About Adobe Primetime
Adobe Primetime bridges traditional TV advertising and revenue models with next-generation IPTV experiences for broadcasters, cable networks and MVPDs. The solution delivers personalized ads seamlessly across devices with audience-centric inventory and campaign management. Our approach to video advertising uses census-based models for digital viewership that align with traditional television audience metrics, and helps ad operations staff eliminate inventory waste, reduce advertiser risk, and boost CPMs. Ads can be dynamically inserted using device- or server-side seamless ad stitching across any IP-enabled device, anytime and anywhere. Visit adobe.com/primetime. Follow us @AdobePrimetime.
Google’s innovative search technologies connect millions of people around the world with information every day. Founded in 1998 by Stanford Ph.D. students Larry Page and Sergey Brin, Google today is a top web property in all major global markets. Google’s targeted advertising program, which is the largest and fastest growing in the industry, provides businesses of all sizes with measurable results, while enhancing the overall web experience for users. Google is headquartered in Silicon Valley with offices throughout North America, Europe, and Asia. For more information, visit www.google.com.
Xaxis is a global digital media platform that programmatically connects advertisers and publishers to audiences across all addressable channels. Xaxis combines proprietary technology, unique data assets and exclusive media relationships with the brightest team of audience analysts, data scientists and software engineers. Advertisers working with Xaxis achieve higher ROI from digital marketing campaigns. Publishers deliver relevant content and advertising to new and valuable audiences. Xaxis works with over 2,700 clients across 32 markets in North America, Europe, Asia Pacific and Latin America.
For more information, visit www.xaxis.com.
Collective is a leading data-driven, programmatic advertising company that connects brand marketers to audiences with personalized ad experiences across screens and formats. Collective's unified view of the consumer platform breaks down traditional media silos and enables brands to control audience reach & frequency and choreograph messaging across TV, PC, tablet and smartphone devices. Headquartered in New York with offices in Atlanta, Boston, Chicago, Dallas, Detroit, Los Angeles, San Francisco, London and Bangalore. Collective is backed by Accel Partners, Cox Media Group, Greycroft Partners, iNovia Capital and Samsung Ventures. To learn more about Collective, visit www.collective.com
About Operative Media
Operative Media (www.operative.com) is the advertising business management company. Our core purpose is to allow the media and advertising industries to run increasingly complex businesses with simplicity. Operative’s next-generation, SaaS platform and services help media industry leaders balance efficiency with innovation to reduce transaction costs and boost advertising revenue. Operative brings together the processes and systems necessary to package, sell, traffic, manage, optimize, and collect revenue on advertising products. More than 200 companies rely on Operative to manage over $6 billion in ad revenue annually, including The Wall Street Journal, MSN, OMD, NBC Universal, and National Public Media.
About Rubicon Project
Rubicon Project pioneered advertising automation and is now doing for advertising what companies like NASDAQ did for stock trading. The company’s automated advertising platform is used by more than 700 of the world’s premium publishers and applications to transact with over 100,000 advertising brands globally.
A company driven by innovation, Rubicon Project has engineered the Advertising Automation Cloud, one of the largest real-time cloud and Big Data computing systems, processing trillions of transactions within milliseconds each month. According to comScore March 2014, Rubicon Project reaches 97 percent of U.S. Internet users per month.
Headquartered in Los Angeles, Rubicon Project has ten offices across the globe including New York, San Francisco, Paris, Hamburg, Sydney, London, and Tokyo.
Videology (videologygroup.com) is one of the world’s largest video advertising platforms. By simplifying big data, we empower marketers and media companies to make smarter advertising decisions to fully harness the value of their audience across screens. Our math and science-based technology enables our customers to manage, measure and optimize digital video and TV advertising to achieve the best results in the converging media landscape.
Videology, Inc., is a privately-held, venture-backed company, whose investors include Catalyst Investors, Comcast Ventures, NEA, Pinnacle Ventures, and Valhalla Partners. Videology is headquartered in Baltimore, MD, with key offices in New York, Austin, Toronto, London, Paris, Madrid, Tokyo, Singapore, Sydney and sales teams across North America.
Adap.tv, a division of AOL Networks, is transforming the way video advertising is bought and sold. Adap.tv’s video intelligence platform, Pathway, helps many of the world’s largest brands, agencies, publishers and ad networks intelligently, effectively and safely plan, buy and measure billions of video ad trades programmatically every month across web, linear TV and mobile video.
Headquartered in San Mateo, California, Adap.tv has US offices in Chicago, Los Angeles and New York, and international offices in Australia, India, Japan, Singapore and the UK. For more information, please visit adap.tv, or follow Adap.tv on Twitter @Adaptv, Facebook at facebook.com/adaptv and LinkedIn at linkedin.com/company/adap-tv.
AddThis is a data, distribution, and decisioning company delivering powerful, easy-to-use consumer engagement tools and services to brands, publishers, and advertisers. Reaching 1.3 billion unique users monthly, AddThis’ social tools are used by 14 million domains worldwide to power social sharing, increase engagement, boost traffic, and provide user insights. Proprietary XGraph technology processes more than 10 terabytes of data daily allowing AddThis to provide brands with sophisticated audience models, data-driven tools, and web-wide consumer insights that enhance their paid, earned, and owned media strategies.
About The AOL On Network
The AOL On Network is the next generation of video programming, with videos on every topic, programmed onto every page, and reaching viewers on every screen. Check us out at http://advertising.aol.com/brands/aol.
Evidon technology gives businesses around the world unique insight into the digital ecosystem, including unparalleled intelligence on the marketing technologies that underpin the commercial web and the power to control their impact on business. Our technology includes Ghostery, the industry-leading browser tool that reports on data collection across 26 million websites and informs our company's business control solutions. We also provide market-leading privacy controls for more than $2 billion of display media annually that empower more than 150 million people daily to control how their information is used online. Companies make smarter decisions, protect their businesses and consumer privacy, and grow revenue as a result.
FreeWheel helps the largest players in the television industry generate revenue from their ad-supported content through a robust technology platform for ad management and monetization, a private marketplace for premium television inventory, and advisory services. FreeWheel's solutions are used by companies like ABC, AOL, Inc., DIRECTV, ESPN, NBCUniversal, BSkyB, Turner Broadcasting System, and Viacom, Inc. to profitably monetize their professional content on desktop, mobile, OTT, and traditional STB devices.
About Index by Casale Media
Index is a transparent and fully customizable exchange technology that enables sell side media firms to monetize ad inventories programmatically and in real time. An evolution of online media technology veteran, Casale Media, Index equips enterprise sellers with custom architected solutions, fully transparent sell side management technology, and access to programmatic demand that is organized and certified by humans into a clear and robust taxonomy.
Founded in 2010, Krux delivers data fabric for the consumer web via our data management platform (DMP). Krux helps our clients protect, manage, and monetize data across all digital screens and sources. Hundreds of digital businesses worldwide have adopted Krux technology including NBC Universal, Sanoma Media, IDG, New York Times, Meredith, Centro, Forbes Media, Washington Post, Telegraph, Bloomberg, GateHouse Media, and Financial Times. Through our diverse community of clients and partners, Krux helps improve digital experiences for almost 800 million internet users worldwide. Krux is privately held with offices in San Francisco, New York City, and London. Find out more at krux.com.
MediaLink is a leading advisory firm that provides critical counsel to clients in the media, entertainment, and technology industries. Our team of seasoned industry experts delivers informed, innovative, actionable strategies for success in an evolving and interconnected media landscape. We don’t live in a perfect world, so we don’t pretend to operate in one. Instead, we apply our real-world knowledge of your business to help you move it forward.
NextMark takes the hassle out of buying and selling premium guaranteed inventory.
Founded in 1999, NextMark provides match-making and collaborative workflow systems for media planning, ad sales, and ad operations. More than 1,500 leading agencies, publishers, brokers, consultants, and rep firms use NextMark’s patented technology to buy and sell more than 125,000 media programs in 15 online and offline channels. NextMark is headquartered in Hanover, NH, and on the web at http://www.NextMark.com.
Nielsen studies consumers in more than 100 countries to give you the most complete view of trends and habits worldwide. And we’re constantly evolving, not only where or what we measure, but also by helping you understand how our insights drive profitable growth. Whether you’re a multinational enterprise or a single storefront, we believe innovation is the key to success—both in what you create and how you market your products and ideas. That’s why we continue to develop better solutions: to help you meet the needs of today’s consumers, and discover where they’re headed next. Learn more at www.nielsen.com.
OpenX is a global leader in web and mobile advertising technology. OpenX’s vision is to unleash the full economic potential of digital media companies through superior advertising technology. OpenX provides a comprehensive technology platform for publishers that includes one of the first and largest programmatic ad exchanges, a next generation supply side platform and fully featured ad serving. All these products are multiscreen and OpenX also offers one of the industry’s most robust SDKs for app developers.
OpenX Technologies, Inc., a wholly owned subsidiary of OpenX Software Ltd., is based in Los Angeles and is backed by leading investors including Accel Partners, Index Ventures, SAP Ventures, and Samsung Venture Investment Corporation. OpenX is a trademark of OpenX Limited.
For more information, please visit www.openx.com
PubMatic is the technology platform that powers the programmatic advertising strategy of leading publishers and premium brands. Our innovative solutions help content providers drive the highest value for their digital media assets and provide consumers with a more personalized advertising experience across display, mobile, and video. PubMatic's One Platform, proprietary technology and advanced mobile capabilities are utilized by a global roster of comScore publishers. Pioneering online auctions for the buying and selling of media through Real-Time Bidding and Private Marketplace, PubMatic also works with over 400 advertising partners and has offices worldwide with headquarters in Redwood City, California.
About SAS Institute
SAS is the leader in predictive advanced analytics software and services and helps digital media companies answer complex questions around revenue optimization, data visualization, audience segmentation, data management and governance, TV and cross-platform ratings planning, and integrated marketing management. Through innovative solutions, SAS helps customers at more than 60,000 sites globally improve business performance and deliver value by making better decisions faster. Since 1976, SAS has been giving customers around the world THE POWER TO KNOW.
adMarketplace is an advertising technology company and operates the largest search network outside of Google and Yahoo/Bing. The 8th fastest-growing private company in New York, adMarketplace delivers premium Pay Per Click traffic to the Internet’s largest marketers and their agencies. With our proprietary search syndication platform, Advertiser 3D, advertisers can adjust keyword bids by traffic source and device type based on their performance data.
AppNexus, which offers the most powerful, open and customizable advertising technology platform, serves the largest and most innovative buyers and sellers of online advertising, including Microsoft Advertising Exchange, Interactive Media (Deutsche Telekom) and Collective. Led by the pioneers of the Web’s original ad exchanges at Yahoo!’s Right Media and Google’s DoubleClick, AppNexus offers the industry’s most advanced technology platform that empowers companies to build, manage and optimize their entire online advertising businesses. For more information, visit www.appnexus.com.
BlueKai is Big Data for Marketing. The BlueKai Data Activation System enables marketers and publishers to use what they know to power what they do, turning insights into action, and driving higher efficiency & performance in their marketing. Through data activation, our enterprise-level SaaS solution unites fragmented data sources to drive omni-channel data aggregation and targeting. BlueKai’s customers use data to analyze, advertise, optimize and monetize their audiences in ways that were previously unavailable to them and with BlueKai’s “data unchained” methodology, your customized data segmentation can be leveraged anywhere and is not restricted to any single channel.
DG (NASDAQ: DGIT) is the leading global multiscreen advertising management and distribution platform, fueling campaigns across TV, online, and mobile. Boasting the world's largest hybrid satellite and internet network for broadcast video delivery, the company's unparalleled campaign management encompasses multiscreen ad delivery, cross-channel research and analytics, and unified asset management. The DG portfolio consists of two overarching product lines for online and video campaign management: MediaMind and VideoFusion. Headquartered in New York, DG manages approximately 10 percent of the world’s media assets, across TV and digital advertising media destinations in 78 countries. www.dgit.com; Twitter @DGSpotOn
eXelate is the smart data company that powers smarter digital marketing decisions worldwide for marketers, agencies, platforms, publishers and data providers. eXelate’s smart data platform provides accurate, actionable, and agile data and analytics on online household demographics, purchase intent, and behavioral propensities. Through the collection of trillions of directly measured online data points and distribution partnerships with information leaders such as Nielsen, Nielsen Catalina, MasterCard Advisors, Bizo, and more, eXelate makes online, offline, and custom modeled data sets actionable across 700M online consumers worldwide. eXelate is a leader in privacy compliant advertising practices. For more information, please visit http://www.exelate.com or follow @eXelate.
I-Behavior is a data and analytics company that builds targeted audience segments to help companies reach the right consumers across any channel – online, postal, email, social and mobile. With I-Behavior intelligence, online and direct marketing campaigns reach individuals who are most likely to purchase your products and services, as determined by past buying behavior. I-Behavior’s cooperative database includes more than 2,750 data-contributing members and 190 million individuals representing more than $465 billion in online and offline purchases. I-Behavior is a KBM Group Company, part of the WPP organization. The Company has offices in Colorado, New York, Sao Paulo and London.
Innovid delivers immersive advertising anywhere. Founded in 2007, Innovid provides visionary marketers with the tools to create, deliver and measure video campaigns, in any format, on any screen, publisher or ad network. Innovid's Ad Server was developed to address the issues specific to video ad serving and simplify the process for agencies and marketers. Bringing a new dimension to online video, Innovid's iRoll reimagines the possibilities for interactive engagement across multiple screens. For more information, visit www.innovid.com.
About Integral Ad Science
Integral Ad Science is the leading global provider of actionable advertising intelligence data for buyers and sellers of digital media and is the industry's standard for rating media quality. Since launching the industry’s first preventative brand safety solution in 2009, powered by constant growth and innovation, Integral has evolved into a global media valuation platform that is essential to the buying and selling of quality media. Integral focuses on a comprehensive solution set that enables advertising to appear in quality environments and receive favorable exposure — while the sell side can monitor and control its quality and performance. Integral’s technology drives improved visibility, efficiency, and ROI for players across the digital media landscape. For more information, please visit www.integralads.com.
Jivox is the leading multiscreen interactive advertising technology company. The Jivox IQ Ad platform enables agencies and publishers to produce and deliver highly-engaging ads featuring video, rich media, dynamic content, customizable widgets, and social sharing. Using Jivox, interactive ads can be easily authored and served in-stream, in-banner, and on mobile devices. Jivox technology eliminates the time consuming process of traditional code-based approaches. Jivox also provides sophisticated campaign measurement, demographic and purchase intent analytics via BrandGage—its real-time analytics platform. Several hundred media companies and agencies use Jivox, including College Humor, Federated Media, Weiden+Kennedy, Havas, Interactive One, Martha Stewart, Martini Media, Mojiva, Universal McCann, and Videology.
LiveRail is the leading publisher monetization platform for video. LiveRail delivers over 5bn impressions each month—setting the standard for innovative video advertising technology solutions. Our mission is to provide premium publishers with the technology to sell video inventory smarter and safer, across all devices. Our publishers benefit from sophisticated analytics, advanced controls and unparalleled transparency—generating maximum yield for every ad impression.
Founded in 2007, LiveRail’s senior team is led by founders Mark Trefgarne (CEO) and Andrei Dunca (CTO). LiveRail is headquartered in San Francisco with offices in New York, London, and Romania.
UK-born MailOnline (mailonline.com) is the world’s largest English-language newspaper website with more than 50 million monthly unique visitors globally, and America’s third biggest online newspaper with U.S. traffic of 28 million monthly unique multiplatform visitors (comScore, May 2013). For people who want to be part of the world’s conversation, MailOnline is a next generation popular news stream driven by the instinct of seasoned journalists and continually optimized with real-time data. We inform and entertain at the same time. Our journalists don’t just report. They tell stories, with fascinating details that makes news and features compelling reads. And an abundant use of photography that makes it all come to life.
Mediaocean is the leading software platform for the advertising community. Our platforms allow 80,000 global users at the world’s advertising holding companies, large agencies, and independents to efficiently manage and coordinate the entire advertising workflow—from planning and buying, to invoicing and paying, to analyzing and optimizing campaigns—across $130B in digital and traditional advertising. Learn more at www.Mediaocean.com.
Identity matters and it’s time to talk about it. As marketers, we need to be relevant all the time and Neustar can help you do just that. We’re your authoritative source for accurate identity information with privacy-by-design at its core. In today’s complex marketing ecosystem, consumer information changes rapidly. Built on Neustar PlatformOne™, we enable activation of customer and media intelligence in real time so that agencies and brands have a comprehensive, up-to-date portrait of customers and prospects. By linking online consumer interactions with offline authoritative datasets, you can use a single identity across all channels and devices in order to understand your best consumers, create a personalized experiences, and drive an increase in reach and sales. For more information, visit www.neustar.biz.
Named 2012 Technology Agency of the Year by Holmes Report, Sparkpr is one of the leading independent social media and technology PR agencies in the world. Sparkpr’s global footprint spans San Francisco, New York, Los Angeles, London, and Cape Town.
Sparkpr, founded in 1999, represents global technology companies as well as startups. We are proud to have helped a long list of corporations achieve their communications objectives, including Wildfire, Good Technologies, Bing Travel, Electronic Arts, The Economist, Flickr, Mozilla.org, Nielsen, Nokia, NVIDIA, Sony, Skype, and Yahoo!.
TubeMogul is the leading enterprise software company for digital branding. The world’s largest brands and agencies unify their video advertising on TubeMogul’s programmatic platform. By using a single, integrated solution, TubeMogul’s clients gain control over their video spend, simplify their workflow, and verify the success of their campaigns. Founded in 2006, TubeMogul is based in Emeryville, California with offices across North America, Europe, Asia, and Australia. www.tubemogul.com
About Advertising Age
Advertising Age (adage.com) is a multi-platform media brand delivering news and intelligence to the advertising, marketing and media industries, as well as targeted strategies for brand building and messaging in today’s complex business world. From the digital community to the entertainment industries, from the Hispanic market to the global stage itself, agencies, media, and marketers all turn to Ad Age print, digital, and special event brands for the insights and analysis they need to succeed.
With $1.3 trillion in annual spending and rising, the global media industry is more influential than ever. At the center of this dynamic and ever-evolving industry is Adweek – The Voice of Media. Adweek covers all the aspects of the modern communications business—from advertising, media buying, and brand building to content, social networks, and digital strategies—with its weekly magazine and cutting-edge web destination.
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