Speakers

Speakers

Jackson BazleyJackson Bazley
Executive Director, Advisory Services, Media and Entertainment
Ernst & Young


Jackson Bazley is an Executive Director with Ernst & Young Advisory Services, where he has served the Media & Entertainment industry for over seventeen years. Jackson leads Ernst & Young’s engagements in the digital space related to Media Rating Council Accreditation, overseeing every internet measurement examination performed by the Media Research Assurance Services practice. Through these efforts, he has worked with audience measurement and analytics companies, ad exchanges, ad networks, display, rich media and video ad servers, keyword/search advertising systems, mobile ad servers, verification companies, IP enrichment vendors and publishers/content providers, and developed a broad knowledge and experience base across the internet advertising ecosystem.

Richard BennettRichard Bennett


CEO
ImServices Group Ltd.


As CEO of ImServices, Bennett brings over 30 years of technology and auditing experience to ImServices. Bennett is an integral part of the Industry's effort in the area of measurement standardization. He is a member of several Interactive Advertising Bureau (IAB) measurement task force committees and he sits on the Interactive (Internet) and Print Committees for the Advertising Research Foundation (ARF).

Prior to creating ImServices, Bennett was a co-founder of ABC Interactive (ABCi), one of two new services he helped to establish while at the Audit Bureau of Circulations (ABC). At ABCi, Bennett managed the auditing function, designing audits for notable customers such as Yahoo! and AOL. In addition, he directed ABCi's ongoing involvement in the development of industry standards. He authored three influential white papers on measurement issues, considered essential to the standards making process. His industry efforts and leadership earned him recognition from publications such as Computerworld and Crain's Chicago Business.

Prior to starting ABCi, Bennett was responsible for overseeing all auditing operations at ABC. He was on of the co-founders of ABC's Readership Audit service focused on the auditing of readership studies for print media. He introduced information systems audit procedures at ABC, allowing for efficient audits of large client computer systems. He also designed and managed the implementation of numerous computer applications to modernize the organization's business processes.

Before joining ABC, he created the information systems audit function at Commonwealth Edison, designing a range of audits for various aspects of the business from operating system and security reviews to full-scale application audits.

Bennett graduated from the University of Illinois with a bachelor's degree in finance, and earned an MBA from DePaul University.

Peter D. BlackPeter D. Black


Senior Vice President, Business Development
BPA Worldwide


Senior Vice President of Business Development, Peter D. Black, is an twenty-year plus veteran of BPA Worldwide, the global media auditing company. Peter, promoted to his current position in October 1994, is responsible for domestic and international sales and marketing activities, professional development programs, and internal and external communications programs.

Peter joined BPA as a field auditor in 1976 and was promoted to Manager, Marketing Services in 1979.

He left BPA in 1983 to join Worlco Data Systems as Director of Marketing and in 1986 became Regional Sales Manager for Official Airline Guides (OAG). Returning to BPA in 1990, he was promoted to Vice President, Marketing in 1991.

Peter serves as chairman of the Board of Directors for the Business Marketing Association, New York Chapter. He also participates on the American Business Media digital media council and the Interactive Advertising Bureau audience measurement working group.

Michelle BurnhamMichelle Burnham


President, Digital Communication Strategist
Burnham Marketing

With nearly 10 years in interactive advertising, Michelle Burnham has become one of our industry's leading digital marketing experts. Starting her advertising career in 1999 at 24/7 Real Media, Michelle's unrivaled ability to quickly learn and troubleshoot various ad serving technology platforms allowed her to establish an identity for herself as someone that could help drive technological advancements in ad operations.

In 2000, Michelle left 24/7 Real Media to join Mass Transit Interactive; an elite digital marketing firm focused on strategic planning, media buying, search and affiliate marketing, as well as CRM. Michelle was the only person that held nearly every position at Mass Transit (Account Manager, Media Planner, Associate Media Director, and Director of Campaign Management & Ad Operations) allowing her to have a complete understanding of the dynamics involved in running an interactive advertising agency and managing multiple teams.

In 2005, Mass Transit was sold to Horizon Media, the largest independently-held media buying agency in the country. At Horizon Interactive, Michelle's position morphed into Director of Operations, Training and Development. In this role, she developed team leadership, digital marketing training programs and consulted the company on how to effectively integrate digital media into the traditional agency business.

Michelle's expertise has not gone unrecognized by leading industry organizations. Michelle maintained a seat on Doubleclick's client advisory board for five years. Her involvement contributed to technological innovations and advancements of Doubleclick DART's ad serving and tracking solutions. Michelle has also maintained positions on several of the Interactive Advertising Bureau's (IAB) committees focusing on developing industry standard best practices for campaign set up, billing and reconciliation, creative delivery, and reporting discrepancies.

Michelle is also asked to present at the iMedia Agency Summit twice a year to present best practices and to provide Ad Operations updates to the leading interactive ad agencies across the country. Most recently, Michelle has become an active participant of the Media Ratings Council (MRC) and been promoted to Committee Chair of the Professional Development Committee of the 212 New York Interactive Ad Club.

In late 2007, Michelle resigned from Horizon Interactive to partner with former President and Media Director of Horizon Interactive (and ex-husband), Jason Burnham at Burnham Marketing. As President of Burnham Marketing, Michelle is responsible for consulting clients on how to manage the complexities of their digital marketing programs, as well as supporting the company's suite of service offerings: strategic planning, media planning & buying, revenue modeling, process auditing, and team training & development.

Mai Wah Cheung


CTO/ VP, Technology
Univision Online


Matthew B. CorbinMatthew B. Corbin


Regional Manager, Advertising Operations
Google, Inc. / YouTube


Matthew Corbin is Regional Manager of Display Advertising Operations for Google, Inc. and works with the Global Advertising Operations Management Teams to drive Monetization Strategy for Google's Display Advertising Core Business. Google's Display Advertising Operations embodies YouTube and the Google Content Network (Adsense for Display). Matthew currently manages a Media Operations team along with heading up Systems Integration (DoubleClick and Google), Billing Operations and Partner Ad Operations. Matthew serves on the IAB Ad Operations Advisory Council and is active in several IAB committees.

Prior to Google, Inc, Matthew was one of the initial employees at FeedBurner, Inc. and successfully built FeedBurner's Advertising Operations team along with leading product on FeedBurner's proprietary Ad Server. Matthew was directly responsible for Global Strategic Advertising Operations and Ad Serving initiatives. His work encompassed Campaign Management, Client Management, Ad Server Development and building out compatible systems capable of supporting 3rd Party assets. Matthew's teams work allowed for FeedBurner to become the worlds largest Feed Advertising Company. After Several successful years, FeedBurner was acquired Google, Inc. and since Matthew has been focusing on post-buy campaign execution forYouTube and Google Display properties.

Before joining FeedBurner Matthew worked for PEI, Inc / AMS Direct running Production Management for the company that pioneered the long form infomercial. Matthew was directly in charge of creative development, web design and project management.

Adrian D'SouzaAdrian D’Souza
Director, Media Revenue Operations
Google
Co-Chair, IAB Ad Operations Council

Adrian D’Souza, Director of Advertising Operations at Google, Inc. is responsible for all post-buy campaign execution in Google’s online non-search businesses. He is also responsible for leveraged services like Partner Support, Yield Management and Technical Media Support and for certifying new rich media technologies. He has actively served on the Ad Ops Council as both member and co-chair for over two years.

Prior to this, he was Vice President of Advertising Operations at CNET Networks and was responsible for evaluating, defining and implementing new ad opportunities and technologies across CNET Network properties and defining Rich Media strategy from an advertising perspective. He led a team of product managers and engineers who deploy new ad opportunities across the multiple properties of CNET Networks. Prior to joining CNET Networks, D’Souza served as the Director of Product Management at Engage Media. He oversaw the product strategy for B2B and B2C products and was responsible for implementing new and exploring emerging technologies in Internet, wireless and streaming media applications. Prior to that, he managed a worldwide product line of enterprise management hardware and software products for American Power Conversion Corp.

D’Souza received a MBA from the R.B. Pamplin College of Business at Virginia Tech and a degree in Engineering from the University of Poona in India.

Timothy R. DavisTimothy R. Davis


Principal
Deloitte & Touche LLP


Tim Davis has 17 years experience with Deloitte & Touche and has served a range of multi-national clients based in the USA, Europe, and Southern Africa. During that time he has had a particular focus on serving software and internet clients and has significant experience with the publishing and measurement of online advertising. Davis has led a number of projects that have analyzed online ad operations in support of both search and display advertising at large online publishers. He has also led projects that have analyzed popular ad serving technologies used by online publishers.

Davis currently leads Deloitte's Interactive Advertising practice and speaks regularly on the topic. He has led a number of panel events across the country on "Emerging Trends in Interactive Advertising" that involved executives from leading advertisers, interactive agencies, and online publishers.

Davis is a member of the Interactive Advertising Bureau (IAB) and represents Deloitte on a number of critical IAB's task forces that are working to define click and audience measurement standards for the industry. Among his other credentials, Davis is a Certified Risk Professional, Certified Information Systems Auditor, and a Web Analytics Association Professional.

Cordie P. DeTascaleCordie DePascale


Vice President, Project Management and Implementation
MediaBank


Cordie turns client and industry ideas into software reality for MediaBank. He is involved in every aspect of the client process from initial implementation through to production support. Prior to joining MediaBank, Cordie served as Vice President of Business Analysis at COREMedia Systems where he was responsible for the design and development of CoreDirect. During his time at Solbright Cordie was responsible for digital media buying and tracking systems.

Additionally, he held the position of Director of Data Technology at Media Direct Partners, Inc. (now Integrated Media Solutions) and was the founder of the Media Analysis and Technology Group, responsible for data management and reporting for $300 million in digital and analog media spending. Cordie started his career as a media buyer and technologist for J. Walter Thompson and was a key resource on the development team for the agency's DRTV tracking system.

Ron Duque


Director, Ad Operations of MEC Interaction
Mediaedge:cia


Bowen DwelleBowen Dwelle


Founder & CEO
AdMonsters


Mr. Dwelle founded AdMonsters in 1999 as the only professional association exclusively dedicated to online advertising operations and technology. AdMonsters produces more than 60 highly regarded conferences, events and training seminars each year in the U.S. and Europe. Under Mr. Dwelle's leadership, AdMonsters has grown from an informal group of early pioneers in online ad operations to a global network of senior leaders in the field, including more than 400 member companies.

From 1998 until late 2001, Mr. Dwelle served as Senior Director for Technology Strategy and Director of Advertising Technology for Terra-Lycos, following Terra's acquisition of The Lycos Network. From 1996 to 1998, Mr. Dwelle was Director of Engineering for Wired Digital, leading the technical development of HotBot and other early online media properties. Mr. Dwelle began his career in software as a software developer, project manager, and application architect at Compuware in 1995.

Mr. Dwelle's key areas of expertise include online ad operations and technology, online media, and publishing, internet application and product development, and technology strategy and architecture. AdMonsters is privately held, with offices in San Francisco, New York, and London.

Randy FalcoJeremy Fain 


Vice President, Industry Services
Interactive Advertising Bureau


Jeremy Fain is the Vice President of Industry Services at the IAB where he is responsible for strategic industry initiatives and overall adoption of industry solutions.  Mr. Fain began his career as a consultant for PricewaterhouseCoopers and has also previously worked in marketing strategy at Digitas in New York City and as the Director of Web Strategy at a startup company.  He earned his undergraduate degree in Electrical Engineering from Yale University and his MBA from Columbia University.

Suzanne FaulknerSuzanne Faulkner


Principal, Assurance
PricewaterhouseCoopers


Suzanne is a Principal in our Seattle, Washington office. Suzanne leads our Media and Advertising assurance practice for the Pacific Northwest. This practice assists companies in identifying, assessing and managing operational and systems risks in their digital advertising and content distribution environments. Her focus is on audience measurement, online advertising delivery, electronic commerce transaction integrity, online privacy, and e-commerce revenue assurance.

Suzanne has 22 years of experience in Information Technology, both as an IT auditor and consultant. For the past 13 years she has been focused on serving some of the largest Media, Technology and Internet companies in the world. Her clients include Microsoft, Yahoo!, aQuantive (now part of Microsoft), The Disney Interactive Media Group, Zillow and the Media Rating Council (MRC). She and her team have conducted audit and consultative engagements involving end-to-end business process and internal control reviews over sales, insertion order entry, scheduling, serving, filtering, reporting and booking of Internet ad products.

Suzanne has been performing interactive audits since 1995. Suzanne co-led the 2001 IAB online ad measurement study establishing the initial guidelines and metrics resulting in the IAB and MRC Ad Campaign Measurement and Audit Guidelines.

Chuck GafvertChuck Gafvert


VP, Ad Systems Development
Platform-A


Chuck has over 20 years of technology development and operations experience supporting advertising. He currently leads the Advertising Systems Development organization, supporting the development of proprietary systems and the integration of best-of-breed Platform-A and vendor applications for both the AOL Owned & Operated Properties and Quigo. His other managerial responsibilities at AOL have included Ad Product Development, Technical Operations, Sales Engineering, and spearheading AOL's MRC Audit certification. He is a founding member of the AdMonsters online publishers group and has been actively representing AOL in the industry for 10 years.

Previously at Discovery Communications, Chuck managed the development of custom software systems supporting the Ad Sales and Commercial Operation divisions for Discovery Cable Networks during a five year period where advertising revenue increased from $30 to $300 million dollars. Other roles at Discovery included development of systems for Electronic Data Interchange of contracts and invoices with Ad Agencies and heading an R&D team to implement Interactive Television.

Sean HarveySean Harvey


Business Product Manager
Google


Sean Harvey is a DoubleClick veteran who serves as Business Product Manager for display ad serving, display advertising on the Google Content Network and ad environment & security issues. Sean is active with industry trade organizations both in North America and Europe, as both a speaker and as a participant in substantive committees on online measurement, metrics, ad operations and security.

Harvey KentHarvey Kent


Chief Media Strategist
Donovan Data Systems


Harvey Kent is chief media strategist at DDS in North America and DDS MediaOcean. He is responsible for spearheading new product initiatives within the company. He also coordinates DDS activities with the broadcast and advertising industry regarding new initiatives and eBusiness-related activities.

Harvey joined DDS immediately after college. After a short stay, he left to form his own company, which successfully developed a competitive product line to DDS. The company was sold to an investment group in the late 1980s. Harvey was at the forefront of introducing eBusiness to this industry and is one of the acknowledged experts in this area. He returned to DDS in 1994, to help establish the company's dominant position in the TV rep market. More recently, he has overseen the creation of DDS' newest product line - iDesk - the comprehensive digital campaign management tool for advertising shops.

Dan MurphyDan Murphy
Senior Vice President, Interactive Research and Analytics
Univision Interactive Media
Co-Chair, IAB Ad Operations Council

Dan Murphy, Senior Vice President, Research and Ad Traffic, at Univision Interactive Media, has served as Co-Chair for the IAB Ad Operations Council since its inception.  He has been active in the interactive world since 1994 working with Sportsline (CBS Digital), Relevant Knowledge (comScore MediaMetrix), and Univision Interactive Media.  He also serves on the Council for Research Excellence, IAB Research Advisory Board, and MRC Internet Committee.  He received dual Masters degrees from Georgia Institute of Technology in Statistics and Electrical Engineering.

Christine PetersonChristine Peterson


VP, Digital Media Director
Carat

Christine has been in the interactive field since 2000, and joined the Carat NY Digital team in 2004 to oversee media strategy for Pfizer PCH, Schick, and Revlon among other clients. At Carat, she continues to drive initiatives beyond the traditional interactive space, working with clients in Broadband TV, Widgets/Applications and Social networking, among various other digital technologies. She is the National Broadband Video Specialist, and is working in a lead role to integrate with the Broadcast and Local TV buying groups.

Previously, Christine was on the media planning team at OMD Digital, and worked on the GE campaign that was awarded the MediaWeek 2003 interactive media campaign of the Year. Christine also spent time at RappDigital, acting in media, production and account roles for various clients.

She is an active member of several NY based interactive organizations and serves on the board of the 212 Interactive Advertising Club. She has also written for Industry publications, and is a graduate of Syracuse University.

Benjamin ReidBenjamin Reid


VP of Sales Engineering
Operative


An 11-year veteran of the online publishing industry, Benjamin Reid is responsible for leading the development of new business and customer solutions across Operative's product lines, providing product, technical, and domain expertise to the sales process.

Reid joined Operative from About.com where he most recently served as Vice President of Sales Operations. In addition to leading sales operations for About.com, Reid previously served as About.com's Vice President of Ad Technology and Ad Operations. In this role, Reid oversaw Ad Operations and Client Service teams responsible for inventory forecasting, pre-sales support, and campaign optimization. Reid's experience is further bolstered through related positions at Uproar.com and ARTNews Magazine.

An active member of the interactive ad industry, Reid is a frequent speaker at events held by the IAB and AdMonsters. Examples of Reid's IAB speaker experience include panel participation at IAB Ad Operations Summit 2006; IAB MiXX 2006 and; IAB Ad Operations Council (March 2007 and July 2006). Reid's active IAB involvement doesn't stop with events. Reid also belongs to IAB's Ad Operations Council and multiple IAB sub-committees and task forces, including and EDI, Measurement, UAP, Rich Media, Broadband, Video, Professional Development and AdEx.

Zack RogersZack Rogers
Senior Vice President, Revenue Operations
CBS Interactive


Zack Rogers is Senior Vice President, Revenue Strategy & Operations at CBS Interactive. In this role he is responsible for media sales strategy and execution across CBS Interactive’s network of premium brands and its monthly audience of over 240 million unique users. Zack oversees Ad Operations, Sales Operations, Client Services and Revenue Strategy functions across all digital platforms for CBS including a focus on emerging marketplaces and ad innovation.

As an active member of many industry taskforces, Zack has played a key role in several successful initiatives over the past 12 years to make digital marketing more efficient and effective. Zack served as Co-chair of the IAB and AAAA’s “Reinvention Taskforce,” he is a member of the IAB’s Ad Ops Council Advisory Board & has helped deliver industry standards in areas ranging from Terms & Conditions, to Impression Counting, Impression Exchange, eBusiness and Verification.

Prior to the acquisition by CBS Corporation in 2008, Zack was a 12 year veteran of CNET Networks and served a variety of Sales & Operations leadership roles throughout the evolution of the company.

Cliff Rosen


CTO
Solbright Inc.


Cliff Rosen is a proven technology leader with extensive experience in technology strategy development, enterprise architecture, application development, technology operations and product development.

Currently, Cliff is Chief Technology Officer for Solbright, which he joined in July of 2006 to lead development and operations of all software. Cliff came to Solbright from hosted enterprise software provider Sales Aware where he was Chief Operating Officer and led all efforts relating to technology, product and client operations. Prior to Sales Aware, he was VP of Engineering and Chief Architect of Visible Path, a provider of Web-based CRM software funded by Kleiner Perkins. Cliff led the design and development of Visible Path's core software platform.

It was in 1996 that Cliff first began working with Web based software as co-founder and CTO of sixdegrees.com. There he led all technology development and operations until the company was sold in January of 2000 with nearly 4 million members.

Cliff holds a B.A. in Economics from the University of Pennsylvania.

Steve SullivanSteve Sullivan
Vice President, Advertising Technology
IAB
@stevesullivan32

Steve Sullivan currently leads the IAB West Coast office as Vice President, Advertising Technology. He draws on his deep expertise in online advertising technology to help the industry improve operational efficiency and reduce costs. He joined IAB from Microsoft Corporation, where he served as Senior Program Manager, Ad Security, within Microsoft’s Online Services Division.

In 2009, Steve was recognized with an IAB Service Excellence Award and has been an active member of IAB committees and working groups since 2005, including the Measurement Task Force and most recently the Ad Ops Council. His career in online advertising technology began in the late 1990s, and he has since earned an industry-wide reputation for working collaboratively with partners and competitors on standards, guidelines, and related data quality issues. Most recently he sat on the Board of Directors of the Media Rating Council (MRC) and was a member of its internet committee. Before joining Microsoft, he held positions at Atlas DMT (which was acquired by Microsoft in 2004), Foretelligence, Expedia, and BlueStreak.

Jeff ThalerJeff Thaler


SVP, National Director of Program Management
Carat


Jeff is an industry veteran with more than 20 years of experience leading integrated marketing, production and development teams. At Carat, he is the senior executive in charge of the agency's Program Management discipline. His team's work includes detailed service delivery needs-assessment, project planning and oversight for programs with components including: Media Buying/Planning and Optimization, Search Engine marketing, CRM programs, Web site development, online advertising development, email marketing and emerging media executions for Carat's domestic and international clients.

As part of his role as the agency Program Management lead, Jeff is responsible for the articulation, execution and evolution of the agency's overall service delivery processes. He ensures that best-practices are applied in the agency's methodologies and that critical paths are defined, effective and efficient.

Prior to joining Carat, Jeff was the Program Management lead at McCann Erickson's interactive and direct marketing arm, MRM Worldwide, led the Project Management department at Tribal DDB's, New York office and worked as a managing editor at CondeNet. His background includes work as a television/video producer and editor on news, documentary and corporate productions. He was an Associate Professor of Television Production, Communications and Media at Rutgers University and is a certified elementary school teacher.

Jeff holds an M.A. in Curriculum and Teaching from Columbia University and a B.A. in Social Science from Hofstra University.

 


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