IAB Cross-Screen Marketplace
In this new multiscreen universe, online video, mobile and broadcast are no longer individual platforms. Reaching and engaging your audience has never been more challenging. To keep up with consumer demand, marketing strategists must adapt. How can you reach an audience wherever they are, whenever they are available? How do you create rich creative experiences that scale from the largest of screens to those in your pocket? What are the best metrics to prove it’s working?
The 2014 IAB Cross-Screen Marketplace addresses these questions and more by bringing together big ideas, top experts, practical real-world examples, and the best tools and solutions in the marketplace.
Click here to view the 2013 AfterFronts: Cross-Screen Content and Consumers.
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