12:00 PM	Registration Opens Sponsored by:
4:00 PM - 5:00 PM	Kick-Off Networking Happy Hour Sponsored by:
5:00 PM	General Session Convenes
5:00 PM - 5:15 PM	IAB Vision: Ecosystem 2.0 Randall Rothenberg President and Chief Executive Officer, Interactive Advertising Bureau
5:15 PM - 5:45 PM	The Price of Admission David Moore has successfully navigated developing media platforms from the early days of cable television to the age of the iPad. With trademark honesty and wit, he lays out his vision for the next phase of monetizing content—from premium publishers to the tip of the long tail. David Moore Chairman and Founder, 24/7 Real Media, Chairman, IAB Board of Directors
5:45 PM - 6:15 PM	IAB Founder’s Awards Presented to: Wenda Harris Millard, President and Chief Operating Officer, MediaLink Jim Spanfeller, President and Chief Executive Officer, The Spanfeller Media Group Presented by: Randall Rothenberg, President and Chief Executive Officer, Interactive Advertising Bureau
6:15 PM - 6:45 PM	IAB Sales Excellence Awards Presented by: Jack Myers, Media Economist/Investment Advisor, M.E.D.I.Advisory Group
6:45 PM - 7:15 PM	IAB Service Excellence Awards Presented by: Neil Ashe, President, CBS Interactive, Vice Chairman, IAB Board of Directors Sponsored by:
7:15 PM	General Session Concludes
7:15 PM - 9:15 PM	Welcome Reception The Plaza Sponsored by:

6:30 AM - 7:30 AM	MensHealth.com and WomensHealthmag.com Boot Camp Join in for an early morning, high-intensity boot camp workout class, designed to jump-start your body and mind. The Upper Lawn Terrace Sponsored by:
7:30 AM	Registration Opens Sponsored by:
7:30 AM - 8:30 AM	Continental Breakfast Sponsored by:
8:30 AM	General Session Reconvenes
8:30 AM - 8:45 AM	Setting the Agenda Revenue: The Next Wave Randall Rothenberg, President and Chief Executive Officer, Interactive Advertising Bureau
8:45 AM - 9:15 AM	Social Engagement: The New Paradigm Frank Cooper III Senior Vice President, Chief Consumer Engagement Officer, PepsiCo Americas Beverages
9:15 AM - 9:45 AM	Who's Buying Whom and Why The Next Wave of M&A 2010 - 2011: An Investment Banker's View of the Interactive Advertising Business Tolman Geffs Co-President, The Jordan, Edmiston Group, Inc.
9:45 AM - 10:30 AM	“We Didn't Kill Newspapers” The Next Wave for Journalism “It’s the Golden Age of News” proclaims Eric Hippeau in this provocative presentation about the future of journalism. The Huffington Post’s Chief Executive Officer defines how the Digital Age has revolutionized the news business and, more importantly, how that revolution will be monetized. Eric Hippeau Chief Executive Officer, The Huffington Post
10:30 AM - 11:15 AM	Networking Refreshment Break Sponsored by:
11:15 AM - 11:45 AM	Destruction & Rebirth The Next Wave Agency Model Predictions of the demise of advertising agencies have certainly not been understated. The rapid evolution of technology and consumer behavior has far outpaced that of the marketing-media industry. Who will take the lead, helping marketers balance brand planning with the speed of consumers’ changing media habits? Many pundits are betting against agencies. “Not so!” says Bryan Wiener. In this session he shares an alternative vision in which agencies reinvent themselves, playing an indispensable role in driving business results for their clients. Bryan Wiener, Chief Executive Officer, 360i
11:45 AM - 12:30 PM	Meredith and the Art of Reinvention The Next Wave for Marketing Services Jack Griffin President, National Media Group, Meredith Corporation Martin Reidy President and Chief Executive Officer, Meredith Integrated Marketing, Meredith Corporation
12:30 PM - 1:15 PM	And the Winner Is... The Next Wave for Video Advertising Take a deep-dive into the results of The Pool and get an insiders’ look at the process and methodology of this groundbreaking research. See what the future of video advertising will look like. Curt Hecht, President, VivaKi Nerve Center, VivaKi Tracey Scheppach, Senior Vice President/Video Innovation Director, VivaKi
1:15 PM - 2:15 PM	Networking Luncheon Sponsored by:
2:15 PM - 2:45 PM	Mission: Monetization The Next Wave of Online Advertising Technology   Susan Wojcicki will discuss how Google is addressing the challenges of online advertising today with a focus on the company’s efforts to help all online publishers maximize advertising revenues. She is responsible for the technology behind Google’s online advertising business—including its core search advertising platform, as well as its mobile and display advertising offerings. Susan Wojcicki Vice President, Product Management, Google
2:45 PM - 3:15 PM	The Future of the Paywall The Next Wave for News Flagship WSJ.com has successfully charged for its digital content since 1997 while growing its overall online, video, out-of-home and mobile audience to more than 33 million. In addition, Wall Street Digital Network brands like MarketWatch, Barron’s, AllThingsD, Big Charts and FiLife publish a broad mix of paid and free content across numerous platforms in the U.S., Europe and Asia. Gordon McLeod, President of The Wall Street Journal Digital Network, shares his deep understanding of what users want and how multiple revenue models across multiple platforms can work, creating a sustainable future for news. Gordon McLeod, President, The Wall Street Journal Digital Network
3:15 PM - 3:45 PM	TV - TOTALLY Everywhere The Next Wave of Convergence Avner Ronen, Chief Executive Officer, boxee
3:45 PM - 4:30 PM	Networking and Refreshment Break Sponsored by:
4:30 PM - 5:15 PM	Who? Where? When? The Next Wave of Interactive Advertising The intersection of social, local and real-time services will change interactive advertising as we know it. More and more, we are all living in public—sharing information about ourselves, our friends, our locations, our tastes, our preferences and our purchases. How can marketers take advantage of these new data sources while providing real value to consumers in the process? Anamitra Banerji, Product Management, Monetization, Twitter Jed Nachman, Vice President of Sales, Yelp Dan Rose, Vice President, Business Development & Monetization, Facebook Moderator: Seth Goldstein, Co-Founder and Chairman, SocialMedia.com, Co-Chairman, IAB Social Media Committee
5:15 PM - 6:00 PM	All Together Now! The Next Wave Integration of Social Entertainment Presenters: Jason Hirschhorn, Co-President, MySpace Nada Stirratt, Chief Revenue Officer, MySpace
6:00 PM	General Session Concludes
6:00 PM - 7:00 PM	Networking Cocktail Reception Sponsored by:
7:00 PM - 10:00 PM	Dinner Sponsored by:

7:30 AM - 8:30 AM	Continental Breakfast Sponsored by:
8:30 AM	General Session Reconvenes
8:30 AM - 8:45 AM	Opening Remarks Randall Rothenberg, President and Chief Executive Officer, Interactive Advertising Bureau
8:45 AM - 9:30 AM	Using New Media to Extract Emotional Technology The Next Wave of “Advertising” Leveraging digital channels like social media has allowed Kodak to build close relationships with its customers, rejuvenate its brand and create innovative products. Kodak’s Chief Marketing Officer reveals how the iconic brand is successfully transforming into a leader in digital imaging while delivering tangible returns from its interactive marketing investment. Jeffrey Hayzlett Chief Marketing Officer, Eastman Kodak Company
9:30 AM - 10:15 AM	Breaking the Cycle of Addiction! The Next Wave for Branding and Display Russ Fradin, President, Adify
10:15 AM - 11:15 AM	The Great Debate RESOLVED: I Own the Data One of the most controversial issues in interactive is who “owns” the incredible amount of data generated by consumers as they traverse the web. Conducted as a formally structured presidential-style debate, this session brings four stakeholders head-to-head as they grapple to resolve the dispute once and for all. Jeff Hirsch, President and Chief Executive Officer, AudienceScience Walker Jacobs, Senior Vice President, Turner Sports and Entertainment Digital Ad Sales, Turner Broadcasting System Ramsey McGrory, Vice President, North American Marketplaces, Yahoo! John Montgomery, Chief Operating Officer, North America, GroupM Interaction Moderator: Bob Liodice, President and Chief Executive Officer, Association of National Advertisers
11:15 AM - 11:45 AM	Closing Remarks Randall Rothenberg, President and Chief Executive Officer, Interactive Advertising Bureau
11:45 AM	General Session Adjourns
11:45 AM - 12:30 PM	Closing Networking and Refreshment Break Sponsored by: