Agenda

2009 Agenda

Presentations are now available for download below.
 
8:00 AM

Registration Opens

Sponsored by:
AOL

8:00 AM - 9:00 AM

Continental Breakfast

Sponsored by:
Yahoo!

9:00 AM - 9:15 AM

Welcome Remarks

9:15 AM – 9:45 AM

End Game: What True Operational Efficiency Looks Like

Will the operations community ever be able to declare “mission accomplished”? What does total efficiency look like and how will it impact the maturity of interactive marketing? This keynote presentation lays out a 360 degree view of what an operational utopia could mean for publishers, agencies and the industry as a whole.

David Cohen, Executive Vice President, U.S. Director, Digital Communications, Universal McCann
Adrian D'Souza, Director, Ad Operations, Google

DownloadDownload David Cohen's Presentation (MS PowerPoint .pptx file, 1.8 MB)
DownloadDownload Presentation (MS PowerPoint .ppt file, 384 K)
9:45 AM – 10:15 AM

Down With Discrepancies: An Impression Exchange Solution

Get a first look at an Impression Exchange Solution that promises to identify and help minimize the discrepancies plaguing the interactive industry. This solution will permanently alter the way discrepancies are managed and resolved by allowing publishers and agencies to directly detect and address them in near real-time.

Kamal Chadha, Director of Ad Platform Strategy, CBS Interactive
Tim Messier, Director, Pricing & Inventory, The Weather Channel Interactive
Steve Sullivan, Senior Program Manager, Data Integrity and Ad Security, Microsoft Advertising

DownloadDownload Presentation (MS PowerPoint .pptx file, 532 K)
10:15 AM – 11:00 AM

Demo: Ad Load Performance Scoring

Take a sneak peek at the new tool that allows publishers and agencies to test creative prior to insertion—reducing costly back and forth and ultimately leading to a better consumer experience.

Eric Goldsmith, Operations Architect, Web Performance, AOL Advertising
Bryant Mason, Principal Test Manager, Microsoft Advertising
Pramod Khincha, Senior Manager, Systems and Tools, Yahoo!

Sponsored by:
Yahoo!

11:00 AM - 11:30 AM

Networking and Refreshment Break

Sponsored by:
Yahoo!

11:30 AM – 12:15 PM

On Account of the Ad Units
What’s Working, What’s Not and What’s Next

Striking a balance between efficiency, scalability and the freedom to develop cutting-edge creative is an enormous challenge. With a focus on emerging platforms like video and mobile, a panel of agency creatives and operations professionals explores the current and future state of ad units.

Moderator:
Julian Zilberbrand, Vice President, Group Director, Technology and Ad Operations, MediaVest USA

Noah Brier, Head of Strategy, The Barbarian GroupNew Link
Grace Liau, Vice President, Group Director, Media Operations and Technology, Digitas
Marc Lucas, Executive Creative Director, Razorfish
Becky Minervino, Vice President, Interactive Strategist, McKinney
Steve Robinson, President & Founder, Panache

12:15 PM – 12:45 PM

IAB Ad Operations Council Update

Adrian D'Souza, Director, Ad Operations, Google
Dan Murphy, Senior Vice President, Research and Ad Traffic, Univision Interactive Media

DownloadDownload Presentation (MS PowerPoint .ppt file, 1 MB)
12:45 PM – 1:45 PM

Networking Luncheon

Sponsored by:
Google

1:45 PM – 2:30 PM

Yours, Mine, Ours?
Who Controls the Data & Why It Matters

One of the hottest debates in the industry is over who “owns” the incredible amount of data generated by consumers as they traverse the web. It is clear that there is value in this data for both publisher and agency—but, is there a way both parties can benefit simultaneously? This lively conversation will address all sides of the issue.

Ramsey McGrory, Vice President, U.S. Partnerships, Yahoo!
John Montgomery, Chief Operating Officer, North America, GroupM Interaction
Todd Teresi, Chief Revenue Officer, Quantcast
Bill Todd, General Manager, ValueClick Media

2:30 PM – 3:30 PM

The Power of Automation: E-Business Solutions

Experience two integration options for transferring business order information between advertising agencies and media companies—then engage in frank discussion with companies implementing these E-Business solutions. See how this important weapon against discrepancies enables the kind of operational scale required to grow interactive advertising services.

Marc Formisano, Director of Product Management, MediaBank
Moinul Haque, Project Manager, Univision Interactive Media
Kelly Petersen, iDesk Product Development Director, Donovan Data Systems
Geoff Petkus, Senior Director, Product Management, Operative

Sponsored by:

DownloadDownload Presentation (MS PowerPoint .ppt file, 2.8 MB)
3:30 PM – 4:00 PM

Networking and Refreshment Break

Sponsored by:
Yahoo!

4:00 PM – 5:00 PM

From Innovation to Execution
Where the Rubber Meets the Road

This session pairs leading media executives with their top ad operations executives to explore the future of interactive. How will publishers deal with issues like emerging platforms and online/offline integration? How will new developments impact those charged with implementing ideas and solutions?

Moderator:
R. Michael Leo, Chief Executive Officer and President, Operative

Rob Deichert, Senior Vice President, Global Sales Development and Operations, AOL Advertising
Mark Ellis, Executive Vice President, Sales, AOL Advertising

Sponsored by:
Auditude

5:00 PM - 6:00 PM

Networking Cocktail Reception

Sponsored by:
Operative