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Speakers

Lauren Bloom

Mark Coleman

Mark Coleman is Google's North America Sales Director for Rich Media, Video and Emerging Publisher Solutions. Prior to joining DoubleClick (now Google), Mark was a Madison Avenue advertising executive, responsible for developing strategic advertising campaigns for a variety of Fortune 100 clients. In 1999, he made the move to the dotcom world, and subsequently introduced numerous rich media and in-stream video solutions to the U.S. online advertising community. At Google, Mark is responsible for driving sales across the whole of North America, through both publisher partnerships and rich media/video solutions.

Jules Daly

Rick Dennis

Brian DiLorenzo

Joe DiMeglio

Michael Ferdman

Michael Ferdman is founder and president of Firstborn (www.firstbornmultimedia.com), the award-winning digital creative agency based in New York City with offices in Los Angeles. Michael is responsible for managing Firstborn's full range of business operations while also maintaining the shop's high level of commitment to client and employee relations.

Michael founded Firstborn in 1997 after spending 4 years working in the garment industry. Sitting just on the rise of the digital era, with firm designer relationships already intact, he had an idea to create one of the first-ever digital design companies catering to the fashion industry. In 2000, with a staff of 10, and a stellar reputation among the likes of Calvin Klein and Antonio Fusco, Michael expanded Firstborn to service clients across multiple industries and brand categories. The shop has since established relationships with iconic brands such as Madonna, Victoria's Secret, Burger King, Microsoft, HP, Toyota and Reebok; also working in partnership with some of advertising's most respected agencies.

A Chicago native and a graduate of the University of Wisconsin, Michael currently lives in NYC with his wife Stephanie and his 2 children, Jordan and Cooper.

Jason Harris

Freddie Laker

Freddie Laker has been pioneering various Internet related ventures since 1995. In the early days of the Internet his notable accomplishments range from Internet landmarks such as the creation of the world's first 24-hour a day Internet Radio station "The Womb" to founding one of Florida's oldest Internet Service Providers.

Freddie's most recent entrepreneurial venture, the digital hot shop ichameleon/group/, garnered industry respect and accolades during its four year rise developing solutions for globally recognized businesses such as Coca-Cola, Guinness, Wrigley, and NBC just to name a few.

His diverse experience includes enterprise level IT solutions, mobile marketing, search engine marketing, and high concept advertising. He has led the creation of well over fifteen hundred web projects from financial institution applications to left-field viral marketing campaigns.

His passion for rapidly evolving digital marketing industry led Freddie to found the Society of Digital Agencies – a collective of notable digital agencies focused on thought leadership and positive industry change.

Freddie recently joined Sapient Interactive as the Director of Digital Strategy along with ichameleon's team of talented strategists, doodlers, developers, and rock stars who now augment the creative power of Sapient's Miami office.

Chris Meador

Chris Meador has been part of the NBC Agency for the last two years. His current charge is to lead the Brand Strategy for the Advertising & Promotion of NBC News and MSNBC both on- and off-air. Previously, he handled media planning for various NBC properties both in the NBC Agency and at MediaVest.

Deborah Meyer
Vice President and Chief Marketing Officer
Chrysler LLC

Deborah Meyer was named Vice President and Chief Marketing Officer on Aug. 28, 2007. In her position, Meyer is responsible for the marketing and advertising initiatives for the Chrysler, Dodge and Jeep® brands globally. In addition, she will oversee all sales promotions and brand events. She will also provide strategic direction for the company's marketing efforts around the world.

Her professional and academic background includes:

• Vice President and Chief Marketing Officer, Chrysler LLC, August 2007
• Vice President, Marketing for Lexus Division, Toyota Motor Sales
• Corporate Manager, Toyota Marketing Communications, Toyota Motor Sales
• Manager – Marketing Communications for Lincoln Mercury
• Group Manager, Brand Strategy and Communications, Mazda North American Operations
• Brand Manager – Ford do Brazil
• Product Manager – W. L. Gore and Associates in Paris, France
• Masters degree in Business Administration, Wharton School at the University of Pennsylvania
• Masters degree in International Studies, Joseph H. Lauder Institute of Management International Studies
• Bachelors degree in Economics, Wellesley College

Meyer was born Dec. 26, 1962, in Michigan.

Darren Paul

Named to Advertising Age magazine's coveted "Hottest Digital Independent Interactive" list in 2007, Darren's expertise has been featured, mentioned or bylined in various media outlets, including the Associated Press, Ad Week, New York Times, Wired, AdAge, Media Magazine, OMMA and others. Darren works very closely with most of the agency's clients, providing strategic counsel and day-to-day management oversight. His core areas of expertise span branding and brand management, brand strategy, social media strategy and business leadership.

Darren also runs the agency's business strategy consulting practice. Described as a "pioneer" by LVHRD Magazine, Darren has enjoyed spectacular success over the course of his career having worked with numerous iconic brands and blue-chip companies. He has helped to build and lead Night Agency to become a global creative and strategic services agency that is charged with leading global interactive marketing and communications for its portfolio of client companies.

Darren earned a bachelor's degree in Marketing and Information Technology at Syracuse University. He is active with the agency's pro-bono not-for-profit client, Keep A Child Alive, of which his partner Evan Vogel sits on the board. He grew up in Miami, FL., and resides with his wife in New York City.

Justin Prough

Justin joined TBWA\Tequila in 2005 with 10 years of experience building and leading world-class creative teams. His background is a diverse blend of technology and advertising, which has helped to shape his unique outlook on what truly integrated advertising should be. Over the years his work has been recognized by leading interactive awards shows, and most recently took home the 2008 Mixx Awards Best in Show.

As Creative Director for Nissan North America, Justin jointly oversees all Nissan national advertising. From Interactive to traditional media, Justin is a true media pluralist and has helped to meld creative silos into a unified creative team. Recent fruits of his labor can be seen in the successful launches of the Versa, Altima and Rogue.

Prior brands Justin has had a hand in shaping are PUR, Activision, Namco, Levi's, Lucas Arts, Cadbury Schweppes, The U.S. Army, Logitech and Haas Automation.

Marlene Root

Marlene Root considers herself just one of many agents of change at Crispin Porter + Bogusky. As VP/Director, Quality of Life, she oversees people operations for the growing agency with specific focus on areas that cultivate the agency's culture and build an environment where great work can live.

Marlene joined CP+B in 2000 to work on the 'truth' anti-tobacco campaign and went on to work on the successful launch of the BMW MINI. In 2005 she turned her attention from creating compelling brand experiences and social currency for clients to focus on the agency's most valuable and growing asset, its 200 or so employees. Since that time, the agency has more than tripled in size and expanded its operations to Colorado, the UK and Spain. CP+B has been named Agency of the Year nine times in the trade press, as well as twice being named Interactive Agency of the Year at Cannes. Based in Miami and Boulder, CP+B's clients include Burger King, Volkswagen, Microsoft, Coca-Cola and Domino's Pizza.

Before joining CP+B Marlene spent time at Cliff Freeman & Partners, Grey Advertising and Foote Cone & Belding and has worked on a range of brands including: Taco Bell, Coca-Cola, Club Med Resorts, 3M, Budget Rent A Car, Paramount Pictures, Hollywood Pictures and Disney.

Randall Rothenberg
President and Chief Executive Officer
Interactive Advertising Bureau

Randall Rothenberg is the President and Chief Executive Officer of the Interactive Advertising Bureau, the trade association for interactive marketing in the United States. The IAB represents over 460 leading interactive companies; members are responsible for selling over 86 percent of online advertising in the U.S. On behalf of its members, the IAB evaluates and recommends standards and practices, conducts effectiveness research and educates marketers, media, and advertising companies about interactive marketing.

Before assuming leadership of the IAB in 2007, he was the Senior Director of Intellectual Capital of Booz Allen Hamilton, the international strategy and technology consulting firm, where he oversaw business development, knowledge management, and thought leadership activities, and directed the award-winning quarterly business magazine strategy+business, Strategy+Business Books, www.strategy-business.com, and other electronic and print publications published by Booz Allen for senior business executives. Previously, he served as the firm's chief marketing officer.

Prior to Booz Allen, Randall spent six years at The New York Times, where he was the technology editor and politics editor of the Sunday magazine, the daily advertising columnist, and a media and marketing reporter. He is the author of Where the Suckers Moon: An Advertising Story (Alfred A. Knopf, 1994), a critically-acclaimed chronicle of the birth, evolution and death of a single advertising campaign.

Jon Schneider

Alan Schulman
Founder and Chief Creative Officer
U . D I G > The Digital Innovations Group

Alan Schulman is Founder and Chief Creative Officer of U.DIG >The Digital Innovations Group - a Next Gen Digital agency assisting Brand Marketers, Media Service Agencies, Digital Publishers and Emerging Technology companies with custom creative and content solutions for digital and emerging media.

A creative leader in the integration of traditional and digital advertising, Alan has recently been behind award-winning digital and viral campaigns for M&M MARS, Diet Coke, Splenda, ALLI, Pizza Hut and many others.

Prior to founding U.DIG, Alan served as Executive Creative Director of imc2—one of the nation’s top ten digital advertising agencies where he oversaw the development and deployment of digital programs and emerging media for such global brand marketers as Procter & Gamble, The Coca-Cola Company, Samsung, Johnson & Johnson and Nestle among others. Prior to joining imc2, Alan served as Chief Creative Officer of Brand New World—the New York agency he co-founded to specialize in creative solutions for interactive and emerging media. It was there that Alan produced award-winning online programs for such brand marketers as SONY, Verizon, Johnson & Johnson and The Coca-Cola Company.

Alan was the first Creative executive to serve within a major media services company as Senior Vice President/Creative Director of Universal McCann Futures—the emerging media group of Universal McCann North America. There Alan was responsible for the extension of McCann-Erickson’s traditional advertising into Broadband, Video on Demand and Wireless media for such global brands as Coca-Cola, Microsoft, SONY, L’OREAL, Johnson & Johnson and many others. Prior to joining McCann-Erickson, Alan served within the Interpublic network as Executive Director of the Media & Entertainment Practice for FutureBrand Worldwide, the top 5 Branding Consultancy where he created digital branding programs for such noted online publishers as Terra, MSN, AOL and others.

Alan currently serves on the Board of Advisors of DPAA, TiVO, Tremor Media, the Board of Governors of the National Academy of Television Arts & Sciences (EMMYS-New Media) and is a member of the New York Marketing & Media Technologies Council. He has served on the AAAA Advanced Media Committee, Interpublic’s Convergence and Branded Entertainment Advisory Committees and has been a judge of the YAHOO! Purple Chair Award, the IAB MIXX awards and the OMMA Awards.

Alan has been a leading creative voice on emerging media appearing before numerous Media and Entertainment-related organizations including the CES, NAB, NATAS, CTAM, iMEDIA, IAB, IRTS, NCTA, MIPCOM, NATPE and the AAAA’s. He has also appeared as a digital advertising expert before such government organizations as the Federal Trade Commission (FTC), the Federal Communications Commission (FCC) and the US Information Agency (USIA). Alan has appeared as a regular speaker on the evolution of creative assets in the digital age for such global brand marketers as The Coca-Cola Company, Procter & Gamble, Verizon, M&M MARS, Johnson & Johnson, Anheuser-Busch and many others.

Alan has won many awards across the branding, advertising, and digital spectrum including One Show, Clio, AICP, AIGA,, ADDY, TELE, and ProMax/BDA. Recently, he was the recipient of the MIXX Award for Best use of Broadband Video by the Interactive Advertising Bureau as well as earning Global Branding and Marketing Awards from both the Johnson & Johnson and Procter & Gamble marketing organizations. He has been referred to as a "Creative Director of the Future" by Advertising Age's CREATIVITY magazine.

Among his other creative endeavors, Alan is an avid jazz guitarist who has appeared with such noted jazz artists as Anita Baker, Wynton Marsalis, Herbie Hancock and Michael Feinstein. He resides in Harlem with his wife Stacey Lynn, 3 children…and a very slow broadband connection.

Joshua Spanier

Joshua started his advertising career at the media consultancy ZenithOptimedia in the UK. A genuine born-and-raised Londoner, Joshua first cut his teeth in the industry with the hard-nosed coal-face that is broadcast TV negotiation and buying. Subsequently Joshua moved onto a strategic-planning career path, which included placements at ZenithOptimedia offices across Europe, work with pan-European accounts and experience across multiple categories and clients.

In 2002 Joshua moved to the United States, initially as a sales and marketing director for a startup film production company based in Los Angeles. He joined Goodby, Silverstein & Partners in late 2003 and has since been heavily involved in bridging the creative–media gap as consumers' media experiences have fractured. Also, Joshua has been instrumental in the development of the agency into a fully rounded, communication-agnostic idea shop where powerful brand ideas can live across all consumer touch points. Joshua is the co-head of the 45-person Strategy group.

In his five years at the agency, the communication strategy group has been awarded Media Week magazine Media Plan of the Year awards in the best use of emerging technology, print, television and out-of-home categories. Joshua was the architect behind the campaign that won the only gold EFFIE awarded within the inaugural Third Screen category — a new award created to celebrate campaigns specifically built around the use of cell phones.

Media Magazine named Goodby, Silverstein & Partners Media Department of the Year for 2008.

John Travis

As Vice-President of Brand Marketing, John Travis is responsible for developing and driving Adobe's brand marketing worldwide, including brand strategy and identity, campaign strategy, advertising and events. In this role, he serves as a lead evangelist of the Adobe brand, driving innovative strategies and programs that build customer loyalty and affinity for Adobe's brand and its diverse portfolio of products.

Prior to Adobe, Travis spent 17 years in marketing, the majority of those at Intel Corporation where he provided leadership in corporate brand strategy and identity, campaign strategy, and advertising. At Intel, Travis spearheaded a comprehensive corporate re-branding initiative in 2006. He was also responsible for developing a number of breakthrough global campaigns for the Intel Inside® and Pentium brands.

Travis holds a B.A. in Political Science from the University of California, Los Angeles. He also achieved a Certificat Pratique de la Langue Française from Université Paul Valery, Montpellier, France.

Barry Wacksman
Executive Vice President, Chief Growth Officer
R/GA

As Chief Growth Officer, Barry Wacksman helps define the overall strategy and vision of the agency, He is responsible for agency business development and helps shape industry thought leadership. Since joining R/GA in 1999, the agency has grown organically from under 50 employees to over 700 staff across three offices globally. Under his leadership, R/GA has won accounts with some of the world’s top brands, like Nike, Verizon, L’Oréal, and Walmart. Barry’s articles have been published in a wide variety of industry publications, and he has presented on topics pertaining to the digital age at major conferences and events around the world.

Prior to joining R/GA, Barry was at Ammirati Puris Lintas (APL) Digital, the interactive marketing unit of global advertising network Ammirati Puris Lintas. At APL Digital, he managed the global digital accounts of Compaq, Iridium, and LEGO, as well as business development.

Barry serves on the Board of directors of the Advertising Education Forum (AEF) and the Miami Ad School. He graduated from Ohio State University with a BA in philosophy and was a PhD candidate in philosophy at Syracuse University.

Rick Webb

Rick Webb is a co-founder and the COO of The Barbarian Group LLC, an interactive marketing and technology firm. Since its founding in 2001, Rick has been instrumental in building the company from four dirty nerds working out of an apartment to a multi-city, internationally recognized interactive creative and technology boutique. In addition to being one of the creative shepherds of the company, Rick has primarily been responsible for developing the celebrated "secret-sauce" of The Barbarian Group: its consistent ability to deliver uncompromising creative work, and undisputedly brilliant interactive marketing, over and over, even as the company grows. As COO, Rick oversees the integration of the Creative, Technical, Software, and R&D divisions of the company, and as a partner, he acts as a new business and client service executive for several clients.

Since its founding, The Barbarian Group has revolutionized interactive marketing, establishing itself with its early work for Volkswagen and Nike, and catapulting into national mainstream recognition with the Subservient Chicken, which the Barbarians created for Crispin, Porter & Bogusky and Burger King. The firm has practically cornered the market on smart, funny, sophisticated marketing campaigns, partnering with agencies on a range of projects such as Milwaukee's Best Light's Beer Cannon, M&Ms Become an M&M and Comcastic.com. The firm has recently broadened its horizons, focusing on deeper relationships with sophisticated marketers, both on the agency and on the client side, as well as delving into pioneer R&D, art and software work - most recently bearing fruit in their partnership with Saturn on their groundbreaking Nextfest exhibit, and the processing-based visualization work known as Magnetosphere.

Rick has over ten years experience in design, advertising and "The Internet." Prior to co-founding The Barbarian Group, he worked as an interactive studio manager at Arnold Worldwide during their celebrated Volkswagen days, working with fellow Barbarian partners Keith and Robert on a variety of award winning campaigns. Rick has also worked at Philip Johnson Associates, a Cambridge-based technology-focused advertising agency, and at Ernst & Young LLP, where he was when the Web was born. Rick has a degree in international economics and art history from Boston University, and was born and raised in Fairbanks, Alaska.

Bryan Wiener
Chief Executive Officer
360i

Bryan Wiener is Chief Executive Officer of digital agency 360i. Under his leadership, 360i has cemented its reputation as a leading "next generation digital agency," as pronounced by Adweek, helping clients like NBC Universal, Reckitt Benckiser, Colgate, Office Depot and others navigate and engage their target audiences across the ever-changing digital landscape. Mediaweek has named Bryan a Top 50 person in media two years running for his visionary leadership within the industry and recently named him a 2009 Media All-Star.

Bryan's background includes a series of senior management positions at Net2Phone Global Services, a pioneer in VoIP communications technology. Prior to that, he served as General Manager at TheGlobe.com and Director of Business Development at Standard and Poor's. He currently serves on the 4A's Digital Board and Eastern Regional Board, and is an advisor to NYU's Media & Entertainment Student & Alumni Associations.

Bryan holds an MBA from the Stern School of Business at NYU and a BA in History from Syracuse University. Follow Bryan on Twitter at @bwiener.

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