IAB Ad Operations Summit:
The New Currency for Ops
Succeeding in a Cross-Screen Ecosystem
In the midst of digital media’s evolution, it is up to ad operations to stay ahead of the curve—and doing so requires advanced skills for a cross-screen ecosystem. On November 2, the 2015 IAB Ad Operations Summit will bring together operations professionals, including product managers, developers, designers and engineers, in a day-long conference that includes hands-on, tactical learning.
Ad operations professionals are adapting to this cross-device world and pushing the industry forward by adjusting to changing pricing models and operational structures to balance the desires of the consumer, the needs of the client and the revenue goals of publishers. Stay ahead of the competition by diving into the most pressing issues surrounding the cross-screen ecosystem—from issues related to ad blocking and fraud to the new data currency and viewability. Gain practical knowledge and skills, and discover best practices and solutions for the greatest challenges facing the industry today.
New sessions this year include:
- Confronting the Challenges of Ad Blocking
- Converting from Flash to HTML5
- Uncovering the Roadmap of VPAID and VAST
- Embracing Operational Changes in a Programmatic World
- Reconciling Digital Measurement
Click here to view the 2014 IAB Ad Operations Summit event highlights.
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