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Adam Archer is the General Manager of Vitrue Games and Vitrue’s Platform Evangelist. Prior to Vitrue, Adam was the CEO and Co-Founder of GamesThatGive, the charitable social gaming company that was acquired by Vitrue in 2011. He’s previously served as a software engineer at Apple and at Microsoft. He’s an experienced organic farmer, international backpacker, and mobile & social technologist. Adam has a B.S.E in computer engineering from Arizona State University and has been quoted or covered in TechCrunch, Inside Facebook, Fast Company, WSJ.com, Huffington Post, Inc., Forbes.com and NYTimes.

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Wayne Arnold is the co-founder and global CEO of Profero, the world’s leading independent global digital agency covering digital, media and technology. Profero operates 16 offices worldwide, serving such global clients as Diageo/Smirnoff, Barclays, BMW MINI, FedEx, HSBC,Western Union and Unilever. After launching the agency in London in 1998, Arnold added one office per year via Europe and Asia first before opening three years ago in New York City, where he now lives. That same year, he was named as the Most Influential Digital Brit and the following year included on The Guardian’s London’s Future 500.

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Jory Des Jardins co-founded BlogHer, Inc. in 2005 with Elisa Camahort Page and Lisa Stone, and serves as the company’s President of Strategic Alliances and lead evangelist to top revenue partners. With Jory’s leadership, BlogHer has developed its own distinctive, brand of strategic partnership, helping to facilitate constructive dialogue between some of the world’s major brands and women who are social media leaders and their readers.

Jory frequently gives private presentations and training sessions to Fortune 500 companies and their internal and external strategy teams, bringing community insights and case studies directly to companies and agencies that are navigating the social media space. Leveraging her prior experience in both print and online media, Jory works within brand teams to deconstruct media models and to develop messaging and campaigns that resonate with bloggers, blog readers and brands.

BlogHer’s integrated sponsorship model, which combines live events and media channels, has grown to revenue of eight figures trailing for the past two years, during which BlogHer, Inc. was named among the AlwaysOn OnMedia Top 100 for 2011 and Global 250 for 2010, and as one of America’s Most Promising Start-ups by BusinessWeek. BlogHer’s flagship site, BlogHer.com, was named one of the Top 100 Websites for Women by Forbes in 2010.

Jory is BlogHer’s representative on the Interactive Advertising Bureau (IAB) Board of Directors, and serves on the advisory board of start-ups FeedBlitz and Juno Baby. Jory also represents BlogHer at public speaking engagements, having keynoted such events as ad:tech Chicago and the Marketing to Moms Conference, and spoken on panels at events for the IAB, ANA, AMA and WOMMA and at Web 2.0, SXSW Interactive, BlogWorld Expo, the Monaco Media Forum, Girls in Tech and CES.

Prior to co-founding BlogHer, Jory helped high-technology start-ups Pluck and Rojo develop the models to launch successful blog syndication initiatives and served as producer as Third Age transitioned from traditional web destination to a network of bloggers.

Together, BlogHer co-founders Lisa, Elisa and Jory have been named among the most influential women in Web 2.0 and technology by Fast Company (2008, 2009 and 2010), Ernst & Young Entrepreneur of the Year semi-finalists (2010) and among the seven most powerful people in new media by Forbes Magazine (2009). In 2011 they were jointly awarded the PepsiCo Women’s Inspiration Award and in 2008, the Anita Borg Institute Social Impact Award. Jory lives in the Bay Area with her husband Jesse and their baby daughter.

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Currently works in both a sales development and project management role to support programs and solutions for Ally Bank, Chrysler, Ford and General Motors. Before joining Time Inc., worked for seven years at Starcom developing and implementing media strategies for GMC, and most recently as the Associate Media Director, Print Solutions Group negotiating and implementing multi-media programs in conjunction with leading media brands. She also worked in various media planning roles at Campbell-Ewald; Pier 1 & Borders:, and PentaCom; Dodge. Graduated from Michigan State University.

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Andrew Foote is a Senior Vice President with Edelman Digital. He is responsible for providing strategic and creative counsel across Edelman’s client roster, cultivating client relationships, developing new business, and supporting the management of the New York Edelman Digital team.

Andrew has extensive experience leading digital-focused communications initiatives, from strategic development and project management to trend-spotting and design. He specializes in helping organizations small and large use the web to cultivate relationships with relevant stakeholders. He is currently implementing digital and social media programs for Energizer Holdings, Johnson & Johnson, and PwC.

Prior to joining Edelman, Andrew led the New York Digital Media practice of Cohn & Wolfe. There, he directed the development and execution of digital communications programs for clients such as MasterCard, General Motors, Panasonic, Walmart, Radio Shack, Colgate, American Girl, and The J.M. Smucker Company.

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Aaron Gallagher is Vice President, Digital Sales, Time Inc. Branded Solutions, harnessing the power of Time Inc.’s digital assets to deliver innovative solutions for the company’s largest advertisers. With Time Inc.’s collective digital footprint reaching over 50 million unique users each month and engaging 1 in 4 American adults online, these expertly crafted solutions deliver significant reach and scale in quality environments.

A seven year veteran of Time Inc., Gallagher was previously Associate Publisher, Digital, Time Inc. Style and Entertainment Group and National Sales Director, PEOPLE.com. In this role, he led the development of the digital sales strategy and helped generate revenue for the company’s largest brands, including PEOPLE, EW and InStyle.

Under his leadership, PEOPLE.com was singled out as “a magazine made for the web” in Advertising Age’s Digital A-List in 2009. In addition, PEOPLEStyleWatch.com, PEOPLE Pets and PEOPLE Moms & Babies were all leaders in their categories.

During his tenure at the company, Gallagher also served as Regional Vice President of Sales for CNNMoney.com, where he managed the Eastern U.S. and International sales teams. In 2007, his team increased annual revenue by 45%, representing over 60% of total domestic revenue for the site. He joined CNNMoney.com as the Eastern Advertising Director in 2005.

Before joining Time Inc., Gallagher was an Account Manager at BusinessWeek Online, where he created and sold strategic online marketing programs to companies in various industries and worked with the print and events sales teams to build integrated marketing solutions for clients.

Gallagher has been recognized with several industry honors, including being named a finalist at the MIN Sales Executive of the Year Awards.

Gallagher graduated with a B.A. in English from the College of the Holy Cross.

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Ryan graduated from University of San Francisco with a Bachelors of Science in International Business and an emphasis on Mandarin Chinese. Post graduation, he went to Beijing, China to further learn the Chinese language and culture. After returning from China, Ryan started an apprenticeship at IBM Coremetrics studying both analytics and media planning. Ryan then started his own SEM business working on small business clients in the Orange County area. After several months running SEM campaigns, he decided to join Integrated Media Solutions, a Direct Response agency with offices in Beverly Hills and New York, working on their largest digital clients. Ryan then moved on to the automotive industry following his passion for cars to work for The Garage Team Mazda. Ryan is currently working as the Tier II Digital Media Planner at The Garage Team Mazda.

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Steve Grant is a Brand and Digital Strategist. He has worked with both small and large agencies over the last 15 years, and brands spanning the spectrum from startup to the Fortune 100—he has consulted with Isuzu, Bosch, Barclays, Netjets Europe, Nissan, Infiniti, Fatburger, Jaguar Cars, the UNICEF Tap Project, the League of Conservation Voters, and the New Policy Institute. Most recently he was Planning Director at Droga5, where he helped relaunch the Prudential brand.

Grant has lived in Los Angeles, London, and New York. Grant holds an MFA from the Writers Workshop at the University of Iowa, where he also lectured in English. He is an award winning independent filmmaker—he has been a member of a film collective for the last 15 years and Sundance Lab finalist.

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Chris Hackney is Vice President, Client Services for Vitrue. Hackney has more than 15 years of strategic business, partner and consumer-marketing experience, including tenures at global brands WebMD and Coca-Cola. At Vitrue, he will lead the client services team, driving new and innovative strategic client and partnership opportunities. He reports directly to Vitrue CEO & Founder Reggie Bradford.

Hackney comes to Vitrue from WebMD, where he spent the past six years building a team that manages WebMD’s most important strategic client relationships. Most recently he served as the Executive Director of Strategic Development, where he spearheaded all consumer markets business, including CPG and OTC-based business, encompassing more than $100 million in revenues. During his time at WebMD, he oversaw the development and planning for WebMD’s strategic consumer marketing business priorities, senior-level relationships and partnerships, as well as leading WebMD’s first brand extension, the “Fit” brand and website. From 2003-2006, Hackney was at the Coca-Cola Company, serving roles of Brand Manager for Coca-Cola Trademark Brands and before that as Associate Brand Manager for the Coca-Cola Classic and Vanilla Coke brands. As Brand Manager, he led the long-term strategic planning for Coke TM, which included initiatives designed to align the strategic priorities of all Coke TM brands behind a select number of growth platforms to expand TM business over the long-term. He also focused on building expanded distribution in emerging channels as well as building an integrated communication strategy for the Coke TM in traditional retail outlets.

Additionally, in this role he led brand activation of national property initiatives for the Coke TM including entertainment properties such as American Idol and sports properties including the Olympics.

Hackney also had early entrepreneurial experience in his career by founding Lanair Corporation, a successful nutritional products company. Hackney has his MBA from Duke University and earned his BS in Business Administration from Washington University.

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Melle Hock is a Senior Account Supervisor with Edelman Brand Stewardship. She is responsible for providing strategic and creative counsel across Edelman’s client roster, and working with teams to advance brand-centric thinking and create programs of enduring relevance to their target audiences. Melle also leads strategic planning and program execution for Schick Xtreme3 consumer marketing. Melle has extensive experience leading holistic communications initiatives for consumer brands, from strategic development and media relations to digital and social strategy and brand building. In a rapidly evolving media environment, Melle specializes in helping organizations understand the latest consumer and commercial trends and technologies and leveraging them in impactful ways. She currently leads integrated consumer engagement campaigns for Schick that span traditional, digital, social and owned media.

Prior to joining the Brand Stewardship group, Melle spent five years in Edelman’s Consumer Marketing practice. She managed the development and execution of communications programs for a variety of food, tech and lifestyle bands, including Zagat, 9-11 Memorial, Microsoft, Trojan and Pepsi.

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David Howe is Group Sales Director, Time Inc. for the Lifestyle Group and Corporate Account Director for General Motors. Directs print and digital sales team for Coastal Living, Cooking Light, Health, Real Simple, Southern Living, Sunset, and This Old House. His 20 years with Time Inc. include various sales roles from Sports Illustrated, This Old House Ventures and Time Magazine.

David is a graduate of Michigan State University.

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Adam provides strategic oversight and leads award-winning programs that help clients achieve their public relations and marketing goals using the interactive, emerging and social media technology. Adam’s 13-plus years of experience in the digital space spans all of the firm’s key practice areas, including consumer marketing, pharmaceutical healthcare, personal technology and business-to-business.

Adam is an accomplished public speaker and has led global seminars on digital communications for companies including Microsoft and speaks on the power of digital and social communications at events including BlogWorld, Salesforce.com’s Annual CloudForce Conference, Radian6 User Conference.

Adam’s current clients include The National Milk Mustache “got milk?” Campaign, Kraft Foods Inc, Motorola and Hanes Brands, Inc. For “got milk?”, Adam provides strategic oversight for the industry’s award-winning online presence at www.bodybymilk.com and www.whymilk.com. He manages the team that oversees the site development and social media presence on Facebook, MySpace, Twitter and YouTube. For Kraft Foods Inc., Adam leads the Oscar Mayer social media team, which is responsible for maintaining a cohesive brand presence throughout leading social media circles including Facebook, Twitter, Flickr and a blog for the Wienermobile vehicle drivers (http://www.hotdoggerblog.com).

Before joining Weber Shandwick, Adam was a Vice President with Edelman where he led the Chicago office’s interactive team. Adam managed a team of 11, overseeing programs for clients including Absolut, Barnes & Noble, Barilla, Char-Broil, Johnson & Johnson, Kraft Foods, Inc., Butterball, Bayer Animal Health, Whirlpool Corporation, Pizza Hut, Wrigley, and Unilever. He has written for the Chicago Tribune and is currently a member of the Chicago Bears official statistics team.

Adam graduated cum laude from the University of Rochester, in Rochester, N.Y. and holds a Bachelor of Arts degree in political science. He is a member of the Chicago Interactive Marketing Association (CIMA), the Word of Mouth Marketing Association (WOMMA) and a regular contributor to the blog Dad-o-Matic.

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As the Vice President of Content, Digital & Communications, Michelle Klein oversees Smirnoff’s global communications across a range of channels. For the past five years, she has focused on step changing the brand’s digital and social presence, creating marketing programs that focus on consumer co-creation, both physically and digitally. More recently, Michelle orchestrated Smirnoff’s worldwide participation platform—The Smirnoff Nightlife Exchange Project—where 50 countries swapped the best of their nightlife on one record-breaking night, engaging over 10 million people globally. The project featured Madonna, who, in partnership with Smirnoff, conducted a search for the world’s best dancer to join her on her next tour.

Michelle kick started her career in PR in Australia. She has written for the Sydney Morning Herald and established an internal agency as part of The Illustrated London News Group and Sea Containers. She has worked agency-side, leading the British Airways global account at Agency.com. After too many years of living with London’s bad weather, Michelle moved to New York to take on the role with Smirnoff. In 2011, Michelle was recognized by Ad Week as one of 10 marketing “Brand Geniuses” for her work on Smirnoff.

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Laurie is a Consumer Campaigns Manager for the Americas Marketing Group at Intel. With 25 years of marketing experience, Laurie has worked on both business-to-business and consumer campaigns. From industry leading corporations like Tektronix, Nike, and Intel…to boutique companies in the fields of coffee roasters, healthcare and software services, her #1 goal is to consistently break boundaries and break through with never-been-done-before campaigns. Whether delivering programs for retail, product marketing, event activation, media, or online executions, it’s always about focusing on the customer. In addition to creating award winning marketing programs on-the-job, Laurie is an Adjunct Professor at George Fox University teaching Principles of Marketing, Business Management, and Consumer Engagement/Social Networking, as well as co-teaching graduate and MBA classes.

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Kim Luegers is the Director of Mobile Marketing at Pandora. She joined Pandora from DRAFTFCB, where she led emerging media strategy & planning for the Chicago office. Kim began her career in advertising, buying & planning traditional media in Chicago and worked at both Mediaedge and OMD. She then made the decision to leap over to the digital/emerging media world. In her role at Pandora, Kim leads the charge of providing thought leadership and vision to further advance Pandora’s mobility offering through data driven insights. Kim topped the list as one of Mobile Marketer’s Women to Watch in 2010. She attended Indiana University’s Kelley School of Business and currently resides in Chicago with her husband.

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As Vice President, Events, Lisa Milgram oversees IAB’s portfolio of conferences and events such as the MIXX Conference & Expo and the IAB Annual Leadership Meeting. She is also responsible for the operation of the newly opened IAB Ad Lab. She has over a decade of experience in all aspects of event management, with a special focus on content and program development. After graduating from American University with a BA in Philosophical Theology and completing post-graduate research in Israel, she spent several years as an Event Specialist planning legal conferences at Shearman & Sterling LLP, an international firm. She’s positive technologists have more fun than theologians and lawyers combined. Follow her @lisamilgram141

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Ms. Nagaraj began her career as a Product Manager with Xerox’s India office, where she was on the forefront of launching high-end color copying and printing machines across the country. After completing her MBA at the Kelly School of Business, Indiana University, she helped reinvent and re-launch Enfamil Next Step LIPIL with Mead Johnson, and within five years, quintupled the brand’s market share*.

Ms. Nagaraj currently acts as Brand Manager for the Schick Xtreme3 line of disposable razors at Energizer Personal Care. Through keen market analysis, strong volume driving initiatives, and brand building, she has once again rejuvenated the image of a struggling “legacy” brand and breathed new life into a personal care line that provides skin-saving solutions for men and women alike.

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Sean is in charge of all sales initiatives for Vizu Corporation, a company providing the first real-time, enterprise technology platform allowing advertisers and their partners in the digital media ecosystem to collaborate around optimizing Brand Lift metrics. Mr. O’Neal was previously a member of the founding team at Datran Media, a digital marketing technology company, where he served as both the Chief Revenue Officer and the Chief Marketing Officer for over eight years. In this role, he was responsible for all sales and corporate marketing functions, assisted in raising over $60 million in equity investments, helped manage M&A transactions with nine companies, and launched multiple product lines. Previously, Sean was a Business Development Director for Sony where he managed strategic partnerships for the Sony Online Entertainment division, and prior to that spent several years building one of the premier new media brands, CDNow.com. Sean got his start holding various positions at full-service advertising agencies and also maintained a successful marketing consulting practice working with major entertainment and media companies from LA to New York.

Sean is a graduate of Northeastern University.

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Tim O’Neill has been at Buick since 2011 managing the advertising activities for Buick’s brand reinvention. Currently, Time is focusing on the introduction of 2 new, game-changing models: the Buick Verano sedan and Encore crossover. Prior to his work on Buick, Tim worked on Cadillac as the CTS and V-Series Marketing Manager and was responsible for the introduction of 3 V-Series models (CTS, STS, XLR), as well as Cadillac’s entry into road racing with the CTS-V. Cadillac captured 2 Championships in SCCA’s pro racing series.

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Kris Ordaz is the Director of Client Services at Katalyst, bringing to the team over 12 years extensive experience in the digital entertainment industry, specializing in Brand Strategy, Social Media, Product Marketing and Content Development. She has developed strategic and diverse marketing programs for companies such as Musicmatch, Yahoo! and Myspace. With Katalyst, she continues to direct an “outside the box” and “disruptive” approach to advertising, marketing and social by executing big ideas for clients such as Mountain Dew, Pepsi, Harpo Studios, Nikon, Levis, P&G, and Intel.

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Tamara Phillips launched T2 Media in 2004 with the goal of investing in clients’ success by developing creative, efficient and effective media campaigns. Over the past eight years, Tamara crafted numerous media initiatives for clients such as Mary Kay, Time Warner Cable, Texas Instruments and ViewPoint Bank including groundbreaking campaigns for Mary Kay such as the CMA Awards and their largest product launch in history. These successful campaigns incorporated media ranging from WAP to network TV, from sponsorships to full program integrations and diverse multi-cultural programs for African-Americans and Latinas.

Prior to T2 Media, Tamara worked at various advertising agencies where she rose through the ranks from a media planner to associate media director. In addition, she spent several years in corporate marketing at National Instruments where she pioneered their Alliance Partners co-op advertising program. Tamara graduated from The University of Texas at Austin with an Advertising degree and technical emphasis in business marketing. Tamara resides just outside of Dallas in Allen, TX with her husband Tim and two children.

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Mitchell Reichgut is founder and CEO of Jun Group (www.jungroup.com), the premier social video platform. The company’s distribution technology delivers millions of monthly opt-in video views across social networks, mobile devices, premium content sites and YouTube. Jun Group distributes videos from 15 seconds to 3 minutes-long with exceptionally high completion rates and significant post-view activity, such as web site visits, coupon downloads, and store locator usage. The company’s analytics dashboard, Voyeur, provides real time data about views, shares, likes, tweets, ratings, comments, and geographic dispersal down to the state and town. Founded in 2005, Jun Group's clients include Fortune 500 brands, major entertainment companies, and media and creative agencies.

Prior to founding Jun Group, Mitchell headed up the New York interactive division of Bates Worldwide Advertising. As General Manager/Creative Director, he helped grow Bates Interactive into a 70-person integrated unit, with clients such as Perrier, Moet & Chandon, and Warner-Lambert.

Earlier, as Creative Director of the New York office of Think New Ideas, Mitchell supervised Web development for clients such as Budweiser, Chrysler, Sony, and Continental Airlines.

A graduate of Boston University’s College of Communications, Mitchell began his career as an Art Director at Grey Advertising where he created print and television advertisements for clients such as Procter & Gamble, Parker Brothers, and Stride Rite.

Mitchell wrote and directed The Scene, a 20-episode online drama that was viewed over 8 million times in 90 countries. He has published two national comic book series, and he recently wrote and produced an online drama entitled Stream, starring Whoopi Goldberg.

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Tal Riesenfeld is Co-Founder and VP Business Development of Eyeview, the leading technology for Personalized Video Adverting. Eyeview’s technology helps brands customize their TV commercials for the digital medium by delivering local, real-time, personal messages to each and every viewer, making video ads more relevant and effective.

Prior to Eyeview, Tal was an Online Sales Operations manager in Google (YouTube) and before that served as a Strategic Marketing Product Manager at Hewlett- Packard. Tal has and a B.Sc. degree in Computer Science and an MBA with distinction from Harvard Business School.

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Jon Steinberg is the President of BuzzFeed in New York City. He was previously Strategic Partner Development Manager on Google’s SMB (Small Medium Business) Partnerships team. Prior to Google, Jon was the Director of Business Development at Majestic Research and the Founder of iBuilding, a commercial real estate software company backed by Tishman Speyer Properties, Benchmark Capital, and 12 Entrepreneuring. He is a graduate of Princeton University’s Woodrow Wilson School of Public and International Affairs and holds an MBA from Columbia University.

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As Head of Industry for Google’s Technology sector, Frank works with global technology brands to develop digital marketing strategies and create innovative solutions using search, video, mobile, display, and social media platforms. Having joined Google in June 2007, Frank brings over 20 years of marketing, advertising, sales management experience and has worked with numerous clients in the technology, financial services, telecommunications and automotive categories.

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Andy Wiedlin is a respected Internet veteran and responsible for leading BuzzFeed’s revenue growth strategy and audience outreach. Prior to joining BuzzFeed, he was the Senior Vice President of Sales at Huffington Post where he pioneered the idea of social news, built a successful sales team, developed a market strategy, and defined social marketing products. Andy got his start in the social space in 2008 at MySpace as Vice President of Sales. From 2003 to 2008, Andy worked at Yahoo! as Vice President of the Northwest Region. Previously he served as Executive Director at iVillage and Vice President of Sales at WeddingChannel.com. Before diving into online in 1999, Andy spent five years with AT&T International/Bell Labs. He spent ten years working abroad, primarily in Japan and Australia. Andy has a Master’s Degree in Pacific International Affairs (with a focus on Marketing and Japanese Language) from the University of California, San Diego.

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Dan Wright is the Director of Product Specialists for Amazon’s Display Advertising Group. Dan leads Amazon’s sales efforts surrounding emerging ad products such as Kindle with Special Offers and Amazon Mobile. Dan joined Amazon in 2011.

Before joining Amazon, Dan held leadership positions at a number of technology startups focused on innovation within the digital media space. Dan was President of Precision Demand, a venture-backed company that provides a demand side platform for television advertising. Prior to that, Dan was the CEO of mPoria, a mobile shopping platform provider that was acquired by Nirvaha. Dan was previously the General Manager of mobile messaging with Mobliss, a pioneer in mobile media that powered American Idol’s text to vote platform and was acquired by Index. Dan’s first position in digital media was Vice President of Sales and Account Management forAskMe.com, the largest Q&A site on the web which was acquired by Realcom.

Dan holds a BA degree from the University of Pennsylvania.

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Marti Zehr-Breedlove, Manager of Advertising, PR & Integrated Marketing, joined Mary Kay Inc. in 2007. Over the past 5 years, Marti has been focused on developing and managing integrated marketing programs that have successfully increased brand awareness, changed brand perceptions and increased consideration and purchase of Mary Kay products.

One of Marti’s favorite things about working at Mary Kay Inc. is developing relationships with the members of the Independent Sales Force and watching as they achieve and reach their personal goals.

Prior to Mary Kay Inc, Marti spent almost 5 years at Cadbury Schweppes Americas Beverages working in the Media group on brands such as Dr Pepper, Seven-Up, Sunkist and Snapple.

She graduated from Radford University in Virginia where she completed her undergraduate degree in Media Studies. Marti has lived in Texas for nearly 15 years and currently lives in Frisco, TX with her husband Brian, and their precious rescue dogs, Quentin and Murphy.