President, MAGNA Global North America
Kristi leads the transformation of our media practice, expanding it to include advanced analytics, technology, custom content, and strategy — all part of UM’s effort to be the leading client-centric, results-oriented agency. In her previous role, Kristi led the UM San Francisco office, notable for its innovative approach that UM practices around the world today.
She’s not only been recognized within the UM community for her uncanny ability to stay a step ahead of industry breakthroughs, she’s been recognized by the international advertising community as well. In 2011, Kristi was named one of The Internationalist’s Agency Innovators, an award that honors those who demonstrate a deep understanding of international strategy and provide innovative solutions that connect brands with consumers.
Before joining UM, Kristi served as EVP, Creative Channel Planning for Arnold in Boston. Before that, she was Associate Partner, Media Director for Goodby, Silverstein & Partners. She has worked with other national and international clients as well, including Nike, Porsche, Fidelity, and Starbucks.
President & Chief Executive Officer, Global eCommerce
Neil Ashe is President and Chief Executive Officer, Global eCommerce for Wal-Mart Stores, Inc. He was appointed in January 2012 to lead Walmart’s Global eCommerce Division, which develops strategies, platforms and applications that combine the latest in online innovations with physical stores to give Walmart’s customers a unique and seamless shopping experience.
Prior to his current role, Neil was President of CBS Interactive, where he led online properties and drove development of innovative methods to distribute programming. Websites included CBS.com, CNET.com, CBSNews.com, and CBSSports.com.
As President of CBS Interactive, Neil led the interactive content business with operations in the U.S., Europe and China. After leading the successful integration of CNET Networks with CBS, he and his team ramped up CBS entertainment content distribution online, making CBS.com the largest television network site in the industry.
Prior to this, Neil was CEO of CNET Networks. He also oversaw development in the company’s China division, taking it from a small magazine and events operator to a highly profitable online business. Ultimately, he led the sale of the company to CBS and became president of CBS Interactive.
Neil also founded a company focused on using the Internet to improve K-12 education in the U.S. He was a partner and managing director at private investment firm Crest Communications Holdings and, before that, was an associate at Smith Barney.
Chief Strategic Officer
Spencer Baim is the Chief Strategic Officer of VICE Media and the founder of VIRTUE, VICE’S in-house creative agency.
As CSO, Spencer oversees the strategic direction of all VICE properties including VICE, NOISEY, MOTHERBOARD, THUMP, FIGHTLAND and THE CREATORS PROJECT. As founder of VIRTUE, Spencer oversees all major brand projects, examples of brand partnerships in the last 12 months include: Intel, Garnier, GE, K Swiss and AT&T. Spencer is steering the company to become the most exciting and successful youth media company in the world.
Prior to joining VICE, Spencer was a brand strategist for advertising agencies Fallon and Mad Dogs and Englishmen.
Executive Chair, sovrn Holdings Inc.
Founder, Federated Media
John Battelle is the executive chair of the newly created Sovrn Holdings. He is also the founder of Federated Media Publishing, which ranked as one of the top properties on the Web. John was also the co-founder, Executive Producer and Program Chair of the Web 2 Summit. He maintains Searchblog, an ongoing daily site, which covers the intersection of media, technology, and culture at www.battellemedia.com.
John is also an entrepreneur, author and journalist. Best known for his work creating media properties, he was Chairman and CEO of Standard Media International (SMI), publisher of The Industry Standard and TheStandard.com. Prior to that, he was a co-founding editor of Wired magazine and Wired Ventures.
Previously, John occupied the Bloomberg chair in Business Journalism for the Graduate School of Journalism at the University of California, Berkeley. John was a founding Board member of the Online Publishers Association and currently sits on the board of the Interactive Advertising Bureau.
John’s honors and awards include: “Global Leader for Tomorrow” and “Young Global Leader” by the World Economic Forum in Davos, Switzerland; “Innovator – One of Ten Best Marketers in the Business” by Advertising Age; and one of the “Most Important People on The Web” by PC World. In 2005 he authored 'The Search: How Google and Its Rivals Rewrote the Rules of Business and Transformed Our Culture' (Penguin/Portfolio), an international bestseller published in more than 25 languages. His new book entitled ‘What We Hath Wrought’ is due out in 2013.
Brian Boland is the VP of Ads Product Marketing and Atlas at Facebook, where he oversees design, strategy, and go-to-market planning for the company’s advertising products, across all platforms including mobile devices. He spearheaded the acquisition of Atlas, a digital marketing and advertising platform, and continues to work on adtech focused M&A at Facebook.
Prior to joining Facebook, Brian was a Director of Product Management for Microsoft’s adCenter advertising platform. He previously worked for Performics, where he led accounts specializing in retail, travel and finance. And earlier, Brian founded Kinetic Entertainment, an entertainment marketing and management firm focused on digital marketing avenues.
Chief Investment Officer, UM
President Global Partnerships, MAGNA Global
In his current role as Chief Investment Officer, David leads UM’s North America Integrated Investment team across all buying functions. He also continues to lead the global digital community, driving thought leadership and innovation across the UM universe.
As President of Global Partnerships at MAGNA, David leads the Global Partner Council and is responsible for driving the most strategic global relationships across all channels. This cross-agency initiative is designed to maximize the value derived from global client activity and provide benefit both internally and with UM partners.
David started at UM by launching the digital practice in 2001 as Interactive Media Director, joining UM from Zentropy Partners, a standalone digital marketing consultancy in the IPG family. In 2002, he became a Senior Vice President, overseeing all digital media strategy, planning, buying and analysis operations for the New York, Los Angeles and San Francisco offices. In March 2006, he was named US Director of Digital Communications and in April 2011 he was named Global Digital Officer. David was appointed as Chief Investment Officer in 2013.
Under David’s leadership, UM was recognized as one of MediaPost’s Agency of the Year winners for Best Media Planning & Buying. David was also named an “Online All-Star” by Media Magazine. He provides leadership across UM’s roster of clients spanning Automotive, Entertainment, CPG, Retail, Finance, Spirits and Finance categories.
David was elected as the Chair of the 4A’s (American Association of Advertising Agencies) Digital Marketing Committee in April 2009 and held the position for four years. He has been named a “Media All-Star” by Adweek and was named one of the “Adweek 50” in 2012. He serves on the Global Board of I-COM (International Conference on Media Management) and numerous advisory boards, including Google, AOL, Yahoo, and the Chairman’s Advisory Board of the MPA (The Association of Magazine Media).
Andrew Creighton joined VICE in 2001, founding its first international operation in the UK and leading its expansion into 17 EMEA markets. In 2010, he moved from London to VICE's Brooklyn headquarters to head up the company globally.
As President, Andrew is responsible for the international growth of the business, including expanding VICE’s multi-platform operation to 40 offices worldwide and overseeing the development of the youth brand's range of digital channels which include new channels in Sports, Fashion, Food and News set to launch in the coming months.
Nick D'Aloisio is the founder of Summly, an artificial intelligence company that created a summarization technology and mobile product. Summly was acquired by Yahoo in March, 2013. Today, Nick is a member of the mobile engineering team at Yahoo, where the team is re-imagining Yahoo's core experiences for mobile and tablets. Nick launched “Yahoo News Digest” at CES in January of this year which is an evolution of the work he did at Summly. In 2013, he was awarded ‘Innovator of the Year’ by the Wall Street Journal.
At age 15, Nick was the youngest person in the world to have raised VC funding from investors such as Sir Li Ka-Shing, Rupert Murdoch, Ashton Kutcher, Stephen Fry and Yoko Ono. Summly was awarded Best Apps of 2012 for "Intuitive Touch" by Apple, and over 100 million summaries were read by its users prior to its acquisition.
Nick received an academic scholarship to King’s College School, Wimbledon prior to starting Summly. A passionate fan of art and design, he worked with Yoko Ono on the Serpentine Gallery Exhibition of June 2012 entitled "To the Light." He has participated in a UN forum with Ban Ki-Moon in April 2012 and won the British Inspiration Award in May 2013 for his work with Summly. He was also named Entrepreneur of the Year at the Spear's Wealth Management Awards 2013. Nick was chosen as one of Forbes Magazine's "30 under 30," Evening Standard's "Top 25 under 25," and is ranked amongst London's Top 1000 most influential people.
Vice President, Revenue Managment, Privacy, and Policy
James Deaker is Vice President of Revenue Management, Privacy and Policy at Yahoo. He is responsible for advertising and data policy, privacy, pricing and yield management. James is also chair of the IAB Data Council. Prior to joining Yahoo, James led the Monetization Excellence group at Microsoft. Previously, he was Vice President of Advisory Services at San Francisco-based software company, Rapt Inc., which was acquired by Microsoft in 2008.
Senior Vice President, Global Energy, Environment, and Network Industries Practice
Dr. Jeff Eisenach is a Senior Vice President in NERA's Global Energy, Environment, and Network Industries Practice. He is also an Adjunct Professor at George Mason University Law School, where he teaches Regulated Industries, and a Visiting Scholar at the American Enterprise Institute, where he focuses on policies affecting the information technology sector, innovation, and entrepreneurship.
Previously, Dr. Eisenach served in senior policy positions at the US Federal Trade Commission and the White House Office of Management and Budget, and on the faculties of Harvard University's Kennedy School of Government and Virginia Polytechnic Institute and State University.
Dr. Eisenach's consulting practice focuses on economic analysis of competition, regulatory and consumer protection issues. He has submitted expert reports and testified in litigation matters, as well as in regulatory proceedings before the Federal Communications Commission, the Federal Trade Commission, several state public utility commissions, and regulatory bodies in Australia, Canada, and South America. He has also testified before the US Congress on multiple occasions. In 2006 he served as an expert witness for the US Department of Justice in ACLU v. Gonzalez, the landmark litigation on the constitutionality of the Child Online Protection Act.
Dr. Eisenach writes extensively on a wide range of issues, including industrial organization, communications policy and the Internet, government regulations, labor economics, and public finance, and is the author or co-author of a number of books and scholarly journals.
Co-Founder & Principal
As Co-Founder and Principal of \UNBOUND\ Quentin George is considered one of the pioneers of programmatic media. \UNBOUND\ is the first independent and unbiased systems integrator focused exclusively on the marketing technology landscape.
Previously, Quentin served as the Chief Digital and Innovation Officer at IPG Mediabrands, where he was responsible for overseeing $2B in digital media spend across global media networks as well as specialist digital agencies for Fortune 500 brands.
In 2008, Quentin lead the team that architected and built the industry’s first-ever, stand-alone programmatic media-buying agency Cadreon. Driven by a manifest destiny to unite the talents of Silicon Valley and Madison Avenue to serve the greater good. Quentin has served on the customer advisory boards for Google, Microsoft Advertising, Yahoo, and AOL. He also serves on industry trade boards including the IAB and 4A’s.
One of the most tenured leaders in the digital arena, Quentin has held senior leadership roles at digital agencies ranging from Razorfish to Organic. In 1994 Quentin co-founded one of the earliest digital agencies Electric Ocean that won the first Clio awarded for digital work.
Co-Founder and Chief Executive Officer
A self-proclaimed "data hound," Gabe Gottlieb earned his stripes leading software teams at Microsoft. Gabe saw a pervasive problem with the lack of openness in the digital advertising world and founded Adomic to level the playing field. Now, five patents later, the Co-Founder and CEO of Adomic is leading the movement for transparency in advertising. Gabe holds dual degrees, in Engineering and Finance, from the University of Pennsylvania and the Wharton School of Business.
Chief Executive Officer & Co-Founder
Dan Greenberg is the co-founder and Chief Executive Officer of Sharethrough, the leading native advertising company. Sharethrough is a software company that powers in-feed ads for premium publishers and enables marketers to distribute branded content at scale.
Dan is co-chair of the IAB Native Advertising Task Force, and has been at the cutting edge of digital advertising since 2005, bringing together unique expertise in viral engineering, persuasive technology, and native monetization. Dan was recently named to the Forbes "30 Under 30" list and has been honored as an Ad Age Media Maven.
Vice President, Global Advertising & Digital
Jack Haber is Vice President, Global Advertising and Digital for Colgate-Palmolive, responsible for leading Colgate's integrated marketing communications around the world.
Jack joined Colgate in Corporate New Ventures and Acquisitions. He then progressed through marketing positions in the US and Europe and in Global Marketing, where he led the development and worldwide launch of Colgate, which is now the Company’s best-selling toothpaste globally.
In 1999, Jack became Vice President - eBusiness, where he led Colgate’s efforts in using the internet to drive business results, connect with consumers and expand the use of internet technologies. He was promoted to his current role in 2008. Prior to joining Colgate, Jack spent six years in advertising, working at FCB and at Ted Bates, where he worked as a media planner on Colgate toothpaste.
Jack has received various marketing leadership awards including Brandweek Marketer of the Year, Advertising Age’s top 100, Edison New Product Award, Internationalist Marketing Leaders Award, Media Technology Summit Digital Leadership Award and the Global Digital Marketing Award from the UJA of New York. Jack is on the Boards of the ANA and the Mobile Marketing Association.
Vice President, Content Services
As VP of Content Services, Darren Herman is responsible for diversifying revenue and sustaining Mozilla’s mission through innovation in content and personalization products and services. He joined in 2013 after overseeing digital media for MDC Partners Maxxcom Media Group and running the MDC Partners/kbs+ corporate venture fund, focused on advertising and marketing technologies. Previously Darren co-founded the first programmatic trading desk on Madison Avenue, Varick Media Management. Prior to joining the agency world in 2007, Darren spent 12 years as a marketing technology entrepreneur and raised over $40 million for his own ventures from venture capitalists such as Intel Capital and NBC Universal.
Over the years, Darren has received several awards, including being named one of the Top 25 Marketing Innovators and Thought Leaders by iMedia and named a Media All Star by Media Post.
Chief Revenue Officer
Mark Howard is Chief Revenue Officer at Forbes Media. In this role, he is responsible for the U.S. and European digital and print sales organization, marketing and advertising solutions. Previously, he was SVP of Digital Advertising Strategy.
Mark also held the position of SVP and VP of Digital Advertising Sales for Forbes Media, overseeing the global sales team in its online sales efforts as well leading the Western Region team in its integrated sales efforts. He was also charged with developing the corporate digital sales strategy, which included new product development, the creation and development of audience segmentation programs and strategic planning.
Mark joined Forbes Media as a Regional Sales Manager in 2002. During his time at Forbes, he has also served as West Coast Digital Sales Director and Western Region Director of Integrated Sales.
Prior to joining Forbes Media, Mark held sales positions at Inc. and Fast Company magazines, as well as E-Trade Financial. He began his career as a media planner at Anderson & Lembke.
Founder & Chief Executive Officer
Terence Kawaja is Founder and Chief Executive Officer of LUMA Partners, a strategic advisory firm focused at the intersection of media and technology. He is a seasoned investment banker with more than 20 years of experience and has advised on over $300 billion of transactions, including some of the most pivotal deals in the media and tech industries. Throughout his career, Terry has leveraged deep industry knowledge to take a strategic approach to deal making rather than chase transactions. The best compliment people say is that he thinks like a principal.
Called the Jon Stewart of investment bankers, Terry is both a recognized expert in the internet and digital media sectors and also a popular speaker at leading industry conferences, frequently using humor to aid substantive presentations. Terry has a straightforward style and is never afraid to tell it like it is.
Senior Vice President & Chief Marketing Officer
Adobe Systems Incorporated
As senior vice president of global marketing, Ann Lewnes is responsible for Adobe’s corporate brand, corporate communications and integrated marketing efforts worldwide. She drives the company’s corporate positioning, branding and identity, marketing campaigns, public relations, social media and field marketing programs to ensure strong connections with customers and constituents. As champion of Adobe’s brand to employees and the community, she also oversees Adobe’s internal communications and community relations efforts including the Adobe Foundation, which funds philanthropic initiatives around the world.
Prior to joining Adobe in November 2006, Ann served as vice president of sales and marketing at Intel Corporation. At Intel, she helped build global demand for the Intel brand from consumers, business professionals and key computer channels. Ann managed the highly successful “Intel Inside” program and oversaw several groundbreaking campaigns, including the launches of the Pentium® and Centrino® processor brands.
In 2000, Ann was elected to the American Advertising Federation’s Hall of Achievement. In 2010, she was honored with a Changing the Game Award by the Advertising Women of New York (AWNY). She also serves on the boards of the Advertising Council and the Adobe Foundation.
Executive Vice President of Advertising
The New York Times Co.
Meredith Levien has been Executive Vice President of Advertising at The New York Times Company since August 2013. Meredith is responsible for the generation of all advertising revenue from The Times's multiplatform products and services and for leadership of the global advertising sales team. Prior to joining The Times, she served as the Chief Revenue Officer at Forbes Media, where she led the North American and European revenue operations for Forbes.com, the Forbes Magazine Group and Forbes Conferences since 2011.
Meredith began her professional career in 1993 at the Advisory Board Company in Washington, DC. From 1999 to 2001, she served as an Account Manager and Director of New Business for the digital advertising agency and web site development firm, I33 Communications. Prior to joining Forbes in 2010 as Vice President and Publisher of ForbesLife and ForbesWoman.com, she held various senior and strategic advertising sales positions at The Atlantic Media Company from 2001 to 2008.
President and Chief Executive Officer
Association of National Advertisers
Bob Liodice was appointed president and chief executive officer of the ANA (Association of National Advertisers, Inc.) in 2003. Bob was previously executive vice president, responsible for member relations and business development with a primary focus on strengthening relationships with ANA member companies and broadening the membership base. He joined the ANA as senior vice president in 1995.
Prior to the ANA, Bob was vice president of global marketing and sales for Grupo Televisa, a major worldwide broadcaster. Previous experience includes more than 15 years in marketing and financial management at Kraft General Foods, including having served as category marketing manager for the Jell-O and Bakers brands.
He is a member of the boards of directors of The Advertising Council, Advertising Research Foundation, Advertising Self-Regulatory Council, Advertising Educational Foundation, Advertising Week and the World Federation of Advertisers.
Digital Advertising Alliance
Lou Mastria, CIPP, CISSP, is currently Executive Director of the Digital Advertising Alliance, where he leads U.S. and global efforts for self-regulation, consumer transparency and choice in the delivery of interest-based advertising online. The DAA (www.aboutads.info) Self-Regulatory Program for Online Behavioral Advertising (www.youradchoices.com) was launched in 2010 by a consortium of the nation’s largest media and marketing associations. Mastria joined DAA in 2012, and has represented DAA in testimony before Congress, in technology meetings of the World Wide Web Consortium and in other industry and policymaking events.
Mastria also has served as Chief Privacy Officer at both regulated and self-regulated organizations, serving at the Direct Marketing Association, Canoe Ventures, LLC (a joint venture of the nation’s six largest cable companies), and DataLogix Corp., a leading provider of database services.
Mastria is a Certified Information Privacy Professional (CIPP/US) through the International Association of Privacy Professionals and a Certified Information Systems Security Professional.
Vice President, Display Advertising
Neal Mohan is Vice President of Display Advertising Products at Google. He is responsible for the company’s display advertising offerings across all desktop, tablet and mobile devices. This includes the Google Display Network, AdSense, AdMob, Ad Exchange, InviteMedia, AdMeld, Wildfire and the suite of DoubleClick products.
Neal’s efforts focus on growing the overall digital media industry by building innovative media and technology solutions for Google's partners around the world. His clients include millions of publishers and advertisers, from the largest media conglomerates and leading global brands to small businesses, applications, and websites built by individuals.
Neal serves on the Boards of Directors of the Interactive Advertising Bureau and the Mobile Marketing Association and was recently named one of Ad Age's 10 Most Influential Players in Marketing. He is also a member of the Management Board of the Stanford Graduate School of Business.
Prior to joining Google, Neal was Senior Vice President of Strategy and Product Development at DoubleClick where he built the company's strategic plan, led the product management team, and grew the business rapidly. Previously, Neal held various leadership positions at DoubleClick and NetGravity in technology development, business operations, and client services where he helped pioneer the digital marketing industry. Neal has also served in strategy and consulting roles at Microsoft and Accenture.
Chief Marketing Officer
As Wells Fargo’s Chief Marketing Officer, Jamie Moldafsky leads the development and implementation of enterprise marketing strategies for the Wells Fargo brand, considered one of the world's 25 most valuable. Her responsibilities also include advertising; direct, experiential and diverse segments marketing; the integrated marketing calendar; market research; social media; brand reputation efforts; management of the company’s meeting and events; and leadership of the company's 11 history museums. She also is a key partner to the company's lines of business, influencing their strategies for the promotion, distribution, and pricing of their products and services.
Jamie, an eight-year company veteran with more than 20 years of marketing and executive general management experience, most recently was executive vice president of Home Equity Acquisition and Customer Management. Before joining Wells Fargo, she was general manager for Whirlpool Corp.'s Kitchen Aid brand, responsible for the brand's profitability. Jamie was also senior vice president for Retail Marketing at Charles Schwab, the national brokerage company, and held leadership marketing roles at American Express. She is a board member of The Ad Council.
President and Chief Executive Officer
Mike Perlis is President and Chief Executive Officer at Forbes Media. Mike joined Forbes from SoftBank Capital, where he served as a Venture Partner. Before joining SoftBank, he served as President and Chief Executive Officer of Ziff Davis Publishing and was responsible for the worldwide management of these pre-eminent technology publishing properties and related products worldwide. Mike dramatically repositioned the core Ziff Davis brands from a PC focus to an internet-centric position. He directed the partner relationship for content and brand development with ZDNet.
Before joining Ziff Davis, he served as President and Chief Operating Officer at TVSM from June 1996 to September 1998. From 1989 to 1994, he served as President of the Playboy Publishing Group, overseeing all publishing and related product activity worldwide. He was responsible for the launch of the Playboy new media initiative (playboy.com) and managed its direct marketing businesses.
He served as President and Chief Executive Officer of IDG Peterborough, publisher of Gentlemen's Quarterly and built the Rodale Active Sports Network (including the founding of Men's Health and the acquisition of Runner's World). He has early roots in the technology-publishing arena. Mike began his career in media and co-founded New England Publications in Camden, Maine.
Chief Executive Officer
Tom Phillips joined Dstillery, formerly Media6Degrees, as Chief Executive Officer in October 2009. Dstillery pioneers new ways to create brand value for marketers by extracting signals from a broad array of customer data. Tom was founding publisher of Spy magazine in 1986, the original media chief for Starwave Corporation in 1993 (creators of ESPN.com, NFL.com, ABCnews.com and NBA.com), and CEO of Deja.com in 1998. After a stint as a venture partner at Insight Ventures, he joined Google in 2006 and managed media platforms and the DoubleClick integration before establishing the Search & Analytics team to pioneer new uses of Google data on behalf of major advertising clients.
Chief Executive Officer
Guy Phillipson took over as CEO of Internet Advertising Bureau (IAB) in January 2005 when UK online ad revenues totaled just £825 million.
Following his 100 day review, the IAB was restructured and repositioned as a valuable resource for marketers to help them make the most of all online advertising disciplines, including search, display, e-commerce and sponsorships – with the emphasis on growing brand spend online.
During his first year, online advertising revenues overtook radio, consumer magazines and then outdoor to become a truly mainstream medium. In October 2005 Guy hosted the IAB annual conference, Engage 2005, which included keynote speeches from Sir Martin Sorrell, Lord Puttnam and Bill Gates, who famously pronounced, “the future of advertising is the internet”.
In March 2006, Revolution magazine named Guy the Digital Business person of the year. Before the IAB, Guy was Head of Advertising at Vodafone UK and gained considerable marketing experience at The Marketing Store, Barclays Bank and The Granada Group.
Chairman & Chief Executive Officer
Robert W. Pittman is Chairman and Chief Executive Officer of Clear Channel, a leading global media, digital and entertainment company including Clear Channel Media & Entertainment, which has a greater reach than any other radio or television outlet in the United States reaching over 243 million listeners every month, and Clear Channel Outdoor, with over 750,000 displays in over 40 countries across five continents, including 48 of the largest markets in the United States. He is also a founding member of Pilot Group, LLC, a New York private investment firm.
Robert is the co-founder and programmer who led the team that created MTV and has been CEO of MTV Networks, AOL Networks, Six Flags Theme Parks, Quantum Media, Century 21 Real Estate, and Time Warner Enterprises. He was also COO of America Online, Inc. and later of AOL Time Warner. Among many honors, Robert has been inducted into the Broadcasting and Cable Hall of Fame and received the International Radio and Television Society's Gold Medal, the Robert F. Kennedy Ripple of Hope Award and a Council of Fashion Designers of America (CFDA) Award. He received AdWeek’s first ‘Media Visionary’ award and was recognized in Life's "Five Original Thinkers of the '80s", Advertising Age's "50 Pioneers and Visionaries of TV" and "10 Marketers Who Changed American Culture."
Executive Vice President and Chief Marketing Officer
Stephen Quinn joined Walmart in 2005 and became Executive Vice President and Chief Marketing Officer in 2007. He is responsible for all aspects of Walmart’s marketing effort including: customer research, strategy, program development, branding and customer communications.
Prior to joining Walmart, Stephen was Chief Marketing Officer of PepsiCo’s Frito-Lay North America division. During 13 years at PepsiCo, he served in a number of marketing roles including: innovation, brand management, advertising, market research and customer marketing. He was the General Manager of Convenience Foods and, separately, the head of Marketing of Frito-Lay Canada. Prior to that, Stephen worked in marketing, sales and finance roles for Quaker Oats, Johnson & Johnson, Proctor & Gamble and Nortel. He has managed several leading brands: Tylenol, Johnson’s Baby Products, Quaker Oats, Aunt Jemima, Lay’s Tostitos, Doritos, Great Value, Equate and Walmart.
He is Chairman of the Board of Directors of the Association of National Advertisers (ANA) and a Board member of the Ad Council.
President and Chief Executive Officer
Randall Rothenberg is the President and Chief Executive Officer of IAB, the trade association for interactive marketing. IAB represents over 500 leading interactive companies. Its members include Google, Yahoo, Microsoft, AOL, The New York Times, Walt Disney Co., NBC Universal, CBS, Cars.com, Yelp, and scores of other ad-supported digital media companies, which are responsible for selling more than 86 percent of online advertising in the U.S. To support the growth of the interactive advertising and marketing industries, IAB serves as the industry’s public policy and lobbying organization, market and consumer research center, training and development base, and hub for the development of technical standards and operating best practices. IAB has 40 affiliate associations around the world.
Randall led the IAB from 2007 through 2010, and rejoined the association in March 2011, after a stint as Executive Vice President and Chief Digital Officer of Time Inc. Prior to his IAB role, Randall was the Senior Director of Intellectual Capital of Booz Allen Hamilton, the international strategy and technology consulting firm, where he oversaw business development, knowledge management, and thought leadership activities, and directed the award-winning quarterly business magazine strategy+business, Strategy+Business Books, www.strategy-business.com, and other electronic and print publications published by Booz Allen for senior business executives. Previously, he served as the firm’s Chief Marketing Officer.
Prior to Booz Allen, he spent six years at The New York Times, where he was the technology editor and politics editor of the Sunday magazine, the daily advertising columnist, and a media and marketing reporter. For 10 years, he was a marketing and media columnist for Advertising Age, and he continues to blog on the subject at www.randallrothenberg.com. Randall is the author of Where the Suckers Moon: An Advertising Story (Alfred A. Knopf, 1994), a critically-acclaimed chronicle of the birth, evolution, and death of a single advertising campaign.
Global Head of Technology & Telecom Strategy
Jane Schachtel is a specialist in bringing technology to market in a world constantly changed by those technologies. As a marketer with more than 15 years’ experience in the mobile, consumer tech, and telecommunications industries, Jane cares deeply about marketing innovative products in ways that help people truly benefit from that innovation.
Jane is currently the Global Technology Lead at Facebook. In this role, she brings the perspectives of technology and telecommunications marketers into the company to guide Facebook’s understanding of and development for these important industries. She also works with those marketers to help them create meaningful influence through the ultimate beneficiaries of all technology: people.
Prior to Facebook, Jane held prominent marketing roles at Microsoft and Intuit and has advised many companies in the technology space on all aspects of branding, mobile, and digital marketing.
Chief Executive Officer
Ziff Davis, Inc.
2014 IAB Board of Directors
Vivek Shah is CEO of Ziff Davis, a leading digital media company specializing in the gaming, technology and men's lifestyle categories, reaching over 100 million unique visitors per month. Ziff Davis sites include IGN.com, PCMag.com, AskMen.com, ComputerShopper.com, ExtremeTech.com, Geek.com, LogicBuy.com, TechBargains.com and Toolbox.com. Ziff Davis B2B is a leading provider of online research to enterprise buyers and high-quality leads to IT vendors.
Shah was formerly group president, digital at Time Inc., overseeing its news, business and sports properties, including Time.com, Life.com, CNNMoney.com, SI.com, FanNation.com, Golf.com and SIKids.com. Prevously, Shah served as president of the Fortune/Money Group, which included the magazines Fortune, Money and Fortune Small Business and the website CNNMoney.com.
Shah has been named Online Publisher of the Year by MIN, Innovator of the Year by BtoB’s Media Business and inducted into MIN's Digital Hall of Fame. Shah was also named to Crain’s Forty under 40 list. He has a B.A. in political science from Tufts University.
Chief Strategy and Media Officer
Baba is Chief Strategy and Media Officer at DigitasLBi, overseeing all media and content groups, including planning, activation, social, programmatic, search, television, and media technology. His team architects modern media programs for brands such as American Express, EBay, Victoria's Secret, Taco Bell, and Motorola.
Baba was previously CEO of Newsweek / Daily Beast, Chief Strategy and Media Officer at Hill Holliday, and a Research Director at Forrester Research. Baba also worked seven years at BMW, leading marketing communications for the U.S. market.
Chief Innovation Officer
As Chief Innovation Officer for GroupM, Cary is responsible for leading the company’s efforts in the in the identification, evaluation and development of new and emerging digital platform technologies.
Appointed in January 2013, Cary works with all of GroupM’s media agencies, helping them to engage with established players and identify new game changers that will best enable them to powerfully employ “tech stack” digital tools such as search, social, and mobile in the development of marketing strategies for clients.
Cary came to GroupM from its GroupM Next where she served as Chief Innovation Officer and in her new role she continues to partner with the unit on identification of first-look technology initiatives and experiences for agency partners and clients. Previously, Cary worked as the North American Leader of Digital Media Operations for Mindshare, ensuring that the GroupM agency’s clients received best-in-class digital thinking and execution. In that role she was responsible for evaluating and providing strategy and vision for the integration of people, process, systems, media opportunities and technologies in the agency’s digital initiatives for clients.
Earlier in her career, Cary worked on macro digital strategies for Unilever North America, and from 2007-2010 she was the Leader of Digital Media Operations for Team Detroit where she led a team of digital media strategists who developed and implemented digital media strategies for Ford Motor Co.