What Works & Why in Digital Advertising: Insights from the IAB MIXX Awards

Download: What Works & Why Insights Report

Featured speakers:

  • Jeff Benjamin, Chief Creative Officer, JWT North America
  • Nick Law, Global Chief Creative Officer, R/GA
  • Laurie Koehler, Consumer Campaigns Senior Marketing Manager, Intel Corporation
  • Lou Paskalis, Senior Vice President, Enterprise Media Executive, Bank of America

Moderated by:

  • Stephen Kim, Vice President for Global Agencies, Microsoft
  • Randall Rothenberg, President & CEO, IAB

The IAB MIXX Awards is not just an awards show. For nearly 10 years, it’s been a beacon of where this industry is going. When you look at the successful strategies behind the creative executions, the big ideas and the technologies behind them, as well as the brand-building results, the future of this industry begins to take shape.

At this event, advertising’s forward-thinking leaders who judge the IAB MIXX Awards took a deep dive into the winning campaigns, extending their insights beyond the jury room to answer the question: What works and why in digital advertising?

Specific topics included:

  • Building Brands in Digital
  • Mobile: Moving Across All Screens