President, CBS Interactive
Vice Chairman, IAB Board of Directors
Neil Ashe serves as President of CBS Interactive. In this role, he is responsible for overseeing CBS Interactive's business strategy and vision, including sales, marketing, product development and international operations.
Previously, Neil served as Chief Executive Officer of CNET Networks, Inc. until the company was acquired by CBS Corporation in May 2008. He joined CNET Networks in 2002 as Senior Vice President, Corporate Strategy and Development. In 2005, he assumed the role of Executive Vice President and his responsibilities expanded to included day-to-day management of the Community and Lifestyle, Business, Channel and International divisions.
At CNET Networks, Neil led the company's content expansion strategy, including numerous acquisitions to develop its existing products and expand into new categories both domestically and internationally, which helped attract new audience and customer segments. During his tenure, the company acquired or launched MP3.com, CHOW, BNET, UrbanBaby and China-based ZOL, PC Home and X-Car. This strategy has resulted in new product development, audience growth and revenue streams for the company. In addition, he is a key spokesperson to both the investment and advertising communities and has been instrumental in CNET Networks' growth and success.
Prior to joining CNET Networks, Neil founded and served as Chief Executive Officer of several start-up companies in the Internet, business-to-business, electronic-marketplaces and financial-services industries. From 1996 through 1999, he served as Managing Director of Crest Communications Holdings LLC, a private equity-investment firm. From 1990 through 1994, he held positions in the Mergers and Acquisitions group of Smith Barney, Inc. Neil holds an M.B.A. from Harvard Business School and a B.S. from Georgetown University.
Senior Vice President, Chief Consumer Engagement Officer
PepsiCo Americas Beverages
As Senior Vice President, Chief Consumer Engagement Officer of PepsiCo Americas Beverages, Frank Cooper III is charged with leading the development of a new consumer engagement model for PepsiCo Americas Beverages (PAB) and creating breakthrough marketing programs across the PAB portfolio. In addition, he has direct oversight of key operational areas across PAB that determine consumer engagement, including Digital, Media, Sports, Multicultural and Entertainment.
Prior to his current position, Frank served as Chief Marketing Officer, Sparkling Beverages for Pepsi-Cola North America (PCNA), where he played a critical role in transforming the company’s soft drink portfolio. He led groundbreaking marketing efforts supporting the Pepsi, Mountain Dew and Sierra Mist trademarks.
Frank led the re-launch of trademark Pepsi in 2008, positioning the brand around the idea of optimism and positive change while provoking active participation of consumers. From the iconic “Word Play” advertisements, to the Webby Award-winning “Dear Mr. President,” to the retro-inspired “Pepsi Throwback” product, the re-launch was widely recognized as one of the most innovative and effective initiatives by PepsiCo in years.
He also spearheaded the most successful limited-time offering in Pepsi history, through a consumer-generated platform called “DEWmocracy.” Working closely with Forest Whitaker, he developed an online story-based game that allowed consumers to create the next Mountain Dew product. In a 12-week period, the limited-time offering yielded over 17M cases worth approximately $100 million at retail.
A champion of “experience-based innovation,” he led the launch of two highly successful innovations – Sierra Mist Cranberry Splash (focusing on experiences consistent with the Holiday spirit) and Mountain Dew’s Game Fuel (developing the first beverage made specifically for video gamers).
Many of Frank’s efforts have established him as a leader in the industry for branded entertainment, including producing the DEWmocracy experience, the “Deathbowl to Downtown” documentary, “The Next Great Game Gods” television special on Spike TV, “On the Bubble” animated series, Green Label Sound music label for emerging artists, and interactive motion pictures through Green Label Studios.
Within PepsiCo, he has also worked as Vice President of Promotions and Interactive Marketing, supervising Pepsi-Cola North America’s (PCNA) national and account-specific retail marketing efforts and leading the company’s digital strategy and initiatives. He joined PCNA in July 2003 as Vice President for Multicultural Marketing & Strategic Initiatives.
Prior to Pepsi, Frank spent a decade working as a senior business executive and entrepreneur behind some of the most powerful urban and new-media brands in the world. From 2001-2003, he served as Vice President of Interactive Marketing at America Online, Inc., where he managed music sales and marketing programs.
In 1998, he co-founded the largest Internet company focused on urban lifestyle and minority markets, Urban Box Office Networks, Inc. (“UBO”), and prior to that period he served as a senior business affairs executive for the two most iconic brands in urban music: Motown Records and Def Jam Recordings.
Frank received his B.S. degree in business administration from the University of California at Berkeley and received his juris doctorate from Harvard Law School, where he served as Supreme Court Editor of the Harvard Law Review. He currently serves as Chairman of the American Advertising Federation (a leading advertising trade association with over 40,000 members) and is a member of the Board of Directors for Business For Diplomatic Action.
Russ Fradin, President of Adify, now part of Cox Enterprises, co-founded the company with Flycast Co-Founders Larry Braitman and Rick Thompson. Prior to Adify, Russ was the Senior Vice President of Business Development for Wine.com, the Internet’s largest seller of wine. He was previously the Executive Vice President of Corporate Development for comScore Networks and started many of the company’s businesses, as well as structured strategic alliances. Russ began his career at Flycast Communications, finally serving as Flycast/Engage’s Vice President of Business Development. He holds a B.S. from the Wharton School at the University of Pennsylvania.
The Jordan, Edmiston Group, Inc.
Tolman Geffs, Co-President of media investment bank The Jordan, Edmiston Group, represents digital media, marketing, and technology companies. Notable transactions include the sale of Investopedia, a leading financial information and investing education web site, to ValueClick; sale of online behavioral targeting network Acerno to Akamai; sale of M:Metrics, the leader in mobile media measurement, to comScore; a major investment in online ad network Undertone Networks by JMI Equity; sale of premier IT lead generation platforms KnowledgeStorm and BitPipe to TechTarget; a major investment in online ad rep firm Gorilla Nation by Great Hill Partners; sale of Klipmart to DoubleClick; and sale of PointRoll to Gannett.
Tolman brings a unique combination of experience as a Chief Executive Officer and business builder in traditional and new media companies, and in corporate finance and M&A. Prior to joining JEGI in 2004, he was Chief Executive Officer of Internet Broadcasting Systems, a national network of 70 local television web sites operated in partnership with NBC, Hearst, Washington Post, and other major broadcasters. IBS was one of the first online/offline media plays to achieve both scale and profitability. Earlier in his career, he was a magazine executive, a consultant at McKinsey & Company serving media companies, and an investment banker in M&A with Lehman Brothers.
He earned an M.B.A. from Harvard Business School as a Baker Scholar and a B.A. and B.S. from the University of California at Berkeley. Tolman can be reached at [email protected].
Co-Founder and Chairman, SocialMedia.com
Co-Chair, IAB Social Media Committee
Seth Goldstein is Co-Founder and Chairman of SocialMedia.com, a platform that helps publishers socialize their ads. The company has integrated its technology with many large social media sites including Facebook and MySpace, in support of major brands such as P&G and Nestle. Seth is an active member of the advertising community and considered a thought leader on social media.
Seth has helped to create and invest in a number of pioneering businesses over his career, starting in 1995 when he founded SiteSpecific, one of the first Internet advertising agencies. SiteSpecific pioneered a number of Internet marketing practices that continue today, including interactive banners and pay-for-performance campaigns.
In 1998, Seth joined Flatiron Partners as Entrepreneur-in-Residence. In 2002, he created Majestic Research, which leverages proprietary data to create next generation equity research for Wall Street. As an angel investor, Seth has advised a number of successful web services including del.icio.us (Yahoo!) and Etherpad (Google). Over his career, Seth has been featured in The New York Times, Wall Street Journal and Economist, and has spoken at leading industry events around the world.
President, National Media Group
Jack Griffin is President of the National Media Group at Meredith Corporation, a publicly-held media and marketing company headquartered in Des Moines (NYSE: MDP). Based in New York City, Jack oversees an extensive portfolio of media and marketing properties including some of the country’s most successful and best-known brands such as Better Homes and Gardens, Parents and Family Circle.
He is responsible for Meredith’s numerous magazine brands and its branded Internet and digital properties. He also oversees Meredith Integrated Marketing (MIM) as well as the Company’s Brand Licensing business and its book publishing operations. The National Media Group accounts for annual revenues of $1.1B and was recently named “Publishing Company of the Year” by Advertising Age for industry-leading performance in 2009.
From 1994 to 1999, Jack oversaw the creation of MIM, Meredith’s innovative marketing services arm. Under his leadership, through organic growth and strategic acquisitions, MIM has nearly tripled in size since 2004 and expanded from its roots in custom publishing to its current industry-leading position as a sophisticated creator of CRM and loyalty marketing programs in digital, print and other formats. In addition, he has led an aggressive expansion and repositioning of Meredith Interactive, the company’s branded Internet and digital business unit.
Measured by circulation, Meredith is the second-largest publisher of consumer magazines in the United States. In addition to BH&G, Parents and Family Circle, the Company publishes recognized titles such as Ladies’ Home Journal, More and Fitness. In 2005, he was a key member of the leadership team that acquired Gruner + Jahr USA and oversaw its successful integration into Meredith, doubling the size of the Company’s magazine business.
From 1999 to 2003, Jack was with Parade, a division of Advance Publications. He joined Parade as Senior Vice President of Sales and Marketing and later became its President.
In 1998-1999, while based in Des Moines, he served as Vice President of Marketing for the Meredith Broadcasting Group. From 1989-1994, he spent five years with The New York Times Company Magazine Group in business and sales positions in New York and Chicago.
Jack is Vice Chairman of the Magazine Publishers of America and is on the Board of Directors at the Internet Advertising Bureau and a Director at the Audit Bureau of Circulations. He is Past Chairman of the American Advertising Federation (AAF).
He has received numerous industry and community awards. In 2005 he was selected by Advertising Age as Publishing Executive of the Year and in 2007 was named Corporate Publisher of the Year by The Delaney Report. He is a member of the AAF Hall of Achievement™ and he received the AAF Jack Avrett Award for industry and community service. For his commitment to charitable work, he received the National Human Relations Award from the American Jewish Committee in 2005.
Jack earned his B.A. in philosophy, cum laude, from Boston College and a Master’s Degree from the Yale School of Management. He is former Chairman of that school’s Alumni Association and a former Director of the Yale Alumni Fund. He is currently a Director of the Yale Center for Customer Insights.
Chief Marketing Officer
Eastman Kodak Company
Jeffrey Hayzlett serves as the Chief Marketing Officer and Vice President, Eastman Kodak Company, As Chief Marketing Officer, Jeffrey is responsible for the company's worldwide marketing operations including the design and implementation of all marketing strategies, investments, policies and processes. He leads the company's efforts for Strategy and Planning, Marketing Programs, Marketing Operations, Brand Development, Business Development and Corporate Sponsorships. He is also responsible for the company's Corporate Communications, PR and Public Affairs organizations.
Jeffrey speaks frequently around the world on business growth, communications, and marketing, including keynotes at events such as The Economist Marketing Summit, THE Conference on Marketing, the 140 Character Twitter Conference, CMO Summits, Mobile Marketing Forum, Digital Life Design Conference, Photo Marketing Association Conference, Direct Marketing Leadership Forum and National Postal Forum. He is cited as a leading marketing expert in numerous books, magazines and newspapers, and is a frequent television guest, having appeared on shows including CNBC’s The Big Idea with Donny Deutsch, Fox Business News, and NBC’s Celebrity Apprentice with Donald Trump.
Global Chief Revenue Officer
The Weather Company
and IAB Board of Directors
Curt Hecht serves as Global Chief Revenue Officer for The Weather Channel Companies (TWCC). He joined TWCC after 20 years with Publicis Groupe, most recently as Cheif Executive Officer of the VivaKi Nerve Center in Paris. In this newly created role, Curt is responsible for the overall strategic definition and management of TWCC’s international business. He also leads digital and cable ad sales revenue generation, including all aspects of sales operations for the company’s category—leading digital products such as weather.com, its category-leading mobile and tablet apps, and The Weather Channel, which is the most-distributed cable network, available in more than 100 million homes. He reports to Chairman and Chief Exective Officer David Kenny.
As Chief Executive Officer of the VivaKi Nerve Center in Paris, Curt had been entirely focused on developing the next generation of technical platforms to allow Publicis Groupe and its clients to digitize their processes and scale their digital marketing efforts, as both media channels and consumers become digital. He acted as Publicis Groupe’s primary liaison to digital media companies such as Facebook, Google, Microsoft, and Twitter, developing open and scalable platforms that can be activated by Digitas, Razorfish, Starcom MediaVest Group, and ZenithOptimedia, which collectively are the largest buyers of digital media worldwide. Het was a member of the VivaKi Board of Directors and Publicis Groupe Strategic Leadership Team.
Prior to VivaKi, Curt was Chief Digital Officer at Starcom MediaVest Group (SMG), a subsidiary of Publicis Groupe. There he focused on forecasting the evolving digital media landscape for a client portfolio that invests nearly $26B in media each year. At SMG he was also dedicated to General Motors and worked closely with the client to transform GM into the world's largest digital marketer.
Chief Executive Officer
Eric Hippeau is the Chief Executive Officer of The Huffington Post (www.huffingtonpost.com), a leading news and opinion site which in four years has become an influential media brand — "The Internet Newspaper." He joined HuffPost in June 2009.
Prior to joining HuffPost, Eric was Managing Partner at Softbank Capital, a New York and Boston-based venture capital fund specializing in early stage investments in technology and digital media. He joined Softbank Capital in 2000 from Ziff-Davis, Inc., where he was Chairman and Chief Executive Officer. During his career at Ziff-Davis, Eric was early to recognize the growth potential of online media. Under his stewardship, ZDNet became one of the few successful examples of a strong online business model evolving from traditional magazine content, and he was instrumental in SoftBank’s first investment in Yahoo! in 1995. He was also responsible for founding ZDTV, a cable channel dedicated to technology and the Internet.
Eric serves on the boards of several public and private companies, including Yahoo!, Starwood Hotels and Resorts Worldwide, Thumbplay, The Huffington Post, BuddyMedia,and BuzzFeed. He is also on the investment committee for the SB Asia Infrastructure Fund. Hippeau graduated from the Lycee Francais de Londres and attended the Sorbonne University.
Chief Executive Officer
Online media pioneer, Jeff Hirsch has spent the last 14 years building successful media companies and establishing a reputation as an Internet guru. As CEO of AudienceScience, Jeff has been instrumental in assembling, and is responsible for steering one of the strongest management teams in the industry with deep domain expertise in technology, data and media. An accomplished and sought after advocate of the space, Jeff travels around the world espousing the virtually unlimited potential of online marketing and of AudienceScience’s esteemed position in the ecosystem.
Jeff has held executive leadership positions at leading media, advertising and promotions companies. In 1988, he founded Xymox Systems, Inc. (now Xytech Systems), which he ultimately sold in 1995 after steering the company to a position on the 1994 Inc. 500 list of the fastest-growing private companies. In addition to his expertise in incubating companies for strategic growth, Jeff has held sales and marketing management positions in various start-up and later-stage technology and media companies.
Prior to joining AudienceScience, Jeff was SVP of business development for ValueClick, Inc. where he orchestrated building and strengthening the company's cross-divisional publisher relationships. Jeff joined ValueClick from Fastclick, where he served as chief revenue officer for over four years. While at Fastclick, Jeff was instrumental in building and establishing the company as a premiere Internet advertising network business that was purchased by ValueClick in 2005 for over $210M.
Jeff holds a bachelor's degree from the University of California, Santa Barbara, where he graduated with high honors.
Jason Hirschhorn is Co-President of MySpace. As one of the company’s foremost senior leaders, Jason is dedicated to transforming the MySpace brand and product by providing an unparalleled user-experience. His unique approach emphasizes innovation, rejects the notion of the media company as tastemaker, and lets the audience guide the direction of product and content offerings. Widely reputed as an industry-disruptor and creative visionary, Jason is equally comfortable in both entrepreneurial and traditional media company settings, and possesses a unique combination of start-up credibility and substantial product, brand, and technology expertise.
Jason earned the reputation as a disruptor and innovator during his tenure as President of Sling Media’s Entertainment Group, where he pioneered the “video anywhere” concept. Under Jason’s creative and organizational direction, Sling introduced the industry-changing idea that video ought to be viewable anywhere on any device. This concept of the web as an “on-ramp to video” forced a new industry paradigm, completely changing the way video content is consumed.
Prior to Sling, Jason served as Chief Digital Officer at MTV networks. As the youngest senior executive in the company’s history, Jason led what was a single-platform cable network into the multi-platform digital age, adapting MTV’s rich content offerings for consumption on the web. Jason landed at MTV by way of Mischief New Media, the music- and culture-centered web design company that Jason founded while still a student.
A long time practitioner of the digital lifestyle, Jason considers himself a member of the community for which he builds, and his opinion is widely sought after by analysts, venture capitalists, and media covering the space. He has been honored by Crain’s New York Business’ 40 under 40, which recognizes New York’s rising media talent, as well as named to The Hollywood Reporter’s digital power list, which celebrates the top 50 innovators leading Hollywood's march online. Jason also publishes one of the most influential newsletters for media and tech execs and insiders, Media ReDEFined.
Jason earned his BS in Marketing and International Business from New York University’s Leonard N. Stern School of Business. He proudly serves on the board of Computers for Youth, a non-profit that provides refurbished computers and for low-income children, and was honored by the UJA-Federation of New York at the organization’s 2008 Digital Media Division Award Celebration. He currently resides in New York and Los Angeles.
Executive Vice President, Digital Ad Sales
Walker Jacobs is senior vice president of Turner Sports and Entertainment Digital, overseeing online advertising sales for the Turner Entertainment Group portfolio of TBS, TNT, truTV, Cartoon Network, Adult Swim, and GameTap, as well as the digital properties of Turner Sports which include NBA.com, NASCAR.com, PGA.com, PGATour.com, TBS Hot Corner at MLB.com, and broadband channel TNT Overtime at NBA.com. He is based in New York and reports to David Levy, president of Turner Broadcasting Sales, Inc. and Turner Sports.
Since joining Turner in August 2007, Jacobs has built a team that develops integrated sales and marketing solutions for advertisers across the sports and entertainment portfolio of television networks and businesses, and drives all ad sales on the internet, video-on-demand (VOD), and mobile platforms. Under Jacobs’ leadership, the newly-formed group has made groundbreaking strides in the digital ad sales arena. In May 2008, Jacobs played an integral role in launching the Turner Network, a consortium of nearly twenty online destinations that include entertainment, news, sports, kids and young adult digital platforms. The creation of the Turner Network broke affiliation with third-party ad networks to better develop, package and execute all digital inventory, and allows distinct advertising opportunities that leverage Turner’s portfolio of world-class brands and visitor demographics.
In July 2008, Jacobs helped Turner Sports and Entertainment Ad Sales broker a multi-year strategic alliance with Yahoo! Inc. that allowed the two companies to collaborate on advertising and sports-related content. The agreement established Turner as the exclusive representative of online advertising sales for the NBA, golf and NASCAR pages of Yahoo! Sports, the #1 online sports destination, and provided increased exposure of Turner sports content to Yahoo! audiences.
Before joining Turner, Jacobs served as senior vice president of the Reuters Americas Media Group, responsible for general management of Reuters.com, managing ad sales and business development, as well as content sales for Reuters Media Business in the U.S., Canada and Latin America. Notably, while at Reuters, Jacobs negotiated a partnership with NASDAQ and subsequently managed sales of “Times Square Squared,” a venture that combined The Reuters Sign and NASDAQ Tower as the world’s largest outdoor digital display system, based in Times Square, New York. Jacobs joined Reuters by way of the company’s March 2003 acquisition of Multex Incorporated, a leading financial research and information company. Prior to the merger, as vice president, he managed the media business and advertising sales for Multex Investor and Marketguide properties. Jacobs began his executive career in media as Publisher of Institutional Investor Online, responsible for general management, operations, advertising sales, e-commerce and marketing of their websites.
Jacobs serves on the Board of Directors for Junior Achievement New York. He is a graduate of John Carroll University and currently resides in Manhattan with his wife Jennie and his daughter Louise.
President and Chief Executive Officer
Association of National Advertisers
Bob Liodice, who currently serves as President and Chief Executive Officer of the Association of National Advertisers (ANA), first joined the organization in 1995. He was previously Executive Vice President, responsible for member relations and business development with a primary focus on strengthening relationships with ANA member companies and broadening the membership base. Prior to the ANA, Bob was Vice President of Global Marketing and Sales for Grupo Televisa, a major worldwide broadcaster. Previous experience includes more than 15 years in marketing and financial management at Kraft General Foods, including having served as category marketing manager for the Jell-O and Bakers brands. He is also a member of the Board of Directors of The Advertising Council, Advertising Research Foundation, National Advertising Review Council, the Partnership for a Drug-Free America and the Advertising Educational Foundation.
Bob holds bachelor degrees in accounting and management and an M.B.A. in finance from New York University.
Vice President, North American Marketplaces
Ramsey McGrory is Vice President, North American Marketplaces, Yahoo!, which includes display, search and video to create winning product and solution strategies based on customer needs and marketplace dynamics. Ramsey is specifically responsible for establishing and growing Yahoo!’s strategic use of data and insights. Prior to this role, he was responsible for strategic relationships with major agency holding companies as part of the U.S. partnerships team, he also led a team that drove participation and growth of the of the Right Media Exchange, which Yahoo! acquired in 2007.
With ten years of online media, banking and military experience, Ramsey brings a diverse background to his role. He is a veteran of the Persian Gulf War and the early days of the Internet, and thrives in chaotic, fast-paced environments. Before joining Right Media, he worked in media and technology sales at DoubleClick and Excite. He also spent six years at NationsBank and at Citigroup, in the Treasury and Derivatives Trading Groups, focused on Internet banking and credit/debt derivatives structuring. He was in the military from 1985-1993.
Ramsey is based in New York City. He received an undergraduate degree in Economics from the University of the South, and a Master's degree in Management from Georgia Tech. He is active in the William J. Clinton Foundation and sits on the board of The Jericho Project.
The Wall Street Journal Digital Network
Gordon McLeod is President of The Wall Street Journal Digital Network, which includes the flagship WSJ.com plus MarketWatch.com, Barrons.com, AllThingsD.com and all worldwide digital out-of-home, mobile, podcast/audio and video consumer products for Dow Jones.
He previously served as General Manager of Time Inc. Interactive, President of SportsIllustrated.com and SI Pictures, Creative Director for CBS News, and Co-Founder of Grisanti-McLeod Inc., a strategic and creative political consulting firm. He has a master’s degree in public policy from Harvard University and a bachelor’s degree in political economy from the University of California, Berkeley.
He is a member of Google's Publisher Advisory Council and currently serves on the boards of the Online Publishers Association (OPA), The Interactive Advertising Bureau (IAB), and FiLife.com, a joint venture between Dow Jones and InterActive Corp (IAC).
President and Chief Operating Officer
Wenda Harris Millard is President and Chief Operating Officer of MediaLink, a leading strategic advisory and representation firm that provides critical counsel and direction to the media, advertising and entertainment industries and to companies and investors that interact with those sectors.
Previously, she was Co-Chief Executive Officer and President, Media, Martha Stewart Living Omnimedia which she joined in July 2007 after serving on its Board of Directors. She oversaw MSLO’s media businesses, which include publishing, Internet and broadcasting.
Before MSLO, Wenda was Chief Sales Officer at Yahoo!, where she led the team that drove revenue from $700 million to over $6 billion in six years and established credibility for brand advertising industry-wide. Previously, she was Chief Internet Officer at Ziff Davis Media and was a founding member of the executive team at DoubleClick, where she served as Executive Vice President. She was President and Group Publisher of SRDS, Senior Vice President and Publisher of Family Circle and Executive Vice President/Group Publisher of Adweek, Mediaweek and Brandweek.
Her awards include the 2007 John A. Reisenbach Award for Distinguished Citizenship; the 2006 "Advertising Person of the Year" Silver Medal Award from the American Advertising Federation; the 2005 Matrix Award for "Women Who Change the World"; and Advertising Age’s "Digital Media Master." She was the subject of a profile by Tom Brokaw on NBC’s "Women to Watch" series.
Wenda is immediate past chair of the IAB and former president of the Advertising Club of New York. She has served on the Boards of the Advertising Council, the American Advertising Federation, the Advertising Education Foundation and others. Currently, she sits on the Boards of several emerging media companies, as well as on the Boards of the James Beard Foundation, Pop!Tech and Do Something. She served two terms as a Trustee of Trinity College in Hartford.
She holds an MBA from Harvard University and a BA from Trinity College.
Chief Operating Officer, North America
John Montgomery has held the position of Chief Operating Officer of GroupM Interaction in North America since 2008. In this role he leads GroupM’s privacy and data strategy for digital and works closely with industry bodies that help set policy in these areas.
GroupM Interaction is now a network of more than 750 digital specialists across North America. It serves as the parent company to WPP media agencies including MediaCom, Maxus, Mediaedge:CIA and Mindshare.
Previously, John held the title of Global Chief Executive Officer of Mindshare Interaction, the agency’s digital center of excellence. Before that he led mOne in North America, the interactive media practice for Mindshare and Ogilvy.
Chairman, Founder and Chief Executive Officer
24/7 Real Media, A WPP Company
IAB Board of Directors
David Moore is Chairman, Founder, and Chief Executive Officer of 24/7 Real Media, a leading global digital marketing company that offers award winning ad serving, targeting, tracking, and analytics platforms, along with powerful search marketing capabilities and a global alliance network of web sites. As Chairman of 24/7 Real Media, David focuses on strengthening the company’s industry position, strategic relationships, recruitment, and business development. He also works closely with WPP Digital to support the development and implementation of WPP’s digital initiatives.
David has led 24/7 Real Media’s growth from start-up to its current position as a leader in digital marketing. He is a respected industry veteran with over 30 years experience in new media property development. Throughout his career, he has consistently distinguished himself as a pioneer and leader. When the bubble burst on the dotcom industry, taking his company with it, David was determined that his company would survive. He held true to his vision that if his company survived it would emerge stronger, with a larger market opportunity and fewer competitors. With a series of bold moves, he succeeded.
David is a compelling speaker and seasoned executive with expertise in all facets of the digital advertising industry. He is a former Chairman for the Interactive Advertising Bureau and has been a member on the board since 2002. Throughout his career, he has held positions at companies such as Turner Broadcasting and Viacom. He co-founded Petry Interactive, which eventually became 24/7 Real Media.
He has served as a director of Local Matters, a provider of Internet, voice, and wireless technology solutions, since March 2004 and as Chairman since March 2006. He also serves on the Board of Our Stage and Auditudes, both early stage Internet companies, the Board of Directors of the Advertising Education Foundation (AEF), and on the Board of Directors for Visible Technologies, an industry leading provider of social media monitoring and engagement solutions. He can be reached at [email protected].
Media Economist/Investment Advisor
Jack Myers is a media economist and Founder of M.E.D.I.Advisory Group, which works with media companies, agencies and marketers to develop and implement investment and growth strategies. Jack writes the weekly Jack Myers Media Business Report for clients and corporate subscribers.
For more than two decades, Jack has been among the media industry's leading visionaries and economic forecasters. He has advised more than 250 media companies, marketers and agencies on business transformation, revenue-development and organizational best practices. Jack consults with leading traditional media companies and invests in and works closely with emerging companies to connect them with relevant business opportunities. He is the recipient of the George Foster Peabody Award for journalism, won the Crystal Heart Award from the Heartland Film Festival, and has been nominated for both an Academy and Emmy Award.
Jack is the only industry analyst to have accurately predicted – more than 15-years ago – the media industry's current economic transformation and he has been outspoken in advocating new business models for what he calls The Relationship Age™, when society and business will shift from Industrial Age mass production, mass marketing and mass media to targeted, interpersonal and interactive communications. His 1998 book, Reconnecting with Customers: Building Brands and Profits in The Relationship Age, is recognized as a leading edge primer that anticipated today's dramatic industry transformation.
The Jack Myers Media Business Report, published exclusively for clients and corporate subscribers, has provided economic insights, forecasts and proprietary research on industry trends for more than 20 years. His 1993 book, Adbashing: Surviving the Attacks on Advertising, was prescient in its long-term perspective on media and advertising industry challenges and growth opportunities. His third book, Virtual Worlds: Rewiring Your Emotional Future, was published in 2007 and focuses on the growing influence of social networks.
Jack established his leadership reputation in the early 1980s at CBS Television, where as Director of Marketing and Business Development he successfully built the television industry's first multi-platform integrated marketing initiative and unsuccessfully advocated that CBS invest aggressively in the infant cable television industry. He began his career with the out-of-home division of Metromedia and was a sales executive at ABC-FM Radio.
In 1995, Jack was asked by President and Mrs. Clinton to lead a delegation of advertising executives to the White House Conference on Children's Educational Television. He has co-produced six broadcast network primetime specials with advertiser funding support and executive produced the award-winning documentary Hank Aaron: Chasing the Dream. Jack is a Board Member Emeritus of the Newhouse School of Communications at Syracuse University, served on the Advisory Board for the Steinhardt School of Culture, Education and Human Development at New York University, is a member of the Academy of Television Arts & Sciences, and serves on the boards of several charitable organizations.
Vice President of Sales
Jed joined Yelp in January 2007. Prior to Yelp, Jed spent seven years in senior sales roles for Yahoo! HotJobs, most recently as Director of Corporate Sales for the Western Region. He began his career in the Venture Services Group of investment bank Robertson Stephens. Jed has a B.A. in economics from the University of Colorado.
President and Chief Executive Officer, Meredith Integrated Marketing
Martin Reidy was named President and CEO of Meredith Integrated Marketing in September of 2009. Reidy also serves as Executive Vice President of Meredith's National Media Group and Corporate Vice President of Interactive Strategy.
Martin recently joined Meredith from Publicis, where he served as President and CEO of Publicis Modem & Dialog. He joined Publicis in 2004 as President and CEO of Digitas West, and was later named President and CEO of Digitas Modem Media. Under Martin’s leadership, Publicis Modem built up a global digital network in 40 markets with 1,200 employees, grew its b-to-b business by more than 30% in 2006, and was named interactive agency of record for HP’s Technology Solutions Group and Personal Systems Group in Europe, the Middle East and Africa. Prior to Publicis, Martin spent seven years as President and CEO of R/GA Interactive, part of the Interpublic Group. He started his career with international management consulting leader Bain & Company, rising to Partner before leaving to become Senior Vice President of EMI Music.
Martin earned his Master of Business Administration from the University of Pennsylvania's Wharton School of Business, graduating Beta Gamma Sigma and first in his class. He holds a Bachelor's of Science degree in Finance and Marketing from the University of California at Berkeley.
Chief Executive Officer and Co-Founder
Before starting boxee Avner Ronen was the Head of Corporate Development and M&A for Comverse, Inc., a leading provider of software and service to Telecom service providers. He was responsible for acquisitions valued at $450M, which were key to the company's evolution from a Voicemail company to a Billing and VAS provider.
Avner joined Comverse in 2002 when it acquired Odigo, a company he co-founded in 1998. Odigo was one of the early Instant Messaging services on the web serving over 8 million users worldwide.
Prior to Odigo, Avner served for 4.5 years in the Israeli Defense Force in the special computer unit, MAMRAM.
President and Chief Executive Officer
Randall Rothenberg is the President and Chief Executive Officer of IAB, the trade association for interactive marketing. IAB represents over 500 leading interactive companies. Its members include Google, Yahoo, Microsoft, AOL, The New York Times, Walt Disney Co., NBC Universal, CBS, Cars.com, Yelp, and scores of other ad-supported digital media companies, which are responsible for selling more than 86 percent of online advertising in the U.S. To support the growth of the interactive advertising and marketing industries, IAB serves as the industry’s public policy and lobbying organization, market and consumer research center, training and development base, and hub for the development of technical standards and operating best practices. IAB has 39 affiliate associations around the world.
Randall led the IAB from 2007 through 2010, and rejoined the association in March 2011, after a stint as Executive Vice President and Chief Digital Officer of Time Inc. Prior to his IAB role, Randall was the Senior Director of Intellectual Capital of Booz Allen Hamilton, the international strategy and technology consulting firm, where he oversaw business development, knowledge management, and thought leadership activities, and directed the award-winning quarterly business magazine strategy+business, Strategy+Business Books, www.strategy-business.com, and other electronic and print publications published by Booz Allen for senior business executives. Previously, he served as the firm’s Chief Marketing Officer.
Prior to Booz Allen, he spent six years at The New York Times, where he was the technology editor and politics editor of the Sunday magazine, the daily advertising columnist, and a media and marketing reporter. For 10 years, he was a marketing and media columnist for Advertising Age, and he continues to blog on the subject at www.randallrothenberg.com. Randall is the author of Where the Suckers Moon: An Advertising Story (Alfred A. Knopf, 1994), a critically-acclaimed chronicle of the birth, evolution, and death of a single advertising campaign.
He received an undergraduate degree in Classics from Princeton.
Senior Vice President/Video Innovation Director
The world we live in is one of constant innovation, with online video, DVRs, VOD, mobile media and video sites like YouTube and Hulu allowing consumers to access information however and whenever they want. And that’s just the beginning. As video technology continues to develop, it’s Tracey Scheppach’s job not only to understand it all, but to grasp how those changes affect consumers’ behaviors and responses to advertising — and where marketers fit into the equation. She examines the world of advanced video contact points in her role at worldwide media agency network Starcom MediaVest Group (SMG), constantly striving to obtain better information to enhance media plans for some of the world’s biggest marketers.
In her SMG role — adopted in June 2009 — Tracey is responsible for all strategic and operational oversight of SMG’s Advanced Media Center of Excellence and is charged with determining best practices and standards for emerging video technologies. She also helps invest clients’ advertising dollars across cutting edge video contact points such as addressable advertising, online video, DVRs, VOD, IPTV, interactive TV, mobile video, second-by-second set-top box measurement and more. Scheppach is also is one of the founders of the VivaKi program known as The Pool, a testing initiative built on the collaborative participation of a select group of clients, content providers and tech companies—all of whom are “pooling” insights and resources in pursuit of future engagement models while still in the development stage. The goal of this research and development initiative is to gain insights into emerging forms of media and create industry standards for new advertising models.
Prior, Tracey was at full-service SMG agency Starcom USA where she was — and still is — a vocal industry advocate for the freeing and widespread use of national set-top box data, which will provide the business with a dramatically improved perspective on real life viewing behaviors — and thus improved accountability. She continues to be a leader in second-by-second set-top box data, working with partners like TNS, TiVo, DIRECTV, Google TV, Charter, Comcast and more. Since 2006 she has pioneered industry initiatives around addressable advertising, pushing television distribution companies, clients and the industry toward the next level of relevance and data-driven effectiveness.
A frequent speaker at industry events, she is also quoted in publications such as Advertising Age, Adweek, Mediaweek and Entertainment Weekly, radio talk shows such as NPR and newspapers such as the New York Times, Financial Times and the Wall Street Journal. Scheppach was named a Woman to Watch by Advertising Age in 2008, and was also recognized in Mediaweek’s Watch List for 2009 and iMedia Connection’s list of top 25 Internet Marketing Leaders and Innovators. Starcom’s LEGO team, guided by Scheppach, won the Interactive/Enhanced TV category for Media magazine’s Creative Media Awards and Mediaweek’s Media Plan of the Year in 2008. She is also a member of the American Association of Advertising Agencies Digital Video Innovation committee, Google TV’s Measurement Advisory Board and Invidi’s Advisory Board.
Prior to joining Starcom, Tracey was Vice President of Programming and Research at OpenTV, a global interactive TV company. Working with Wink, Inc., a pioneer in the interactive television industry, she helped create branding campaigns with 60 advertisers — including Procter & Gamble — on over 100 brands across 28 U.S. networks. Before that, as Monsanto Company’s Marketing Director, she oversaw the development and implementation of communications strategies to secure global public acceptance of biotechnology through global advertising strategy and research. Scheppach also served as Monsanto’s Brand Manager for Equal and NutraSweet, helping earn a Clio Award for Equal’s 1998 “Scream” execution.
Founder and Chief Executive Officer
The Spanfeller Media Group
Jim Spanfeller is Founder, President and Chief Executive Officer of The Spanfeller Media Group, a venture backed web based content company. The first site from SMG is TheDailyMeal.com and covers all things food. Off to a great start TheDailyMeal is growing over 300% in traffic from month to month from launch in late October to now.
Prior to this position he served as the President and CEO of Forbes.com, home page for the world’s business leaders, reaching 20 million business decision makers each month. In this position, Spanfeller oversaw Forbes Digital, which included Forbes.com, ForbesTraveler.com, Investopedia.com, RealClearPolitics.com, RealClearMarkets.com, RealClearSports.com, and the Forbes.com Business and Finance Blog Network, which together reach 42 million unique monthly visitors. Spanfeller was also a member of the Office of the Chairman, along with Steve Forbes and Timothy Forbes.
Spanfeller has received numerous industry accolades. Most recently in February of 2010 receiving the first ever Founders Award from the IAB for lifetime achievement. He has been included in BtoB Media Business’ “Who’s Who in Business Publishing” and was named “Top Interactive Executive for General Business Publishers” as part of the “Top Innovator in Business Publishing” awards. He has also been included in BtoB magazine’s “Top 25 Newsmakers” as well as the “Media Power 50 List” at #4, and was inducted into min’s first-ever Digital Hall of Fame.
Spanfeller is currently Secretary of the Online Publisher’s Association (OPA) and is a Chairman Emeritus of the Interactive Advertising Bureau (IAB). He also sits on the boards of Ziff Davis Enterprise Group, Modern Luxury Inc., MediaSmith LLC and The We Are Family Foundation.
In addition to these full board positions he also serves on the advisory boards of several early stage web start-ups; We7, WebMynd, TrustMetrics and Fattail are four examples.
He writes frequently in leading industry trade publications and speaks regularly throughout the world on media issues in the digital age.
Prior to joining Forbes.com, Spanfeller was President of the Consumer Magazine Group of Ziff Davis Media, Inc. Previously, he was Publisher of Inc. magazine and also held senior positions at Playboy Enterprises Publishing Group and Newsweek.
Spanfeller received a B.A. in English Literature from Union College. He lives in New York City with his wife, Peg, and their three daughters.
Chief Revenue Officer
Nada Stirratt serves as chief revenue officer and executive vice president for Acxiom. In this role, Nada leads all of the client-facing areas of the business including field, account management and consulting across the globe.
Stirratt comes to Acxiom with a proven track record of delivering transformational business results. Prior to Acxiom, Stirratt served as chief revenue officer at MySpace, where she led global sales, strategy and advertising operations. Previously, Nada served as executive vice president of digital advertising at MTV Networks, where she successfully led the company’s aggressive expansion into the digital advertising arena across all properties, overseeing advertising sales, strategy and operations.
Earlier in her career, Nada was senior vice president and general manager of advertising sales at Advertising.com and also held senior positions with some of the world’s most well-known brands, including AOL, Moviefone, Hearst Publications and Condé Nast.
Stirratt holds a bachelor’s degree in advertising from the University of Illinois. She is based in New York City.
Chief Executive Officer
Bryan Wiener is CEO of digital agency 360i. Under his leadership, 360i has earned a spot on Ad Age’s coveted “Agency A-List” and Fast Company’s “World’s Most Innovative Companies” roster, helping clients like Coca-Cola, Kraft Foods, Diageo and NBC Universal engage their target audiences across the ever-changing digital landscape. Mediaweek has named Bryan a Top 50 person in media two years running for his visionary leadership within the industry and recently named him a Media All-Star.
Bryan’s background includes a series of senior management positions at Net2Phone Global Services, a pioneer in VoIP communications technology. Prior to that, he served as General Manager at TheGlobe.com and Director of Business Development at Standard and Poor’s. Bryan is Vice Chairman of the AAAA Digital Board and serves on the AAAA National Board of Directors and the IAB Agency Advisor Board. He is also an advisor to NYU’s Media & Entertainment Student & Alumni Associations.
Bryan holds an MBA from the Stern School of Business at NYU and a BA in History from Syracuse University.
Follow Bryan on Twitter at @bwiener.
Senior Vice President, Advertising
Susan Wojcicki is Senior Vice President of Advertising at Google responsible for the design, innovation, and engineering of all of Google’s advertising and measurement platform products, including AdWords, AdSense, DoubleClick, and Google Analytics.
Susan joined Google in 1999 as the company’s first marketing manager and worked on the initial marketing programs. She also led the initial development of several key successful consumer products including Google Images, Google Book,s and Google Video.
Before joining Google, Susan worked at Intel, Bain & Company, R.B. Webber & Company, and Magic Quest. She graduated with honors from Harvard University, holds a master’s in economics from the UC Santa Cruz, and an MBA from UCLA.
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