IAB Town Halls: Setting the Industry’s Agenda

You voice is critically important.

Join one of five town hall sessions, each focused on a major practical issue engulfing the ecosystem’s operations. Curated by experts who will frame and guide the conversation, these open forums don’t just define the industry’s most pressing issues, they chart a course toward solutions. The major insights and recommendations for action from each town hall will be reported from the main stage during Tuesday's general session.

Drinks will be served.

Quality, Trust, and Validation: Can We Prevent Big Data from Becoming Digital Advertising's Achilles Heel?

Moderated by

Sponsored by

Dr. James Deaker
Vice President,
Data Solutions and Insights,
Yahoo!
Lou Paskalis
Senior Vice President,
Enterprise Media Executive,
Bank of America
 

Unlocking Value: How Can the Ecosystem Fully Leverage The Mobile Opportunity?

Moderated by

Jane Schachtel Jane Schachtel
Global Head of Technology &
Telecom Strategy,
Facebook
Cary Tilds
Chief Innovation Officer,
GroupM
 

The Programmatic Reality: How Can We Structure People, Processes, and Technology for Success?

Moderated by

Sponsored by

Quentin George
Co-Founder and Principal,
\UNBOUND\
Meredith Levien Meredith Levien
Head of Advertising,
The New York Times Co.
 

Fraud, Piracy, and Traffic of Good Intent: Can We Fix the Dangerously Open Digital Advertising Supply Chain?

Moderated by

Kristi Argyilan
President, North America
MAGNA GLOBAL
John Battelle
Founder, Executive Chairman and
Chief Executive Officer,
Federated Media Publishing
 

Flipping the Switch on Viewability: How Do We Transact Now?

Moderated by

David Cohen
Chief Investment Officer,
UM;
President Global Partnerships,
MAGNA Global
Mark Howard
Chief Revenue Officer
Forbes Media