Vice President, Sales, Mobile, Social, and Innovation
Patrick Albano has led sales and marketing for some of the world’s largest and most innovative media companies. He is currently vice president of Social, Mobile, and Innovation Sales at Yahoo!, leading a team responsible for working with marketers to deliver solutions across Yahoo!’s most innovative first-to-market products. He previously was vice president of global sales at Citizen Sports. Prior to Citizen Sports, Albano was the national director of digital sales at Sports Illustrated
Co-Founder and Chief Executive Officer
Lars Albright is a proven entrepreneur with extensive experience in the mobile and digital media industries. Prior to co-founding SessionM, Lars was at Apple, Inc., where he was a member of the executive team of iAd, Apple’s mobile advertising business unit. While at iAd, Lars worked on a variety of initiatives including running partnerships and alliances in the U.S., Europe, and Asia. Before Apple, Lars was Co-Founder and Senior Vice President of Business Development at Quattro Wireless, a leading mobile advertising platform that was acquired by Apple in 2009. Prior to Quattro, Lars was Vice President of Business Development at m-Qube, North America’s dominant mobile aggregator that was acquired by VeriSign in 2006. Lars started his career in investment banking and finance on the west coast, working for Montgomery Securities, and later for an affiliate fund of private equity firm Texas Pacific Group. Lars received an MBA from the Tuck School of Business at Dartmouth and his AB with honors from Harvard University.
Vice President and General Manager, Mobile Marketing Center of Excellence
Anna Bager is the Vice President and General Manager of the Mobile Marketing Center of Excellence at IAB. The Mobile Center, an independently funded and staffed unit inside IAB, is charged with driving the growth of the mobile marketing, advertising, and media marketplace. Announced in December 2010, the Mobile Center addresses the growing importance of mobile advertising in the marketing-media ecosystem.
The Mobile Center is devoting resources to market and consumer research, mobile advertising case studies, executive training and education, supply chain standardization, creative showcases, and best practice identification in the burgeoning field of mobile media and marketing. The Mobile Center also focuses on developing an agenda to build profitable revenue growth for companies engaged in mobile marketing, communications, and advertising, and helping publishers, marketers, and agency professionals understand and leverage interactive tools and technologies in order to reach and influence the consumer.
Prior to joining IAB Anna was heading business intelligence at Ericsson Multimedia and head of research at Ericsson’s Business Consulting unit. Before Ericsson, she was a European consulting manager at IDC’s Telecommunications and Networking Center. Anna attended Lund University in Lund, Sweden, where she studied business administration and economics.
Vice President, Marketing Solutions
Pat Connolly joined Condé Nast Ideactive as head of strategy. Prior to joining Condé Nast, Connolly was the vice president, group director media and marketing at Digitas, where he led the Delta Airlines global marketing communications business.
Co-Founder and Chief Executive Officer
Chris Cunningham co-founded appssavvy, an activity advertising technology company focused on native display, and serves as Chief Executive Officer. His and appssavvy’s vision has pioneered a new advertising model through its native, activity-based advertising platform, adtivity, focused on people’s activity.
The vision of native, activity-based advertising has established Chris as a recognized thought leader. He frequently speaks at industry conferences and forums, including ad:tech, IAB, iMedia, and 4A’s events, and comments on the latest developments in the digital ad industry live on CNBC and Bloomberg TV, or in leading publications, such as The Wall Street Journal, The New York Times, Bloomberg BusinessWeek, and USA Today. For insight into Chris’ unique perspective, read The New York Times’ Corner Office.
In 2012, he was named as one of the “Most Important People in Mobile Advertising.” In 2010 and 2011, he served as co-chair of the IAB Social Media Committee and was a finalist for Ernst & Young’s Entrepreneur of the Year award. Today, appssavvy has more than 40 employees in four offices across the U.S. and is recognized as a great place to work by Crain’s New York Business’ Best Places to Work in NYC—an honor won in 2009, 2010, and 2011.
Executive Director, Content Marketing Practice/Advanced Video Practice
Robert John Davis is celebrating his 20th year in the interactive industry and his 5th anniversary at Ogilvy & Mather where he is engaged as founder and Executive Director of the agency’s OgilvyOne Advanced Video and Content Practices.
Rob got his start in television before turning to interactive. In the early 1990’s he ran the creative side of IN Jersey, a pioneering ISP/ news site sold to Gannett before joining MTV Networks as Executive Producer of Convergence where he launched the world’s first mass- audience interactive TV game show, MTV’s 1999 hit webRIOT. He launched iTV shows on NBC, TBS, History Channel and GSN with startup software Spiderdance.
More recently as VP of the digital media operations at Rainbow Media, Rob revitalized the interactive businesses of the AMC, IFC and WE networks, transitioning them from static web sites to dynamic content experiences with interactive advertising and e-commerce businesses.
After completing his BA at the University of Scranton in 1990, Rob earned an MS in TV/Radio/Film from the Newhouse School at Syracuse University in 1993 and was later inducted into the alumni professional gallery “wall of fame.” He has served on the Newhouse Network Board of Directors.
Rob is an avid railroad historian and hockey fan. He lives in New Jersey with is wife, son, a Boxer, a guinea pig and a cockatiel.
Vice President, Mobile Solutions
Mike Downey is the Vice President of Mobile Solutions at OpenX. OpenX is one of the world’s leading providers of digital and mobile advertising technology, enabling businesses to manage and maximize their ad revenue. OpenX products, including OpenX Enterprise, OpenX Market, OpenX Lift and JumpTime provide a unique Software-as-a-Service platform by combining ad serving, an ad exchange, a Supply Side Platform and content valuation.
Mike developed OpenX’s partnership with Samsung Electronics, Samsung AdHub Market for mobile, as part of which OpenX provides the technology platform for a private marketplace for ad inventory across Samsung mobile devices. From 2008-2012, Mike led the Enterprise Sales team at OpenX where he oversaw the launch of the OpenX Enterprise advertising platform and was instrumental in the growth of the OpenX business development team. Prior to OpenX Mike, worked in business development for Overture and Yahoo! where he opened new distribution channels for Yahoo!’s paid search products. Previously, Mike launched Digital Cities, America Online’s local content network. Mike holds a B.A. in History from the University of California at Santa Barbara and an M.B.A. from the Pepperdine University Graziadio School of Business.
Sia Ea is the Creative Director at Ansible, the mobile dedicated full service agency in the Interpublic family. She oversees the design, user experience and front end development teams at Ansible and is responsible for growing a user-centric culture across all disciplines in the agency.
She brings a decade of experience in user experience, visual design, and advertising—spanning mobile web, mobile applications, online and even print. Sia’s background in mobile goes almost as far back as the “Zack Morris” car phone. In her previous life, she served as senior creative at Vettro, a leading mobile application provider, collaborating with large engineering teams to translate creative requirements with technical and vice versa. You can say she is a Creative + Geek Hybrid.
Sia’s portfolio boasts award-winning and innovative mobile work for top-notch clients like Microsoft, Intel, Kia Motors, Johnson & Johnson, and TurboTax. She is the proud recipient of numerous industry accolades including the Cannes Lion, Mixx, OMMA, Digiday, FWA, and Intel Marketing Innovation. Her work has been featured at the Art Director’s Club Exhibition, the Graphis Annual, and even the first ever “Mobile Web Design for Dummies” book. When she isn’t hard at work, you can find her at the local dive bar challenging over-zealous opponents in foosball.
Vice President, Insights and Analytics
Molly Elmore serves as Vice President, Insights & Analytics, at InsightExpress, an industry leading marketing research and data analytics provider specializing in the measurement of brand communications.
Molly is responsible for setting the company’s analytical direction within the media measurement space. She oversees the development and execution of analytic products and services for all advertising effectiveness solutions, including AdInsights for online, mobile, and tablet, and the cross-media research offerings. In addition, she leads client communications regarding design, analysis, and reporting of research results.
Her team has also built four normative databases for advertising effectiveness—for online, mobile, tablet, and cross-media marketing efforts. The normative data is currently used to develop cross-client analysis white papers and to provide clients with context within their campaign’s results.
Molly joined InsightExpress from Aspen Analytic in Atlanta, GA, where she most recently held the position of Statistical Consultant. In this role, she built statistical models to predict consumer and business behavior. During her tenure there, she consulted with clients in developing analysis and modeling-driven marketing programs. She also analyzed customer data to help clients understand their buyer behavior.
She holds a BS in Statistics and Biometry from Cornell University.
Group Planning Director
Neo@Ogilvy New York
Lars Feely leads the Caesars digital account at Neo@Ogilvy. He came from MediaEdge having spent nearly three years on the AT&T account in account positions. His background and expertise focus on the digital space with a great deal of knowledge in the search marketing space. Previous to the advertising industry he owned and operated his own company for three years in Hawaii acting as a tour aggregator for many of the islands activities. He started his career in the airline industry working for Ryanair the low fares airline as a marketing executive in the Scandinavian market.
Lars has lead the Caesars team for 18 months as the Group Account Director with responsibility for the entire account including the relationship with the client and the performance of the team. During that time he has implemented many changes to the account to facilitate a more streamlined process and a focus on driving ROAS the primary metric for the success of the account.
Founding Partner and Group Chief Executive Officer
Co-founder Eric Franchi leads Undertone’s thought leadership program and media relations. In his role, Eric acts as the company’s main spokesperson, commenting on company developments and broader industry trends through the press, on speaker platforms, and via training and educational programs.
Eric has played a pivotal role since the company’s founding in 2001. In the second half of the decade, he led Undertone’s sales division, building its North American presence and establishing relationships with key agencies and marketers. Most recently, he served as head of publisher development, responsible for managing and growing Undertone’s extensive portfolio of more than 350 premium publishers.
Eric began his interactive career as a sales executive for About.com. He is a graduate of the Pennsylvania State University.
Vice President and General Manager, Global Supply
Vice President, Sales and Business Development
Senior Manager, U.S. Media and Sponsorship
Terryn Giampietro is Senior Manager of U.S. Media and Sponsorships at American Express, working on the consumer brand business. She manages all media channels (TV, print, social, online, etc.) with a focus on advanced TV and mobile, working to create immersive and engaging customer experiences that also drive commerce.
Prior to joining American Express, she worked at a variety of media agencies on such clients as Dannon, Glaxo Smith Kline, and AT&T Wireless.
Associate Media Director
Craig helps to lead space150’s digital and social media planning and strategy. This includes all aspects of digital campaigns including mobile, social, desktop and search. Craig works to keep the agency informed on trends in the digital space, and works across departments make sure projects are utilizing digital media platforms appropriately, efficiently and in a way that aligns with a client’s marketing objectives. Craig has also taught Social Media at the world-renowned Miami Ad School.
Co-Founder and Chief Product Officer
Senior Director, Mobile Marketing Center of Excellence
As the Senior Directore of IAB’s Mobile Marketing Center of Excellence, Joe Laszlo plays a key role furthering the Center’s mission to grow the mobile interactive industry. Joe manages many of the IAB’s mobile standardization, best practices, research, and educational projects; provides guidance and advice for both buyers and sellers of mobile media; and oversees the IAB’s Mobile Committee and Tablet Task Force.
He served as the IAB’s Director of Research from September 2007 through December 2010, a role in which he oversaw a variety of projects meant to illuminate the value of online advertising to a variety of stakeholders. He also managed the IAB Mobile Committee for much of that time. During his IAB career, Joe has led IAB projects including writing a buyer’s guide to mobile advertising and the creation of the industry’s first guidelines for mobile web ad impression counting, a joint undertaking of the IAB, MMA, and MRC.
Prior to joining the IAB, he had an eight-year tenure at Jupiter Research, where he first started researching and writing about mobile internet topics in 2000.
Laszlo holds an M.A. from the Fletcher School of Law and Diplomacy at Tufts and a B.A. in East Asian Studies from Columbia.
Founder and Chief Executive Officer
David is the CEO and Founder of zurvu, a new mobile-first technology company serving the restaurant category. Prior to founding zurvu, David was President, Creative and Technology at leading digital and social agency 360i, recently named the #2 agency in the country by Advertising Age.
David sold his digital agency i33 to 360 in 2008. 360i was then acquired by Dentsu in 2010. At 360i, David oversaw the agency’s production services, including the creative, technology and production teams, which more than tripled in size during David’s tenure at 360i.
Under David’s leadership, 360i’s production capabilities ranged from building websites, mobile sites, and social apps for brands such as Smirnoff, Kraft Foods and Coca-Cola. 360i’s creative work garnered accolades from organizations such as OMMA, the Webby Awards, and the Internet Advertising Competition, including the Best Social Media Campaign for Oscar Mayer’s Great American Bacon Barter at the 2012 Creative Media Awards.
David is an angel investor in startups such as CityMaps, Goldrun and GameChanger. In addition, he is an inaugural member of the IAB’s Rising Stars committee, helping to establish the next evolution in display, mobile and video advertising.
David graduated from Northwestern University's Medill School of Journalism.
Chairman and Chief Executive Officer
Eric Litman is Chairman and CEO of Medialets, the essential advertising platform for mobile, tablets and connected devices. He is a pioneer of the Internet’s commercialization, and as a co-founder of Proxicom, helped to build one of the first, largest, and most successful publicly traded interactive agencies. Eric most recently served as Managing Director of WashingtonVC, an early-stage fund and incubator. Previously, Eric held senior executive roles in high-growth Internet businesses, as founder and CEO of Viaduct Technologies, a global Internet and mobile interactive agency. He was also instrumental in building digitalNATION, a world leading web hosting and services provider, from its launch through its $100m acquisition by Verio Internet/NTT (NYSE: NTT). Eric began his career with technical and software engineering positions at GEnie, a pre-Internet online service provider, and NeXT Computer.
Head, Brand Initiatives
Peter Minnium, formally Managing Director of Lowe Worldwide, the global creative agency network of the Interpublic Group, joined the IAB in 2010 to lead the Reimagining Interactive Advertising initiative tasked with reigniting a creative revolution in brand advertising in interactive media. For the past decade, Peter served in leadership roles overseeing the international operations of Lowe Worldwide, rising to Managing Director of the global company. He has extensive experience across the globe from Brazil to France to China, among many other countries, in addition to the U.S. He has been an international account leader for several of the world’s iconic brands—including Coca-Cola and Shell—at agencies renowned for their creativity. As an internationalist, Peter focused on the intersection of creative ideas and borders; At the IAB he continues his obsession with creative ideas and how they cross with technology.
Vice President, Global Media, Content Development and Mobile Marketing
Bank of America
Before joining Bank of America, Lou Paskalis served as the Vice President of Global Media, Content Development and Mobile Marketing for American Express. In that role, he was responsible for driving cross channel communications innovation and engagement for the American Express brand and core US product portfolios within the company’s overall suite of offerings. He recently led communications planning for Small Business Saturday, a groundbreaking philanthropic campaign that created the first-ever holiday dedicated to supporting small businesses which was just awarded the Grand CLIO in the "Content and Contact" category." "Small Business Saturday” also won the CLIO Special Award for Facebook Integrated Media and the Gold CLIO for Interactive/Social Media.
Lou has been an innovator in the media, consumer promotions and sponsorship world for more than fifteen years. He began his professional career at the E. & J. Gallo Winery where he ultimately was responsible for crafting and implementing the US media and promotions strategy for the world’s largest winery. Lou developed strategic partnerships with FOX, CBS, Microsoft, SONY Pictures, Campbell Soup Co. and many others designed to drive demand for E. & J. Gallo Brands. He built a game changing strategic partnership with the NFL to introduce meaningful wine brand presence in stadiums throughout the league and effective point of purchase promotional programs that successfully leveraged the NFL association for key brands.
Shortly after his arrival at American Express, Lou led a cross-functional team that crafted a strategic partnership with NBC News that lead to the creation of “Your Business” a weekly news program that serves the small business community and airs weekly on MSNBC. Lou also led the team that developed American Express’ Syndicated Content Player and first ever content management system which was recognized for its digital advertising innovation with several MIXX awards in 2009.
American Express, Mindshare
Christina Polk currently works as the Associate Director on the American Express account at Mindshare. Her role includes strategic communications planning across all media channels, working to balance effective and strategically sound media plans with the perpetual desire for innovation and disruption.
With a focus on mobile and advanced TV, Christina helped to launch the first-ever real time second-screen T-commerce platforms with Fox and NBCu, as well as the largest iTV initiative in the U.S., and is currently working to develop the 2013 mobile strategy for Amex. Separately, she co-wrote a guide on marketing to women which was published and distributed to ~60,000 AMEX employees and used as a training tool for agency partners.
In addition to 6+ years on the American Express account, Christina worked at Optimedia on a variety of beauty accounts including Lancôme Paris. She graduated from Fairfield University, with a BS in Marketing.
Manager, Digital Media
Buffalo Wild Wings
Ryan leads digital planning and strategy for Buffalo Wild Wings. This includes all facets of digital including mobile, social, desktop, search, web, and mobile apps. Ryan works with internal and external partners, ensuring projects have effective and efficient digital support to achieve marketing objectives and provides education to keep the Buffalo Wild Wings team up to date on the digital space. Prior to joining Buffalo Wild Wings, Ryan spent time at advertising agencies Campbell Mithun and McCann Woldgroup where he oversaw digital for General Mills working on brands such as Betty Crocker, Bisquick, Nature Valley and Big G Cereals.
Co-Founder and Vice President, Design
John SanGiovanni has more than 13 years of experience as a wireless strategist and mobile-user interface designer. As the Co-Founder and Vice President of Design, he coordinates the product design strategy and manages Zumobi’s in-house creative studio. Prior to Zumobi, John was Program Manager and Technical Evangelist for Microsoft Research where he managed external academic research funding in the areas of mobile technologies and user interfaces. During his career, John has authored or co-authored more than 12 patents in the areas of mobile advertising, hardware interfaces, and interaction techniques for next-generation mobile devices. Before joining Microsoft, John worked on the Advanced Technology Learning Solutions team at PPI/Knowledge Universe and worked in Studio Entertainment for Walt Disney Company. John has a BS in Advertising with a concentration on Computing from the University of Florida.
Group Partner, Integrated Planning
Founder and Chief Executive Officer
Senior Vice President, Product Leadership for Advertising Effectiveness
Jeff Smith is Senior Vice President, Product Leadership for Ad Effectiveness at Nielsen, a leading global provider of information and analytics around what consumers watch and what they buy. In this role, Jeff leads Nielsen’s global go to market efforts for advertising effectiveness. Prior to Nielsen, Jeff was Chief Marketing Officer and Senior Vice President of Client Services at Vizu, a provider of real-time brand lift analytics for digital brand advertising, which was acquired by Nielsen in 2012. Prior to Vizu, Jeff was Vice President of Sales and Marketing at Keibi Technologies. Jeff’s business accomplishments, including driving the growth of multiple new ventures from inception to ultimate acquisition, have been chronicled in Fortune Magazine, the New York Times and S&D Executive’s “Pro’s to Know.”
President and Partner
Executive Vice President, Global Executive Creative Director, Mobile and Social Platforms
As Executive Vice President, Global Executive Creative Director, Mobile and Social Platforms, at R/GA, Richard Ting focuses on creating integrated digital platform experiences across the web, mobile, and social media. In his more than 10 years with R/GA, Richard has worked to deepen relationships between consumers and clients, including Nike, Verizon Wireless, Nokia, J&J, MasterCard, and Walmart. In the past year, Richard has spearheaded the R/GA work that won Digiday’s 2011 Social Media Agency of the Year award and OMMA’s 2011 Mobile Agency of the Year award.
Richard has received nearly every major industry award, including the Cannes Titanium Lion, the Grand Clio, the International ANDY Awards GRANDY, and the D&AD Black Pencil, plus multiple MMA trophies. Richard is a sought-after thought leader in the mobile and social platforms industry and has served as the 2011 Interactive Jury President of the International Clio Awards and juror for the London International Awards, The Effies, and The Webby Awards. He has also spoken at numerous conferences including SXSWi, Advertising Week, The One Club, the Mobile Marketing Forum, and Nokia World. In the past year, Richard has published articles in Advertising Age, Adweek, Digiday, Luxury Daily, and Mobile Marketer.
An avid follower of emerging digital trends, Richard helps to drive R/GA’s futurevision program and currently serves as an executive member of the International Academy of Digital Arts and Sciences and sits on the Google Social Leadership Council. He has strong ties in the academic world and previously taught “Designing the Future of TV” at NYU’s Interactive Telecommunications Program. Richard also has been a guest lecturer at Brown University, Parsons School of Design, Miami Ad School, and Howard University.
Vice President, Brand Ad Partnerships and Advertising, Americas
Michele Tobin is the Vice President of Brand Ad Partnerships and Advertising, Americas, Rovio. In this role, she leads the media company’s relationships with agencies and marketers across all verticals and developing integrated partnerships with major U.S. brands.
Prior to joining Rovio, Michele spent nearly six years at Millennial Media; for the past three and a half years, she was the Vice President of Millennial Media’s global entertainment practice. Before Millennial, Michele led sales and business development initiatives for Navio, a digital rights-based commerce solution, in the media and entertainment sector.
Michele’s first role in the mobile industry role came in 2000 for mobile video software provider Luxxon, followed by a stint as Director of Business Development, Media, and Entertainment, Hutchison Whampoa, where she spearheaded the U.S. content business development activity in support of Hutchison 3G’s launch of next-generation mobile services in fourteen countries throughout Europe and Asia.
Michele has been in the mobile industry for more than 12 years and she was named a 2013 Mobile Woman to Watch by Mobile Marketer. She earned her MBA, in Marketing and Entertainment from USC’s Marshall School of Business; and her Bachelor’s in Business and Asian Studies from Saint Michael’s College.
Executive Creative Director
JWT New York
An Executive Creative Director at JWT New York, Eric Weisberg was a pioneer in creating the first fully integrated creative group to work seamlessly on traditional, digital, and CRM advertising. Currently he leads both U.S. and global creative work for Johnson & Johnson, Nestlé’s Lean Cuisine, Royal Caribbean, and The Partnership at drugfree.org, among others.
His work is a blend of ideas, technology, and media that can’t be neatly described by an industry buzzword. Yet his creative philosophy is pretty simple: make everything you touch better than the day before and try hard not to be a jerk doing it. His work ethic is even simpler: sleep when you’re dead and laugh as much as possible.
The groundbreaking work from his team has been recognized in television, newspapers, blogs, and award shows around the world—including the first ever Gold Lion for Mobile at the 2012 Cannes Festival. Eric also teaches advertising at The School of Visual Arts, sits on the advisory board for the IAB, served as 2012 jury chair of the Mobile Marketing Association Smartie Awards, and is a frequent panelist on advertising and innovation.
Prior to joining JWT in 2001, Eric worked at agencies including Leo Burnett, Saatchi & Saatchi and K2 Digital. He has had the privilege of building some of the world’s most respected brands, including Allstate Insurance, Band-Aid, Centrum Vitamins, Delta Air Lines, General Mills, Lean Cuisine, Listerine, Miller Lite Beer, P&G, Pfizer, Reebok, Silversea Cruises, and Zyrtec, among others.
Vice President, Business Development
David is based in NY and serves as VP, Business Development for AdTruth, a division of 41st Parameter. Prior to joining AdTruth, David led a 30+ person panel operations team responsible for managing 25 online and mobile panels at the Nielsen Company David joined Nielsen throughout its acquisition of IAG Research in 2008 where he helped drive the adoption of IAG Research’s ad performance and product placement data data with Fortune 100 advertisers and broadcast and cable networks.
David graduated from Columbia University and earned an MBA from Columbia Business School. Before joining IAG Research, David held various Business Development, Finance and Research roles at both traditional and digital media companies including Primedia, Zagat Survey, Reuters, and CBS.