About Operative Media
Operative Media (www.operative.com) is the advertising business management company. Our core purpose is to allow the media and advertising industries to run increasingly complex businesses with simplicity. Operative’s next-generation, SaaS platform and services help media industry leaders balance efficiency with innovation to reduce transaction costs and boost advertising revenue. Operative brings together the processes and systems necessary to package, sell, traffic, manage, optimize, and collect revenue on advertising products. More than 200 companies rely on Operative to manage over $6 billion in ad revenue annually, including The Wall Street Journal, MSN, OMD, NBC Universal, and National Public Media.
Google’s innovative search technologies connect millions of people around the world with information every day. Founded in 1998 by Stanford Ph.D. students Larry Page and Sergey Brin, Google today is a top web property in all major global markets. Google’s targeted advertising program, which is the largest and fastest growing in the industry, provides businesses of all sizes with measurable results, while enhancing the overall web experience for users. Google is headquartered in Silicon Valley with offices throughout North America, Europe, and Asia. For more information, visit google.com.
About Right Media, a Yahoo! Company
Right Media, the world’s trusted digital advertising marketplace, launched the first global digital advertising exchange in 2005, evolving to support the needs of businesses in today’s digital media world. From sellers maximizing yield to buyers optimizing their ROI, businesses choose Right Media as the premium, trusted destination where they can build invaluable relationships. With the market as fragmented and complex as it is today, Right Media provides needed simplicity and control by combining multiple supply sources through one flexible interface.
Admeld helps the world’s top online publishers sell their ad inventory smarter. Built and run by publishing veterans, the company provides its clients with expertise and technology to capture new revenue streams, control how they sell each impression, and protect their data and brand. Admeld customers include Answers.com, Discovery Communications, FOX News, Hearst Television, IDG TechNetwork, The Weather Channel, and more than 500 others worldwide. The company is headquartered in New York with offices in London, Berlin, San Francisco, and Toronto. Visit www.admeld.com for more information.
Having helped millions of Americans to get online, AOL Inc. (NYSE: AOL) is on a mission to inform, entertain and connect the world. The home of a world-class collection of premium brands, AOL creates original content that engages audiences on a local and global scale. We help marketers connect with these audiences through effective and engaging digital advertising solutions.
One video advertising platform built to maximize the value of premium content, everywhere.
Auditude empowers premium content owners and distributors to maximize the value of video content while providing the optimal experience for consumers wherever that video is viewed.
- Manage Video
Auditude’s Connect 2.0 video advertising platform scales video ad operations, from dynamically ingesting content metadata to managing ad loads, sales rights, and partner revenue shares.
- Monetize Video
Sophisticated targeting and integrated ad products arm your direct sales team with best in class capabilities to drive revenue, with supplemental tools to maximize the value of indirectly sold impressions.
- Delight Viewers
Connect 2.0 ensures your viewers are delighted with the best viewing experience wherever that video is viewed.
About Casale Media
Casale Media builds innovative, high-performance advertising technology that maximizes digital media value for publishers and advertisers. Its Index platform is the first fully transparent real-time bidding (RTB) management technology that allows publishers to access premium demand through an exchange or a publisher’s own private marketplace.
Casale Media continues to establish its presence in digital advertising through its premium ad network, MediaNet, which is powered by Optimax, the first real-time ad serving and optimization platform. The company works directly with premium media organizations, with a focus on brand-safety and control for advertisers and publishers.
CheckM8 offers the online advertising industry the most modern and advanced technologies to maximize ad revenues and operational efficiencies. CheckM8 ad management platforms independently empower digital content providers to monetize display and premium advertising with unparalleled inventory, rich media and video yield. CheckM8 is the trusted partner for over 100 leading media brands, networks and service providers worldwide. With CheckM8’s hallmark AdVantage ad management platform, network development, rich media and advanced video ad management are combined with unique vision and clarity to form a compelling engine for revenue growth and to extend publisher’s competitive advantage.
DoubleVerify (www.doubleverify.com) is the world leader in online media verification and campaign effectiveness. It is the top choice of brand marketers, agencies, advertising networks, demand side platforms, exchanges, and digital publishers looking to ensure quality advertising environments, campaign transparency, and performance. DoubleVerify validates over 60 billion advertising impressions per month for hundreds of Fortune 500 brands, advertising networks, and media platforms. DoubleVerify was conferred the World Economic Forum 2012 Technology Pioneer Award for being one of the most innovative stakeholders in the technology space. Headquartered in New York City, DoubleVerify’s investors include JMI Equity, Institutional Venture Partners, Blumberg Capital, First Round Capital, and Genacast Ventures.
About The Media Trust Company
MTC, the leading provider of ad verification and creative malware/virus scanning since 2004, confirms advertising campaign launch and creative execution for thousands of media buys daily; providing placement and impression-level assurance for orders running in 45 countries. MTC maintains the largest global infrastructure for geographic and behavior target verification, working with publishers, networks and agencies to:
ensure that campaigns are running effectively, reduce discrepancies and make-goods, and provide scale solutions to identify and correct campaign errors. MTC supports traditional and mobile Internet advertising including display, rich-media, video, text and search and is integrated with leading ad serving and OMS solutions.
For additional information visit www.themediatrust.com.
Peer39 is recognized as the global leader in semantic advertising technology. We help networks and exchanges, agencies, premium publishers and emerging advertising platforms boost ROI by leveraging semantic targeting capabilities while protecting advertiser brands in real time. Using natural language processing and machine learning, Peer39's patented algorithms increase the value of online content by understanding meaning and sentiment, and matching the most relevant ad to the page. The company was founded in 2006 by engineers, scientists and entrepreneurs from leading Internet companies and academic research centers. Headquartered in New York City, Peer39 maintains an R&D center in Israel.
Since 2006, PubMatic (www.PubMatic.com) has been at the forefront of developing innovative technology. PubMatic provides a strategic sales platform that gives premium publishers the control to manage revenue and brand strategies in the growing real-time media environment. PubMatic combines some of the industry’s most comprehensive brand control tools with a true real-time bidding platform. Uniquely, these capabilities are combined with a complete audience data management suite and open APIs that allow publishers to engage with additional advertising technology vendors and data providers. PubMatic is privately held, with eight offices around the world in the U.S., Europe, Asia, and Australia.
Quantcast is a digital advertising company specialized in audience measurement and real-time advertising. As the pioneer of direct audience measurement in 2006, Quantcast has today the most in-depth understanding of digital audiences across the web, allowing marketers and publishers to make the smartest choices as they buy and sell the most effective targeted advertising on the market.
About Rubicon Project
Rubicon Project is the leading independent advertising technology company for the comScore 500. REVV, Rubicon Project’s real-time trading platform, reaches a global audience of 200 million U.S. and 646 million global unique visitors monthly, the largest reach on the internet (as measured by comScore). REVV helps publishers including one-third of the comScore 100 make more money by automating and optimizing monetization of their digital media advertising inventory through a real-time auction to digital ad buyers. Hundreds of buyer channels representing more than 70,000 end advertisers access and bid on Rubicon Project’s publishers’ inventory, forming one of the largest scale transaction marketplaces in any industry.
Solbright is the leading provider of ad operations and workflow solutions to premium online publishers. With the Adsuite™ fully-integrated subscription-based software service as our core product offering, our full range of solutions cover sales order management, inventory forecasting and management, trafficking and billing.
By automating mission-critical online advertising activities, we enable our customers to achieve scalability and profitability, even in today’s complex and costly digital media environment. Visit us at the IAB Ad Operations Summit to see how we can help you increase revenues and cash flow, improve your customer service and reduce your operational costs.
A global leader in creative services, online media operations, and reporting/analytics with over 900 employees, Theorem helps publishers, networks, technology providers, agencies, and brands scale their online operations cost effectively. Using a combination of scale, expertise, and operational maturity, Theorem works with some of the most sophisticated digital marketers in the world.
Since 2002, organizations across the online ecosystem have leveraged Theorem’s expertise and experience to scale and supplement their digital media operations in the Americas, Asia Pacific, Europe, and Middle East. Learn more at theoreminc.net and theoremcreations.com.
Yieldex, Inc. (www.yieldex.com), the leader in advertising inventory management, forecasting, and yield optimization solutions, provides the digital media industry with visual tools for efficiently managing addressable advertising. Our patent-pending, cloud-enabled BusinessIQ™ platform powers hyper-target inventory forecasts, campaign scenario planning, and advanced business intelligence, giving executives and operations the transparency and insight needed to maximize inventory yield and revenue. Founded in 2007 by industry veterans from NetGravity and Matchlogic, Yieldex is privately held and has offices in New York, NY and Boulder, CO.
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