IAB Events is the leading provider of information based events to marketers, agencies, advertisers, publishers and solution providers on the latest tools, techniques, analysis, technologies and best practices in the interactive advertising landscape.
Our Marketer and Agency events are designed to introduce and educate brand marketers and advertisers on the value of interactive advertising in order to shift perceptions and increase budget allocations to interactive. As such, these events are programmed specifically for the senior level decision makers at brand marketers and agencies and are delivered in a format that facilitates networking opportunities.
The IAB also offers events for Publishers and Members to help educate them on how to more effectively manage their businesses, capture revenue, and streamline operations.
IAB Events complement all other IAB initiatives, including committee work, research and other marketing activities.
Audience - The Decision-makers
IAB Events attract senior level decision makers at top brand marketers, agencies, advertisers and publishers. Through focused interaction with potential attendees and industry leaders we develop program content is directly aligned with the needs and goals of the target attendees, ensuring participation from senior executives. By building a strong value proposition for attendees, IAB events deliver an exceptional event experience where senior executives interact with peers.
Programming That Delivers
IAB Events stand out from other industry events through their programming - IAB Events are programmed to cover the most pressing issues being faced by our attendees. Through intense market research and expert insights from focused advisory boards, we actively engage our audiences to ensure we meet their needs. By delivering superior program content, IAB events attract a higher level participant than most industry programs, which in turn provides better networking.
IAB Professional Development
In light of our constantly evolving industry, the Interactive Advertising Bureau created a set of highly interactive learning sessions to benefit both newcomers and industry veterans with training on the tools and techniques that are reshaping Interactive advertising.