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8:00 AM

Registration Opens

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8:15 AM - 9:15 AM

Networking Breakfast

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9:15 AM - 9:45 AM

Welcome Remarks

Steve Sullivan, Vice President, Digital Supply Chain Solutions, Interactive Advertising Bureau

9:45 AM – 10:15 AM

Keynote Presentation

Donna Speciale
Donna Speciale
President, Investment & Activation and Agency Operations,
MediaVest USA
10:15 AM – 11:15 AM

Ad Verification Shootout

Credibility, transparency and control have long been perceived as major barriers preventing advertisers from moving TV-sized budgets into the digital marketplace. Will ad verification technologies help overcome this perception, driving greater spend online? Or are they simply another layer in an already complex and margin-squeezed supply chain?

A network, a media company, a technology provider and an ad agency debate all sides of the issue.

Moderator: George Ivie, Executive Director and Chief Executive Officer, The Media Rating Council
Daniel Blasko, Senior Manager, Strategy and Business Development,
Dave Jacobs, Senior Vice President, Publisher Services,
Grace Liau, Senior Vice President, VivaKi
Oren Netzer, Co-Founder and Chief Executive Officer, DoubleVerify

11:15 AM - 12:00 PM

Networking Refreshment Break

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12:00 PM – 12:30 PM

Industry Self-Regulation: What Does It Mean For You?

The IAB’s Vice President of Public Policy, Mike Zaneis, and Chuck Curran, Executive Director of the Network Advertising Initiative, share their insights on the current and future state of industry self-regulation and Control Links for Education and Advertising Responsibly (CLEAR). Bring your questions about how these changes impact your business—this session will have an extended Q&A period.

Mike Zaneis, Vice President, Public Policy, Interactive Advertising Bureau
Charles Curran, Executive Director, Network Advertising Initiative

12:30 PM – 1:30 PM

Networking Luncheon

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Better Advertising

1:30 PM – 2:15 PM

IAB Ad Operations Council Update

Hear from the IAB Ad Operations Council leadership on initiatives including E-Business, Ad Load Performance Scoring, Networks & Exchanges Quality Assurance Guidelines and Measurement.

Adrian D’Souza, Director, Ad Operations, Google, IAB Ad Operations Council, Co-Chair
Dan Murphy, Senior Vice President, Research and Ad Traffic, Univision Interactive Media, IAB Ad Operations Council, Co-Chair

2:15 PM – 2:45 PM

Impression Exchange Solution

Take a deep dive into Google’s Impression Exchange Solution to see what’s working and what’s next when it comes to identifying and creating transparency around the discrepancies plaguing the interactive industry.

Stephen Dove, Product Manager, DoubleClick for Advertisers, Google

2:45 PM – 3:30 PM

The Future of Digital Video—Standards, Measurement and Beyond

The IAB’s Video Ad Serving Template aims to standardize video ad serving, opening the floodgates of media spend and helping publishers maximize revenue. Accomplishing this goal at scale requires broad adoption. So, where are we right now?

This session shares exclusive survey data related to VAST compliance and implementation, then explores what can be done to further advance the exploding video marketplace.

David Cohen, Executive Vice President, US Director of Digital Communications, UM
Max Goodberg, Director, Technical Services, FreeWheel
Nick Johnson, Senior Vice President, Digital Media Sales, NBC Universal
Joey Trotz, Senior Director, Advertising & Digital Strategy, Turner Broadcasting System, Inc

3:30 PM – 4:00 PM

Networking Refreshment Break

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4:00 PM – 4:45 PM

Ad Formats of the Future

The call for new ad formats and specifically for better rich media tools has reached a fever pitch. Find out what advertisers are demanding, what creatives are designing and what the operations community can and should do to be involved in developing the formats of the future.

Moderator: Zach Putnam, Director, Revenue Operations, ABC Television Networks
David Levin, President, Creative and Technology, 360i
Peter Minnium, Consulting Director, Interactive Advertising Bureau

4:45 PM – 5:15 PM

Town Hall Meeting: Ad Operations

** BACK BY POPULAR DEMAND ** This 30-minute session opens the floor for attendee participation. Share your thoughts, challenges and ideas—ultimately, helping to shape the industry’s agenda for the next year. Pre-event surveys and live feedback channels will help drive the conversation. Submit your topics and questions early on Twitter at #IABAO or email them to [email protected].

5:15 PM - 6:15 PM

Networking Cocktail Reception

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