IAB Case Study Road Show

Strategy. Insights. Inspiration. Simply What Works and Why

The IAB Case Study Road Show: Cross-Screen Success Stories is a full day of real cross-platform campaigns presented by real advertisers sharing results and insights gained from their groundbreaking digital work.

Reaching consumers regardless of place, platform, or device is imperative in today’s fragmented media landscape. But how can brands and their partners overcome challenges posed by technology, measurement, and creative execution?

Don’t miss this rare opportunity to go behind-the-scenes and get answers!

Case studies include:
  • Bacardi & Spotify – On Tour!
    Crossing Screens, Platforms, and Boundaries to Drive Brand Awareness and Engagement
  • General Motors & Microsoft – re:discover Buick’s American-made Luxury
    Blending Online Content with Broadcast & Mobile to Engage Younger, Affluent Consumers with a Legacy Brand
  • Nokia & Amobee – Illuminating the Lumia 920
    Maximizing Mobile Marketing to Reduce the Gap from Ad to Purchase
  • Panera Bread & Discovery – The Sandwich Challenge
    Mixing Branded Content with Social Sharing to Build Brand Loyalty

Register early—these events sell out every year.

Register Now


Now in its fourth year, the IAB Case Study Road Show gives marketers, agency executives, and publishers exclusive access to simply what works, presented in detail by the teams responsible for crafting the strategy and execution of each campaign. This unique intimate learning environment reveals key nuggets of information that put you ahead of the competition. Structured networking with speakers and attendees is built into the program.

IAB Case Study Road Show Dates

March 19, 2013
San Francisco

Mission Bay Conference Center at UCSF
1675 Owens Street, Suite 251
San Francisco, CA 94143


March 21, 2013
Los Angeles

Hyatt Regency Century Plaza
2025 Avenue of the Stars
Los Angeles, CA 90067


April 2, 2013

Doubletree by Hilton
Hotel Detroit/Dearborn
5801 Southfield Expressway
Detroit, MI 48228

Register Now