About Operative Media
Operative Media (www.operative.com) is the advertising business management company. Our core purpose is to allow the media and advertising industries to run increasingly complex businesses with simplicity. Operative’s next-generation, SaaS platform and services help media industry leaders balance efficiency with innovation to reduce transaction costs and boost advertising revenue. Operative brings together the processes and systems necessary to package, sell, traffic, manage, optimize, and collect revenue on advertising products. More than 200 companies rely on Operative to manage over $6 billion in ad revenue annually, including The Wall Street Journal, MSN, OMD, NBC Universal, and National Public Media.
Google’s DoubleClick platform provides ad management and ad serving solutions to companies that buy, create, or sell digital advertising. The world’s top marketers, publishers, ad networks, and agencies use DoubleClick platforms as the foundation for their digital marketing. With deep expertise in ad serving, media planning, search management, rich media, video, and mobile, DoubleClick platforms help customers execute their digital media strategy more effectively.
Advertising.com is the technology, data and insights platform of AOL Advertising. The foundation of the technology is AdLearn, the most advanced optimization and bid management system in the business. Advertising.com's Ad Desk tool empowers the world's largest advertisers and agencies to directly access the Advertising.com network and AOL inventory. For more information, please visit www.Advertising.com.
About Better Advertising
Selected by the Digital Advertising Alliance (DAA) to power its interest-based advertising self-regulatory program, Better Advertising enables a more trusted environment for everyone in the online ecosystem. It gives businesses an easy, standard method to provide evidence of compliance with industry guidelines and to provide consumers with more transparency into, and control over the interest-based advertising (IBA) they receive. By empowering consumers and earning their trust, businesses build their brands, participate in IBA with confidence and generate better advertising results.
The DAA has endorsed Better Advertising as the first Approved Provider of compliance services for the Self-Regulatory Principles for Online Behavioral Advertising. For more information, please visit www.betteradvertising.com.
FreeWheel manages the economics of content for the enterprise-class world of entertainment, offering technical infrastructure for revenue rights management and business operations, wrapped in advisory services. Founded and led by a team of executives from the world’s leading technology companies, FreeWheel’s solutions have already armed companies like AOL, ESPN, FOX, Sky, Turner, and VEVO with the technology and services they need to profitably scale their professional content across devices and revenue models. For more information, visit freewheel.tv. Follow the company @FreeWheel.
Ad-Juster provides one location for publishers, agencies and publishing networks to connect to all of their third party and local ad servers. We automatically pull delivery data from all third parties into one report—totally eliminating time spent collecting data manually. Ad-Juster can also automatically identify and report discrepancies—helping manage one of the digital ad world's most painful problems.
Select from more than 30 different organic and calculated columns of data creating the right level of visibility for every member of your team, from the Chief Executive Officer to Vice President of Sales, from Director of Finance to Campaign Managers, from Ad Traffickers to Reporting Analysts.
Admeld helps the world’s top online publishers sell their ad inventory smarter. Built and run by publishing veterans, the company provides its clients with expertise and technology to capture new revenue streams, control how they sell each impression, and protect their data and brand. Admeld customers include Answers.com, Discovery Communications, FOX News, Hearst Television, IDG TechNetwork, The Weather Channel, and more than 500 others worldwide. The company is headquartered in New York with offices in London, Berlin, San Francisco, and Toronto. Visit www.admeld.com for more information.
Go beyond the ad server with aiMatch – a single comprehensive ad serving platform that surrounds your business with the Advertising Intelligence (ai) needed to define, increase and optimally sell your premium inventory. aiMatch begins with an advanced decision and delivery system that is also utilized to provide timely, accurate, inventory forecasting, Sales Order Management, and Flight Simulation capabilities. The aiMatch open platform aggregates data and includes an enterprise-class Business Intelligence system. At aiMatch we are committed to providing innovative tools to publishers who create valuable content and audiences for media buyers. For more about aiMatch, visit www.aimatch.com.
About Casale Media
Casale Media builds innovative, high-performance advertising technology that maximizes digital media value for publishers and advertisers. Its Index platform is the first fully transparent real-time bidding (RTB) management technology that allows publishers to access premium demand through an exchange or a publisher’s own private marketplace.
Casale Media continues to establish its presence in digital advertising through its premium ad network, MediaNet, which is powered by Optimax, the first real-time ad serving and optimization platform. The company works directly with premium media organizations, with a focus on brand-safety and control for advertisers and publishers.
DoubleVerify (www.doubleverify.com) is the world leader in online media verification and campaign effectiveness. It is the top choice of brand marketers, agencies, advertising networks, demand side platforms, exchanges, and digital publishers looking to ensure quality advertising environments, campaign transparency, and performance. DoubleVerify validates over 60 billion advertising impressions per month for hundreds of Fortune 500 brands, advertising networks, and media platforms. DoubleVerify was conferred the World Economic Forum 2012 Technology Pioneer Award for being one of the most innovative stakeholders in the technology space. Headquartered in New York City, DoubleVerify’s investors include JMI Equity, Institutional Venture Partners, Blumberg Capital, First Round Capital, and Genacast Ventures.
HORN is an award-winning digital communications agency. Named 2011 Technology Agency of the Year, HORN works with Fortune 500 global brands and hot emerging growth companies in technology, media, and consumer markets. Established 20 years ago, the agency is independent, with offices in San Francisco and New York, and is Co-Founder of the Oriella International Network. To learn more, please visit www.horngroup.com.
Founded in 2010, Krux delivers data fabric for the consumer web via our data management platform (DMP). Krux helps our clients protect, manage, and monetize data across all digital screens and sources. Hundreds of digital businesses worldwide have adopted Krux technology including NBC Universal, Sanoma Media, IDG, New York Times, Meredith, Centro, Forbes Media, Washington Post, Telegraph, Bloomberg, GateHouse Media, and Financial Times. Through our diverse community of clients and partners, Krux helps improve digital experiences for almost 800 million internet users worldwide. Krux is privately held with offices in San Francisco, New York City, and London. Find out more at krux.com.
About Outsourced Ad Ops
Outsourced Ad Ops, adops.com, @adops, is a leading provider of online ad management services. Our clients receive unmatched quality of service from our experienced staff of ad operations professionals. We utilize some of the industry’s top talent, have built proprietary reporting tools to assist with campaign delivery, and perfected our flow of operations, giving our clients the feel of a strong internal division rather than an outsourced service. [email protected]
PubMatic is the technology platform that powers the programmatic advertising strategy of leading publishers and premium brands. Our innovative solutions help content providers drive the highest value for their digital media assets and provide consumers with a more personalized advertising experience across display, mobile, and video. PubMatic's One Platform, proprietary technology and advanced mobile capabilities are utilized by a global roster of comScore publishers, including: NBC, Rodale, IDG, and WebMD. Pioneering online auctions for the buying and selling of media through Real-Time Bidding (RTB) and Private Marketplace (PMP), the company also works with over 400 advertising partners. Ranked by Deloitte as the third fastest growing company in the US Internet sector, PubMatic has offices worldwide with headquarters in Redwood City, California.
A global leader in creative services, online media operations, and reporting/analytics with over 900 employees, Theorem helps publishers, networks, technology providers, agencies, and brands scale their online operations cost effectively. Using a combination of scale, expertise, and operational maturity, Theorem works with some of the most sophisticated digital marketers in the world.
Since 2002, organizations across the online ecosystem have leveraged Theorem’s expertise and experience to scale and supplement their digital media operations in the Americas, Asia Pacific, Europe, and Middle East. Learn more at theoreminc.net and theoremcreations.com.
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