Monday, September 9, 2013 6 PM - 8 PM
at IAB Ad Labs NYC
212 and Nielsen will be presenting an innovative panel made up of industry leaders discussing what’s happening in digital audience measurement, issues around determining effectiveness and reach to consumers, and talking about ways that advertisers are translating and leveraging traditional GRP measurement for digital campaigns.
Panelists include Eric Franchi (Co-Founder of Undertone), as well as speakers from the ABC Network, Nielsen, and others.
Networking cocktails will precede and follow the panel and Q&A.
RSVP at http://212nyc.org/events/event-detail/2013/08/09/measurement-101 to join what will be a phenomenal evening.
6:00 – 6:30: Networking / Cocktails
6:30 – 7:30: Panel Discussion
7:30 – 8:00: Q&A
IAB Ad Lab
116 East 27th Street, 8th Floor
New York, New York 10016