IAB events bring together the industry’s top executives and visionaries as both participants and presenters. Experts in their field, presenters share best practices, insights, future outlooks and often ground-breaking industry news with audiences full of marketers, agency professionals and publishers. All share a common goal – leaving the event with solid information to help them take their brands, clients or business to a higher level.

2007 IAB Ad Operations Summit Agenda

8:00 AM - 8:00 AM Registration Opens
8:00 AM - 8:45 AM Continental Breakfast
8:45 AM - 9:30 AM Welcome and Opening Remarks: IAB Ad Ops Council Update
  • Late creative -- Creative Spec Database
  • Timeline for creative generation
  • Reconciliation best practices
  • Measurement certification - rich media and RIA Guidelines


Adrian D'Souza, Vice President Ad Operations, CNET Networks, Inc.
Dan Murphy, VP, Online Research & Ad Traffic, Univision
9:30 AM - 10:15 AM The New Landscape: The Impact of Consolidation on Ad Operations
Industry deals among, Google and DoubleClick, Microsoft and aQuantive, Yahoo! and Right Media and WPP and 24/7 have created much speculation about the future landscape of our industry. These companies will discuss the impact of their individual deals and how it will affect the overall industry.

Moderator: Adrian D'Souza, Vice President Ad Operations, CNET Networks, Inc.
Dan Foehner, VP, Worldwide Sales Operations, Yahoo!
Chuck Gafvert, VP, Ad Systems Development, AOL
Mike Hurt, Director of Ad Planning, Microsoft Digital Advertising Solutions
Jeff Mayo, Ad Operations, GBA / YouTube
10:15 AM - 10:45 AM Mid Morning Refreshment and Networking Break
10:45 AM - 11:30 AM Latest Advancements in Monetization
  • Networks
  • Auctions
  • New metrics
  • Online Ad Revenue = CPM * Inventory/1000 * Sell-Through.


Moderator: David Murnick, Director, Ad Ops/Client Services , Time Inc. Interactive
Jamie Fellows, VP, Product Management, Advertising.com
Matthew Gay, Director Digital Advertising Operations, Martha Stewart Living Omnimedia
Robert Koshar, Director of Media Operations, WebMD
Ramsey McGrory, Vice President, Exchange Solutions, Right Media
11:30 AM - 12:15 PM Discrepancies: Best Practices
Holistic view of discrepancies
  • How to prevent
  • How to deal when discrepancies occur


Moderator: George Ivie, Executive Director and CEO, Media Rating Council, Inc
Jonathan Bellack, VP of Product Management , DoubleClick
Mai Wah Cheung, Chief Technology Officer, Univision Online
Trish Lemley, VP Client Service & Operations, Turner Broadcasting
Steve Sullivan, Data Integrity Manager, Atlas Solutions
Sarah Weisinger, VP, Revenue Operations and Strategic Services, Walt Disney Internet Group
12:15 PM - 1:15 PM Networking Luncheon for All Participants
1:15 PM - 2:00 PM E-business and Interactive: Where We Are, Where We Need to Go
  • Overview of spec
  • Timeline for execution
  • Alignment with AAAA eBiz efforts


Moderator: Jeremy Fain, Director of Industry Services, IAB
Joanna Bloor, AVP Business Operations, CNET Networks, Inc.
Harold S Geller, Senior Vice President, Digital Initiatives, American Association of Advertising Agencies
Benjamin Reid, VP Sales Engineering and Customer Solutions, Operative
Baljeet Singh, Product Director, DoubleClick
Steve Sullivan, Data Integrity Manager, Atlas Solutions
2:00 PM - 2:45 PM Digital Video: Preparing for the Future
  • Inventory Scarcity
  • Technology - non-standardization, Sites Video Encoding
  • Third party vs. Publisher


Moderator: Mike Hurt, Director of Ad Planning, Microsoft Digital Advertising Solutions
Randy Kilgore, Chief Revenue Officer, Tremor Media
Daniel Taylor, Senior Analyst, Digital Advertising and Marketing, Yankee Group
Julian Zilberbrand, Associate Director, Digital Operations, Mediavest Digital
2:45 PM - 3:15 PM Afternoon Refreshment and Networking Break
3:15 PM - 4:00 PM Ad Operations for Emerging Media
  • RIA, AJAX, RSS, Mobile
  • How Ad Operations & Ad Models are being defined to keep up with the new mediums


Moderator: Rob Victor, Product Manager, Emerging Media, DoubleClick
Midge Brown, Director, Client Stewardship, The Weather Channel Interactive, Inc.
Matthew B. Corbin, Account Management, Google, Inc.
Doug Fleming, Senior Director of ESPN Operations, ESPN
Michael Goefron, Associate Director of Advertising Operations, CondéNet
4:00 PM - 5:15 PM Setting the 2008 Agenda
Town Hall discussion on the issues most germane to Interactive Media Operations in 2008. Make sure your viewpoint is represented in this interactive session where the IAB 2008 Calendar of Industry Guidelines & Standards is carved out.

Moderator: Jeremy Fain, Director of Industry Services, IAB
Dan Foehner, VP, Worldwide Sales Operations, Yahoo!
Dan Murphy, VP, Online Research & Ad Traffic, Univision
Zack Rogers, VP of Sales & Marketing Operations, CNET Networks, Inc.
Michael B. Stoeckel, Vice President, Advertising Innovations & Operations, Fox Interactive Media
Randy Wootton, Director Client Service Operations, Microsoft Digital Advertising Solutions
5:15 PM - 6:15 PM Networking Reception for All Participants