IAB NewFronts Insights Breakfast: Research on the Digital Video Consumer


More than 125 industry thought leaders gathered at the IAB Ad Lab, on May 3—the final morning of the Digital Content NewFronts, for an exclusive breakfast showcasing fresh and topical digital video research, case studies, and best practices from IAB members.

Presenters showcased methodologies and analytical findings, offering strategic recommendations by platform along with easy-to-apply creative tactics and answered questions on measurement, Cost-Per-Channel analysis, and more. 

Yahoo!, Sharethrough, IPG MediaLab, ShareThis, Tremor and ComScore premiered new studies at the IAB NewFronts Insights Breakfast. See the research below.

Yahoo! - Online Creative Best Practices, Video Edition
ShareThis –Video Sharing Study: IAB Video Newfronts
IPG MediaLab/Sharethrough – Exploring the Effectiveness of Native Video Ads

Lead by: 
Sherrill ManeSenior VP, Research, Analytics, and Measurement, IAB

Presenters Included:
Brian Monahan, 
Managing Partner, Intelligence Practice, IPG Global Media
Patrick KeanePresident, Sharethrough
Victor Silva, Director, comScore Marketing Solutions
Tony Marlow, Director of Strategic Insights, Yahoo!
Sarah Elliott, Manager of Strategic Insights, Yahoo!
Doron WeslySenior Director Market Strategy, Tremor Video
Jennifer Hyman, Senior Vice President of Marketing, ShareThis