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2009 Sponsors

Principal Sponsor:

About Operative

Established in 2000, Operative is a global organization that provides its clients with technology and services to improve all aspects of their advertising operations lifecycle, from pre-sale to collections, trafficking to reconciliation. Operative Dashboard™, an ASP software solution, is an end-to-end advertising revenue management (ARM) platform that enables media publishers to automate contract management, product packaging and pricing, inventory management, campaign reporting and revenue recognition. Operative’s client base includes The Wall Street Journal, MSN, Smart Money, iVillage, NBC Universal and National Public Media. More information about Operative can be found at http://www.operative.com.

VIP Sponsor:

About Google

Google's innovative search technologies connect millions of people around the world with information every day. Founded in 1998 by Stanford Ph.D. students Larry Page and Sergey Brin, Google today is a top web property in all major global markets. Google's targeted advertising program, which is the largest and fastest growing in the industry, provides businesses of all sizes with measurable results, while enhancing the overall web experience for users. Google is headquartered in Silicon Valley with offices throughout North America, Europe and Asia. For more information, visit www.google.com.

VIP Sponsor:

About Yahoo!

Yahoo!’s vision is to be the center of people’s online lives by delivering personally relevant, meaningful Internet experiences. Yahoo! offers marketers the opportunity to leverage those experiences and reach the right audience.  Yahoo! combines the science to target an audience with the art to create engagement and the scale to reach the right audience in meaningful numbers. Yahoo! is headquartered in Sunnyvale, CA. For more information, visit advertising.yahoo.com/network.

Supporting Sponsor:

About AdMeld

AdMeld (www.admeld.com) helps the world's premium online publishers maximize revenue from their ad inventory, reduce operating costs and eliminate unwanted ads. Our high-tech, high-touch approach generates the maximum yield for every ad impression by giving publishers access to demand from hundreds of sources (ad networks, exchanges, DSPs) on their own terms. AdMeld’s suite of tools and services enhance publishers’ understanding and control of their discretionary ad inventories. Current AdMeld customers include Answers.com, AccuWeather, Discovery Communications, FOX News, Hearst Television, IAC, New York Post, World Wrestling Entertainment® and more than 130 others worldwide. Founded in 2007, the company is headquartered in New York City with offices in San Francisco and London.

Supporting Sponsor:

About AOL

AOL is a global Web services company that operates some of the most popular Web destinations, offers a comprehensive suite of free software and services, runs one of the largest Internet access businesses in the U.S., and provides a full set of advertising solutions. A majority-owned subsidiary of Time Warner Inc., AOL LLC and its subsidiaries have operations in the U.S., Europe, Canada and Asia. Learn more at AOL.com.

Supporting Sponsor:

About Auditude

Auditude empowers you to manage and monetize your video content. The Auditude Connect video ad platform is a complete ad server supporting complex forecasting, custom targeting, multi-party selling and distribution, real-time reporting, and advanced ad formats.

Our video ad platform is not based on ad tags. It’s based on feeds.  We can accept feeds directly from your content management system to automatically organize and categorize your video content.

Our content aware architecture efficiently manages video which allows you to focus your time on monetization, not unnecessary management of content.

Our Connect video ad platform customers include Comcast, MySpace and Yahoo!.

Supporting Sponsor:

About Casale Media

Casale Media is not your typical "ad network." We're a long-established communications technology firm with a core focus on premium media, accountable innovation, and smart technology. We exclusively serve the needs of large, top-rated web publishers, Fortune 500 brands and leading international media agencies. Our business is selling intelligently optimized brand name display media within our highly controlled, "closed-loop" environment, MediaNet. The campaigns that we execute deliver visible results, unequalled flexibility, and total peace of mind to our publishers and clients alike.

MediaNet provides roughly 70 percent coverage of the U.S. online audience through its select collection of 3,000 actively monitored premium properties.

Supporting Sponsor:

About CheckM8

CheckM8 offers the online advertising industry the most modern and advanced technologies to maximize ad revenues and operational efficiencies. CheckM8 ad management platforms independently empower digital content providers to monetize display and premium advertising with unparalleled inventory, rich media and video yield. CheckM8 is the trusted partner for over 100 leading media brands, networks and service providers worldwide.  With CheckM8’s hallmark AdVantage ad management platform, network development, rich media and advanced video ad management are combined with unique vision and clarity to form a compelling engine for revenue growth and to extend publisher’s competitive advantage.

Supporting Sponsor:

About DoubleVerify

DoubleVerify (www.doubleverify.com) is the worldwide online media verification solutions provider. DoubleVerify provides agencies, marketers, publishers and ad networks with the first fully automated, fully authenticated, third-party verification solution for Internet advertising transactions. Implementation benefits include increased advertising accountability by detecting and preventing waste or misuse of advertising budgets. As a result, advertisers and their agencies can take proactive measures and maintain brand reputation, while increasing accountability. DoubleVerify monitors billions of advertising transactions per month for major Fortune 500 marketers. DoubleVerify is headquartered in New York City, with engineering offices in Tel Aviv, Israel. Investors in DoubleVerify include Blumberg Capital, First Round Capital and Genacast Ventures.

Supporting Sponsor:

About The Media Trust Company

MTC, the leading provider of ad verification and creative malware/virus scanning since 2004, confirms advertising campaign launch and creative execution for thousands of media buys daily; providing placement and impression-level assurance for orders running in 45 countries.  MTC maintains the largest global infrastructure for geographic and behavior target verification, working with publishers, networks and agencies to:

ensure that campaigns are running effectively, reduce discrepancies and make-goods, and provide scale solutions to identify and correct campaign errors.  MTC supports traditional and mobile Internet advertising including display, rich-media, video, text and search and is integrated with leading ad serving and OMS solutions.  

For additional information visit www.themediatrust.com.

Supporting Sponsor:

About Peer39

Peer39 is recognized as the global leader in semantic advertising technology. We help networks and exchanges, agencies, premium publishers and emerging advertising platforms boost ROI by leveraging semantic targeting capabilities while protecting advertiser brands in real time. Using natural language processing and machine learning, Peer39's patented algorithms increase the value of online content by understanding meaning and sentiment, and matching the most relevant ad to the page. The company was founded in 2006 by engineers, scientists and entrepreneurs from leading Internet companies and academic research centers. Headquartered in New York City, Peer39 maintains an R&D center in Israel.

Supporting Sponsor:

About PubMatic

PubMatic is a global Ad Revenue Optimization company that provides premium online publishers with a full service solution to manage and monetize non-guaranteed ad inventory. PubMatic's real-time ad price prediction technology ensures that online publishers get the most money from their advertising space by deciding in real-time which ad network or exchange can best monetize each impression.

Supporting Sponsor:

About Quantcast

Quantcast measures and organizes the world's audiences in real-time so advertisers can buy, sell and connect with the people who matter most to them. Ranked Fast Company's #3 Most Innovative Company on the Web for 2010, the company is used by the world's leading media agencies, hundreds of major marketers and millions of global web sites including thousands of the world's best known destinations. Quantcast connects the planning, buying, and media fulfillment processes, delivering the marketplace's most consistent and accountable audiences.

Supporting Sponsor:

About Rubicon Project

Headquartered in Los Angeles, the Rubicon Project launched in 2007 with a mission to automate the $65 billion global online advertising industry. The company’s digital advertising technology and data platform, REVV for Publishers™, is engineered to accelerate revenue for premium publishers. Backed by $42 million in funding from Clearstone Venture Partners, Mayfield Fund, IDG Ventures and GE/NBC Universal’s Peacock Equity Fund, the Rubicon Project serves premium publishers like NBC Universal, Gannett and CareerBuilder; optimizing more than 50 billion ads each month and reaching more than 500 million unique Internet users. the Rubicon Project also helps ad sales channels around the world gain access to precise audience-segmented inventory, at broad scale.

Supporting Sponsor:

About SolBright

Solbright is the leading provider of ad operations and workflow solutions to premium online publishers. With the Adsuite™ fully-integrated subscription-based software service as our core product offering, our full range of solutions cover sales order management, inventory forecasting and management, trafficking and billing.

By automating mission-critical online advertising activities, we enable our customers to achieve scalability and profitability, even in today’s complex and costly digital media environment.  Visit us at the IAB Ad Operations Summit to see how we can help you increase revenues and cash flow, improve your customer service and reduce your operational costs. 

Supporting Sponsor:

About Theorem

A global leader in online media operations and reporting, Theorem’s expertise and experience maximizes the power of clients’ campaigns. From creative design, to optimized ad placement, and exacting and innovative data analysis, Theorem helps measure and achieve marketing goals.

Using combinations of scale, expertise and operational maturity Theorem delivers creative services, media operations and reporting to some of the most sophisticated digital marketers in the world.

Since 2002, leading publishers, brands, ad network and digital agencies have leveraged Theorem’s expertise and experience to scale and supplement their digital media operations in the Americas, Asia Pacific, Europe and Middle East.

Supporting Sponsor:

About Yieldex

Yieldex, Inc. (www.yieldex.com), the leader in advertising inventory management, forecasting, and yield optimization solutions, provides the digital media industry with visual tools for efficiently managing addressable advertising.  Our patent-pending, cloud-enabled BusinessIQ™ platform powers hyper-target inventory forecasts, campaign scenario planning, and advanced business intelligence, giving executives and operations the transparency and insight needed to maximize inventory yield and revenue. Founded in 2007 by industry veterans from NetGravity and Matchlogic, Yieldex is privately held and has offices in New York, NY and Boulder, CO.

To find out more about sponsorship and exhibit opportunities, please contact Phil Ardizzone, Director of Event Sales, at phil@iab.net.