Overview

 

 




Presenters include:

Bob Carrigan
CEO, IDG Communications Worldwide

 
Sarah Chubb
President,
Condé Nast Digital

 
Michael Mendenhall
Senior Vice President and Chief Marketing Officer, 
Hewlett-Packard Company
Joanne Bradford
Senior Vice President, U.S. Revenue and Market Development,
Yahoo!
Michael Roth
Chairman and CEO,
Interpublic Group

Once a year pioneers from across the advertising ecosystem gather to address the state of the industry at the IAB Annual Meeting. The 2009 theme, “Brands Battle Back,” mirrors last year’s in-depth conversations on commoditization, as we explore how marketer brands, agency brands and publisher brands work to support each other to grow. It’s a challenging undertaking in the current economic conditions. Our robust agenda and speaker line-up will explore the “battle” from all angles and the knowledge and networking you take away will secure your place as an invaluable asset to any organization.

Last year’s sold-out audience of more than 400 executives representing the largest media companies, brands and advertising agencies in the world helped set the vision for the coming year and beyond. And, they attracted unprecedented media coverage. 2009 promises to be even more intense.



Video Highlights from 2008
Click here for a full list of videos

Tina Sharkey

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