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Sponsors
Principal Sponsor:
About Operative
Established in 2000, Operative is a global organization that provides its clients with technology and services to improve all aspects of their advertising operations lifecycle, from pre-sale to collections, trafficking to reconciliation. Operative Dashboard™, an ASP software solution, is an end-to-end advertising revenue management (ARM) platform that enables media publishers to automate contract management, product packaging and pricing, inventory management, campaign reporting and revenue recognition. Operative’s client base includes The Wall Street Journal, MSN, Smart Money, iVillage, NBC Universal and National Public Media. More information about Operative can be found at http://www.operative.com.
VIP Sponsor:
About DoubleClick
DoubleClick, a division of Google Inc, is a provider of digital marketing technology and services.
The world's top marketers, publishers and agencies leverage DoubleClick's expertise in ad serving, rich media, video, search and affiliate marketing to make the most of the digital medium. From its position at the nerve center of digital marketing, DoubleClick provides superior insights and insider knowledge to its customers. Learn more at www.doubleclick.com.
VIP Sponsor:
About INVISION, Inc.
INVISION offers an integrated suite of software products that empowers clients with strategic tools to price manage inventory and increase revenue.
The DealMaker suite of products provides immediate benefits such as ease of work flow, fast and robust plan generation, live inventory, deal stewardship, robust revenue reporting and a complete and fully compliant audit trail of all transactions.
VIP Sponsor:
About Microsoft Advertising
As gaming continues to grow in popularity, advertisers have an unprecedented opportunity to connect with highly engaged users around the globe. With Gaming Solutions from Microsoft Advertising, you can more effectively reach your target audience—whether it’s women or men, teens or adults, casual gamers or hard-core gaming enthusiasts.
With Xbox, Zune, MSN Games, Games on Windows Live Messenger, and in-game advertising with the Massive Network, you can generate brand awareness and interact with an audience that is influential, social, and spends a significant amount of time online.
VIP Sponsor:
About Yahoo!
Yahoo!’s vision is to be the center of people’s online lives by delivering personally relevant, meaningful Internet experiences. Yahoo! offers marketers the opportunity to leverage those experiences and reach the right audience. Yahoo! combines the science to target an audience with the art to create engagement and the scale to reach the right audience in meaningful numbers. Yahoo! is headquartered in Sunnyvale, CA. For more information, visit advertising.yahoo.com/network.
Supporting Sponsor:
About AdMeld
AdMeld (www.admeld.com) helps the world's premium online publishers maximize revenue from their ad inventory, reduce operating costs and eliminate unwanted ads. Our high-tech, high-touch approach generates the maximum yield for every ad impression by giving publishers access to demand from hundreds of sources (ad networks, exchanges, DSPs) on their own terms. AdMeld’s suite of tools and services enhance publishers’ understanding and control of their discretionary ad inventories. Current AdMeld customers include Answers.com, AccuWeather, Discovery Communications, FOX News, Hearst Television, IAC, New York Post, World Wrestling Entertainment® and more than 130 others worldwide. Founded in 2007, the company is headquartered in New York City with offices in San Francisco and London.
Supporting Sponsor:
About Casale Media
Casale Media is not your typical "ad network." We're a long-established communications technology firm with a core focus on premium media, accountable innovation, and smart technology. We exclusively serve the needs of large, top-rated web publishers, Fortune 500 brands and leading international media agencies. Our business is selling intelligently optimized brand name display media within our highly controlled, "closed-loop" environment, MediaNet. The campaigns that we execute deliver visible results, unequalled flexibility, and total peace of mind to our publishers and clients alike.
MediaNet provides roughly 70 percent coverage of the U.S. online audience through its select collection of 3,000 actively monitored premium properties.
Supporting Sponsor:
About Platform-A
Platform-A, AOL’s advertising business, reaching 91% of the U.S. Internet audience, is the industry’s largest digital advertising platform. Platform-A offers the most comprehensive suite of marketing solutions, powered by the Web’s best advertising technologies. Platform-A includes AOL’s leading media properties – AOL.com, AIM, MapQuest, and more – and Advertising.com’s third-party networks. Platform-A also includes TACODA’s audience insights and behavioral targeting; Quigo, a site- and content-targeting solution; ADTECH, an international digital ad serving business; Third Screen Media, a mobile ad serving network; and buy.at, an affiliate marketing solution. Platform-A currently has operations in the United States, nine countries across Europe, including Denmark, Finland, France, Germany, Netherlands, Norway, Spain, Sweden, the UK, and Japan through a joint venture with Mitsui. Learn more at http://www.platform-a.com.
Supporting Sponsor:
About Rubicon Project
Headquartered in Los Angeles, the Rubicon Project launched in 2007 with a mission to automate the $65 billion global online advertising industry. The company’s digital advertising technology and data platform, REVV for Publishers™, is engineered to accelerate revenue for premium publishers. Backed by $42 million in funding from Clearstone Venture Partners, Mayfield Fund, IDG Ventures and GE/NBC Universal’s Peacock Equity Fund, the Rubicon Project serves premium publishers like NBC Universal, Gannett and CareerBuilder; optimizing more than 50 billion ads each month and reaching more than 500 million unique Internet users. the Rubicon Project also helps ad sales channels around the world gain access to precise audience-segmented inventory, at broad scale.
Supporting Sponsor:
About Theorem
A global leader in online media operations and reporting, Theorem’s expertise and experience maximizes the power of clients’ campaigns. From creative design, to optimized ad placement, and exacting and innovative data analysis, Theorem helps measure and achieve marketing goals.
Using combinations of scale, expertise and operational maturity Theorem delivers creative services, media operations and reporting to some of the most sophisticated digital marketers in the world.
Since 2002, leading publishers, brands, ad network and digital agencies have leveraged Theorem’s expertise and experience to scale and supplement their digital media operations in the Americas, Asia Pacific, Europe and Middle East.
To find out more about sponsorship opportunities please contact Phil Ardizzone, Director of Event Sales, at phil@iab.net.
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