IAB Ad Operations Summit
Ad Operations is undergoing a paradigm shift in both structure and execution. Operations professionals are responsible for building solutions that speed up the integration processes while creating a safe and level playing field across the digital ecosystem. Operations will be the foundation for creating a technology agnostic industry that truly and finally bridges the gap between all screens. The IAB Ad Operations Summit will address the challenges facing the industry and take deep dives into how operation professionals can build the fixes for them.
Sessions will include:
Building a Trustworthy Supply Chain
Managing Transparency, Accountability & Counteracting Fraud
Next Generation Compliance
Implementing Standards and Best Practices
Data & Digital Marketplace
Segmentation & Valuation of Data
Discrepancies & Campaign Structure
Early Registration is Now Available
Click here to view the 2013 IAB Ad Operations Summit event highlights.
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