Featured Presenters:
Seth Goldstein,
Co-Founder and Chairman, SocialMedia.com,
Co-Chair IAB Social Media Committee
Jack Griffin,
President, National Media Group,
Meredith
Curt Hecht,
President,
VivaKi
Eric Hippeau,
Chief Executive Officer,
Huffington Post
Gordon McLeod,
President,
The Wall Street Journal Digital Network
John Montgomery,
Chief Operating Officer, North America,
GroupM Interaction
David Moore,
Chairman & Founder,
24/7 Real Media,
Chairman, IAB Board of Directors
Martin Reidy,
President of Meredith Integrated Marketing,
Meredith Corporation
Susan Wojcicki,
Vice President,
Product Management,
Google
Profitability: Delivering on the Promise of Digital Media
Revenue: The Next Wave, the theme of the IAB Annual Leadership Meeting in 2010, captures what is foremost in the minds of industry leaders—how to define the path forward for new media models to realize the full potential of interactive to drive substantial revenue. In just two years, the IAB Annual Leadership Meeting has established itself as the central thought leadership venue for senior executives to discuss and debate potential solutions to the most pressing challenges facing marketers, agencies and publishers. On the docket for 2010:
- How are major media companies transforming themselves and their revenue streams to drive growth and dollars?
- What is the future of journalism—free, open, branded content or pay-wall protection?
- From valuation to value—who’s buying whom and why?
- Monetizing content—the future of TV and online video
- From data to dollars—who “owns” data and why it matters
