Agenda
 

12:00 PM

Registration Opens
West Foyer

Sponsored by
PubMatic

4:00 PM - 5:00 PM

Kick Off Networking Happy Hour
West Foyer

Sponsored by
Xaxis

5:00 PM

General Session Convenes - Desert Ballroom

5:00 PM - 5:30 PM

Chairman’s Welcome & Service Excellence Awards

The incoming IAB Chairman shares insights about where the industry is headed in 2014 and then recognizes IAB members who have demonstrated strong leadership and provided an exceptional contribution over the last year.

5:30 PM - 6:15 PM

The Mobile Generation

Nick is the founder of Summly, an artificial intelligence company that created a summarization technology and mobile product. Summly was acquired by Yahoo in March, 2013. Today, Nick is a member of the mobile engineering team at Yahoo, where the team is re-imagining Yahoo's core experiences for mobile and tablets.

He has been awarded ‘Innovator of the Year’ by the Wall Street Journal and at age 15, Nick was the youngest person in the world to have raised VC funding from investors such as Sir Li Ka-Shing, Rupert Murdoch, Ashton Kutcher, Stephen Fry and Yoko Ono.

He’ll be sharing his vision on “The Mobile Generation”.

Nick D'Aloisio
Nick D’Aloisio
Product Manager,
Yahoo
 

6:15 PM - 6:45 PM

IAB Sales Excellence Awards

Each year, the ad buying community recognizes the individuals and organizations that have demonstrated remarkable success in interactive advertising sales. Be there to celebrate your friends and colleagues for being the best at what they do. Research executed by Advertiser Perceptions.

6:45 PM - 9:00 PM

Welcome Reception
Oasis Pool
Oasis Pool

Sponsored by

 

7:30 AM

Registration Opens
West Foyer

Sponsored by
PubMatic

7:30 AM - 8:30 AM

Networking Breakfast
West Foyer

Sponsored by
Yahoo

8:30 AM

General Session ReconvenesDesert Ballroom

8:30 AM - 9:15 AM

The Five Pillars of Wisdom

The President and Chief Executive Officer of IAB reveals the strategic pillars that will guide IAB initiatives over the next five years. These pillars define the greatest challenges facing the marketing and media ecosystem and chart a path to overcome them, ultimately building a successful and profitable future for the entire value chain.

Randall Rothenberg
Randall Rothenberg
President and Chief Executive Officer,
IAB

9:15 AM - 9:45 AM

Organizing for Growth: ANA’s Marketing 2020 Study

In today’s evolving digital world, what marketing “does” has changed beyond recognition. However, the way the marketing function is organized has not changed much at all. Looking forward to the year 2020, global marketing leaders are asking how to ready themselves – and their marketing supply chain partners – to drive growth in a rapidly changing environment. This session identifies key roles, capabilities, and infrastructure to equip organizations for success.

Bob Liodice, President and Chief Executive Officer, ANA

9:45 AM - 10:30 AM

Winning at the Intersection of Digital and Physical Commerce

Few companies embrace digital disruption like Walmart—both from the business and marketing perspectives. Neil Ashe, President and CEO of Walmart Global eCommerce, shares the stage with Stephen Quinn, CMO for Walmart stores, to discuss how the company is building best-in-class e-commerce that combines the physical and digital assets of the world’s largest retailer to deliver a unique customer experience.

Neil Ashe Stephen Quinn
Neil Ashe
President and Chief Executive Officer,
Global eCommerce,
Walmart
Stephen Quinn
Executive Vice President and
Chief Marketing Officer
,
Walmart

10:30 AM - 11:00 AM

A Fireside Chat with Bob Pittman, Chairman and Chief Executive Officer, Clear Channel
A media innovator shares insights on creating a multi-platform powerhouse

Bob Pittman
Bob Pittman
Chairman & Chief Executive Officer,
Clear Channel

11:00 AM - 11:45 AM

Networking Reception Break
West Foyer

11:45 AM - 12:30 PM

Publisher Transformation & Building Brands Digitally
A CMO Roundtable, hosted by Mike Perlis.

Jamie Moldafsky Ann Lewnes Mike Perlis
Jamie Moldafsky
Chief Marketing Officer, Wells Fargo
Ann Lewnes
Senior Vice President and Chief Marketing Officer, Adobe Systems
Mike Perlis
President and Chief Executive Officer, Forbes Media

12:30 PM - 1:00 PM

Change It Up: How the Digital Ecosystem Can Win Its War on Fraud

There is a problem being perpetrated along every stage of the digital advertising supply chain. We, as an industry, are poised to solve it if we have the conviction to do so. Here’s how.

Tom Phillips, Chief Executive Officer, Dstillery

1:00 PM - 2:30 PM

Networking Luncheon
Springs Ballroom

Sponsored by
Operative Media

2:30 PM - 3:00 PM

The Measurement Revolution

The common currencies of clicks and impressions have created a vibrant and transparent digital marketing marketplace and helped build our multi-billion dollar industry. How can we create the equivalent currencies for brands online? The technology is ready. Is our industry? Neal Mohan will discuss a vision of a world in which reach, recall, user engagement and favorability can be as immediate, accessible and actionable as clicks are today.

Neal Mohan
Neal Mohan
Vice President, Display Advertising,
Google

3:00 PM - 3:15 PM

Capturing the Value of Consumer Information Sharing

Today’s digital advertising marketplace is more dependent than ever on the exchange of information to improve consumer ad relevancy and enhance the value of ad inventory. Adverse regulatory intervention could seriously impact this ecosystem. This session unveils groundbreaking economic research underwritten by the Digital Advertising Alliance, providing insights into the real value of information sharing, and the true costs posted by threats to it.

Dr. Jeff Eisenach, Senior Vice President, Global Energy, Environment, and Network Industries Practice, NERA
Gabe Gottlieb, Co-Founder and Chief Executive Officer, Adomic
Lou Mastria, Managing Director, Digital Advertising Alliance

3:15 PM - 3:45 PM

The New New Media Company

Andrew Creighton Andrew Creighton
Spencer Baim
Chief Strategic Officer
VICE Media
Andrew Creighton
President,
VICE Media

3:45 PM - 4:15 PM

Networking Refreshment Break

4:15 PM - 5:30 PM

Cocktails & Conversations: A New Kind of Town Hall

Want your voice heard at the IAB Annual Leadership Meeting? This is your opportunity.

Join your peers in one of five town halls, each one focusing on a major practical issue that is engulfing the ecosystem’s operations. Curated by industry experts who will frame and guide the conversation, your participation will not just address the industry’s most pressing issues, it will help chart the path to overcome them.

The major insights and recommendations for action from each town hall will be reported from the main stage during Tuesday's general session. 


Town Hall 1: Quality, Trust, and Validation
Can We Prevent Big Data from Becoming Digital Advertising's Achilles Heel?
Springs A

Moderators:
James Deaker
, Vice President of Revenue Management, Privacy and Policy, Yahoo


Town Hall 2: Unlocking Value
How Can the Ecosystem Fully Leverage the Mobile Opportunity?
Springs D

Moderators:
Jane Schachtel, Global Head, Technology & Telecom Strategy, Facebook
Cary Tilds
, Chief Innovation Officer, GroupM


Town Hall 3: The Programmatic Reality
How Can We Structure People, Processes, and Technology for Success?
Desert 2

Moderators:
Quentin George, Co-Founder & Principal, \Unbound\
Meredith Levien, Executive Vice President of Advertising, The New York Times


Town Hall 4: Fraud and Piracy
Can We Fix the Open Digital Advertising Supply Chain?
Desert 4

Moderators:
Kristi Argyilan, President, MAGNA Global North America, Mediabrands
John Battelle, Executive Chair, sovrn Holdings Inc., Founder, Federated Media


Town Hall 5: The Viewability Switch is Flipped
How Do We Do Business Now?
Desert 6

Moderator:
David Cohen, Chief Investment Officer, UM; President Global Partnerships, MAGNA Global
Mark Howard, Chief Revenue Officer, Forbes Media

5:30 PM - 6:30 PM

Networking Cocktail Reception
West Foyer

Sponsored by

6:30 PM - 8:30 PM

Dinner
Springs Patio

Sponsored by

9:00 PM - 11:00 PM

OpenX After-Party
By invitation only

Sponsored by

10:00 PM - 12:00 AM

Nightcap
Lobby Bar

Sponsored by

 

8:30 AM

Registration Opens
West Foyer

Sponsored by
PubMatic

8:30 AM - 9:30 AM

Networking Breakfast
West Foyer

Sponsored by
Yahoo

9:30 AM

General Session ReconvenesDesert Ballroom

9:30 AM - 9:45 AM

Opening Remarks

Randall Rothenberg
Randall Rothenberg
President and Chief Executive Officer,
IAB

9:45 AM - 10:15 AM

The Mobile Marketing Challenge

What marketers need. What consumers want. And the obstacles and successes ahead.

Jack Haber
Jack Haber
Vice President, Global Advertising & Digital
CP Colgate-Palmolive Company

10:15 AM - 10:30 AM

Succeeding Together with Users at the Center

After spending his career immersed in the digital media industry, Darren Herman joined Mozilla in late 2013 to start a new Content Services division. While the IAB and Mozilla have had some well-publicized differences of opinion over the past year, he found their core principles are more closely aligned than people may realize, including the need for a healthy web economy and making users' needs paramount. Darren will outline how Mozilla can contribute to the industry's key objectives in 2014, including publisher transformation, a trustworthy digital supply chain, and moving mobile forward.

Darren Herman
Darren Herman
Vice President, Content Services,
Mozilla

10:30 AM - 11:00 AM

Town Hall Report Backs

Participants from the previous day’s Town Halls present to the IAB President & CEO and Chairman of the Board to share insights that surfaced during the discussions as well as an action plan for how IAB and its members should work together to solve the industry’s biggest challenges.

11:00 AM - 12:00 PM

The Great Debate
Resolved: Native Advertising Will Fail.

Unless...

Native advertising has sprung up as a multi-hundred million dollar business seemingly overnight. Will this shiny new object lose its luster from mis-and overuse? The closing debate at the IAB Annual Leadership Meeting calls upon industry leaders, charging them to with the burden of proof to show that the poison pills facing native advertising won’t ultimately prove fatal to whole endeavor.

  1. Banner blindness will become stream blindness
     
  2. Agencies cannot create the volume and quality of native content necessary to populate every native ad
    Counterpoint:
    Baba Shetty, Chief Strategy and Media Officer, DigitasLBi North America
     
  3. Pressure to lower the wall between editorial and advertising will erode consumer trust
    Counterpoint:
    Meredith Levien, Executive Vice President of Advertising, The New York Times Co.
     
  4. Native advertising will not only implode, but it will kill social media as well
    Counterpoint:
    Brian Boland
    , Vice President, Ad Products, Monetization and Atlas, Facebook
     
  5. The most effective native advertising is by definition custom, which must be hand created and cannot be automated
    Counterpoint:
    Dan Greenberg, Co-founder & Chief Executive Officer, Sharethrough

Moderator:

Terrence Kawaja
Terence Kawaja
Founder and Chief Executive Officer,
LUMA Partners

12:00 PM

General Session Concludes

12:00 PM - 1:00 PM

Departure Lounge
West Foyer

12:30 PM

Golf Tournament
By invitation only

Sponsored by
Mediaocean

1:30 PM - 4:30 PM

Second Annual IAB-Krux Pro/Am Putt-Putt Invitational
By invitation only

Sponsored by
Krux

 

 
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