Ad Operations: IAB Summit - November 4, 2014

IAB Ad Operations Summit
Spotlight: Transformation

Ad Operations is undergoing a paradigm shift in both structure and execution. Operations professionals are responsible for building solutions that speed up the integration processes while creating a safe and level playing field across the digital ecosystem. Operations will be the foundation for creating a technology agnostic industry that truly and finally bridges the gap between all screens. The IAB Ad Operations Summit will address the challenges facing the industry and take deep dives into how operation professionals can build the fixes for them.

Sessions will include:

  • Building a Trustworthy Supply Chain
    Managing Transparency, Accountability & Counteracting Fraud
     
  • Next Generation Compliance
    Implementing Standards and Best Practices
     
  • Data & Digital Marketplace
    Segmentation & Valuation of Data
     
  • Viewability
    Discrepancies & Campaign Structure

Early Registration is Now Available

Register Now


Click here to view the 2013 IAB Ad Operations Summit event highlights.

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