Speakers

Joe Bagiarek
Brand Manager
Bacardi Rums


Joe Bagierek is a marketer in the spirits and entertainment industries, currently acting as the Brand Manager on the Bacardi Trademark Rum team. Joe’s experience encompasses managing the following spirits brands: Bombay Sapphire Gin, Grey Goose Vodka, and Bacardi Trademark rums. He was the Bacardi brand lead on the Spotify Big Green Bus Partnership Program.

Joe holds a Bachelor of Music and MBA degrees from the University of Miami in Coral Gables, FL.


Lucia Ballas-TraynorLucia Ballas-Traynor
Co-Founder and Executive Vice President
CafeMom’s MamásLatinas.com


Lucia is the Co-Founder and Executive Vice President of CafeMom’s MamásLatinas.com, which at a year old is already the leading bilingual online destination for Latina moms reaching 780K monthly unique visitors. MamásLatinas is dedicated to understanding, connecting, entertaining, and empowering Hispanic moms by super-serving their culturally unique interests and needs with dynamic community and engaging editorial content.

Lucia brings her 25 years’ experience in Hispanic media, and has been at the helm of leading Hispanic media brands such as Univision’s Galavision, MTV Tr3s, and most recently People en Español, the largest selling Hispanic magazine in the United States. Lucia has been was named a “Media All Star” by AdWeek’s Marketing y Medios, and was profiled in The Hollywood Reporter’s “Latino Power 50” list. Lucia currently serves on the board of the Hispanic Federation, and is a Commissioner of Mayor Bloomberg’s Latin Media Entertainment and Media Commission.

A native of Chile, Lucia is a graduate from New York University and lives with her husband and two children in New Rochelle, NY.


Elizabeth Bleser
Director, Integrated and Strategic Partnerships
AT&T AdWorks

 


Gretchen Curtis
Director, Media Strategy
Panera Bread


Gretchen joined Panera in 2010, where she has built a media function within the growing Panera marketing department. Her strategic leadership has led to: double digit increase on spending in media, expansion into National advertising, and growth in digital media platforms to reach the core Panera consumer. Prior to Panera, Gretchen spent 7 years at Anheuser-Busch’s in-house media department (Busch Media Group) where she developed and executed the media strategy for brands such as Budweiser, Bud Light, Bud Light Lime, Michelob Ultra, and Stella Artois over her tenure. She holds an MBA from Saint Louis University, and a BS in Marketing from Truman State University. Gretchen lives in the St. Louis area with her husband and their three children.


James Del
Executive Director, Studio@Gawker
Gawker


James Del is the Executive Director of Gawker Media’s in-house creative and experiential shop, Studio@Gawker. A lifelong believer of over-sharing on the web, James’ first foray into blogging goes all the way back to 2003 when his unassuming high school blog became the gossip rag of record for his sleepy Long Island town. In college he started to consult brands and agencies on their digital strategy, and in 2008 he joined Gawker Media Group as employee #2 in Advertising Operations. From there he made the transition to sales & marketing and eventually worked his way up to Advertising Director, overseeing many of Gawker Media’s most notable partnerships and executions. Prior to that, James studied “Intellectual Property in the Digital Age” at NYU’s Gallatin School of Individualized Study, where he completed his coursework in just over two years. Despite his affinity for travel and the west coast, James has always called New York his home.


Steve DoddSteve Dodd
Executive Director, Midwest Sales
Videology


Steve Dodd has more than 20 years of sales and marketing experience working within the television, print and digital media industries.

Steve has extensive experience launching new products and has been a leader in top industries that focus on addressable targeting strategies and performance metrics.

At Videology Steve was brought on as the first sales executive in the Midwest. He now leads the Midwest team developing company sales strategy for addressable video, display, mobile, and connected TV programs.

Prior to joining Videology—previously named TidalTV—Steve served on the senior leadership team as VP of East Sales at Q Interactive, the largest lead generation and email performance network. Steve later served as Vice President of Midwest Sales at Heavy.com where he led the implementation of performance media on the Heavy Network to create new revenue streams, while also creating their core branded entertainment programs customized to client digital strategies.

Steve also held positions at Tribune Company, Arcade Marketing, Inc., Michael Walters Advertising and ADVO, Inc.

He graduated from Southern Illinois University in Carbondale, Ill. with a BS in Advertising.


Lindsay Dye
Manager, Digital Media
Universal Pictures


Lindsay Dye is responsible for overseeing the planning and buying of digital media for Universal Pictures’ Theatrical campaigns.

Before coming to Universal, Lindsay worked at the ad agency, Ignited, as the Media Supervisor on the Universal Pictures account. Prior to that, she worked at Carat as a Sr. Digital Media Planner on the New Line Theatrical and Home Entertainment business.


Laura Eisman
Associate Director, Strategy
OMD


Laura Eisman is an Associate Director of Strategy at OMD and leads the media strategy team for Intel’s Consumer Marketing efforts. She was instrumental in spearheading Intel’s first large scale branded content strategy, producing over a dozen long-form branded experiences with music, fashion, gaming and general entertainment properties.


Javier FarfanJavier Farfan
Senior Director, Cultural Branding
PepsiCo


Javier Farfan, Senior Director of Cultural Branding at PepsiCo, joined PBA in June 2010 to oversee PBA’s efforts to build brands and drive volume with key cultural groups (including Hispanic, African-American, and Asian-American consumers and influencers). Javier is responsible for leading the strategy, program development, communications for these groups, working closely with brand teams across Pepsi.

Before joining PepsiCo, Farfan served as Product Marketing Group Manager at Microsoft and was responsible for marketing and communications efforts specifically within the U.S. Hispanic market. Farfan also served as the Director of Marketing for MTV Networks where he helped launch a Hispanic cable network, MTV Tr3s. At MTV Tr3s, he spearheaded consumer marketing and strategic partnership initiatives to drive brand awareness, programming launches and key Hispanic marketing efforts. Prior to joining MTV Networks, Farfan spent his career in the finance and consulting industry at JP Morgan Chase and Accenture Consulting, respectively.

Farfan, a New York City native, holds a Master of Arts from Columbia University and a Master of Business Administration from New York University, Stern School of Business. He also has a Bachelor’s of Science from Binghamton University.


Adam GoodmanAdam Goodman
Executive Director, West Coast Sales
Videology


Adam has deep leadership experience in both digital and broadcast media. As Executive Director of West Coast Sales, Adam is responsible for managing all sales efforts and building new strategic partnerships with agencies and advertisers. Prior to joining Videology, Goodman led all cross-network sales efforts surrounding the video game publishing business for Viacom LA. Goodman also held a senior sales position with Turner Broadcasting, where he focused his efforts on growing the Adult Swim brand through creative sales efforts in both the NY and LA markets.


Kraig Hansen
Director, Creative Experiences
Microsoft Advertising


Kraig collects disparate pieces of information, filters what is interesting and relevant, and arranges it in a unique and coherent manner to craft meaningful stories that demonstrate what brands stand for. As Creative Experiences Director for Yarn, he develops innovative, award-winning original programming and global transmedia solutions for multiple platforms including Windows 8, MSN, and Xbox Live. In the last four years, he has developed and executive produced more than 20 experiences in partnership with leading entertainment production companies and top consumer brands, including Kellogg’s, General Motors, Ford Motor Co., and Walmart. Kraig has a degree in Marketing from Michigan State University’s Eli Broad College of Business, possesses the drive and passion from growing up in Southwest Detroit, and the experience and perspective from being a lifelong student of the creative process. Kraig’s work has been experienced by and has moved more than 100 million people on six continents.


Tia HardenmanTia Hardenman
Manager, Multicultural Advertising
Chevrolet

 


Chris HarrisChris Harris
Executive Vice President, Group Director
Ryan Partnership


Chris has been leading digital marketing strategy and programs for clients since 2000. Among others, he has led brands at organizations including Unilever, Mars, and Heineken USA in the digital space with breakthrough, award-winning marketing programs designed to drive meaningful results such as brand awareness, consideration, purchase and loyalty.

Over the past five years, he has been integral in developing digital strategy and programs for brands such as Dove, Dove Men+Care, and Vaseline. Specific components of these programs include social media, display, ecommerce and mobile. In 2012, Chris led the development of the digital plan for the US launch of Simple, the UK’s leading women’s face care brand.

Chris spent the first 8 years of his career conducting strategic market research assignments for major CPG and B2B clients, and as such, remains passionate about translating market and consumer insights into best-in-class digital marketing platforms.

Additionally, Chris is a recognized leader in the mobile space where he leads clients in mobile strategy and platform development.


Michael JackelMichael Jackel
Vice President, West Coast Sales
Spotify


In his role at Spotify, Michael Jackel oversees the advertising business on the west coast including developing the overall strategy, building the team, and working closely with clients and partners.

Michael started his nearly 20 year media sales career in New York at Katz Radio where he represented hundreds of radio stations in over 150 radio markets. He then moved to Los Angeles where he managed advertising sales for some of the top radio properties in the industry; KOST 103.5, KBIG 104.3 and 102.7 KIIS FM: the home of “Wango Tango” and “On Air With Ryan Seacrest.”

Michael’s affinity for creating groundbreaking sponsorship opportunities and passion for digital media helped make KIIS FM the number one billing radio station in the country in 2009. Later that year he joined the team that launched the iHeartRadio platform as SVP, Digital Sales for Clear Channel Media and Entertainment.

Michael graduated from Arizona State University and lives in the Hollywood Hills neighborhood of Los Angeles.


Jim Kruger
Manager, Digital and Social Media
Buick


Jim is the Digital and Social Media Manager for Buick where he leads the development of all digital activities including Buick.com, mobile, online advertising and social. Previously Jim has worked as the GM Digital Ad Manager building the in-market and search ad teams and as the GMC Digital and CRM Manager launching GMC Trade Secrets on AOL.

Prior to joining General Motors in 2000, Jim has worked in CRM and advertising at DTE Energy and Ogilvy & Mather Advertising on both the Ford and Ski-Doo Snowmobile accounts. Jim received an MBA from Cleveland State University and a B.S.B.A. in Advertising from Bowling Green State University.


Joe LaszloJoe Laszlo
Senior Director, Mobile Marketing Center of Excellence
IAB
@iab

As the Senior Director of IAB’s Mobile Marketing Center of Excellence, Joe Laszlo plays a key role furthering the Center’s mission to grow the mobile interactive industry. Joe manages many of the IAB’s mobile standardization, best practices, research, and educational projects; provides guidance and advice for both buyers and sellers of mobile media; and oversees the IAB’s Mobile Committee and Tablet Task Force.

He served as the IAB’s Director of Research from September 2007 through December 2010, a role in which he oversaw a variety of projects meant to illuminate the value of online advertising to a variety of stakeholders. He also managed the IAB Mobile Committee for much of that time. During his IAB career, Joe has led IAB projects including writing a buyer’s guide to mobile advertising and the creation of the industry’s first guidelines for mobile web ad impression counting, a joint undertaking of the IAB, MMA, and MRC.

Prior to joining the IAB, he had an eight-year tenure at Jupiter Research, where he first started researching and writing about mobile internet topics in 2000.


Jill LaterJill Later
Brand Building, Dove Personal Wash
Unilever


Jill is a brand marketer on Unilever’s Dove Personal Wash team, leading the Dove Body Wash business. Since joining the Dove team in 2009, Jill has been focusing on bringing the latest improvement to Dove body washes to life—both in store and across media channels. She has also worked in a Brand Development role on the Knorr brand during which she was responsible for the restage of the Knorr Pasta and Sides business across the US and Canada.

Prior to joining Unilever in 2009, Jill was Vice President of Marketing and Communications at UBS Financial Services and then transitioned to a Brand Manager role at Pfizer Inc. in the Neuroscience group. She spent four years driving the adoption of an antipsychotic medication, specializing in sales strategies and consumer advocacy programs before leaving to get her MBA at Columbia University in 2007. Jill also holds a Bachelor of Science from Duke University. She currently lives in New York City with her husband and eighteen month old son.


Gian LaVecchiaGian LaVecchia
US Digital Practice Lead
MEC


An innovative and dynamic industry leader, Gian LaVecchia brings 15 years of digital media and marketing excellence to the MEC team. Immediately prior to joining MEC, Gian held the role of EVP of Digital Media at Story Worldwide; one of the world’s leading independent agencies. In his leadership role, Gian focused his efforts on establishing Story Media; an independent unit focused on providing innovative digital media strategy, planning and buying services, branded content development and distribution solutions, social media strategy, and emerging media expertise.

Prior to joining Story in December 2011, he served as the SVP and Group Media Director: Digital Media, Branded Content & Social Media for Publicis Modem. At Modem, Mr. LaVecchia led major client assignments and developed a number of award winning digital media experiences for brands including SUBWAY, Heineken, Kraft, and Dice, among others. Earlier in his career, he had the distinct privilege of being one of the earliest members of MSN’s Branded Content & Experiences Team, an industry lauded group focused on creating best-in-class branded content, distribution and measurement solutions for some of the world’s largest and most recognized brands.


Felicia Martin-HillFelicia Martin-Hill
Senior Manager, Branded Content and Social Engagement
Virgin Mobile USA


Felicia Martin-Hill is the Senior Manager of Branded Content and Social Engagement at Virgin Mobile USA. Her initiatives span both broadcast and digital media. In 2012, Felicia’s team coined the term “Newsroom marketing” to describe their “always on” content publishing platform via Virgin Mobile LIVE. Her team develops content centered at the intersection of pop-culture and technology. Curating the best of new music, apps, and web memes they use this content as an opportunity to create an affinity with Virgin’s young tech savvy target audience. The team has earned recognition from Ad Age, Mashable, NY Times, Digiday and WSJ. Felicia has overseen the development of Virgin Mobile LIVE and it’s evolution from an online music stream to include a robust social publishing engine, including the development of a mobile app available for Android and iOS.

Hill has been with Virgin Mobile USA for the past 9 years. In that time, she’s worked in various capacities and departments including promotions, partnerships and media. Hill is one of the co-creators of Virgin Mobile FreeFest, the largest free music festival held on the East Coast. The festival now in its fourth year is a free festival benefiting homeless youth under the company’s RE*Generation pro-social program.

Felicia is a graduate of Sarah Lawrence College. Originally from Los Angeles, California she now lives in the NYC / NJ area with her husband and three sons.


Lisa Milgram
Vice President, Events
IAB

As Vice President, Events, Lisa Milgram oversees IAB’s portfolio of conferences and events such as the MIXX Conference & Expo and the IAB Annual Leadership Meeting. She is also responsible for the operation of the newly opened IAB Ad Lab. She has over a decade of experience in all aspects of event management, with a special focus on content and program development. After graduating from American University with a BA in Philosophical Theology and completing post-graduate research in Israel, she spent several years as an Event Specialist planning legal conferences at Shearman & Sterling LLP, an international firm. She’s positive technologists have more fun than theologians and lawyers combined. Follow her @lisamilgram141.


Phoebe MyersPhoebe Myers
Group Director
Ryan Partnership


Phoebe’s 20 years in advertising includes a background in traditional advertising, a foreground in digital, and a rich smattering of what lies between. She spent her early career on large above-the-line campaigns for IBM, Compaq, Pepsi, and Johnson & Johnson. But in the late 1990’s, she made the jump to digital on the sneaking suspicion that the internet might actually amount to something.

Phoebe spent 5 years in Geneva, where she helped McCann-Erickson expand its service offerings to multinational clients, and she launched the Swiss office of Zentropy Partners, IPG’s aggressive play to establish a global digital footprint. It was there that she developed valuable global insights and a deep appreciation for melted cheese.

After returning to the US, she led the digital business on multiple Wyeth Consumer Healthcare brands such as Centrum, Robitussin, Advil, and Chapstick, before helping her husband form a niche consulting practice specializing in Venture Marketing for startups. She joined Ryan Partnership in late 2009, where she has been honored play a leadership role on an exceptional team that continually delivers award-winning digital work across all of the Dove female product categories.

Phoebe holds a BA from Middlebury College and an Master of Fine Arts from Florida State. In another life she would have chosen to be a chef or caterer, but Rani and Dave have proven that that road leads back to marketing, anyway.


Kelli Nicholson
Manager, Regional Marketing
Panera Bread


Kelli joined Panera in 2006, where she has taken on several roles and projects within the Field Marketing team. Kelli has developed and implemented a large number of local marketing campaigns throughout her time at Panera; some of which have grown into national campaigns, such as the Panera Bread Sandwich Showdown and Panera Bakers in Training for kids. Kelli holds a BS in Communications with a minor in English from the University of Missouri-Columbia. Kelli lives in the St. Louis area with her husband and 2 dogs.


Karen Olivares
Director, Brand Marketing
Marriott Hotels and Resorts


Karen Olivares is Director of Brand Marketing for Marriott Hotels and Resorts. She is responsible for working with MEC in the development and deployment of the brand’s social media platforms on Facebook and Twitter, as well as the activation of media partnerships with WIRED, Good, and Spotify.

Karen has been with Marriott since 2008. Her previous experience includes brand management at Kraft Foods and partner relations management at AOL.

Karen holds an MBA from Harvard Business School and was born and raised in Mexico City.


Todd Richards
Vice President, Account Management
Discovery Digital Media


Todd joined Discovery Digital Media in 2008 to build and lead the Digital Account Management, Creative Services, and Client Analytics Teams. He and his teams are responsible for the successful delivery and performance of partnerships across Discovery’s Web, Mobile, and Cross Platform businesses. Todd holds degrees in Meteorology with minors in Math and Physics from Florida State University, which help him through the winters in Chicago, and served him well through an eight year stint with The Weather Channel.


Fernando RodríguezFernando Rodríguez
Chief Executive Officer
Terra Networks (USA)


Fernando Rodríguez joined Terra Networks in 2000 as Chief Financial Officer and as a founding member of the team that launched Terra.com. In 2004 he took on the position of Chief Executive Officer and he now oversees the operations of Terra Networks in the US, with headquarters based in Miami and offices in New York and Los Angeles. He has played a key role in the growth of the organization and in consolidating Terra Networks USA’s position as the leading Internet portal for the US Hispanic market.

Under his leadership, Terra has grown its audience to reach over 4 million unique visitors per month, and has increased its advertising revenue to become one of the leading digital platforms targeting the Latino market. The primary sources of revenue are Spanish, English and Portuguese language online advertising campaigns throughout the United States and the Latin American region.


Michael RosenMichael Rosen
Vice President, Mobile and Online Sales
AT&T AdWorks


Michael joined AT&T AdWorks in April 2011 to run online and mobile sales. Michael is an industry leader who has held various executive level roles at major media organizations and early stage companies.

Before joining AT&T, he was President of Oggifinogi, a rich media technology company, that was sold to Collective in February 2011. Prior to that, Michael was EVP & Chief Revenue Officer of Babelgum, where he oversaw global advertising sales, distribution and trade marketing. He was responsible for launching Babelgum, the global web TV platform, to the advertising community worldwide.

Prior to Babelgum, Michael served as Senior Vice President and General Manager of WeatherBug’s Consumer Division, where he led the consumer portfolio of products across the Internet, mobile and broadcast. He joined WeatherBug in 2005 as Senior Vice President, Advertising Sales & Marketing where he transformed WeatherBug into a powerful brand ensuring consumers could access WeatherBug’s live local weather data anywhere, anyplace, anytime and where brand marketers could reach an engaged audience. Under Michael’s leadership, WeatherBug won the acclaimed 2007 ASPY award for Best Customer Service. (The ASPY group is made up of over 100 agency votes). Prior to WeatherBug, Rosen served as Senior Vice President, Media Sales & Marketing for Bloomberg L.P. where he created the first formalized marketing department for Bloomberg Television and Radio and oversaw all Bloomberg advertising sales across the Internet, radio, print and television properties.

Prior to running media sales, Rosen grew the distribution of Bloomberg Television in the US, which realized significant double digit growth under his leadership. Prior to joining Bloomberg in 2000, Rosen served as Director of Marketing and Business Development for News Corporation’s News Digital Media Group. There he created Fox’s first Internet strategy for their Owned & Operated Fox Broadcast television stations. Previously, Rosen worked at Showtime Networks, Inc. in numerous capacities including sales, marketing and Interactive development.

Michael served as the co-chair of the Interactive Advertising Bureau’s Sales Executive Council and is active in many industry organizations including the Online Publishers Association, iMedia and the Upstream Group Seller Forum. He previously served on the Board of Directors of the Financial Communication Society and was active in the Ad Council’s Media Steering Committee, Cable Advertising Bureau, Association of National Advertisers, and the Cable & Telecommunications Association for Marketing (CTAM). He earned an MBA in Marketing from NYU Stern School of Business and his undergraduate degree from Syracuse University.


Soizic SacrezSoizic Sacrez
Trade Marketing Director
Terra Networks (USA)


Soizic Sacrez, Terra’s Trade Marketing Director, is responsible for all company initiatives to strengthen Terra USA’s positioning in the trade community, including trade advertising, events, industry relationships, market research and corporate communications. A leading global digital media company, Terra reaches a monthly audience of over 100 million people in three languages (English, Spanish and Portuguese) through multiple screens and devices in 19 countries across the United States, Latin America and Europe. Sacrez oversees Terra USA’s public relation initiatives and is the main liaison for trade marketing between the U.S. and Latin America.

Sacrez was most recently Director of Marketing for impreMedia, the leading Hispanics News and Information Company, where she was responsible for managing the marketing and online ad operations for the impre.com network including 10 of their publication websites. While at impreMedia, Sacrez served different management roles in marketing, advertising, business development and online media. Prior to those roles, Sacrez worked at La Opinión, the leading Spanish-language newspaper in the U.S., where she led digital strategy and marketing for the interactive unit.

Sacrez is a founding board member of the Internet Advertising Bureau (IAB) Hispanic Committee and has over 12 years of business experience in America, Asia and Europe. She is trilingual in English, Spanish, and French and proficient in Japanese.

She graduated with a B.S. in Marketing and Management from IECS/EM Strasbourg Business School in France and holds an MBA from Pepperdine University. She also has a certificate in Print Journalism from the University of California Los Angeles.


Oskar SerranderOskar Serrander
Account Director, East Coast Advertising Sales
Spotify


Oskar Serrander is a four-year Spotify veteran who currently oversees the advertising business for multiple clients and categories on the east coast, ranging from Auto to Technology.

Oskar began his Spotify career as a Key Account Manager based in the Stockholm, Sweden headquarters. In 2011, he moved to the US to help launch the Spotify advertising business. The US ad sales team now has offices in NYC, Chicago, LA, and San Francisco.

Prior to Spotify, Oskar was an Account Director at Carat, working with clients like the Red Cross, LVMH, Tag Heuer, BMW, Adidas, and Svenska Spel—the largest gaming operator in Sweden. Oskar began his career serving as a Media Advisor to his majesty, Carl XVI Gustaf, King of Sweden.

Oskar graduated from Uppsala University and lives in the X neighborhood of Manhattan.


David SpiegelDavid Spiegel
Executive Director, Sales
BuzzFeed


David Spiegel is the Executive Director of Sales at BuzzFeed, responsible for leading BuzzFeed’s Social Publishing partnerships. David works with Fortune 500 brands to craft sustainable content marketing strategies that enable brands to become effective publishers of sharable content. In this role, David has developed the market strategy and defined the products available for long-term partnerships that take a brand beyond a campaign and into a conversation with consumers. David has spent his career in sales, marketing, and business development across a diverse range of entertainment and media industries, including Events, Broadcast, and now Digital and Social Media. David earned his Bachelor’s Degree at the University of Southern California and is currently studying for his MBA at NYU’s Stern School of Business. David currently lives on the Upper West Side with his wife and dog.


Dakota Sullivan
Senior Vice President, Americas
Amobee

 


David SzahunDavid Szahun
Director
Mindshare


David Szahun currently fills the role of Director on Unilever, primarily focusing on the Dove & Dove Men + Care strategy, offline, and digital media planning business. David has been with Mindshare for 7 years and takes pride in staying abreast of emerging media platforms, pushing technology boundaries, and developing innovative marketing programs.

Previous to his 2 years on the Unilever account, David worked on the American Express business at Mindshare. His journey on American Express crossed all parts of their business including: Consumer Card, OPEN Small Business, Co-brand Cards, Sponsorships & Access, Concert & Event Ticket Promotion, and strategy development / coordination on a Global/International Merchant Acceptance campaign.

One of David’s most notable successes was ideating, developing, and managing the daily operations of an exciting engagement program for American Express, Small Business Saturday (www.facebook.com/SmallBusinessSaturday). David was able to utilize his knowledge of: target insights about Small Business Owners, consumer behavior, and how to successfully generate earned media to demonstrate American Express’ commitment and advocacy for Small Business. Over 27MM people “shopped small” on the 1st annual Small Business Saturday (2010), resulting in increased sales for SBOs, increased revenue for American Express, while garnering over 1.4MM Facebook fans within 2 weeks.

David holds a B.A. in Economics from Ramapo College and has completed extensive coursework within the Music field. He also spent several years living on Nantucket Island, and owned his own private chef / catering company.


Jim VanBlaricum
Account Manager, Client Solutions
Discovery Digital Media


Jim has been with Discovery’s digital media team since 2007. He is responsible for managing all aspects of cross-platform sponsorships across Discovery’s network of sites, including coordinating editorial content creation, web series / video production, custom co-branded creative, social media, and sweepstakes / contests. As the project lead for the Panera Bread Sandwich Showdown campaign, he worked closely with the Panera team to produce one of Discovery’s most successful contests to date. Jim has a JD from UCLA School of Law (’05) and a BA in Communication from UC San Diego (’00), and lives in Brooklyn, where he produces two monthly terrible-movie-related comedy shows and takes lots of naps.


Gonzalo Vasquez
Director, Multicultural Marketing Regional Strategy
PepsiCo

 


Rani YadavRani Yadav
Brand Building, Dove Personal Wash
Unilever


Rani joined Unilever in 2010, working first in innovation for Breyers ice cream (it was as delicious as it sounds) and then switched to Personal Care where she now leads the Dove Bar business. On Dove, she contributed to phenomenal Dove bar growth results in 2012 and developed a comprehensive Dove bar activation for 2013 across digital, social, media, mobile and in-store channels. Rani has also worked on emerging platforms for the Personal Care team, including mobile couponing and a Second Screen strategy. On Breyers, Rani was responsible for the launch of Breyers Blasts!, a co-branded range of Breyers that brings together your family’s favorite cookie and candy brands with Breyers. Rani developed and launched 16 new products (securing a full freezer door of Blasts! at Walmarts nationwide), developed a global co-brand strategy, and negotiated licensing deals with 5 partners.

Before coming to Unilever, Rani spent 3 years as a Management Consultant at Bain & Company working on a variety of strategy and marketing cases across several industries. After Bain, Rani joined the Strategic Planning and Business Development group at Warner Music Group developing a 360-deal strategy for artists. She left Warner to pursue a childhood dream of going to culinary school and spent 6 months at Le Cordon Bleu in Paris studying Cuisine and Pastry. Yes, she can make a mean croissant.

Rani holds an MBA in Marketing and Strategy from Wharton and a BA in Economics from Harvard University and currently resides in a bite-sized, over-priced, but slice-of-heaven apartment in the West Village of Manhattan.


Robyn Yoslow
Head, Digital and Influence/Lifestyle Marketing
Nokia


Robyn Yoslow is a leading marketing executive with expertise in developing and deploying consumer and enterprise digital activation strategies and marketing programs for global companies. She has consistently built winning teams with effective communication and leadership between C-level, stakeholders, functional teams, and strategic partners. Robyn is currently the Head of Digital and Influence/Lifestyle Marketing for Nokia. Previously, Robyn served as the Sr. Director, Digital Marketing at Seagate Technology. Before her time at Seagate, Robyn was the Sr. Director, Digital Marketing for Motorola Corp where she led the digital marketing team in the development and management of online channels to support brand awareness and go-to-market campaigns. Prior to Motorola, Robyn was the Director of Field Marketing and Product Marketing for Sun Microsystems Inc. where she led successful, worldwide marketing strategies, product roadmaps and in-market campaigns. Robyn holds Finance and Business graduate degrees from Columbia Business School.