About Adobe
Adobe & Advertising:
Adobe Marketing Cloud
Adobe Marketing Cloud gives you a complete set of analytics, social, advertising, targeting, and web experience management solutions and a real-time dashboard that brings together everything you need to know about your marketing campaigns. So you can get from data to insights to action, faster and smarter than ever.
Adobe’s Project Primetime
Through the industry’s first fully integrated solution, Adobe’s Project Primetime publishes and monetizes TV content anywhere. Primetime integrates Adobe’s streaming, DRM, monetization, data management, analytics, and optimization technologies to ensure maximum revenue with the broadest audience reach, seamless HD video playback, as well as fully optimized content and ad delivery across any web-connected device.
About Google
Google’s innovative search technologies connect millions of people around the world with information every day. Founded in 1998 by Stanford Ph.D. students Larry Page and Sergey Brin, Google today is a top web property in all major global markets. Google’s targeted advertising program, which is the largest and fastest growing in the industry, provides businesses of all sizes with measurable results, while enhancing the overall web experience for users. Google is headquartered in Silicon Valley with offices throughout North America, Europe, and Asia. For more information, visit www.google.com.
About 24/7 Media
24/7 Media, a leader in digital marketing technology, serving advertisers, agencies, and digital publishers worldwide, has been in the forefront of media innovation for fifteen years. The 24/7 technology platform spans every digital channel, providing users with unprecedented control and consolidated data analysis. This technology powers two specialized business units: Real Media Group helps marketing organizations engage their audiences with superior precision, transparency, and return on investment. The group also helps digital publishers monetize their properties and manage advertising operations more effectively. Media Innovation Group provides advertisers and agencies with strategic consulting and implementation services that deliver competitive advantage.
About Collective
Collective is the leader in data-driven, multiscreen advertising solutions for 75 of the top 100 national advertisers. Through data science, Collective connects brands to audiences with high impact personalized advertising experiences across display, video, mobile, and social. Our technology solutions include Ensemble, our audience buying, creative optimization, and analytics platform for advertisers, and AMP, our data and media management platform for publishers. Headquartered in New York with offices in Atlanta, Boston, Chicago, Dallas, Detroit, Los Angeles, San Francisco, London, and India, Collective has been recognized for its rapid growth on the Deloitte Technology Fast 500 and Inc. Collective's investors include Accel Partners, Greycroft Partners, and iNovia Capital. For more information, please visit www.collective.com.
About Operative Media
Operative Media (www.operative.com) is the advertising business management company. Our core purpose is to allow the media and advertising industries to run increasingly complex businesses with simplicity. Operative’s next-generation, SaaS platform and services help media industry leaders balance efficiency with innovation to reduce transaction costs and boost advertising revenue. Operative brings together the processes and systems necessary to package, sell, traffic, manage, optimize, and collect revenue on advertising products. More than 200 companies rely on Operative to manage over $6 billion in ad revenue annually, including The Wall Street Journal, MSN, OMD, NBC Universal, and National Public Media.
About Rubicon Project
Rubicon Project is the leading independent advertising technology company for the comScore 500. REVV, Rubicon Project’s real time trading platform, reaches a global audience of 200 million U.S. and 646 million global unique visitors monthly, the largest reach on the Internet (as measured by comScore). REVV helps publishers including 1/3 of the comScore 100 make more money by automating and optimizing monetization of their digital media advertising inventory through a real time auction to digital ad buyers. Hundreds of buyer channels representing more than 70,000 end advertisers access and bid on Rubicon Project’s publishers’ inventory, forming one of the largest scale transaction marketplaces in any industry.
About Videology
The Videology Addressable Audience Platform (videologygroup.com) is a screenagnostic video advertising technology that works to connect brands with consumers. Videology achieves this through mathematically-driven data analyses that allow us to target precise consumer segments—at scale—by demographics, psychographics, and behavioral segments. This precise targeting permits advertisers to extract increased value from every media impression and allows our content partners to monetize their audience more effectively. Videology is headquartered in Baltimore with key offices in New York, Los Angeles, Chicago, San Francisco, and London.
About Adap.tv
Adap.tv is the video advertising platform of choice for the world’s largest brands, agencies, publishers, and ad networks. A unified, programmatic platform that provides buyers and sellers with automated tools to plan, buy, and measure across linear TV and online video, Adap.tv is transforming the way video advertising is bought and sold. Named by Inc. Magazine as the nation’s fastest-growing video advertising company in its “Inc 500” 2012 annual ranking on private companies, Adap.tv also earned “Fastest-Growing Private Company in Silicon Valley” honors by the editors of the Silicon Valley/ San Jose Business Journal. For more information, please visit http://adap.tv.
About AddThis
AddThis is the largest social infrastructure and data platform on the open web. Directly reaching more than 1.3 billion unique users a month with its social tools, the company delivers the power of big data back to advertisers and publishers with products and services that boost traffic, increase engagement, and provide unique user insights. Valued for their simplicity, AddThis social plugins are used by more than 14 million domains to power sharing and create personal experiences for users. AddThis modeled audiences help more than 500 brands find and target prospects based on proprietary search, behavioral and social data—now layered with offline purchase data.
About AOL Networks
AOL Networks enables the world’s top marketers and media brands to reach consumers across desktop, mobile, tablet, and connected TVs with impact through premium experiences, programmatic buying, and performance driven campaigns. Combining the strengths of Advertising.com, ADTECH, the AOL On Network, goviral, and Pictela, AOL Networks is the global partner of choice for leading publishers, advertisers, and agencies seeking to maximize the value of their online brands.
About Evidon
Evidon reveals the invisible web.
Its technology gives brands, publishers, and solutions providers around the world unique insight into the digital ecosystem—including unparalleled intelligence on the third-party technologies that underpin the commercial web—and the power to control its impact on their businesses.
That technology includes Ghostery, Evidon’s browser tool that reports on data collection across 26 million web sites and informs the company’s business control solutions. Evidon’s market-leading privacy solutions help companies comply with global privacy regulations by giving over 150 million people a day transparency and control over how their information is used online.
Clients make smarter decisions, protect their businesses and consumer privacy, and grow revenue as a result.
About FreeWheel
FreeWheel manages the economics of content for the enterprise-class world of entertainment, offering technical infrastructure for revenue rights management and business operations, wrapped in advisory services. Founded and led by a team of executives from the world’s leading technology companies, FreeWheel’s solutions have already armed companies like AOL, ESPN, FOX, Sky, Turner, and VEVO with the technology and services they need to profitably scale their professional content across devices and revenue models. For more information, visit www.freewheel.tv. Follow the company @FreeWheel.
About Index Platform
Index Platform (a division of online media technology company Casale Media) is a global digital advertising technology provider offering enterprise grade solutions, intelligence, and support for publishers to maximize advertiser demand for their cross channel media. Index Platform is a fully transparent sell-side management technology that allows publishers to access programmatic demand through its open exchange or a publisher’s own private marketplace.
About Krux
Founded in 2010, Krux delivers data fabric for the consumer web. The company’s platform helps web sites capture, control, and connect data across all screens and sources. With Krux, companies deliver cooler, safer, faster, smarter web experiences. With Krux, consumers gain confidence that their favorite web sites are operating under the plain light of day. Dozens of web site operators in the U.S., Europe, and Asia have adopted Krux technology, including companies like NBC Universal, Sanoma, Recruit, Financial Times, and The Wall Street Journal Digital Network. Find out more at www.krux.com.
About MediaLink
MediaLink is a leading advisory firm that provides critical counsel to clients in the media, entertainment, and technology industries. Our team of seasoned industry experts delivers informed, innovative, actionable strategies for success in an evolving and interconnected media landscape. We don’t live in a perfect world, so we don’t pretend to operate in one. Instead, we apply our real-world knowledge of your business to help you move it forward.
About NextMark
NextMark takes the hassle out of buying and selling premium guaranteed inventory.
Founded in 1999, NextMark provides match-making and collaborative workflow systems for media planning, ad sales, and ad operations. More than 1,500 leading agencies, publishers, brokers, consultants, and rep firms use NextMark’s patented technology to buy and sell more than 125,000 media programs in 15 online and offline channels. NextMark is headquartered in Hanover, NH, and on the web at http://www.NextMark.com.
About Nielsen
Nielsen (NYSE: NLSN) is a global information and measurement company with leading market positions in marketing and consumer information, television, and other media measurement, online intelligence, mobile measurement, trade shows, and related properties. Nielsen has a presence in approximately 100 countries, with headquarters in New York and Diemen, the Netherlands. For more information, visit www.nielsen.com.
About OpenX
OpenX is one of the world’s leading providers of digital and mobile advertising technology products and services, enabling businesses to manage and maximize their ad revenue. OpenX products, including OpenX Enterprise, OpenX Market, OpenX Lift, and JumpTime, provide a SaaS-based, digital revenue platform by combining ad serving, an ad exchange, a Supply Side Platform, and content optimization.
OpenX is based in Los Angeles and is backed by leading investors including Accel Partners, Index Ventures, and SAP Ventures. OpenX is a trademark of OpenX Limited.
About PubMatic
Since 2006, PubMatic (www.PubMatic.com) has been at the forefront of developing innovative technology. PubMatic provides a strategic sales platform that gives premium publishers the control to manage revenue and brand strategies in the growing real-time media environment. PubMatic combines some of the industry’s most comprehensive brand control tools with a true real-time bidding platform. Uniquely, these capabilities are combined with a complete audience data management suite and open APIs that allow publishers to engage with additional advertising technology vendors and data providers. PubMatic is privately held, with eight offices around the world in the U.S., Europe, Asia, and Australia.
About SAS Institute
SAS is the leader in predictive advanced analytics software and services and helps digital media companies answer complex questions around revenue optimization, data visualization, audience segmentation, data management and governance, TV and cross-platform ratings planning, and integrated marketing management. Through innovative solutions, SAS helps customers at more than 60,000 sites globally improve business performance and deliver value by making better decisions faster. Since 1976, SAS has been giving customers around the world THE POWER TO KNOW.
About AppNexus
AppNexus, which offers the most powerful, open and customizable advertising technology platform, serves the largest and most innovative buyers and sellers of online advertising, including Microsoft Advertising Exchange, Collective and Technorati Media. Led by the pioneers of the Web’s original ad exchanges at Yahoo!’s Right Media and Google’s DoubleClick, AppNexus offers the industry’s most advanced technology platform that empowers companies to build, manage and optimize their entire online advertising businesses. Based in New York City, AppNexus is backed by an outstanding group of investors including Technology Crossover Ventures, Microsoft, Venrock, Kodiak Venture Partners, Tribeca Venture Partners, First Round Capital, Marc Andreessen, Ben Horowitz, Ron Conway and Khosla Ventures. For more information, visit www.appnexus.com.
About BlueKai
BlueKai is the world’s first complete enterprise data activation system for intelligent marketing. BlueKai offers its customers a solution for managing and activating all their 1st and 3rd party data for use in all marketing and customer interactions. BlueKai represents the only end-to-end SaaS solution for marketers and publishers who are looking to maximize their cross-channel marketing efforts and create a proprietary solution for unlocking reach, scale, and efficiency using data. BlueKai has led the data-driven marketing category since 2008 when it launched the world’s first data exchange and then branched out to create the first data management platform for marketers.
About eXelate
eXelate provides data and insight on online purchase intent, household demographics, and behavioral propensities that enable digital advertisers to make optimal marketing decisions. Through the collection of directly measured online data and distribution partnerships with information leaders such as Nielsen, Nielsen Catalina, Mastercard Advisors, Bizo, and more, eXelate makes online, offline, and custom modeled data sets actionable across 350M online consumers worldwide. eXelate’s proprietary maX data—customized audiences built for advertisers based on first and third party data—delivers 2x campaign performance as compared to standard data sets. As members of the NAI, IAB, trustE, Council for Accountable Advertising, OPA, and Evidon’s Open Data Partnership, eXelate is a leader in privacy compliant advertising practices. For more information, please visit www.exelate.com.
About I-Behavior
I-Behavior is a data and analytics company that builds targeted audience segments to help companies reach the right consumers across any channel—postal mail, email, online display, social media, and mobile. With I-Behavior intelligence, your online and direct marketing campaigns reach the individuals who are most likely to purchase your products and services, as determined by past buying behavior. I-Behavior’s cooperative database includes more than 2,500 data-contributing members and 190 million individuals representing more than $380 billion in online and offline purchases. I-Behavior is a KBM Group Company, part of the WPP organization.
About Innovid
Innovid delivers immersive advertising anywhere. Founded in 2007, Innovid provides visionary marketers with the tools to create, deliver,and measure video campaigns, in any format, on any screen, publishe,r or ad network. Innovid’s Ad Server was developed to address the issues specific to video ad serving and simplify the process for agencies and marketers. Bringing a new dimension to online video, Innovid’s iRoll reimagines the possibilities for interactive engagement across multiple screens. For more information, visit www.Innovid.com.
About Integral Ad Science
Integral Ad Science is a global media valuation platform. Focused on adding value to every player in the industry (buyers, sellers, publishers, trading platforms), Integral is the only platform that evaluates media environments and establishes a TRAQ Score (True Advertising Quality). This holistic measure of media quality supports advertisers’ ability to plan, execute, and target audiences in an environment that associates their brand with quality and drives ROI. Integral works with hundreds of brands, all of the major agencies and holding companies, the majority of top networks and DSPs, and is fully integrated with several major exchanges and trading platforms.
About Jivox
Jivox is the leading multiscreen interactive video advertising technology company. The Jivox platform enables brand advertisers, digital agencies, and publishers to deliver highly engaging video ads powered by interactive and social sharing features. Using Jivox creative tools, interactive video ads can be easily authored and served in-stream, in-banner, and on mobile devices and tablets. Jivox technology eliminates typical challenges associated with delivering video ads across multiple screens and connected devices, such as HTML5/Flash, operating systems, browsers, video encoding, and form factor. Jivox also provides sophisticated campaign performance tracking, brand awarenes, and purchase intent analytics for advertisers via BrandGage—its proprietary real-time analytics platform. Jivox was recently recognized as a winner of the IAB Mobile Rising Stars Awards for its innovation in cross-platform interactive video ads. For examples of Jivox ads see www.jivox.com/demoads.
About LiveRail
LiveRail is the leading publisher monetization platform for video. LiveRail delivers over 3bn impressions (25 percent of all online video ads) each month—setting the standard for innovative video advertising technology solutions. Our mission is to provide premium publishers with the technology to sell video inventory smarter and safer, across all devices. Our publishers benefit from sophisticated analytics, advanced controls, and unparalleled transparency—generating maximum yield for every ad impression.
Founded in 2007, LiveRail’s senior team is led by founders Mark Trefgarne (Chief Executive Officer) and Andrei Dunca (Chief Technology Officer). LiveRail is headquartered in San Francisco with offices in New York and Romania.
About MailOnline
UK-born MailOnline.com is the world’s largest newspaper website with 52 million monthly unique visitors globally, and one of America’s top online newspapers with U.S. traffic of 19.3 million monthly uniques and almost 2 million daily visits (comScore Nov 2013). MailOnline offers that uniquely British amalgam of fresh, sensational, breaking, and reliable news, and produces over a thousand pieces of content per day across entertainment, lifestyle, health, science, sports, and travel. Mail Online has one of the web’s most advanced advertising programs, incorporating nearly every form of advertising; from mobile, social, and video, to native and ecommerce, with plans for more.
About MediaMind
MediaMind, a division of DG (NASDAQ:DGIT), is a leading global provider of digital advertising campaign management solutions to advertising agencies and advertisers. MediaMind provides media and creative agencies, advertisers, and publishers with an integrated platform to manage campaigns across digital media channels and a variety of formats, including rich media, in-stream video, display, and search. The MediaMind platform runs digital campaigns for 11,000 brand advertisers, servicing over 4,200 media and creative agencies, across 11,500 global web publishers in 75 countries.
About Mediaocean
Mediaocean empowers businesses and professionals across the global marketing ecosystem with intelligent automation, flexibility, and open platforms—letting its partners define their business and future, no matter where the landscape turns. With over 80,000 users conducting 7 million transactions daily through our systems—across all media channels, in areas from workflow to real time bidding—Mediaocean drives the marketing universe ahead. Learn more at www.Mediaocean.com.
About Neustar AdAdvisor
Neustar AdAdvisor is a suite of data-driven audience targeting solutions that start with verified, scalable offline data to provide portable, cross-platform online display targeting. AdAdvisor is the only service built on IAN, a market-proven, real-time consumer insight engine, fueled by the broad, authoritative consumer information available. Powered by an exclusive predictive analytics platform, combined with proprietary IAN data assets and a direct data delivery network, AdAdvisor enables seamless, targeted matching of display ads with the highest quality online audiences in the industry. Using AdAdvisor, online marketers can target prospects most predisposed to a brand, product, or service.
About Sparkpr
Named 2012 Technology Agency of the Year by Holmes Report, Sparkpr is one of the leading independent social media and technology PR agencies in the world. Sparkpr’s global footprint spans San Francisco, New York, Los Angeles, London, and Cape Town.
Sparkpr, founded in 1999, represents global technology companies as well as startups. We are proud to have helped a long list of corporations achieve their communications objectives, including Wildfire, Good Technologies, Bing Travel, Electronic Arts, The Economist, Flickr, Mozilla.org, Nielsen, Nokia, NVIDIA, Sony, Skype, and Yahoo!.
About TubeMogul
TubeMogul is a media buying platform for video advertising that is simple, safe, and effective. By integrating real-time media buying, ad serving, targeting, optimization, and brand measurement into its PlayTime platform, TubeMogul simplifies the delivery of video ads and maximizes the impact of every dollar spent by brand marketers. Advertisers only pay when someone chooses to watch their video and they see exactly which sites their ads ran on, how their ads performed, and who watched them. We are built for branding, but without sacrificing the accountability and measurability of digital advertising.
About Advertising Age
Advertising Age is the leading global source of news, intelligence and conversation for marketing and media communities. Ongoing coverage of strategic topics like CMO Strategies and data-driven marketing is complemented by breaking news on digital, social media, and more.
About Adweek
With $1.3 trillion in annual spending and rising, the global media industry is more influential than ever. At the center of this dynamic and ever-evolving industry is Adweek—The Voice of Media.
Adweek covers all the aspects of the modern communications business—from advertising, media buying, and brand building to content, social networks, and digital strategies—with its weekly magazine and cutting-edge web destination.
To find out more about sponsorship and exhibit opportunities, please contact Phil Ardizzone, Director of Event Sales, at phil@iab.net.
