Digital Advertising Leaders Converge: 2014 IAB Annual Leadership Meeting


 

 

More than 1,000 digital thought leaders came together to drive the industry forward February 9-11 at the JW Marriott Desert Springs in Palm Desert, California for the sold-out 2014 IAB Annual Leadership Meeting—three days of powerful debate and discussion, intense networking, and high-level insights. Focused on the theme “Marketing 2020: The Digital Agenda” the speakers and participants took on some of the hottest topics in advertising.


Stay tuned to this space for updates, recaps, photos, and videos as the 2014 IAB Annual Leadership Meeting commences.


IAB Announcements at Annual Leadership Meeting

General Coverage

  • New York Times | East Meets Forbes
  • AdAge | Premium Publishers Are Getting Victimized By Traffic Fraud, Too
  • AdAge | IAB President: Digital Ad Supply Chain Needs Fixing
  • DigiDay | No Silver Bullet to Ad Fraud
  • AdAge | Special Report: IAB Annual Leadership Meeting
  • Adotas | Cookie Debate Research
  • Mobile Marketing Watch | Industry Titans Encourage Renewed Focus On Multi Channel Advertising
  • New York Times | Did Anyone Look at That Ad?
  • AdWeek | New IAB Chairman Takes Industry to Task ‘Stop the devaluing of digital media“ 
  • Marketing Vox | IAB Honcho: Our Dirty Secret No Longer Secret
  • Digiday | IAB Chair: Time to Take Ad Fraud Seriously
  • AdAge  | IAB President: Digital Ad Supply Chain Needs Fixing
  • Adotas | Google, Yahoo, and Other Industry Leaders Donate IAB.com to IAB
  • ReCode | Yahoo Wonder Boy Nick D’Aloisio Drops Knowledge on Web Publishers

IAB China Launches in Beijing

  • AdAge | IAB Launches China Chapter to Build Industry Standards

IAB Mobile Letter from Advertisers to Publishers

  • AdAge | IAB To Advertisers: Time to Step Up Your Mobile Game
  • MediaPost | IAB Urges Marketers To Use HTML5 For Mobile-Ready Ads
  • BusinessInsider | IAB Issues Open Letter
  • GoMoNews | IAB publishes Open letter from publishers to advertisers

IAB Defines Cross Platform Ad Engagement

  • MediaPost | Hey IAB, Try Measuring Me For These: Anger, Disappointment, Frustration
  • MediaPost | IAB Redefines Ad Engagement, Clarifies Core Metrics Cross-Platform
  • Research-Live | IAB answers the question: what is ad engagement?
  • RBR | IAB defines cross-platform ad engagement

Digital Video Rising Stars Part of Ad Standard Portfolio

  • VideoInk | IAB Standardizes Digital Video Rising Star Ad Formats

Handle with Care: Ten Steps to Good Data Stewardship

  • Adotas | IAB Issues Ten Best Practices

IAB Mobile Video Buyers’ Guide

  • MediaPost | IAB Issues Mobile Video Buyers' Guide
 
 



 

IAB News Releases—Fresh off the Wires

IAB Releases ‘Mobile Video Buyer's Guide' To Answer Burning Questions Regarding Mobile Video Ads
10 Steps to Effective Data Stewardship Outlined in New IAB Best Practices Guide
IAB China Launches in Beijing, Joining IAB Global Network To Advance Cooperation Between Digital Companies in China and From Around the World
Digital Video Rising Stars Added To IAB Standard Ad Portfolio, Augmenting Sight, Sound & Motion With Interactivity At Scale
IAB Defines Cross Platform Ad Engagement And Identifies Core Digital Metrics As Part Of The Making Measurement Make Sense (3MS) Initiative
IAB Honors Exceptional Leaders In Digital Advertising With Its Annual Sales & Service Excellence Awards
IAB Board Of Directors Elects Ziff Davis CEO Vivek Shah As New Chairman
Over 1,000 Digital Marketing Executives Gather in Palm Desert for the 2014 IAB Annual Leadership Meeting