Chief Digital Investment Officer
GroupM North America
Ari Bluman, an innovative digital media expert with 15 years of wide ranging experience in technology and media operations, is the Chief Digital Investment Officer for GroupM North America, holding company for media agencies Maxus, MEC, MediaCom and Mindshare, and a WPP company. Ari directs and manages all areas of GroupM’s digital trading.
In August 2012, Bluman was appointed to this new role with the mission to lead and coordinate GroupM’s strategy of securing outstanding digital media value for clients, and to oversee the company’s evolving relationships with key media company partners across all inventory categories. He reports to GroupM Chief Investment Officer Rino Scanzoni.
Previously Ari Bluman was President, North America, for Real Media, a business unit of 24/7 Media, WPP’s marketing technology company. He was responsible for all of North American business development, ad operations, sales, and client services. Bluman enjoyed many roles within the company such as Senior Vice President, North American Sales and Operations; Vice President, Distribution and Operations; Vice President, Direct Solutions; Vice President, Direct Marketing, Inside Sales and Email Brokerage, as well as an Account Executive.
Prior to his employment at Real Media Group, Bluman was Vice President of Sales at Now Marketing, Inc.
A graduate of the University of Maryland, from which he holds a Bachelor of Arts Degree in Political Science, Bluman joined Real Media Group (then 24/7 Real Media) in 1997.
Managing Director, Agency Business Development, Americas
As Managing Director of Agency Business Development, Torrence Boone is responsible for driving Google’s strategy and relationships with marketing and advertising agencies across the Americas. In this capacity, he leads a team that partners with diverse agency constituents to craft innovative ideas and campaigns leveraging the Google product portfolio to deliver business-building results for advertisers. Torrence also drives Google’s large-scale deal negotiations and leads the company’s development of sponsorships and media programs for the region.
Prior to Google, Torrence held senior agency leadership positions with WPP & Publicis: Global CEO of Enfatico; President of Digitas Boston; and VP/GM of Avenue A (now Razorfish) in New York. Before his tenure in advertising, Torrence was a senior manager at Bain & Company, where he advised a broad range of clients on corporate and business unit strategy, mergers and acquisitions, new product development, and interactive strategy.
Torrence holds a B.A. in Economics, with honors, from Stanford University, and an M.B.A. from Harvard Business School. He is a corporate director for Finish Line (NASDAQ: FINL), a leading national specialty retailer. He also serves on the boards of the Joyce Theater, a premier presenter of dance, and Citizen Schools, a national education reform organization.
Senior Director, Amplify
Glenn is responsible for managing the Amplify product and program at Twitter, including two-screen content partnerships with more than 60 brands, including ESPN, the NBA, and Viacom. Prior to joining Twitter in 2011, Glenn was Head of Music Partnerships at YouTube, where he managed deals with all major and independent record labels, VEVO, and other music businesses. Earlier, he was in-house copyright and privacy counsel at Google; he also served as Executive Director of Creative Commons.
Glenn earned a J.D. magna cum laude from Harvard and a B.A. summa cum laude from the University of Texas at Austin. He is @gob on Twitter.
Senior Vice President, Global Research+Analytics
Artie joined ESPN as Vice President, Research and Sales Development in February 1996 and was promoted to Senior Vice President in June of 2001. Artie supervises a staff that provides multi-media research and consumer insights services to all divisions of the company on an international basis. In early 2008 Artie added responsibility for ESPN’s Digital Media Analytics group. Today ESPN Research+Analytics services a diverse set of business units for ESPN (described below) with a focus on TV audience research, digital media research & analytics, cross media measurement, consumer & brand research, content distribution, and advertising accountability. In addition, Artie supervises ESPN’s interest in the ESPN SportsPoll, The Disney Media and Advertising Lab and ESPN XP – ESPN’s exclusive cross platform measurement initiative. Artie’s team supports ESPN globally with staff in 6 offices including New York, Bristol, CT, Miami, Buenos Aires, Mexico City and London. The goal of Artie’s department is to provide reliable data and tangible insights to grow the ESPN brand, increase audiences, and develop new sales opportunities.
Preceding ESPN, Artie was Director, Research and Sales Data Services at ABC National Television Sales, Inc. since 1989. He started his career at Nielsen Media Research where he worked from 1981 to 1989, rising to the post of Vice President, Service Development.
Artie is active in many industry organizations and is a frequent public speaker. He is a past president of the Radio and Television Research Council and former chairman of both the Media Ratings Council and the Advertising Research Foundation. Artie remains a board member of the ARF, is an active member of CIMM – the Coalition for Innovation in Audience Measurement and also serves on the North American advisory board of the Ehrenberg-Bass Institute for Marketing Science. Little known fact: In 2002, Artie hosted a prime time TV program on ESPN called “The Focus Group” which engaged real fans in discussion and debate about topical sports issues.
Director, Advisory Services
Brian Dutt currently oversees FreeWheel’s Business Advisory division. In this capacity, Brian works closely with leading TV channels, digital distributors, and cable and satellite operators to build scalable and profitable digital video businesses. His client work includes content and distribution strategy, viewer experience testing, inventory optimization, benchmarking, and workflow design. Brian also authors FreeWheel’s quarterly Video Monetization Report, and is a frequent speaker and panelist at industry events.
Prior to joining FreeWheel, Brian led International Strategy at Viacom for Comedy Central and Paramount, and was previously a Management Consulting Associate in Oliver Wyman’s Communications, Media, and Tech practice. He has also held positions in Affiliate Planning at HBO, and in Media and Telecom Investment Banking at Societe Generale.
Brian has a BA in Economics from Trinity College and an MBA from Harvard Business School.
Senior Thought Leadership Manager, Global Consumer Insights
As part of the Global Consumers Insights team, Ivy looks to unpack the “why” behind consumer behavior and uncover the person behind the number, revealing ways to deeply engage consumers as they navigate the digital landscape.
Prior to Microsoft, Ivy was in the Global Strategic Research team at Prudential Financial, where she delved into consumers’ journey to financial security and retirement. Ivy joined Prudential from the Advertiser Solutions Group at the Nielsen Company where she was a Research Director advising clients on optimal advertising mix and cross-channel opportunities in the financial services, retail, and tech industries. Her work has been covered by major news outlets including the Wall Street Journal, CNET, Adweek, and AdAge. She started her career in the Financial Services industry focusing on marketing and analytics. Ivy graduated with an English and Political Science degree, with the thought of becoming a teacher. While that career path did not materialize, Ivy continues to have a passion for teaching. She has been a volunteer and team leader with NY Cares since 2004, currently leading SAT tutoring classes for low-income high school students. In the winter, you’ll often find her on the slopes of southern Vermont, usually trying to convince a newbie that falling is natural.
President and General Manager
Frank Foster is the President and General Manager of Crossbeam Media, a wholly owned subsidiary of Comcast. Crossbeam Media is a multi-platform unwired network. By buying local inventory on a national scale, Crossbeam offers clients the benefits of national coverage and pricing as well as a locally customized message. Frank offers Crossbeam Media a proven track record of leading startups as standalone entities and within Fortune 500 companies. Frank has focused most of his career on creating new business opportunities, while driving growth through internal development, strategic relationships and customer acquisition. Prior to Crossbeam Media, Frank held senior executive positions within Comcast Spotlight, AT&T AdWorks, Cheetah Technologies, and was President of erinMedia, LLC.
Co-Founder and Chief Evangelist
Co-founder Eric Franchi leads Undertone’s thought leadership program and media relations. In his role, Eric acts as the company’s main spokesperson, commenting on company developments and broader industry trends through the press, on speaker platforms, and via training and educational programs.
Eric has played a pivotal role since the company’s founding in 2001. In the second half of the decade, he led Undertone’s sales division, building its North American presence and establishing relationships with key agencies and marketers. Most recently, he served as head of publisher development, responsible for managing and growing Undertone’s extensive portfolio of more than 350 premium publishers.
Eric began his interactive career as a sales executive for About.com. He is a graduate of the Pennsylvania State University.
Chief Executive Officer
Adap.tv and ONE by AOL
Toby Gabriner currently serves as CEO of Adap.tv and ONE by AOL, and brings to the company more than 14 years of experience leading companies in the digital advertising space. He is tasked with developing the company’s business and marketing strategies to compete in the global video advertising market. Prior to Adap.tv, he helped guide several companies to success, including Carat Interactive, [X+1], and Tribal Fusion. He began his career in digital advertising at Freestyle Interactive, which he led as president until its acquisition to Carat in 2003.
Executive Vice President, Integrated Trading
MAGNA GLOBAL, an IPG Mediabrands Company
Todd Gordon is Executive Vice President, Integrated Trading at MAGNA GLOBAL, leading all US negotiations on behalf of IPG agencies, including Initiative, UM, BPN, Deutsch, and Hill Holiday, with clients including Hyundai, KIA, Hasbro, USAA, and Sony. A creative thinker who consistently delivers fully integrated solutions for clients, Todd has spent much of his career working on ‘challenger brands,’ which require agencies to be smarter, faster, more innovative, and more creative with their budget. This work has prepared him to overcome challenges posed by the current economic condition through active efforts to expand the agency’s definition of TV, by including broader video offerings, including place based video, cinema video, professionally produced on-line video, and Video On-Demand (VOD), etc.
Previously SVP, Managing Director of National Broadcast at IPG Mediabrands’ Initiative, Todd has taken the lead in developing best practices and enhancing systems for the Initiative National Broadcast group, including the transition from DDS to Mediabank. Prior to joining Initiative, Todd spent nine years at Mediacom, where he was one of four people leading National Broadcast negotiations, responsible for the Diageo, Volkswagen & Audi, AVIS/Budget, Staples, ConAgra, Michelin, and Realogy accounts.
Armed with a keen ability to identify and meet the challenges of some of today’s savviest marketers, Leslie Hall has led ICED Media to become one of the industry’s leading digital marketing agencies. Over the past decade, she has led global and Fortune 500 clients, including Louis Vuitton, L’Oréal, Kmart, Ford Motor Corp., Maybelline New York, and DKNY to the forefront of the digital ecosystem with groundbreaking and award-winning campaigns, earning industrywide accolades along the way.
A graduate of George Washington University, Hall spent her early career working in business development for online publishers including Vibe and Spin Media Ventures. As the ﬁrst in-house digital sales executive for the company, she developed a growing revenue stream by creating innovative solutions like the “beyond the banner” model, which provided traditional advertisers such as Nike, Levis, and Sony the ability to develop deeper relationships with qualiﬁed consumers, as a prelude to native advertising.
Hall left her position at Vibe and Spin to launch ICED Media in 1999. While online marketing was still in its infancy, ICED Media carved out a niche through its expertise in online grassroots marketing, which has evolved into the digital, social, and mobile strategy that permeates the marketing landscape today. Throughout her tenure as ICED Media President, clients have earned ﬁrst-mover status and innovator credibility through early adoption and success across platforms including Facebook, Twitter, Foursquare, Pinterest, and Snapchat. Hall’s work has been recognized by technology partners and trades alike, including Facebook, The Wall Street Journal, Mashable, AdAge, and Business Insider, and she speaks as a thought leader at industry events and conferences worldwide.
A pioneer at heart, Hall oversees client services, strategy, products, and oﬀerings, and brings her understanding of the digital space, consumer behavior, and ROI to complement the company’s creative oﬀerings. It is this discipline that has led ICED Media to become one of the leading digital marketing ﬁrms today.
Leslie Hall balances her thriving enterprise, female mentorship in the workplace, and entrepreneurial spirit with her love of family. When not running ICED Media, she can be found at home in New Jersey with her husband and son. She’s a lover of pop culture, vintage couture, four-mile jogs, Bar Method classes, international travel, and home design, and can often be found with her Kindle, immersed in memoirs and non-ﬁction.
Executive Creative Director
Jon Jackson is responsible for the creative direction and execution of large-scale initiatives at Huge. In his role, Jon collaborates closely with the Visual and Interaction Design teams to develop concepts and strategies for some of Huge’s largest clients including Google and Gucci. Specializing in building well-known, consumer-facing brands and extending engagement through traditional and digital media, Jon has over 14 years of experience in art direction. Prior to joining Huge, he worked at SapientNitro as an Associate Creative Director, where he collaborated with such clients as Coca-Cola, Sprint, Yahoo!, Disney, Logitech, Nissan and Sony. In addition, he’s developed creative solutions for clients such as Nike, Acura, Toyota, Chrysler, Microsoft, Sony Pictures, Nokia and Warner Brothers. Jon holds a BFA in Graphic Design from California State University, Fullerton.
Director, New Product Strategy, Digital Video Distribution
Disney and ESPN Media Networks
Sky Kelley is Director of New Product Strategy in the digital video distribution group at Disney and ESPN Media Networks. Sky is responsible for creating and launching new multiplatform products across the Disney, ABC, ABC Family, and ESPN brands. She has worked on products ranging from converting linear networks to digital on-demand networks, interactive apps, gaming packages, pricing library content, and windowing strategies to cloud-based VOD and DVR services.
Sky has extensive cross-platform experience having worked with mobile, online, digital-out-of-home, interactive TV, and second screen applications, as well as traditional TV service. Prior to her current role, she was the Director of Business Development for Emerging Media Products at AT&T in the national advertising division. During her tenure with the company, she launched online display and interactive TV products, renegotiated mobile advertising partnerships and negotiated multiple local advertising contracts with national cable operators. Prior to joining AT&T, Sky was the co-founder of a national digital-out-of-home company called America’s Minority Health Network that had television screens in the waiting rooms of doctor’s offices. The company went public before being acquired in 2011.
Before launching AMHN, Sky ran sales and marketing for a start-up digital-out-of-home company called Care Media. Prior to that role, Sky began her career on Wall Street, completing a graduate training program with UBS and assuming roles in Derivative Sales and Equity Sales-Trading, covering telecom, media, and technology in New York and London.
Sky holds a Bachelor of Arts degree in interdisciplinary studies from the University of North Carolina at Chapel Hill. She currently resides in Los Angeles, California.
Senior Vice President, Research, Analytics, and Measurement
Sherrill Mane joined the IAB in 2007 as our first SVP Industry Services. Sherrill has led industry efforts to establish metrics and build measurement systems that facilitate the growth of interactive media. Sherrill is responsible for numerous IAB initiatives, including fostering greater awareness of interactive advertising opportunities in the traditional media agency community. She oversees the creation of market-making research and the collateral materials associated with findings that grow the business. Since 2011, Sherrill has been the IAB lead on the groundbreaking cross ecosystem collaboration with the agencies (4A’s) and marketers (ANA) known as Making Measurement Make Sense (3MS). Previously, she spent 14 years at Turner Broadcasting Sales, holding a variety of senior advertising sales support positions for the News division, most recently as Senior Vice President of Market Strategy. Earlier in her career, she held diverse positions at Nielsen Media Research and Group W Satellite Communications. Sherrill draws on her experience in TV and digital sales marketing to lead IAB’s Sales Executive Council. She holds a B.A. in Sociology with a minor in Psychology from the Hebrew University of Jerusalem, Israel. Her graduate studies focused on the social psychology of mass media.
In 2012, Sherrill was named a Media Maven by Advertising Age.
Head, Brand Initiatives
Peter Minnium, formally Managing Director of Lowe Worldwide, the global creative agency network of the Interpublic Group, joined the IAB in 2010 to lead the Reimagining Interactive Advertising initiative tasked with reigniting a creative revolution in brand advertising in interactive media. For the past decade, Peter served in leadership roles overseeing the international operations of Lowe Worldwide, rising to Managing Director of the global company. He has extensive experience across the globe from Brazil to France to China, among many other countries, in addition to the U.S. He has been an international account leader for several of the world’s iconic brands—including Coca-Cola and Shell—at agencies renowned for their creativity. As an internationalist, Peter focused on the intersection of creative ideas and borders; At the IAB he continues his obsession with creative ideas and how they cross with technology.
Director, Content, Global Integrated Marketing Communications
Maybelline New York
Junko is currently responsible for leading the development of digital content for markets of Maybelline New York worldwide.
Prior to joining the Global Integrated Marketing Communications team for the brand in New York, Junko lead the public relations and advertising team of Maybelline New York in the Japanese market. She was responsible for creation and execution of strategies in this highly competitive market through both mass and new media. She activated creative “out of the box” marketing communication projects, such as unique spokesperson initiatives and cross industry collaborations with Hello Kitty and UNIQLO.
Junko joined the Corporate Communications Division of Nihon L’Oréal K.K. in 2002. She held responsibility of internal and external PR activities, media relations, webmaster of the corporate internet site, as well as the launch of the company’s first intranet portal site.
Junko graduated from Hitotsubashi University in Tokyo, with a BA in Social Psychology, beginning her career of communications the same year through Public Relations of General Motors in Japan.
Senior Vice President, Advertising Sales
Peter Naylor is the SVP of Advertising Sales at Hulu, responsible for leading the company’s advertising sales efforts.
Before Hulu, Naylor spent almost 12 years at NBC Universal, where he held many positions overseeing NBC’s entertainment, sports, and news digital properties from NBC.com and NBCOlympics.com, to CNBC.com and ivillage.com. Naylor also spearheaded the launch of the Universal Audience Platform, NBCU’s “first party” programmatic platform.
Naylor served on the board of The Interactive Advertising Bureau for over 10 years, and was Chairman of the Board in 2012. He was also their first ever Publisher in Residence before joining Hulu in 2014. He similarly served on the board of directors of the Online Publishers’ Association for 10 years, where he was treasurer from 2010 to 2013. In addition, he was a founding board member of 212, a New York interactive media trade association.
Before joining iVillage in April 2002, he served as Vice President of Sales for Terra Lycos, and started his interactive media sales career in 1996 at Wired Digital, an online pioneer of commercial publishing on the Web.
He has also held advertising sales positions with Vanity Fair and Spin magazines back in the dark ages.
Vice President, User Experience
Josh Payton partners with Huge’s visual and interaction designers to design and rapidly prototype feature concepts and interfaces. As a product designer, his involvement facilitates a product’s gathering of user feedback on its features during the ongoing design process. While at Huge, Josh has worked with JetBlue, Disney, and Gannett. During his decade-plus of interactive design experience, Josh has acted as the User Experience Design Lead for the home and storefront pages at Amazon.com, and as a Senior Designer for Microsoft, Washington Post/Newsweek Interactive, and Yahoo! News.
General Manager, East Region
John has over 20 years of professional sales and sales management experience in technology and digital media. He has been part of the Microsoft organization for over 10 years. In his current role, John manages an advertising sales team in New York. His team has both Agency and Client direct accounts servicing multiple verticals, including Financial Services, Entertainment, CPG, and Technology. His team of 7 sales professionals is responsible for selling all aspects of Microsoft Advertising’s solutions, including search and display to strategic accounts, such as American Express, E*Trade, Warner Brothers, Discovery Channel, Colgate, and Dell Computer Corporation among others.
Prior to moving over to the digital advertising division, John was part of the Enterprise and Partner Group at Microsoft. He sold software solutions to fortune 500 companies focused on e-commerce, business intelligence, and corporate intranets.
John has his Bachelor of Science in Business Administration from Villanova University. He is based in New York City and resides in Connecticut with his wife and two children.
President, North America
Effective September 2012, Liz Ross became the North American President of BPN. In this new role, Ross will lead operations for the newly-launched IPG Mediabrands’ worldwide media agency network.
Liz Ross joined Mediabrands in January 2011 to expand the unit’s North American operations through the three-pronged approach creating, acquiring, and redefining Mediabrands assets to the benefit of its diverse portfolio of clients. In October 2011, Liz was named CEO of Geomentum, a Mediabrands agency delivering excellence in the realms of shopper and geo-targeted marketing strategy. Prior to joining Geomentum, Ross served as Chief Growth Officer at Publicis Groupe’s Digitas.
A veteran of the industry for nearly 20 years, Ross rose to the role of U.S. President at Tribal DDB, where she oversaw the teams on such clients as Clorox, Visa, and Pepsi Cola in the U.S. Ross previously spent time at Modem Media in San Francisco, where she led the business development groups in San Francisco and Norwalk, Conn., and pioneered interactive brand-consumer relationships for clients such as General Motors, Delta, General Electric, HP, Michelin, Citibank, and IBM. Prior to Modem, Ross worked in Business Development and Account Management for J. Walter Thompson in Chicago and New York. She served on varied accounts such as Dell, Continental Airlines, 20th Century Fox, Kraft, Mattel, and Nabisco.
Ross was inducted into the AAF Hall of Achievement in 2008 and was named a Woman to Watch by Advertising Age in January of 2008. Ross received Bachelor’s Degree in Advertising from Michigan State University.
Senior Manager, Ad Products Marketing, Mobile and Connected Devices
Steven Schuler leads ad products marketing for mobile and connected devices at Yahoo. A mobile veteran, Steven has worked in the industry for ten years having held positions on the wireless team at the web analytics company Compete, at mobile marketing pioneer m-Qube, and at Sprint / Nextel. In the summer of 2007, he rode a bicycle from Boston, MA to Seattle, WA and kept a blog using only his Sony Ericsson s710a feature phone.
Steven holds an MBA from Georgetown University and a BA from Union College.
Executive Vice President, Research Director
As EVP, Research Director, David is responsible for driving consumer and media research innovation for MediaVest and its clients. David also provides broader agency leadership as a member of MediaVest’s executive team, and is a regular contributor to company publications that provide thought leadership on key industry issues.
David is instrumental in ushering MediaVest, its clients, and the industry into the marketplace of the future, and serves as a catalyst for change across all media. David was the driving force behind MediaVest’s iPanel, which launched the same day as the iPad, following users from the moment they powered on their new iPads, through exploration, adoption, changing behaviors, and shifting consumer expectations—which have subsequently shaped expectations across the full spectrum of media.
Most recently, David oversaw Community Explorer research designed to provide a human-centric view of today’s online and offline communities, the underlying motivations of membership, and the ways in which brands can connect and inspire. Additionally, David and his team developed a proprietary methodology (POEM) for measuring the impact and interactions between Paid, Owned and Earned Media, and the ripple effect they have on each other. As a result of this work and more, David was recognized by iMedia in 2011.
A 16-year research professional, David joined MediaVest USA in 2004 after spending six years with Starcom MediaVest Group in Canada.
David holds an M.A. in Communication Management from the Annenberg School of Communication, University of Southern California.