IAB Case Study Road Show

Watch: Agencies Discuss the IAB Mobile Road Show on Location Data, NYC  
 Read blog: “IAB takes its mobile location data show on the road”

This summer and fall IAB Mobile Marketing Center of Excellence is hosting a cross-country roadshow to help buyer’s leverage one of mobile’s most valuable assets: location. Learn the tools, technologies and strategies to gain a deeper understanding on how to convert location data into marketing gains.

With stops in Chicago, Austin, New York and San Francisco; this year’s roadshow will present case studies from innovative brands, showcasing how they are integrating location data into mobile and cross-platform campaigns to build and understand audiences, measure ROI and deliver winning brand strategies.

Register early—these events are free and fill up fast.

Register Now

Restricted to media buyers and agency professionals

IAB Mobile Road Show for Agencies & Brands Dates

July 24, 2014

9:30 AM - Noon

222 Merchandise Mart Plaza
Suite 550
Chicago, IL 60654

July 30, 2014

9:30 AM - Noon

Hotel Ella
Grand Ballroom
1900 Rio Grande St.
Austin, TX 78705

August 21, 2014
New York

9:00 AM - 11:30 AM

IAB Ad Lab
116 East 27th Street, 8th Floor
New York, NY 02116

October 23, 2014
San Francisco

9:00 AM - 11:30 AM

111 Sutter St, 12th Floor
San Francisco, CA 94104


Register Now