Agenda

Agenda

8:15 AM

Registration Opens

Sponsored by:
Microsoft Advertising

8:15 AM - 9:15 AM

Registration and Breakfast

Breakfast Sponsored by:
DoubleClick

9:15 AM - 9:30 AM

Welcome Remarks

Adrian D'Souza, Director, Advertising Operations, Google Inc.
Dan Murphy, SVP, Online Research & Ad Traffic, Univision Online

9:30 AM - 10:00 AM

The War on Discrepancies: Where We Are and Where We Are Going

The IAB and its Ad Ops Committee have been working for two years to develop solutions to the operational inefficiencies arising from impression discrepancies. From process improvement and quantitative research, to system automation and integration solutions, the IAB will review the strategies, tactics and progress in its war against discrepancies.

Jeremy Fain, Vice President, Industry Services, Interactive Advertising Bureau

10:00 AM - 10:45 AM

The Ideal Campaign Workflow: Bringing Best Practices to Life

Two industry leaders deliver a side-by-side presentation of the IAB Ad Ops Best Practices Toolkit, going beyond the document to show how it plays out in real-world interactions between an agency and a publisher.

Mai Wah Cheung, CTO/ VP, Technology, Univision Online
Christine Peterson, VP, Digital Media Director, Carat

10:45 AM - 11:30 AM

Networking and Refreshment Break

Sponsored by:
Yahoo!

11:30 AM - 12:15 PM

Achieving Results: Putting Best Practices to Work

Best practices are only as good as their adoption. Building on the previous presentation, a panel of agency and publisher executives will share their own experiences, challenges and successes as they have implemented process improvement throughout their organizations.

Moderator: Jeremy Fain, Vice President, Industry Services, Interactive Advertising Bureau
Michelle Burnham, President, Digital Communication Strategist, Burnham Marketing
Matthew B. Corbin, Regional Manager, Advertising Operations, Google, Inc. / YouTube
Jeff Thaler, SVP, National Director of Program Management, Carat

Sponsored by:
Microsoft Advertising

12:15 PM - 1:00 PM

Dealing with Discrepancies: An Impression Exchange Solution

Identifying and minimizing discrepancies is necessary for continued scalability of operations and revenue growth in interactive advertising. To meet the need for an automated solution for comparing first- and third-party impression numbers, the IAB Ad Ops Council has been working on a simple but effective solution that has the potential to permanently alter the way discrepancies are managed and resolved. Hear from two companies that are driving this important initiative.

Zack Rogers, VP, Revenue Operations, CBS
Steve Sullivan, Lead Program Manager Data Integrity, Microsoft

1:00 PM - 2:00 PM

Networking Lunch

Sponsored by:
INVISION, Inc.

2:00 PM - 2:45 PM

Interactive E-Business Solutions: Electronic Data Interchange (EDI)

The first e-business workflow for the interactive industry will be released at this October 30 IAB event. Its benefits are broad and go beyond the elimination of PDFs and paper files. The decrease in miscommunications and campaign setup errors will be a fundamental improvement in the occurrence of discrepancies and first- and third-party order management, delivery and billing system integration will enable a smoother campaign and payment cycle. Hear from the vendors who helped develop this solution.

Moderator: Benjamin Reid, VP of Sales Engineering, Operative
Cordie DePascale, Vice President, Project Management and Implementation, MediaBank
Sean Harvey, Business Product Manager, Google
Harvey Kent, Chief Media Strategist, Donovan Data Systems
Cliff Rosen, CTO, Solbright Inc.

2:45 PM - 3:30 PM

Accountability: Audits and Accreditation

The current range of IAB Impression Measurement Guidelines create a strong foundation of trust for interactive advertising measurement and certification. The upcoming IAB Click Measurement Guidelines promise to move the industry even further. Learn about the benefits and challenges of certification audits from the experts conducting them.

Moderator: Chuck Gafvert, VP, Ad Systems Development, Platform-A
Jackson Bazley, Senior Manager | Media Research Assurance Services, Ernst & Young LLP
Richard Bennett, CEO, ImServices Group Ltd.
Peter D. Black, Senior Vice President, Business Development, BPA Worldwide
Timothy R. Davis, Principal, Deloitte & Touche LLP
Suzanne Faulkner, Principal, Assurance, PricewaterhouseCoopers

3:30 PM - 4:15 PM

Networking and Refreshment Break

Sponsored by:
Yahoo!

4:15 PM - 5:00 PM

Talent, Structure & Resource Management: Getting Your Ops Department in Order

The entire industry seeks to find, develop and retain the best talent - from upper management to entry-level hires. Resource management has proven especially challenging for the Ad Ops community, at both agencies and publishers. Get an inside look at how two major players are making strides to bridge gaps, drive cross-generational engagement and ultimately arrive at greater efficiencies.

Moderator: Bowen Dwelle, Founder & CEO, AdMonsters
Adrian D'Souza, Director, Advertising Operations, Google Inc.
Ron Duque, Director, Ad Operations of MEC Interaction, Mediaedge:cia

Sponsored by:
Rubicon Project 

5:00 PM - 6:00 PM

Networking Cocktail Reception

Sponsored by:
Operative


Principal Sponsor: VIP Sponsors: VIP Sponsors: Supporting Sponsors: Produced by:
Operative
DoubleClick
Microsoft Advertising
AdMeld
Interactive Advertising Bureau

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