Overview

 

Learn how to protect revenue without spending the savings on the process.

In a difficult economy it's more important than ever to implement processes that decrease discrepancies and improve efficiencies. The IAB and its Ad Ops Committee have put forth best practices and other resources to move the industry forward — helping publishers and agencies understand the campaign workflow process.

Both the agency and publisher perspective will be thoroughly explored at the IAB Ad Ops Summit to provide a 360 degree view of best practices, solutions and accountability methods that will drive business more effectively.

  • Hear about “The War on Discrepancies: Where We Are and Where We Are Going”
  • Learn from leading agencies and publishers who share their own process improvements
  • Get a preview into the future of automated discrepancy detection systems
  • Listen to major players’ secrets for finding, developing and retaining the best talent

The event will be held at the The Roosevelt Hotel:
Located at Madison Avenue & E 45th St, New York, NY 10017.

 


Principal Sponsor: VIP Sponsors: VIP Sponsors: Supporting Sponsors: Produced by:
Operative
DoubleClick
Microsoft Advertising
AdMeld
Interactive Advertising Bureau

View complete sponsor info ยป