advising on mergers, divestitures, IPOs and other strategic transactions for international and domestic clients.
In 2007, David was named #15 on the Silicon Alley Insider's list of the 100 most influential people in New York digital business. In 2003, he was recognized as one of New York's rising stars by Crain's New York Business, on their "40 Under 40" list. David earned an MBA from Stanford University and graduated magna cum laude from Yale University with a bachelor's degree in East Asian studies.
Michael Roth
Michael I. Roth is Chairman and Chief Executive Officer of the Interpublic Group (NYSE: IPG), one of the world's leading organizations of advertising agencies and marketing services companies. He added the CEO title in January of 2005. Prior to becoming Chairman, in July 2004, Roth had been a member of Interpublic's Board since 2002.
Before assuming his current role, Roth was Chairman and CEO of The MONY Group Inc. (NYSE: MNY), a financial services holding company that provides a wide range of protection, asset accumulation and retail brokerage products and services through its member companies. Under Roth's leadership, The MONY Group diversified its business mix, broadened its distribution channels and enhanced its ability to compete in today's financial services marketplace.
Roth is a member of the Board of Directors for Pitney Bowes Inc., the Ad Council and the Gaylord Entertainment Company.
He also participates in several civic organizations. He sits on the Leadership Committee of Lincoln Center for the Performing Arts; the Board of Directors of the Committee to Encourage Corporate Philanthropy and The National Center on Addiction and Substance Abuse at Columbia University (CASA). In addition, he is a Director of The Baruch College Fund, The Partnership for New York City and The Enterprise Foundation.
A certified public accountant, Roth holds an L.L.M. degree from New York University Law School and a J.D. from Boston University Law School. He is a 1967 graduate of the City College of New York.
Randall RothenbergRandall Rothenberg is the president and Chief Executive Officer of the Interactive Advertising Bureau, the trade association for interactive marketing in the United States. The IAB represents over 300 leading interactive companies; members are responsible for selling over 86% of online advertising in the U.S. On behalf of its members, the IAB evaluates and recommends standards and practices, conducts effectiveness research and educates marketers, media, and advertising companies about interactive marketing.
Before assuming leadership of the IAB in 2007, Rothenberg was the Senior Director of Intellectual Capital of Booz Allen Hamilton, the international strategy and technology consulting firm, where he oversaw business development, knowledge management, and thought leadership activities, and directed the award-winning quarterly business magazine strategy+business, Strategy+Business Books, www.strategy-business.com, and other electronic and print publications published by Booz Allen for senior business executives. Previously, he served as the firm's chief marketing officer.
Prior to Booz Allen, Rothenberg spent six years at The New York Times, where he was the technology editor and politics editor of the Sunday magazine, the daily advertising columnist, and a media and marketing reporter. He is the author of Where the Suckers Moon: An Advertising Story (Alfred A. Knopf, 1994), a critically-acclaimed chronicle of the birth, evolution, and death of a single advertising campaign.
Rob Shepardson
Rob is an expert on marketing and policy communications.
As a founding partner at SS+K, he heads up the agency's efforts on behalf of the Obama for America campaign, the Bill & Melinda Gates Foundation, the Lance Armstrong Foundation, Merck, Ed in '08 and Anheuser-Busch. He has provided communications counsel to Time Warner, Dell, MTV Networks, Microsoft, Creative Artists Agency, Blue Cross Blue Shield Association, United Nations Development Programme, HBO, Nike Foundation, the ONE Campaign, Fannie Mae Foundation and American Express.
Earlier in his career, Rob worked at the Sawyer Miller Group, where he advised several presidents [Ecuador, Bolivia, Panama + Colombia], presidential candidates and political parties. During that time he helped secure U.S. support for Colombian President César Gaviria's dismantling of the Medellín drug cartel.
He is a member of the Council on Foreign Relations, and serves on the Advisory Board of the Enterprise Foundation of New York [a non-profit corporation that builds low-income housing in U.S. cities]. Rob is on the faculty at Columbia University's Mailman School of Public Health, where he teaches health advocacy.
Rob has a Master's degree in Public Policy from Harvard University's John F. Kennedy School of Government, and a BA in government and biology from Franklin and Marshall College, where he was an All-American quarterback.
He and his wife Jane are raising three children in Westchester. If he had spare time, he'd garden and train for another marathon.
Paul Smurl
Paul Smurl was named vice president, advertising, for The New York Times in June 2008. In this role, Mr. Smurl is responsible for sales development and marketing, strategy and planning, and agency relations. Previously, Mr. Smurl was executive director, strategy and planning, since 2007, and a member of the advertising leadership team.
Mr. Smurl joined The Times in 2003 as a director in strategic planning, where he was a liaison to advertising. He moved to advertising in 2005 as managing director of the telecom team, and then later of the technology team.
Before joining The Times, Mr. Smurl was a management consultant and attorney, advising media and telecom companies.
Mr. Smurl earned a bachelor's degree from Indiana University, a J.D. from Columbia Law School and an M.B.A. from the Kellogg School of Management at Northwestern University.
Michael Walrath
Michael founded Right Media in 2003 and was CEO of the company before its acquisition by Yahoo! in July 2007. Currently, he is responsible for the operations of Yahoo!'s advertising marketplaces (includes display, search and exchange products), B2B marketing and product marketing, ad policies and enforcement.
Guiding and following through on Right Media's vision to create a more open, fair environment for online advertising, Michael helped to transform the industry and introduce a new sector: the exchange marketplace. Prior to Right Media, Michael spent 3 years at DoubleClick (and later MaxWorldwide) where he was director of direct marketing and SVP of strategy and development. In 2001, he was responsible for the creation of DoubleClick Direct, the company's direct marketing offering.
Michael is an active participant in industry events and forums, and an active early stage investor.
In addition to his work at Yahoo!, Michael is executive director of the Walrath Family Foundation, a charitable foundation dedicated to social and environmental change. Michael is non-executive chairman of Atlas Films, an independent film company dedicated to driving awareness and social and environmental change via mass market films.
Michael was awarded the Ernst & Young Entrepreneur Of The Year® 2007. He has a B.A. in English from the University of Richmond.
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