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Stay tuned to this space for updates, recaps, photos, and videos as the 2013 IAB Annual Leadership Meeting commences.


The conversation dominating the digital industry hinges on two competing points of view. One states that marketing success derives from a game-changing idea—the position, the strategy, the slogan; the emotional evocation that sustainably differentiates one brand from another. The other asserts that we no longer need these “big ideas.” “Big data” can do all the heavy lifting.

With enough analytic firepower, and access to the decisions, behaviors, and preferences, data can define the message, target the audiences, and deliver the results.

In the long history of marketing, the greatest names belong to creative geniuses: P.T. Barnum, William Bernbach, Leo Burnett, Jay Chiat, David Ogilvy, Dan Wieden. But, are the creative gurus of industry past about to be replaced by a new set of names? Will we one day look back at the fathers of applied mathematics—John von Neumann, Charles Sanders Peirce, Bertrand Russell, Ernst Zermelo—as the geniuses behind modern day advertising?

Are big data and big ideas inherently in conflict, or can they—must they—be reconciled?

Join the leaders of the marketing-media ecosystem at the 2013 IAB Annual Leadership Meeting to discuss, debate, and define the interplay between information, insights, inspiration, and ideas—and to ultimately inform the future of our industry.

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IAB News Releases—Fresh off the Wires

IAB Study Reveals Mobile Devices to be a Key Driver of Online and Offline Consumer Electronics Spending
Microtargeting in Political Ad Campaigns has Mass Appeal for Candidates, According to Post-Election IAB Whitepaper
Prominent Digital Creative & Public Relations Agency Leaders Add Their Expertise to IAB Agency Advisory Board
Shifting Up to 15% of TV Ad Spend to Online Builds More Effective Reach at a Lower Cost, According to New Research from IAB
IAB Unveils Winners of First-Ever Digital Video Rising Stars Competition
Tremor Video’s Randy Kilgore Selected to Chair IAB Board of Directors
IAB Spotlights Outstanding Leaders in Interactive Advertising with Its Annual Sales & Service Excellence Awards
24/7 Media, About.com & Triad Retail Media Institute Sales Recruitment Preference for Candidates with IAB Digital Media Sales Certification
850 Interactive Advertising Industry Leaders Convene for the IAB Annual Leadership Meeting


 

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