Agenda

8:00 AM

Registration Opens

Sponsored by
MaxPoint

8:00 AM - 9:00 AM

Networking Breakfast

9:00 AM - 9:15 AM

Opening Remarks

Peter Naylor  
Peter Naylor
Senior Vice President, Advertising Sales,
Hulu
 

9:15 AM - 9:45 AM

Connecting the Dots

Capturing the promise of the cross-screen universe is not about understanding the disparate parts or figuring out the next game-changing technology. What it’s really about is creating meaningful experiences for people—not users, consumers, viewers, or eyeballs—people. The magic is in the connections: the technologies people use and how they use them, and how they mesh together. Publishers, brands, and technology companies best able to get the sequencing of messaging right will be able to forge deeper, more valuable relationships with people than ever before. How can automation be used as a powerful tool to make faster decisions better? To make people’s lives more seamless? We’re starting to be able to deliver on these promises.

Elizabeth Ross  
Elizabeth Ross
President, North America,
BPN
 

9:45 AM - 10:05 AM

The Power of Video in a Multi-Screen World

Our Digital Trends Study reveals that influential consumers, including Millennials, want more in exchange for sharing their data and expect seamless, fun experiences to be part of that trade. We look at how video can play a role in delivering more interactive, more enjoyable and more absorbing experiences across multiple screens, including Xbox. You’ll get a glimpse of the role video will play as we discuss the vision of Xbox Entertainment Studios and its role in Microsoft’s devices and services world.

Ivy Esquero, Senior Thought Leadership Manager, Global Consumer Insights, Microsoft
John Piontkowski, General Manager, Advertising and Online Division, Eastern U.S., Microsoft Advertising

10:05 AM - 10:30 AM

Being “Upfront” About Cross-Screen Marketing

As more and more ad dollars migrate away from TV and onto digital platforms, companies are looking for ways to improve their ability to gain traction across screens. Google and Magna Global have come together to help big brands harness the power and potential of digital marketing campaigns. This conversation will highlight how their clients are taking advantage of the Google/Magna Global partnership, and how the YouTube Partner Program is being utilized to infuse video more strategically into the mix.

Torrence Boone, Managing Director, Agency Business Development, Americas, Google
Todd Gordon, Executive Vice President, Integrated Trading, MAGNA GLOBAL, an IPG Mediabrands Company

10:30 AM - 11:00 AM

Networking Refreshment Break

11:00 AM - 12:00 PM

Marketplace Presentations

This series of fast-paced presentations helps you cut through the clutter of cross-screen technology solutions. Three companies. One hour. Just what you need for your business.

Marketplace 1
Room 402, 4th floor
Marketplace 2
Room 404, 4th floor
Marketplace 3
Room 406, 4th floor
Sponsored by
Drawbridge
Sponsored by
Innovid
Sponsored by
LiveRail

12:00 PM - 1:00 PM

Networking Luncheon
Times Square Ballroom

1:00 PM - 1:30 PM

WORKSHOPS

Cross-Screen Transplants: How to Successfully Repurpose TV Commercials for Digital Display Ads
Room 402, 4th floor
Buying Screen-By-Screen Is Soooo 2013
Room 404, 4th floor
Closing the Loop of Data-Driven TV Reporting
Room 406, 4th floor
While simply transplanting video content produced for TV into digital channels is the easiest and fastest way towards video advertising, such operations often leave the patients unwell and consumers unhappy. However, with just a little bit of extra effort, such transplant ads can easily be turned into native and extremely engaging ad experiences that fully leverage interactive capabilities of digital space and deliver superior results.
 
Matevz Klanjsek, Co-Founder and Chief Product Officer, Celtra
This lively and insightful discussion with two media and advertising leaders will focus on the increasing role technology and big data are playing in overall strategy, how they see the TV-video relationship playing out over the next 12-18 months, best practices in the face of increasing consumer and device fragmentation, and Tremor’s recently-launched all-screen optimization juggernaut.

Doron Wesly, Head, Research and Market Strategy, Tremor Video

This session will explore how advertisers can most effectively use data to improve the impact of their investments. It will reveal which category has been most active in leveraging first party data for TV targeting and measurement, and also the latest progress in developing and implementing a universal ID for audience targeting across TV and digital.

Craig Berkley, Senior Director, Sales and Development, Charter Communications

Matt Kramer, Director, TV and Video Products, Accuen

Leslie Wood, Chief Research Officer, Nielsen Catalina Solutions

Moderator: Dan Ackerman, Senior Vice President, Programmatic TV, Adap.tv

Presented by
Celtra
Presented by
Tremor Video
Presented by
ONE by AOL

1:45 PM - 2:15 PM

TV, Amplified: Leveraging the Second Screen to Make Content a Conversation

For top TV events, how can you use social media to place viewers at the center of the conversation? How can advertisers and media partners join the conversation to create real-time, memorable multi-screen experiences? The latest on the nexus between television and Twitter and how content providers are taking advantage of the opportunities to engage with viewers in new, relevant ways.

Elizabeth Ross  
Glenn Brown
Senior Director, Amplify
Twitter
 

2:15 PM - 2:45 PM

Case Study: Maybelline Creates a Mobile-First Solution for Interactive Video,
“Big Eyes Mascara Choose Your Own Adventure”

Learn how Maybelline launched their new “Big Eyes Mascara” with brand tutorial videos across owned and paid channels that were optimized for mobile, tablet, and desktop participation. Get an inside look at how technological and creative challenges were overcome so the brand could reach and engage consumers wherever, whenever and on whatever device was close at hand.

Leslie Hall, President, ICED Media
Junko Mizobuchi, Director, Content, Global Integrated Marketing Communications, Maybelline New York

2:45 PM - 3:15 PM

Networking Refreshment Break

3:15 PM - 4:15 PM

Deep-Dive Track Sessions

Dig into the topics that matter most to your business objectives.

TV + DV = ?
Convergence is here. Now what?
Room 402, 4th floor
From Pocket-Sized to (Larger Than!) Life-Sized
Creating Multiscreen Brand Experiences
Room 404, 4th floor
Cross-Screen Metrics
Evaluating Impact
Room 406, 4th floor
Sponsored by
FreeWheel
Sponsored by
Undertone
Sponsored by
Yahoo

3:15 PM - 3:45 PM

TV is Truly Everywhere: Trends in Digital Television

The pace at which television viewers are changing the way they’re watching TV shows is rapidly accelerating, as are the dynamics of how premium content owners and distributors monetize digital video. A surge in mobile phone, tablet and OTT video consumption has presented the need for advertisers to find ways to address audience and device fragmentation. Insights from FreeWheel’s Quarterly Monetization Report reveal the drivers behind the changing dynamics of how enterprise-class content owners and distributors are monetizing professional digital video content across all content lengths, formats and devices.

Brian Dutt, Director, Advisory Services, FreeWheel

Cross-Screen Creative: How Important Is the Canvas?

When building a cross-screen brand campaign, how important are the canvases? This session will debut the just-released 2014 Industry Pulse Survey on the IAB Rising Stars. One year later, where is awareness? How likely will advertisers be to adopt Rising Stars? What formats are going to see the greatest revenue? What are the best screen-based strategies being implemented? This session will reveal the latest findings.

Eric Franchi, Co-Founder and Chief Evangelist, Undertone

Native Content Marketing: How to Measure Success

When it comes to native content marketing, the questions everyone wants answered are: What’s new? What’s valuable? What’s relevant? And, most important- what works best? Featuring the latest research findings and brand stories, this session will explore the effectiveness of native campaigns. It will reveal how marketers can best leverage the potential of native content, spotlighting video as a powerful tool to enhance engagement.

Steven Schuler, Senior Manager, Ad Products Marketing, Mobile and Connected Devices, Yahoo

3:45 PM - 4:15 PM

TV Everywhere: Making it Addressable

What are the key considerations when developing brand campaigns for TV Everywhere? How can all sides of the digital ecosystem come together to create, develop and distribute addressable advertising across platforms?  This session will explore these issues from all sides: content provider, distributor, ad agency and the technology platforms that pull it all together.

Brian Dutt, Director, Advisory Services, FreeWheel

Sky Kelley, Director, New Product Strategy, Digital Video Distribution, Disney and ESPN Media Networks

Frank Foster, President and General Manager, Crossbeam

Digital Brand-Building: Spotlight on Creative

A look at what’s new, different and innovative in digital brand building. How are advertisers exploiting the new trends and developments? Which formats are gaining traction? How are brands using creative to make better cross-screen experiences for users?  Hear from leading creatives on how they are building cross screen brand experiences.

Jon Jackson, Executive Creative Director, Huge

Josh Payton, Vice President, User Experience, Huge

Cross-Screen Measurement

Hear from industry leaders driving “Making Measurement Make Sense” on finding a common currency for cross-screen measurement.

Artie Bulgrin, Senior Vice President, Global Research+Analytics, ESPN, Inc.

Sherrill Mane, Senior Vice President, Research, Analytics, and Measurement, IAB

David Shiffman, Executive Vice President, Research Director, MediaVest USA

4:20 PM - 5:00 PM

A Fireside Chat with GroupM’s Ari Bluman

Ari Bluman  
Ari Bluman
Chief Digital
Investment Officer,
GroupM North America
 

5:00 PM - 6:00 PM

Networking Cocktail Reception