Speakers

Speakers

Lauren Bloom


Brand Strategy, Manager
NBCU Digital Studio


Mark ColemanMark Coleman


North American Sales Director, Rich Media, Video and Emerging Publisher Solutions
DoubleClick


Mark Coleman is Google's North America Sales Director for Rich Media, Video and Emerging Publisher Solutions. Prior to joining DoubleClick (now Google), Mark was a Madison Avenue advertising executive, responsible for developing strategic advertising campaigns for a variety of Fortune 100 clients. In 1999, he made the move to the dotcom world, and subsequently introduced numerous rich media and in-stream video solutions to the U.S. online advertising community. At Google, Mark is responsible for driving sales across the whole of North America, through both publisher partnerships and rich media/video solutions.

Jules Daly


President
RSA


Rick Dennis


Executive Creative Director
BBDO Detroit


Brian DiLorenzoBrian DiLorenzo
Executive Vice President and Chief Production Officer
McCann New York and Commonwealth
@McCann_WW

Brian is the Chief Production Officer of McCann New York and Commonwealth. He leads the agency’s integrated production operations and content development.

Prior to McCann, Brian was Executive Director of Integrated Production at BBDO, New York, where he managed the department and produced transmedia content for clients such as AT&T, HBO and Starbucks.

HBO Voyeur became the single most awarded campaign on the planet in 2008. The Starbucks Love Project, a 2009 holiday campaign, helped raise millions of dollars for Product Red and in the process earned a Guinness World Record, a Cannes Lion and numerous technical awards for its global live sing-along event.

Prior to BBDO, Brian was Head of Production for Fallon, Minneapolis and executive produced “The Hire” films for BMW, which received the first-ever Cannes Titanium Lion in 2003.

In 2011, The One Club honored BMW Films and HBO Voyeur as two of the “Ten Best of the Digital Decade”.

Brian serves on the Advisory Board of the Interactive Advertising Bureau (IAB).

Joe DiMeglio


Vice President of Engagement Management
Organic


Michael FerdmanMichael Ferdman


President/Founder
Firstborn


Michael Ferdman is founder and president of Firstborn (www.firstbornmultimedia.com), the award-winning digital creative agency based in New York City with offices in Los Angeles. Michael is responsible for managing Firstborn's full range of business operations while also maintaining the shop's high level of commitment to client and employee relations.

Michael founded Firstborn in 1997 after spending 4 years working in the garment industry. Sitting just on the rise of the digital era, with firm designer relationships already intact, he had an idea to create one of the first-ever digital design companies catering to the fashion industry. In 2000, with a staff of 10, and a stellar reputation among the likes of Calvin Klein and Antonio Fusco, Michael expanded Firstborn to service clients across multiple industries and brand categories. The shop has since established relationships with iconic brands such as Madonna, Victoria's Secret, Burger King, Microsoft, HP, Toyota and Reebok; also working in partnership with some of advertising's most respected agencies.

A Chicago native and a graduate of the University of Wisconsin, Michael currently lives in NYC with his wife Stephanie and his 2 children, Jordan and Cooper.

Jason Harris


President
Mekanism


Sarah HofstetterSarah Hofstetter
Senior Vice President, Brand Strategy and Emerging Media
360i


As 360i’s Senior Vice President of Emerging Media and Brand Strategy, Sarah oversees 360i’s social, mobile, digital publicity, consumer insights, and brand strategy groups. Under her leadership, 360i has developed industry leading practices that have helped cement its reputation as an Ad Age “Agency A-List” and one of the “Best Places to Work” in Media & Marketing. Sarah’s expertise is in providing strategic counsel to clients such as Kraft Foods, Coca-Cola, JCPenney, NBC Universal, and Diageo on utilizing digital to help marketers foster relationships and form emotional bonds between brands and consumers. Sarah currently sits on the Word of Mouth Marketing Association’s (WOMMA) Board of Directors.

Freddie LakerFreddie Laker


Director of Digital Strategy, Sapient and Founder, Society of Digital Agencies (SoDA)

Freddie Laker has been pioneering various Internet related ventures since 1995. In the early days of the Internet his notable accomplishments range from Internet landmarks such as the creation of the world's first 24-hour a day Internet Radio station "The Womb" to founding one of Florida's oldest Internet Service Providers.

Freddie's most recent entrepreneurial venture, the digital hot shop ichameleon/group/, garnered industry respect and accolades during its four year rise developing solutions for globally recognized businesses such as Coca-Cola, Guinness, Wrigley, and NBC just to name a few.

His diverse experience includes enterprise level IT solutions, mobile marketing, search engine marketing, and high concept advertising. He has led the creation of well over fifteen hundred web projects from financial institution applications to left-field viral marketing campaigns.

His passion for rapidly evolving digital marketing industry led Freddie to found the Society of Digital Agencies – a collective of notable digital agencies focused on thought leadership and positive industry change.

Freddie recently joined Sapient Interactive as the Director of Digital Strategy along with ichameleon's team of talented strategists, doodlers, developers, and rock stars who now augment the creative power of Sapient's Miami office.

Chris Meador


Senior Director of Brand Strategy
NBC News and MSNBC


Chris Meador has been part of the NBC Agency for the last two years. His current charge is to lead the Brand Strategy for the Advertising & Promotion of NBC News and MSNBC both on- and off-air. Previously, he handled media planning for various NBC properties both in the NBC Agency and at MediaVest.

Deborah MeyerDeborah Meyer
Vice President and Chief Marketing Officer
Chrysler LLC

Deborah Meyer was named Vice President and Chief Marketing Officer on Aug. 28, 2007. In her position, Meyer is responsible for the marketing and advertising initiatives for the Chrysler, Dodge and Jeep® brands globally. In addition, she will oversee all sales promotions and brand events. She will also provide strategic direction for the company's marketing efforts around the world.

Her professional and academic background includes:

  • Vice President and Chief Marketing Officer, Chrysler LLC, August 2007
  • Vice President, Marketing for Lexus Division, Toyota Motor Sales
  • Corporate Manager, Toyota Marketing Communications, Toyota Motor Sales
  • Manager – Marketing Communications for Lincoln Mercury
  • Group Manager, Brand Strategy and Communications, Mazda North American Operations
  • Brand Manager – Ford do Brazil
  • Product Manager – W. L. Gore and Associates in Paris, France
  • Masters degree in Business Administration, Wharton School at the University of Pennsylvania
  • Masters degree in International Studies, Joseph H. Lauder Institute of Management International Studies
  • Bachelors degree in Economics, Wellesley College

Meyer was born Dec. 26, 1962, in Michigan.

Darren PaulDarren Paul


Managing Partner and Co-Founder
Night Agency


Named to Advertising Age magazine's coveted "Hottest Digital Independent Interactive" list in 2007, Darren's expertise has been featured, mentioned or bylined in various media outlets, including the Associated Press, Ad Week, New York Times, Wired, AdAge, Media Magazine, OMMA and others. Darren works very closely with most of the agency's clients, providing strategic counsel and day-to-day management oversight. His core areas of expertise span branding and brand management, brand strategy, social media strategy and business leadership.

Darren also runs the agency's business strategy consulting practice. Described as a "pioneer" by LVHRD Magazine, Darren has enjoyed spectacular success over the course of his career having worked with numerous iconic brands and blue-chip companies. He has helped to build and lead Night Agency to become a global creative and strategic services agency that is charged with leading global interactive marketing and communications for its portfolio of client companies.

Darren earned a bachelor's degree in Marketing and Information Technology at Syracuse University. He is active with the agency's pro-bono not-for-profit client, Keep A Child Alive, of which his partner Evan Vogel sits on the board. He grew up in Miami, FL., and resides with his wife in New York City.

Justin ProughJustin Prough


Creative Director
TEQUILA\


Justin joined TBWA\Tequila in 2005 with 10 years of experience building and leading world-class creative teams. His background is a diverse blend of technology and advertising, which has helped to shape his unique outlook on what truly integrated advertising should be. Over the years his work has been recognized by leading interactive awards shows, and most recently took home the 2008 Mixx Awards Best in Show.

As Creative Director for Nissan North America, Justin jointly oversees all Nissan national advertising. From Interactive to traditional media, Justin is a true media pluralist and has helped to meld creative silos into a unified creative team. Recent fruits of his labor can be seen in the successful launches of the Versa, Altima and Rogue.

Prior brands Justin has had a hand in shaping are PUR, Activision, Namco, Levi's, Lucas Arts, Cadbury Schweppes, The U.S. Army, Logitech and Haas Automation.

Marlene RootMarlene Root


VP Director of Quality of Life
Crispin Porter + Bogusky


Marlene Root considers herself just one of many agents of change at Crispin Porter + Bogusky. As VP/Director, Quality of Life, she oversees people operations for the growing agency with specific focus on areas that cultivate the agency's culture and build an environment where great work can live.

Marlene joined CP+B in 2000 to work on the 'truth' anti-tobacco campaign and went on to work on the successful launch of the BMW MINI. In 2005 she turned her attention from creating compelling brand experiences and social currency for clients to focus on the agency's most valuable and growing asset, its 200 or so employees. Since that time, the agency has more than tripled in size and expanded its operations to Colorado, the UK and Spain. CP+B has been named Agency of the Year nine times in the trade press, as well as twice being named Interactive Agency of the Year at Cannes. Based in Miami and Boulder, CP+B's clients include Burger King, Volkswagen, Microsoft, Coca-Cola and Domino's Pizza.

Before joining CP+B Marlene spent time at Cliff Freeman & Partners, Grey Advertising and Foote Cone & Belding and has worked on a range of brands including: Taco Bell, Coca-Cola, Club Med Resorts, 3M, Budget Rent A Car, Paramount Pictures, Hollywood Pictures and Disney.

Randall Rothenberg
President and Chief Executive Officer
IAB
@R2Rothenberg

Randall Rothenberg is the President and Chief Executive Officer of IAB, the trade association for interactive marketing. IAB represents over 500 leading interactive companies. Its members include Google, Yahoo, Microsoft, AOL, The New York Times, Walt Disney Co., NBC Universal, CBS, Cars.com, Yelp, and scores of other ad-supported digital media companies, which are responsible for selling more than 86 percent of online advertising in the U.S. To support the growth of the interactive advertising and marketing industries, IAB serves as the industry’s public policy and lobbying organization, market and consumer research center, training and development base, and hub for the development of technical standards and operating best practices. IAB has 40 affiliate associations around the world.

Randall led the IAB from 2007 through 2010, and rejoined the association in March 2011, after a stint as Executive Vice President and Chief Digital Officer of Time Inc. Prior to his IAB role, Randall was the Senior Director of Intellectual Capital of Booz Allen Hamilton, the international strategy and technology consulting firm, where he oversaw business development, knowledge management, and thought leadership activities, and directed the award-winning quarterly business magazine strategy+business, Strategy+Business Books, www.strategy-business.com, and other electronic and print publications published by Booz Allen for senior business executives. Previously, he served as the firm’s Chief Marketing Officer.

Prior to Booz Allen, he spent six years at The New York Times, where he was the technology editor and politics editor of the Sunday magazine, the daily advertising columnist, and a media and marketing reporter. For 10 years, he was a marketing and media columnist for Advertising Age, and he continues to blog on the subject at www.randallrothenberg.com. Randall is the author of Where the Suckers Moon: An Advertising Story (Alfred A. Knopf, 1994), a critically-acclaimed chronicle of the birth, evolution, and death of a single advertising campaign.

Jon Schneider


EVP, Client Service Director/NY
MRM Worldwide

Alan SchulmanAlan Schulman
Vice President, Global Digital Marketing and Brand Content
SapientNitro
@Digschulman

Alan Schulman serves as VP, Global Digital Marketing & Brand Content for SapientNitro. In his global role, Alan helps drive SapientNitro’s Digital Marketing Services for such Brand Marketers as Unilever, MasterCard, Verizon and numerous others. He joined SapientNitro in 2012 as Chief Creaitve Officer of the New York Office.

Prior to joining SapientNitro, Alan served in a variety of roles as a digital creative executive within The Interpublic Group — holding digital creative leadership roles at McCann-Erickson, FutureBrand Worldwide and Foote, Cone & Belding. Alan is the recipient of numerous awards for Creative Excellence including AICP, ANDY, One Show, FWA, the Interactive Advertising Bureau’s (IAB) MIXX Awards, Promax/BDA and numerous others. He is also the recipient of awards from the internal marketing organizations of Johnson & Johnson and Procter & Gamble as well as having been named a Digital ALL STAR by OMMA in 2011.

Alan currently serves as a member of the IAB’s Product Development Board, the 4A’s Creative Technology Committee, the Creative Review Commitee of The Ad Council, the New York Media & Marketing Technologies Council and the National Academy of Television Arts & Sciences (EMMYS) New Media Committee. He also sits on the Advisory Boards of TiVO, The Wharton School of Business / Advertising 2020 Technology Curriculum Council, RGM, & DPAA — the Digital Place Based Advertising Association. He was recently named to the faculty of the ANA MarketingUniversity — the executive learning division of the Assoication of National Advertisers. Equally as acomplished as a Jazz Guitarist, Alan holds a Masters Degree in Jazz Arranging & Composition from Howard University in Washington, DC and has appeared with such noted jazz artists as Anita Baker, Wynton Marsalis, Herbie Hancock and Michael Feinstein.

Joshua SpanierJoshua Spanier


Director of Communication Strategy
Goodby, Silverstein & Partners


Joshua started his advertising career at the media consultancy ZenithOptimedia in the UK. A genuine born-and-raised Londoner, Joshua first cut his teeth in the industry with the hard-nosed coal-face that is broadcast TV negotiation and buying. Subsequently Joshua moved onto a strategic-planning career path, which included placements at ZenithOptimedia offices across Europe, work with pan-European accounts and experience across multiple categories and clients.

In 2002 Joshua moved to the United States, initially as a sales and marketing director for a startup film production company based in Los Angeles. He joined Goodby, Silverstein & Partners in late 2003 and has since been heavily involved in bridging the creative–media gap as consumers' media experiences have fractured. Also, Joshua has been instrumental in the development of the agency into a fully rounded, communication-agnostic idea shop where powerful brand ideas can live across all consumer touch points. Joshua is the co-head of the 45-person Strategy group.

In his five years at the agency, the communication strategy group has been awarded Media Week magazine Media Plan of the Year awards in the best use of emerging technology, print, television and out-of-home categories. Joshua was the architect behind the campaign that won the only gold EFFIE awarded within the inaugural Third Screen category — a new award created to celebrate campaigns specifically built around the use of cell phones.

Media Magazine named Goodby, Silverstein & Partners Media Department of the Year for 2008.

John TravisJohn Travis


VP Brand Marketing
Adobe Systems Incorporated


As Vice-President of Brand Marketing, John Travis is responsible for developing and driving Adobe's brand marketing worldwide, including brand strategy and identity, campaign strategy, advertising and events. In this role, he serves as a lead evangelist of the Adobe brand, driving innovative strategies and programs that build customer loyalty and affinity for Adobe's brand and its diverse portfolio of products.

Prior to Adobe, Travis spent 17 years in marketing, the majority of those at Intel Corporation where he provided leadership in corporate brand strategy and identity, campaign strategy, and advertising. At Intel, Travis spearheaded a comprehensive corporate re-branding initiative in 2006. He was also responsible for developing a number of breakthrough global campaigns for the Intel Inside® and Pentium brands.

Travis holds a B.A. in Political Science from the University of California, Los Angeles. He also achieved a Certificat Pratique de la Langue Française from Université Paul Valery, Montpellier, France.

Barry WacksmanBarry Wacksman
Executive Vice President, Chief Growth Officer
R/GA


As Chief Growth Officer, Barry Wacksman helps define the overall strategy and vision of the agency, He is responsible for agency business development and helps shape industry thought leadership. Since joining R/GA in 1999, the agency has grown organically from under 50 employees to over 700 staff across three offices globally. Under his leadership, R/GA has won accounts with some of the world’s top brands, like Nike, Verizon, L’Oréal, and Walmart. Barry’s articles have been published in a wide variety of industry publications, and he has presented on topics pertaining to the digital age at major conferences and events around the world.

Prior to joining R/GA, Barry was at Ammirati Puris Lintas (APL) Digital, the interactive marketing unit of global advertising network Ammirati Puris Lintas. At APL Digital, he managed the global digital accounts of Compaq, Iridium, and LEGO, as well as business development.

Barry serves on the Board of directors of the Advertising Education Forum (AEF) and the Miami Ad School. He graduated from Ohio State University with a BA in philosophy and was a PhD candidate in philosophy at Syracuse University.

Rick WebbRick Webb
Consultant, Marketing and Revenue
Tumblr
@rickwebb

Rick Webb currently serves as a consultant to Tumblr on Marketing and Revenue, a mentor to Tech Stars NY, and as a venture partner at Quotidian Ventures. Finally, Rick is the Founder and Chief Executive Officer of Secret Clubhouse, a tech coworking space in Williamsburg, NY.

In 2001, Rick co-founded The Barbarian Group, an award-winning digital ad agency. He served as its Chief Operating Officer for the first ten years of the company’s existence. Webb left in 2011 to pursue angel investing in, and writing on, technology and advertising. He is an angel investor in foursquare, Branch, Circa, Percolate, Docracy, and others, along with two TechStars graduates, Nestio and Timehop. He is an advisor to several other tech startups and marketing services companies, including Sherpaa, Hard Candy Shell, and Small Girls Big Business PR.

He is the writer of a tech column for the NY Observer and Betabeat and an avid blogger on technology, advertising, economics, politics, and the government. He graduated from Boston University with a degree in International Economics in 1992. He serves a board member of the VCU Brandcenter, one of the most renowned advertising graduate schools, and was named as Creativity Magazine's 50 most creative people in marketing (2008).

Bryan WienerBryan Wiener
Chief Executive Officer
360i


Bryan Wiener is CEO of digital agency 360i. Under his leadership, 360i has earned a spot on Ad Age’s coveted “Agency A-List” and Fast Company’s “World’s Most Innovative Companies” roster, helping clients like Coca-Cola, Kraft Foods, Diageo and NBC Universal engage their target audiences across the ever-changing digital landscape. Mediaweek has named Bryan a Top 50 person in media two years running for his visionary leadership within the industry and recently named him a Media All-Star.

Bryan’s background includes a series of senior management positions at Net2Phone Global Services, a pioneer in VoIP communications technology. Prior to that, he served as General Manager at TheGlobe.com and Director of Business Development at Standard and Poor’s. Bryan is Vice Chairman of the AAAA Digital Board and serves on the AAAA National Board of Directors and the IAB Agency Advisor Board. He is also an advisor to NYU’s Media & Entertainment Student & Alumni Associations.

Bryan holds an MBA from the Stern School of Business at NYU and a BA in History from Syracuse University.

Follow Bryan on Twitter at @bwiener.


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