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About AudienceScience
AudienceScience is a technology leader providing marketers with the control that enables universal access to audiences. Their integrated audience platform, The Audience Gateway™, drives digital marketing success. Accessing 250 billion data insights into 386 million people worldwide, AudienceScience empowers marketers with the intelligence and control to execute effective global campaigns. Since 2003, AudienceScience has delivered over 100,000 targeted campaigns for clients including American Airlines, Financial Times, Gannett, New York Times Digital, NikkeiNet, SKECHERS and Wall Street Journal Digital. For more information, please visit www.AudienceScience.com.
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About Compete
Compete provides marketers with actionable digital intelligence to improve their online and offline marketing effectiveness. Hundreds of clients, including the world’s leading brands, rely on Compete to help them create more effective web sites and more targeted advertising campaigns. Compete’s products include online measurement tools available at Compete.com, as well as deep consumer and competitor insights in the automotive, consumer goods, financial services, media, retail, telecom and travel industries.
Compete is a TNS Media company. To learn more about Compete, please visit www.competeinc.com. And to increase your digital intelligence, visit www.compete.com or our award-winning blog at www.blog.compete.com.
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About Google
Google's innovative search technologies connect millions of people around the world with information every day. Founded in 1998 by Stanford Ph.D. students Larry Page and Sergey Brin, Google today is a top web property in all major global markets. Google's targeted advertising program, which is the largest and fastest growing in the industry, provides businesses of all sizes with measurable results, while enhancing the overall web experience for users. Google is headquartered in Silicon Valley with offices throughout North America, Europe and Asia. For more information, visit www.google.com.
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About Operative
Established in 2000, Operative is a global organization that provides its clients with technology and services to improve all aspects of their advertising operations lifecycle, from pre-sale to collections, trafficking to reconciliation. Operative Dashboard™, an ASP software solution, is an end-to-end advertising revenue management (ARM) platform that enables media publishers to automate contract management, product packaging and pricing, inventory management, campaign reporting and revenue recognition. Operative’s client base includes The Wall Street Journal, MSN, Smart Money, iVillage, NBC Universal and National Public Media. More information about Operative can be found at http://www.operative.com.
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About PubMatic
PubMatic is a global Ad Revenue Optimization company that provides premium online publishers with a full service solution to manage and monetize non-guaranteed ad inventory. PubMatic's real-time ad price prediction technology ensures that online publishers get the most money from their advertising space by deciding in real-time which ad network or exchange can best monetize each impression.
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About Rubicon Project
Headquartered in Los Angeles, the Rubicon Project launched in 2007 with a mission to automate the $65 billion global online advertising industry. The company’s digital advertising technology and data platform, REVV for Publishers™, is engineered to accelerate revenue for premium publishers. Backed by $42 million in funding from Clearstone Venture Partners, Mayfield Fund, IDG Ventures and GE/NBC Universal’s Peacock Equity Fund, the Rubicon Project serves premium publishers like NBC Universal, Gannett and CareerBuilder; optimizing more than 50 billion ads each month and reaching more than 500 million unique Internet users. the Rubicon Project also helps ad sales channels around the world gain access to precise audience-segmented inventory, at broad scale.
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About Yahoo!
Yahoo!’s vision is to be the center of people’s online lives by delivering personally relevant, meaningful Internet experiences. Yahoo! offers marketers the opportunity to leverage those experiences and reach the right audience. Yahoo! combines the science to target an audience with the art to create engagement and the scale to reach the right audience in meaningful numbers. Yahoo! is headquartered in Sunnyvale, CA. For more information, visit advertising.yahoo.com/network.
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About AdMeld
AdMeld (www.admeld.com) helps the world's premium online publishers maximize revenue from their ad inventory, reduce operating costs and eliminate unwanted ads. Our high-tech, high-touch approach generates the maximum yield for every ad impression by giving publishers access to demand from hundreds of sources (ad networks, exchanges, DSPs) on their own terms. AdMeld’s suite of tools and services enhance publishers’ understanding and control of their discretionary ad inventories. Current AdMeld customers include Answers.com, AccuWeather, Discovery Communications, FOX News, Hearst Television, IAC, New York Post, World Wrestling Entertainment® and more than 130 others worldwide. Founded in 2007, the company is headquartered in New York City with offices in San Francisco and London.
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About Akamai
Akamai Advertising Decision Solutions help online marketers connect with targeted and in-market audiences at scale.
Our ADS predictive segments are based on sophisticated predictive analytics and modeling of data from the industry’s only online consumer shopping data cooperative – the Akamai data cooperative. Online marketers can leverage the power of Akamai’s data cooperative and its acerno ad network to target in-market online consumers with display advertising, in real time and at scale.
Our ADS descriptive segments help online marketers better target both branded and direct response display advertising to online consumers. By leveraging actual shopping and purchase intent data, Akamai enables access to both custom and standardized descriptive segments based on what 100% of US online consumers shop for and buy.
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About Collective
Collective is a leading media and technology solutions provider for display advertising. Founded in 2005, the company delivers targeted audiences to advertising agencies, brand advertisers and publishers. Collective's industry expertise provides a strategic advantage to its clients by leveraging insights to reach audiences. Its flagship solutions are the Collective Network®, the original transparent network for brands; Collective Video®, the world’s first audience-driven video network; Collective Direct™, the high quality network for direct marketers; and AMP®, the leading ad network administration, audience targeting and reach extension platform. The company is headquartered in New York with offices in Atlanta, Boston, Chicago, Dallas, Detroit, Los Angeles and San Francisco. For more information, visit www.collective.com.
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About FreeWheel
FreeWheel (www.freewheel.tv) offers the most formidable system for digital video ad management and monetization. Founded by a handful of former DoubleClick executives, FreeWheel’s solution-set has already armed companies like Turner, ESPN, Warner Brothers, CBS, VEVO, Discovery Communications and others with the tools and services necessary to make more money from their video content.
Monetization Rights Management® (www.freewheel.tv/products/mrm) is FreeWheel’s flagship product. It empowers content owners and distributors to successfully manage ad sales rights, produce accurate inventory forecasts, deliver yield-optimized ads and analyze video business performance. Its capabilities extend across all devices, anytime, anywhere. Follow FreeWheel on Twitter @FreeWheeldotTV.
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About Geeknet
Geeknet is the online network for the global geek community. Our sites include SourceForge, Slashdot, ThinkGeek, ohloh and freshmeat. We serve an audience of more than 40 million users each month and provide the tech-obsessed with content, culture, connections, commerce, and all the things that geeks crave. Want to learn more? Check out geek.net.
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About Microsoft Advertising
Welcome to the new digital landscape. For marketers, it’s more exciting than ever. But it can also feel more intimidating. Audiences have more channels, choices, devices and power. Campaigns have more moving pieces. It can leave you wondering, “How do we get where we need to be?” It helps to have a guide. And Microsoft Advertising® is ready. We offer a unique combination of global reach, breakthrough technology, creativity and integrated analytic tools. And we bring the know-how to put it all together.
So think about a destination: an audience, a goal, an execution, a multi-screen campaign. And think big. That’s your job. We’ll take you there. That’s ours. For more information, visit advertising.microsoft.com
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About Unicast
Unicast has been providing state-of-the-art rich media solutions for publishers, agencies and advertisers since 1998. Integrating creative support with campaign management and detailed analytics, Unicast technologies empower customers to manage the complex process of deploying online advertising campaigns. Unicast is a proud member of the DG FastChannel (NASDAQ: DGIT) family of companies - a multichannel distribution network of thousands of advertisers and media publishers worldwide. Today, our solutions are leveraged globally by some of the world's most esteemed brands, including AOL, Fox Interactive Media, MSN, MindShare, NBC Universal, ABC, CBS and Initiative Media. For more information visit www.unicast.com
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About Adify
Adify provides technology, services, and expertise so advertisers, entrepreneurs and media companies can strategically expand their reach through thriving vertical ad networks. With Adify, publishers sell ad space to top brands; advertisers efficiently reach highly engaged audiences; and brands engage with consumer communities that influence opinions and offer valuable market insights.
Since 2005 Adify’s Network Builder technology platform and our experienced team have powered more than 200 vertical ad networks; connected more than 15,000 hand-selected, highly influential publishers; and supported the passions of millions of visitors who demand the quality content only available on specialty publishers’ sites.
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About Brickfish
Brickfish®, The Social Media Solution™, successfully creates ongoing engagement and conversations with consumers using social media. It provides a brand safe platform that energizes peer-to-peer sharing among consumers via the social web. Using the Brickfish platform, brands can run social media programs including branded viral programs, brand focused UGC programs, social promoters programs, contests, sweepstakes and more. All engagements are tracked with patent-pending Viral Map® and Geo View technologies which provide detailed data on reach, engagement and viral activity across the web. Brickfish has launched successful campaigns for BlackBerry, Estée Lauder, Microsoft, Nike, Victoria’s Secret, Coach, Givenchy, Qualcomm and more.
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About Casale Media
Casale Media is not your typical "ad network." We're a long-established communications technology firm with a core focus on premium media, accountable innovation, and smart technology. We exclusively serve the needs of large, top-rated web publishers, Fortune 500 brands and leading international media agencies. Our business is selling intelligently optimized brand name display media within our highly controlled, "closed-loop" environment, MediaNet. The campaigns that we execute deliver visible results, unequalled flexibility, and total peace of mind to our publishers and clients alike.
MediaNet provides roughly 70 percent coverage of the U.S. online audience through its select collection of 3,000 actively monitored premium properties.
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About The Jordan, Edmiston Group, Inc. (JEGI)
The Jordan, Edmiston Group, the leading investment bank for media, information, marketing services and related technologies, has completed over 500 M&A transactions since 1987.
Recent digital media and technology transactions include:
- Edgar Online secured $12 million from Bain Capital Ventures;
- WebMediaBrands sold Internet.com to QuinStreet;
- Vente (online permission-based marketing) was sold to Q Interactive;
- mSnap (SMS mobile ad network) was sold to SmartReply;
- Acerno (online behavioral targeting network) was sold to Akamai;
- M:Metrics (mobile measurement) was sold to comScore; and many others.
For more information visit www.jegi.com or contact our Managing Directors at 212-754-0710.
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About MensHealth.com & WomensHealthmag.com
The Men’s Health Digital Group helps over 4 million active, accomplished and health-conscious men who seek knowledge and power to seize control of their physical and emotional lives by offering practical, authoritative advice—delivered with a positive sensibility—across multiple media platforms, including MensHealth.com and the Men’s Health Mobile Apps division.
The Women’s Health Digital Group addresses 360 degrees of life for a new generation of contemporary, confident, ambitious women. WomensHealthmag.com and the Women’s Health Mobile Apps division connect with our 2 million women in the frank, irreverent voice of a trusted girlfriend via clever, service-driven content that transcends the title, making the brand a true one-stop lifestyle resource.
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About Pulse360
Pulse 360 (www.pulse360.com) is a data-driven ad technology company satisfying the goals of performance-based advertisers using any pricing model — CPC, CPA, CPM — on high quality publishers. The company’s flagship sponsored links network connects marketers with a premium audience on hundreds of partner sites including MSNBC, Weather.com, Gannett Digital, Newsweek.com, CBS Television Stations, Comcast.net and many more. Pulse 360’s CPA product allows marketers highly efficient access to consumers through search, e-mail and display marketing. The company’s SyndiGO division (www.syndigonetworks.com) builds branded vertical ad and media networks for partners including AutoWeek, MSNBC and CBS TV, creating new ad revenue opportunities.
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About Rocket Fuel Inc.
Rocket Fuel Inc. is a Silicon Valley-based digital advertising technology company built to better predict who is most likely to respond to ads and to efficiently connect advertisers to those consumers. Rocket Fuel’s intelligent demand-side platform provides online marketers with single-source access to multiple ad exchanges, impression-level real-time bidding, and automated optimization — all designed to maximize the quality, efficiency and scale of display campaigns. Rocket Fuel goes beyond other audience targeting companies by combining multiple online and offline third-party data sources with its own suite of targeting algorithms, automation and expert analysis to deliver better results faster for premium brand marketers.
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About SocialMedia.com
SocialMedia.com has developed the first social advertising platform for publishers. The end-to-end platform supports authoring, serving and reporting functionality, enabling publishers to create and sell social ads on their inventory. The "People Powered Ads" (TM) that flow from the platform leverage social relationships, helping brands reach consumers across the web with real messages from real people. As a co-author of the IAB's Social Advertising Best Practices report, SocialMedia.com also provides leadership and guidance to assure continued consumer acceptance and response to social ads. SocialMedia.com is based in San Francisco.
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About Theorem
A global leader in online media operations and reporting, Theorem’s expertise and experience maximizes the power of clients’ campaigns. From creative design, to optimized ad placement, and exacting and innovative data analysis, Theorem helps measure and achieve marketing goals.
Using combinations of scale, expertise and operational maturity Theorem delivers creative services, media operations and reporting to some of the most sophisticated digital marketers in the world.
Since 2002, leading publishers, brands, ad network and digital agencies have leveraged Theorem’s expertise and experience to scale and supplement their digital media operations in the Americas, Asia Pacific, Europe and Middle East.
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About Tweetedia
tweetedia(tm) - Twitter Management System for Publishers Add real time streaming to your website What is tweetedia? (in 140 characters) - tweetedia makes Twitter work 4 u. Manage, filter and publish tweets 2 a widget. U have crtl. Brand safe. Customizable Easy to use. Make $$$ Tweet us for more information @tweetedia www.tweetedia.com Brought to you by AdGent 007 Inc.
Official Media Sponsor:
About Advertising Age
Advertising Age (adage.com) is a multi-platform media brand delivering news and intelligence to the advertising, marketing and media industries, as well as targeted strategies for brand building and messaging in today's complex business world.
From the digital community to the entertainment industries, from the Hispanic market to the global stage itself, agencies, media and marketers all turn to Ad Age print, digital and special event brands for the insights and analysis they need to succeed.
To find out more about sponsorship opportunities please contact Phil Ardizzone, Director of Event Sales, at phil@iab.net.
