Sponsors
Principal Sponsor:
About Operative
Established in 2000, Operative is a global organization that provides its clients with technology and services to improve all aspects of their advertising operations lifecycle, from pre-sale to collections, trafficking to reconciliation. Operative Dashboard™, an ASP software solution, is an end-to-end advertising revenue management (ARM) platform that enables media publishers to automate contract management, product packaging and pricing, inventory management, campaign reporting and revenue recognition. Operative’s client base includes The Wall Street Journal, MSN, Smart Money, iVillage, NBC Universal and National Public Media. More information about Operative can be found at http://www.operative.com.
VIP Sponsor:
About DoubleClick
DoubleClick, a division of Google Inc, is a provider of digital marketing technology and services.
The world's top marketers, publishers and agencies leverage DoubleClick's expertise in ad serving, rich media, video, search and affiliate marketing to make the most of the digital medium. From its position at the nerve center of digital marketing, DoubleClick provides superior insights and insider knowledge to its customers. Learn more at www.doubleclick.com.
VIP Sponsor:
About INVISION, Inc.
INVISION offers an integrated suite of software products that empowers clients with strategic tools to price manage inventory and increase revenue.
The DealMaker suite of products provides immediate benefits such as ease of work flow, fast and robust plan generation, live inventory, deal stewardship, robust revenue reporting and a complete and fully compliant audit trail of all transactions.
VIP Sponsor:
About Microsoft Advertising
As gaming continues to grow in popularity, advertisers have an unprecedented opportunity to connect with highly engaged users around the globe. With Gaming Solutions from Microsoft Advertising, you can more effectively reach your target audience—whether it’s women or men, teens or adults, casual gamers or hard-core gaming enthusiasts.
With Xbox, Zune, MSN Games, Games on Windows Live Messenger, and in-game advertising with the Massive Network, you can generate brand awareness and interact with an audience that is influential, social, and spends a significant amount of time online.
VIP Sponsor:
About Yahoo!
Yahoo! attracts hundreds of millions of users every month through its innovative technology and engaging content and services, making it one of the most trafficked Internet destinations and a world class online media company. Yahoo!'s vision is to be the center of people's online lives by delivering personally relevant, meaningful Internet experiences. Yahoo! is headquartered in Sunnyvale, California. For more information, visit http://pressroom.yahoo.com or the company's advertising blog, http://www.yadvertisingblog.com.
Supporting Sponsor:
About AdMeld
AdMeld (www.admeld.com) helps the world’s premium online publishers maximize revenue from ad networks and exchanges, reduce operating costs and protect their brands from unwanted ads. AdMeld’s real time optimization technology generates the highest possible yield from each ad impression, and its suite of tools and services enhance publishers’ understanding and control of their discretionary ad inventories. Current AdMeld customers include IAC, Discovery Communications, Pandora, FOX News, World Wrestling Entertainment and more than 85 others worldwide. Founded in 2007, the company is headquartered in New York City with offices in San Francisco and London.
Supporting Sponsor:
About Casale Media
Casale Media is not your typical "ad network." We are an established media technology firm with an isolated focus on brand safety, premium accountable media and smart innovative software solutions. We exclusively serve the needs of large, top-rated web publishers, Fortune 500 brands and leading international media agencies.
Our business is selling intelligently optimized brand name display inventory within our highly controlled, "short-tail" environment, MediaNet®. The campaigns that we execute deliver visible results, unequalled flexibility, and complete peace of mind to our publishers and clients alike.
MediaNet® provides almost 70% coverage of the U.S online audience through its select collection of 3,000 actively monitored premium properties.
Supporting Sponsor:
About Platform-A
Platform-A, AOL’s advertising business, reaching 91% of the U.S. Internet audience, is the industry’s largest digital advertising platform. Platform-A offers the most comprehensive suite of marketing solutions, powered by the Web’s best advertising technologies. Platform-A includes AOL’s leading media properties – AOL.com, AIM, MapQuest, and more – and Advertising.com’s third-party networks. Platform-A also includes TACODA’s audience insights and behavioral targeting; Quigo, a site- and content-targeting solution; ADTECH, an international digital ad serving business; Third Screen Media, a mobile ad serving network; and buy.at, an affiliate marketing solution. Platform-A currently has operations in the United States, nine countries across Europe, including Denmark, Finland, France, Germany, Netherlands, Norway, Spain, Sweden, the UK, and Japan through a joint venture with Mitsui. Learn more at http://www.platform-a.com.
Supporting Sponsor:
About Rubicon Project
Based in Los Angeles, the Rubicon Project launched in 2007 on a mission to automate buying and selling for the $65B global online advertising industry. Today, the Rubicon Project has created advertising infrastructure that powers a massive online advertising marketplace. The company has optimized more than 360 billion ads, 45 billion each month, for more than 1,600 premium customers (publishers such as Washington Post, CareerBuilder, YellowPages and Gannett) across more than 400 top ad networks, exchanges and other resellers. Reaching more than 500 million unique Internet users, the Rubicon Project is one of the largest sources of ad inventory and reach on the Internet.
Supporting Sponsor:
About Theorem
A global leader in online media operations and reporting, Theorem’s expertise and experience maximizes the power of clients’ campaigns. From creative design, to optimized ad placement, and exacting and innovative data analysis, Theorem helps measure and achieve marketing goals.
Using combinations of scale, expertise and operational maturity Theorem delivers creative services, media operations and reporting to some of the most sophisticated digital marketers in the world.
Since 2002, leading publishers, brands, ad network and digital agencies have leveraged Theorem’s expertise and experience to scale and supplement their digital media operations in the Americas, Asia Pacific, Europe and Middle East.
To find out more about sponsorship opportunities please contact Phil Ardizzone, Director of Event Sales, at phil@iab.net.
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