About AudienceScience
AudienceScience is a technology leader providing marketers with the control that enables universal access to audiences. Their integrated audience platform, The Audience GatewayTM, drives digital media success. Accessing 200 billion data insights into 386 million people worldwide, AudienceScience empowers marketers with the intelligence to execute effective global campaigns. Since 2003, AudienceScience has delivered over 50,000 targeted campaigns for clients including American Airlines, Financial Times, Gannett, New York Times Digital, NikkeiNet, SKECHERS, and Wall Street Journal Digital. For more information, please visit www.AudienceScience.com.
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About Compete
Compete provides marketers with actionable digital intelligence to improve their online and offline marketing effectiveness. Hundreds of clients, including the world’s leading brands, rely on Compete to help them create more effective web sites and more targeted advertising campaigns. Compete’s products include online measurement tools available at Compete.com, as well as deep consumer and competitor insights in the automotive, consumer goods, financial services, media, retail, telecom and travel industries.
Compete is a TNS Media company. To learn more about Compete, please visit www.competeinc.com. And to increase your digital intelligence, visit www.compete.com or our award-winning blog at www.blog.compete.com.
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About Google
Google's innovative search technologies connect millions of people around the world with information every day. Founded in 1998 by Stanford Ph.D. students Larry Page and Sergey Brin, Google today is a top web property in all major global markets. Google's targeted advertising program, which is the largest and fastest growing in the industry, provides businesses of all sizes with measurable results, while enhancing the overall web experience for users. Google is headquartered in Silicon Valley with offices throughout North America, Europe and Asia. For more information, visit www.google.com.
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About Operative
Established in 2000, Operative is a global organization that provides its clients with technology and services to improve all aspects of their advertising operations lifecycle, from pre-sale to collections, trafficking to reconciliation. Operative Dashboard™, an ASP software solution, is an end-to-end advertising revenue management (ARM) platform that enables media publishers to automate contract management, product packaging and pricing, inventory management, campaign reporting and revenue recognition. Operative’s client base includes The Wall Street Journal, MSN, Smart Money, iVillage, NBC Universal and National Public Media. More information about Operative can be found at http://www.operative.com.
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About PubMatic
PubMatic is a global Ad Revenue Optimization company that provides premium online publishers with a full service solution to manage and monetize non-guaranteed ad inventory. PubMatic's real-time ad price prediction technology ensures that online publishers get the most money from their advertising space by deciding in real-time which ad network or exchange can best monetize each impression.
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About Rubicon Project
Based in Los Angeles, the Rubicon Project launched in 2007 on a mission to automate buying and selling for the $65B global online advertising industry. Today, the Rubicon Project has created advertising infrastructure that powers a massive online advertising marketplace. The company has optimized more than 360 billion ads, 45 billion each month, for more than 1,600 premium customers (publishers such as Washington Post, CareerBuilder, YellowPages and Gannett) across more than 400 top ad networks, exchanges and other resellers. Reaching more than 500 million unique Internet users, the Rubicon Project is one of the largest sources of ad inventory and reach on the Internet.
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About Yahoo!
Yahoo! attracts hundreds of millions of users every month through its innovative technology and engaging content and services, making it one of the most trafficked Internet destinations and a world class online media company. Yahoo!'s vision is to be the center of people's online lives by delivering personally relevant, meaningful Internet experiences. Yahoo! is headquartered in Sunnyvale, California. For more information, visit http://pressroom.yahoo.com or the company's advertising blog, http://www.yadvertisingblog.com.
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About AdMeld
AdMeld (www.admeld.com) helps the world’s premium online publishers maximize revenue from ad networks and exchanges, reduce operating costs and protect their brands from unwanted ads. AdMeld’s real time optimization technology generates the highest possible yield from each ad impression, and its suite of tools and services enhance publishers’ understanding and control of their discretionary ad inventories. Current AdMeld customers include IAC, Discovery Communications, Pandora, FOX News, World Wrestling Entertainment and more than 85 others worldwide. Founded in 2007, the company is headquartered in New York City with offices in San Francisco and London.
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About Akamai
Akamai Advertising Decision Solutions help online marketers connect with targeted and in-market audiences at scale.
ADS predictive segments are based on sophisticated predictive models from the industry’s only online shopping data co-operative. Working with Akamai’s acerno add™ network, online marketers can target in-market online consumers with display advertising, in real time.
ADS descriptive segments help online marketers better target both branded and direct response display advertising to online consumers. By leveraging shopping and purchase intent data, Akamai enables access to both custom and standardized descriptive segments based on what 100% of U.S. online consumers shop for and buy.
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About Collective
Collective is a leading media and technology solutions provider for display advertising. Founded in 2005, the company delivers targeted audiences to advertising agencies, brand advertisers and publishers. Collective's industry expertise provides a strategic advantage to its clients by leveraging insights to reach audiences. Its flagship solutions are the Collective Network®, the original transparent network for brands; Collective Video™, the world’s first audience-driven video network; Collective Direct™, the high quality network for direct marketers.; and AMP®, the leading ad network administration, audience targeting and reach extension platform. The company is headquartered in New York with offices in Atlanta, Boston, Chicago, Dallas, Detroit, Los Angeles and San Francisco. For more information, visit www.collective.com.
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About FreeWheel
FreeWheel offers the most formidable system for digital video ad management and monetization. Built from the ground up by a handful of former DoubleClick executives, FreeWheel’s solution-set has already armed companies like Turner, Warner Brothers, CBS, VEVO, Discovery International and others with the tools and services necessary to extract advertising revenue from video content.
Monetization Rights Management®, FreeWheel’s flagship product, empowers content owners and distributors to manage advertising rights, forecast inventory, serve ads, and analyze video business performance.
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About Geeknet
Geeknet is the online network for the global geek community. Our sites include SourceForge, Slashdot, ThinkGeek, ohloh and freshmeat. We serve an audience of more than 40 million users each month and provide the tech-obsessed with content, culture, connections, commerce, and all the things that geeks crave. Want to learn more? Check out geek.net.
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About Microsoft Advertising
Microsoft Advertising provides advertisers and publishers with media, tools and services to drive deep and profitable engagement with their audiences. This includes a media network that reaches hundreds of millions of consumers around the world; global technology platforms and tools that enable easy planning and management of campaigns and content; and services that help untangle the complexities of digital media to get more value from marketing and content investments. Microsoft Advertising makes buying and selling media simple, smart and cost-effective across media and devices in the Microsoft network of properties and beyond. Visit http://advertising.microsoft.com for more information.
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About Unicast
Unicast has been providing state-of-the-art rich media solutions for publishers, agencies and advertisers since 1998. Integrating creative support with campaign management and detailed analytics, Unicast technologies empower customers to manage the complex process of deploying online advertising campaigns. Unicast is a proud member of the DG FastChannel (NASDAQ: DGIT) family of companies - a multichannel distribution network of thousands of advertisers and media publishers worldwide. Today, our solutions are leveraged globally by some of the world's most esteemed brands, including AOL, Fox Interactive Media, MSN, MindShare, NBC Universal, ABC, CBS and Initiative Media. For more information visit www.unicast.com
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About Adify
Adify provides technology, services, and expertise so advertisers, entrepreneurs and media companies can strategically expand their reach through thriving vertical ad networks. With Adify, publishers sell ad space to top brands; advertisers efficiently reach highly engaged audiences; and brands engage with consumer communities that influence opinions and offer valuable market insights.
Since 2005 Adify’s Network Builder technology platform and our experienced team have powered more than 200 vertical ad networks; connected more than 15,000 hand-selected, highly influential publishers; and supported the passions of millions of visitors who demand the quality content only available on specialty publishers’ sites.
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About Brickfish
Brickfish® is the leader in cross-social media programs, with over 350 viral campaigns successfully executed in our four year history. Our award winning solution inspires audiences to create and share branded messages and promotions with their social connections online, while providing real time tracking and moderation capabilities of those interactions. The end result is meaningful, measurable, and predictable brand engagement with audiences across the social web.
With the launch of Powered by Brickfish™ for Publishers, we're offering media sales organizations a turnkey social media platform which launches from their Web site, quenches advertiser interest in accountable social media, and provides incremental revenue opportunities.
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About Casale Media
Casale Media is not your typical "ad network." We are an established media technology firm with an isolated focus on brand safety, premium accountable media and smart innovative software solutions. We exclusively serve the needs of large, top-rated web publishers, Fortune 500 brands and leading international media agencies.
Our business is selling intelligently optimized brand name display inventory within our highly controlled, "short-tail" environment, MediaNet®. The campaigns that we execute deliver visible results, unequalled flexibility, and complete peace of mind to our publishers and clients alike.
MediaNet® provides almost 70% coverage of the U.S online audience through its select collection of 3,000 actively monitored premium properties.
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About The Jordan, Edmiston Group, Inc. (JEGI)
The Jordan, Edmiston Group, the leading investment bank for media, information, marketing services and related technologies, has completed over 500 M&A transactions since 1987.
Recent digital media and technology transactions include:
- Edgar Online secured $12 million from Bain Capital Ventures;
- WebMediaBrands sold Internet.com to QuinStreet;
- Vente (online permission-based marketing) was sold to Q Interactive;
- mSnap (SMS mobile ad network) was sold to SmartReply;
- Acerno (online behavioral targeting network) was sold to Akamai;
- M:Metrics (mobile measurement) was sold to comScore; and many others.
For more information visit www.jegi.com or contact our Managing Directors at 212-754-0710.
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About MensHealth.com & WomensHealthmag.com
The Men’s Health Digital Group helps over 4 million active, accomplished and health-conscious men who seek knowledge and power to seize control of their physical and emotional lives by offering practical, authoritative advice—delivered with a positive sensibility—across multiple media platforms, including MensHealth.com and the Men’s Health Mobile Apps division.
The Women’s Health Digital Group addresses 360 degrees of life for a new generation of contemporary, confident, ambitious women. WomensHealthmag.com and the Women’s Health Mobile Apps division connect with our 2 million women in the frank, irreverent voice of a trusted girlfriend via clever, service-driven content that transcends the title, making the brand a true one-stop lifestyle resource.
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About Pulse360
Pulse 360 is a trusted leader in performance-based advertising. We connect marketers with an engaged audience on sites including MSNBC, Newsweek, USATODAY, Weather.com and many more. Our CPC text links, CPC text links with images and CPA display banners connect you with customers most likely to take action. Based on our unique demographic and targeting approach, we place your ad in front of the right customer at the right time. SyndiGO (www.syndigonetworks.com) builds branded vertical ad and media networks for partners including AutoWeek, MSNBC, CBS TV and others, creating additional reach and ad revenue opportunities for top publishers.
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About Rocket Fuel Inc.
Rocket Fuel Inc. is a Silicon Valley-based digital advertising technology company built to better predict who is most likely to respond to ads and to efficiently connect advertisers to those consumers. Rocket Fuel’s intelligent demand-side platform provides online marketers with single-source access to multiple ad exchanges, impression-level real-time bidding, and automated optimization — all designed to maximize the quality, efficiency and scale of display campaigns. Rocket Fuel goes beyond other audience targeting companies by combining multiple online and offline third-party data sources with its own suite of targeting algorithms, automation and expert analysis to deliver better results faster for premium brand marketers.
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About SocialMedia.com
SocialMedia.com has developed the first social advertising platform for publishers. The end-to-end platform supports authoring, serving and reporting functionality, enabling publishers to create and sell social ads on their inventory. The "People Powered Ads" (TM) that flow from the platform leverage social relationships, helping brands reach consumers across the web with real messages from real people. As a co-author of the IAB's social advertising best practices report, SocialMedia.com also provides leadership and guidance to assure continued consumer acceptance and response to social ads. SocialMedia.com is based in San Francisco.
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About Theorem
A global leader in online media operations and reporting, Theorem’s expertise and experience maximizes the power of clients’ campaigns. From creative design, to optimized ad placement, and exacting and innovative data analysis, Theorem helps measure and achieve marketing goals.
Using combinations of scale, expertise and operational maturity Theorem delivers creative services, media operations and reporting to some of the most sophisticated digital marketers in the world.
Since 2002, leading publishers, brands, ad network and digital agencies have leveraged Theorem’s expertise and experience to scale and supplement their digital media operations in the Americas, Asia Pacific, Europe and Middle East.
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About Tweetedia
tweetedia(tm) - Twitter Management System for Publishers Add real time streaming to your website What is tweetedia? (in 140 characters) - tweetedia makes Twitter work 4 u. Manage, filter and publish tweets 2 a widget. U have crtl. Brand safe. Customizable Easy to use. Make $$$ Tweet us for more information @tweetedia www.tweetedia.com Brought to you by AdGent 007 Inc.
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About Advertising Age
Advertising Age (adage.com) is a multi-platform media brand delivering news and intelligence to the advertising, marketing and media industries, as well as targeted strategies for brand building and messaging in today's complex business world.
From the digital community to the entertainment industries, from the Hispanic market to the global stage itself, agencies, media and marketers all turn to Ad Age print, digital and special event brands for the insights and analysis they need to succeed.
To find out more about sponsorship opportunities please contact Phil Ardizzone, Director of Event Sales, at phil@iab.net.
