Sponsors
About AudienceScience
AudienceScience is a global digital marketing technology company enabling universal access to audiences through the AudienceScience Gateway. The AudienceScience Gateway is a proprietary audience delivery platform that unleashes the power of data, making it simple to create, understand, and engage relevant audiences. By leveraging industry leading technology, superior service, and unique data assets, AudienceScience drives digital marketing success for advertisers, agencies, publishers, and technology partners. Since 2003, AudienceScience has powered over 300,000 successfully targeted campaigns worldwide. For more information, please visit http://www.AudienceScience.com and follow @AudienceScience on Twitter.
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About Compete
Compete, a Kantar Media company, helps the world's top brands improve their marketing based on the online behavior of millions of consumers. Leading advertisers, agencies, and publishers rely on Compete's products and services to create engaging online experiences and highly profitable advertising campaigns. Compete's online panel—the largest in the industry—makes the web as ingrained in marketing as it is in people's lives. Compete is located in Boston, MA, with offices throughout the U.S. For more information, please visit www.compete.com.
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About Google
Google’s innovative search technologies connect millions of people around the world with information every day. Founded in 1998 by Stanford Ph.D. students Larry Page and Sergey Brin, Google today is a top web property in all major global markets. Google’s targeted advertising program, which is the largest and fastest growing in the industry, provides businesses of all sizes with measurable results, while enhancing the overall web experience for users. Google is headquartered in Silicon Valley with offices throughout North America, Europe, and Asia. For more information, visit www.google.com.
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About Operative Media
Operative Media (www.operative.com) is the advertising business management company. Our core purpose is to allow the media and advertising industries to run increasingly complex businesses with simplicity. Operative’s next-generation, SaaS platform and services help media industry leaders balance efficiency with innovation to reduce transaction costs and boost advertising revenue. Operative brings together the processes and systems necessary to package, sell, traffic, manage, optimize, and collect revenue on advertising products. More than 200 companies rely on Operative to manage over $6 billion in ad revenue annually, including The Wall Street Journal, MSN, OMD, NBC Universal, and National Public Media.
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About PubMatic
Since 2006, PubMatic (www.PubMatic.com) has been at the forefront of developing innovative technology. PubMatic provides a strategic sales platform that gives premium publishers the control to manage revenue and brand strategies in the growing real-time media environment. PubMatic combines some of the industry’s most comprehensive brand control tools with a true real-time bidding platform. Uniquely, these capabilities are combined with a complete audience data management suite and open APIs that allow publishers to engage with additional advertising technology vendors and data providers. PubMatic is privately held, with eight offices around the world in the U.S., Europe, Asia, and Australia.
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About Rubicon Project
Rubicon Project is the leading independent advertising technology company for the comScore 500. REVV, Rubicon Project’s real time trading platform, reaches a global audience of 200 million U.S. and 646 million global unique visitors monthly, the largest reach on the Internet (as measured by comScore). REVV helps publishers including 1/3 of the comScore 100 make more money by automating and optimizing monetization of their digital media advertising inventory through a real time auction to digital ad buyers. Hundreds of buyer channels representing more than 70,000 end advertisers access and bid on Rubicon Project’s publishers’ inventory, forming one of the largest scale transaction marketplaces in any industry.
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About Right Media, a Yahoo! Company
Right Media, the world’s trusted digital advertising marketplace, launched the first global digital advertising exchange in 2005, evolving to support the needs of businesses in today’s digital media world. From sellers maximizing yield to buyers optimizing their ROI, businesses choose Right Media as the premium, trusted destination where they can build invaluable relationships. With the market as fragmented and complex as it is today, Right Media provides needed simplicity and control by combining multiple supply sources through one flexible interface.
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About Admeld
Admeld helps the world’s top online publishers sell their ad inventory smarter. Built and run by publishing veterans, the company provides its clients with expertise and technology to capture new revenue streams, control how they sell each impression, and protect their data and brand. Admeld customers include Answers.com, Discovery Communications, FOX News, Hearst Television, IDG TechNetwork, The Weather Channel, and more than 500 others worldwide. The company is headquartered in New York with offices in London, Berlin, San Francisco, and Toronto. Visit www.admeld.com for more information.
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About Akamai
Akamai Advertising Decision Solutions (ADS) helps you connect with targeted and in-market audiences, without the use of tracking pixels. To do this, Akamai uses robust shopping data collected from its online shopping data co-operative. Akamai ADS Predictive Targeting enables direct marketers to drive incremental sales by accurately targeting buyers who are in-market today for what they sell. Predictive targeting campaigns can then be run on Akamai’s ad network: acerno.
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About Collective
Collective is the leader in data-driven, multiscreen advertising solutions for 75 of the top 100 national advertisers. Through data science, Collective connects brands to audiences with high impact personalized advertising experiences across display, video, mobile, and social. Our technology solutions include Ensemble, our audience buying, creative optimization, and analytics platform for advertisers, and AMP, our data and media management platform for publishers. Headquartered in New York with offices in Atlanta, Boston, Chicago, Dallas, Detroit, Los Angeles, San Francisco, London, and India, Collective has been recognized for its rapid growth on the Deloitte Technology Fast 500 and Inc. Collective's investors include Accel Partners, Greycroft Partners, and iNovia Capital. For more information, please visit www.collective.com.
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About FreeWheel
FreeWheel manages the economics of content for the enterprise-class world of entertainment, offering technical infrastructure for revenue rights management and business operations, wrapped in advisory services. Founded and led by a team of executives from the world’s leading technology companies, FreeWheel’s solutions have already armed companies like AOL, ESPN, FOX, Sky, Turner, and VEVO with the technology and services they need to profitably scale their professional content across devices and revenue models. For more information, visit www.freewheel.tv. Follow the company @FreeWheel.
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About Geeknet Media
Geeknet Media has built the leading social technology communities on the web. Slashdot pioneered “Social Media” in 1997; Freecode started in 1998 and built the Web’s largest index of Linux, Unix and cross-platform software, and mobile applications; and Sourceforge has been innovating online Open Source Software creation and distribution since 1999. Geeknet Media has been serving IT pros with tools and forums they need to make the right technology decisions to help advance their careers for 15+ years. Visit www.geeknetmedia.com to learn more.
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About Microsoft Advertising
Microsoft Advertising provides advertisers and publishers with media, tools, and services to drive deep and profitable engagement with their audiences. This includes a global media network of Microsoft’s digital advertising businesses: MSN, Windows Live, Office Live, Xbox LIVE, Bing, and more. And now also includes Microsoft Advertising Exchange—a real time bidding solution to help advertisers and publishers untangle the complexities of digital media and get more out of their marketing and content investments. Microsoft Advertising makes buying and selling media simple, smart, and cost effective across media and devices in the Microsoft network of properties and beyond. Visit http://advertising.microsoft.com for more information.
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About Unicast
Unicast has been providing state-of-the-art rich media solutions for publishers, agencies and advertisers since 1998. Integrating creative support with campaign management and detailed analytics, Unicast technologies empower customers to manage the complex process of deploying online advertising campaigns. Unicast is a proud member of the DG family of companies—a multichannel distribution network of thousands of advertisers and media publishers worldwide. Today, our solutions are leveraged globally by some of the world's most esteemed brands, including AOL, Fox Interactive Media, MSN, MindShare, NBC Universal, ABC, CBS and Initiative Media.
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About Adify
Adify provides technology, services, and expertise so advertisers, entrepreneurs and media companies can strategically expand their reach through thriving vertical ad networks. With Adify, publishers sell ad space to top brands; advertisers efficiently reach highly engaged audiences; and brands engage with consumer communities that influence opinions and offer valuable market insights.
Since 2005 Adify’s Network Builder technology platform and our experienced team have powered more than 200 vertical ad networks; connected more than 15,000 hand-selected, highly influential publishers; and supported the passions of millions of visitors who demand the quality content only available on specialty publishers’ sites.
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About Brickfish
Brickfish®, The Social Media Solution™, successfully creates ongoing engagement and conversations with consumers using social media. It provides a brand safe platform that energizes peer-to-peer sharing among consumers via the social web. Using the Brickfish platform, brands can run social media programs including branded viral programs, brand focused UGC programs, social promoters programs, contests, sweepstakes and more. All engagements are tracked with patent-pending Viral Map® and Geo View technologies which provide detailed data on reach, engagement and viral activity across the web. Brickfish has launched successful campaigns for BlackBerry, Estée Lauder, Microsoft, Nike, Victoria’s Secret, Coach, Givenchy, Qualcomm and more.
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About Casale Media
Casale Media builds innovative, high-performance advertising technology that maximizes digital media value for publishers and advertisers. Its Index platform is the first fully transparent real-time bidding (RTB) management technology that allows publishers to access premium demand through an exchange or a publisher’s own private marketplace.
Casale Media continues to establish its presence in digital advertising through its premium ad network, MediaNet, which is powered by Optimax, the first real-time ad serving and optimization platform. The company works directly with premium media organizations, with a focus on brand-safety and control for advertisers and publishers.
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About The Jordan, Edmiston Group, Inc. (JEGI)
The Jordan, Edmiston Group, the leading investment bank for media, information, marketing services and related technologies, has completed over 500 M&A transactions since 1987.
Recent digital media and technology transactions include:
- Edgar Online secured $12 million from Bain Capital Ventures;
- WebMediaBrands sold Internet.com to QuinStreet;
- Vente (online permission-based marketing) was sold to Q Interactive;
- mSnap (SMS mobile ad network) was sold to SmartReply;
- Acerno (online behavioral targeting network) was sold to Akamai;
- M:Metrics (mobile measurement) was sold to comScore; and many others.
For more information visit www.jegi.com or contact our Managing Directors at 212-754-0710.
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About Men's Health & Women's Health
The Ultimate Digital Power Couple
Menshealth.com and Womenshealthmag.com are the healthy lifestyle digital resources for today’s active, achievement-oriented men and women. Updated daily, these premier online destinations are the 24/7 companions for nearly 6 million monthly unique visitors and anchor a digital portfolio that also includes 24 iPhone apps and iPad issues for both brands.
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About Pulse360
Pulse 360 (www.pulse360.com) is a data-driven ad technology company satisfying the goals of performance-based advertisers using any pricing model - CPC, CPA, CPL and CPM. The company’s flagship sponsored links network connects marketers with an audience on hundreds of premium partner sites including MSNBC, Weather.com, Gannett Digital, CNN.com, CBS Television Stations and Comcast.net. The company’s CPA product drives conversions and allows marketers highly efficient access to consumers through search, e-mail, social media and display marketing. Pulse 360’s demand side platform (DSP) solution enables marketers to connect with highly targeted display audiences, leveraging access to retargeting, third-party data providers and powerful optimization tools.
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About Rocket Fuel
Rocket Fuel is the leading provider of artificial intelligence advertising solutions that transform digital media campaigns into self-optimizing engines that learn and adapt in real-time, and deliver outstanding results from awareness to sales. Recently awarded #22 in Forbes Most Promising Companies in America list, over 700 of the world’s most successful marketers trust Rocket Fuel to power their advertising across display, video, mobile, and social media. Founded by online advertising veterans and rocket scientists from NASA, DoubleClick, IBM, and Salesforce.com, Rocket Fuel is based in Redwood Shores, California, and has offices in fifteen cities worldwide including New York, London, Toronto, and Hamburg.
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About SocialMedia.com
SocialMedia.com has developed the first social advertising platform for publishers. The end-to-end platform supports authoring, serving and reporting functionality, enabling publishers to create and sell social ads on their inventory. The "People Powered Ads" (TM) that flow from the platform leverage social relationships, helping brands reach consumers across the web with real messages from real people. As a co-author of the IAB's Social Advertising Best Practices report, SocialMedia.com also provides leadership and guidance to assure continued consumer acceptance and response to social ads. SocialMedia.com is based in San Francisco.
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About Theorem
A global leader in creative services, online media operations, and reporting/analytics with over 900 employees, Theorem helps publishers, networks, technology providers, agencies, and brands scale their online operations cost effectively. Using a combination of scale, expertise, and operational maturity, Theorem works with some of the most sophisticated digital marketers in the world.
Since 2002, organizations across the online ecosystem have leveraged Theorem’s expertise and experience to scale and supplement their digital media operations in the Americas, Asia Pacific, Europe, and Middle East. Learn more at www.theoreminc.net and www.theoremcreations.com.
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About Tweetedia
tweetedia(tm) - Twitter Management System for Publishers Add real time streaming to your website What is tweetedia? (in 140 characters) - tweetedia makes Twitter work 4 u. Manage, filter and publish tweets 2 a widget. U have crtl. Brand safe. Customizable Easy to use. Make $$$ Tweet us for more information @tweetedia www.tweetedia.com Brought to you by AdGent 007 Inc.
Official Media Sponsor:
About Advertising Age
Advertising Age is the leading global source of news, intelligence and conversation for marketing and media communities. Ongoing coverage of strategic topics like CMO Strategies and data-driven marketing is complemented by breaking news on digital, social media, and more.
To find out more about sponsorship opportunities please contact Phil Ardizzone, Director of Event Sales, at phil@iab.net.
