IAB Interactive Boot Camp for Senior Marketers & Agencies

Meet the challenge of the rapidly changing world of marketing and advertising

What is it?

The IAB Interactive Boot Camp for Senior Marketers & Agencies is a flexible, in-depth on-site educational program that teaches executives and their teams the most effective ways to leverage interactive media for greater results. Starting with a thought-provoking overview of the present and emerging landscape of digital media, the Interactive Boot Camp then segues into expert modules that provide actionable knowledge on a variety of interactive platforms and technologies in a full or half-day agenda. It is designed to be participatory, providing ample time for Q&A, feedback, and discussion on implementing best practices. The Interactive Boot Camp comes to you and your team with a customized agenda designed to answer the questions you have about interactive media and advertising.

How does it work?

We take the time to understand your team’s specific needs and then develop a customized program that addresses them. To do this, we assemble a panel of experts, drawing on IAB members — the leaders and pioneers in interactive marketing and advertising — as well as our staff. This team comes to your corporate campus or preferred off-site meeting location to answer your questions and improve your effective use of interactive advertising.

Our world-class experts will deliver an overview of the most relevant interactive media trends including digital video and other emerging platforms. We’ll dissect successful case studies and draw on data from Marketing & Media Ecosystem 2010, the IAB’s ground-breaking research with the Association of National Advertisers, the American Association of Advertising Agencies and Booz & Company. Most of the day is comprised of “deep dive” topic areas, each presented by industry experts, that address your organization’s interests, such as:

  • Contextual and behavioral targeting
  • Social media and social networks
  • Search-engine marketing strategies
  • Online video
  • User-generated content
  • In-game advertising

How to sign up?

Contact David Doty, SVP, Thought Leadership & Marketing, at [email protected] or 212-380-4723.