Content and the Kingmakers
With consumers expecting *experiences* everywhere—in their news, entertainment, and advertising—the digital media and advertising industries must evolve to meet their demands. The 2015 IAB Annual Meeting program will look deeply at this evolution of content—ideation, narrative construction, distribution, and technology underpinnings—in both programming and marketing. Industry thought leaders will debate and discuss the present and future state of digital, OTT and mobile video, what metrics matter, and how native and content marketing layer into the programmatic landscape. Don’t miss the most influential gathering of senior industry leaders each year as they come together to weigh in on “Content and the Kingmakers”.
The IAB Annual Leadership Meeting is the central thought leadership venue for senior voices across the marketing and advertising ecosystem. Each year digital pioneers gather at the always-sold-out event to advance the interests of our industry through powerful debate and discussion, exclusive networking, and high-level insights. Register now to reserve your seat at the table in 2015.
Register by November 21 and save $200
2014 IAB Annual Leadership Meeting Highlights
More than 1000 digital thought leaders came together February 9-11, 2014 at the JW Marriott Desert Springs Resort & Spa in Palm Desert, CA for the sold-out IAB Annual Leadership Meeting. Focused on the theme “Marketing 2020: The Digital Agenda” the speakers and participants took on the most pressing issues in advertising. View the 2014 highlights.