About Adobe Primetime
Adobe Primetime helps programmers reach viewers on any IP-connected screen, strengthening brand affinity for content owners. By providing a unified, multiplatform publishing, DRM, and ad insertion workflow that bridges the divide between traditional and digital broadcast environments, Adobe Primetime simplifies and streamlines live, linear, and video-on-demand (VOD) programming in IP-based environments. Adobe Primetime helps programmers deliver the optimal viewing environment across ads and content by providing deep analytics and real-time quality-of-service dashboards. Adobe Primetime’s modular toolset is built on top of the Primetime Player SDKs, which use industry-standard, open-source protocols to promote interoperability with third-party publishing, monetization, and optimization technologies. Follow us @AdobePrimetime.
Google’s innovative search technologies connect millions of people around the world with information every day. Founded in 1998 by Stanford Ph.D. students Larry Page and Sergey Brin, Google today is a top web property in all major global markets. Google’s targeted advertising program, which is the largest and fastest growing in the industry, provides businesses of all sizes with measurable results, while enhancing the overall web experience for users. Google is headquartered in Silicon Valley with offices throughout North America, Europe, and Asia. For more information, visit google.com.
About 24/7 Media
24/7 Media provides advertisers and publishers with comprehensive digital media solutions that produce competitive advantage. The company brings together every digital channel for the advertiser, offering exceptional creative services, media planning and execution. Its propriety DMP allows clients to leverage and optimize their data, generating a strong return on their advertising investments. For publishers, 24/7 media offers a complete monetization platform including the award winning ad serving technology: 24/7 Open AdStream.
24/7 Media Inc., a WPP Digital company, has been at the forefront of digital marketing technology for fifteen years. For more information, visit www.247Media.com.
Collective is the leader in data-driven, multiscreen advertising solutions for 75 of the top 100 national advertisers. Through data science, Collective connects brands to audiences with high impact personalized advertising experiences across display, video, mobile, and social. Our technology solutions include Ensemble, our audience buying, creative optimization, and analytics platform for advertisers, and AMP, our data and media management platform for publishers. Headquartered in New York with offices in Atlanta, Boston, Chicago, Dallas, Detroit, Los Angeles, San Francisco, London, and India, Collective has been recognized for its rapid growth on the Deloitte Technology Fast 500 and Inc. Collective's investors include Accel Partners, Greycroft Partners, and iNovia Capital. For more information, please visit www.collective.com.
About Operative Media
Operative Media (www.operative.com) is the advertising business management company. Our core purpose is to allow the media and advertising industries to run increasingly complex businesses with simplicity. Operative’s next-generation, SaaS platform and services help media industry leaders balance efficiency with innovation to reduce transaction costs and boost advertising revenue. Operative brings together the processes and systems necessary to package, sell, traffic, manage, optimize, and collect revenue on advertising products. More than 200 companies rely on Operative to manage over $6 billion in ad revenue annually, including The Wall Street Journal, MSN, OMD, NBC Universal, and National Public Media.
About Rubicon Project
Rubicon Project is the leading independent advertising technology company for the comScore 500. REVV, Rubicon Project’s real-time trading platform, reaches a global audience of 200 million U.S. and 646 million global unique visitors monthly, the largest reach on the internet (as measured by comScore). REVV helps publishers including one-third of the comScore 100 make more money by automating and optimizing monetization of their digital media advertising inventory through a real-time auction to digital ad buyers. Hundreds of buyer channels representing more than 70,000 end advertisers access and bid on Rubicon Project’s publishers’ inventory, forming one of the largest scale transaction marketplaces in any industry.
Videology (videologygroup.com) is the world’s largest video advertising platform. By simplifying big data, we empower marketers and media companies to make smarter advertising decisions to fully harness the value of their audience across screens. Our math and science-based technology enables our customers to manage, measure and optimize digital video and TV advertising to achieve the best results in the converging media landscape.
Videology, Inc., is a privately-held, venture-backed company, whose investors include Catalyst Investors, Comcast Ventures, NEA, Pinnacle Ventures, and Valhalla Partners. Videology is headquartered in Baltimore, MD, with key offices in New York, Austin, Toronto, London, Paris, Madrid, Singapore, Sydney and sales teams across North America.
Adap.tv is the video advertising platform of choice for the world’s largest brands, agencies, publishers, and ad networks. A unified, programmatic platform that provides buyers and sellers with automated tools to plan, buy, and measure across linear TV and online video, Adap.tv is transforming the way video advertising is bought and sold. Headquartered in San Mateo, CA, Adap.tv has U.S. offices in Chicago, Los Angeles, and New York, and international offices in Australia, India, and London. For more information, please visit Adap.tv, or follow Adap.tv on Twitter @Adaptv and Facebook at facebook.com/adaptv.
AddThis is a data, distribution, and decisioning company delivering powerful, easy-to-use consumer engagement tools and services to brands, publishers, and advertisers. Reaching 1.3 billion unique users monthly, AddThis’ social tools are used by 14 million domains worldwide to power social sharing, increase engagement, boost traffic, and provide user insights. Proprietary XGraph technology processes more than 10 terabytes of data daily allowing AddThis to provide brands with sophisticated audience models, data-driven tools, and web-wide consumer insights that enhance their paid, earned, and owned media strategies.
About The AOL On Network
The AOL On Network is the next generation of video programming, with videos on every topic, programmed onto every page, and reaching viewers on every screen. Check us out at http://advertising.aol.com/brands/aol.
Evidon technology gives businesses around the world unique insight into the digital ecosystem, including unparalleled intelligence on the marketing technologies that underpin the commercial web and the power to control their impact on business. Our technology includes Ghostery, the industry-leading browser tool that reports on data collection across 26 million websites and informs our company's business control solutions. We also provide market-leading privacy controls for more than $2 billion of display media annually that empower more than 150 million people daily to control how their information is used online. Companies make smarter decisions, protect their businesses and consumer privacy, and grow revenue as a result.
FreeWheel manages the economics of content for the enterprise-class world of entertainment, offering technical infrastructure for revenue rights management and business operations, wrapped in advisory services. Founded and led by a team of executives from the world’s leading technology companies, FreeWheel’s solutions have already armed companies like AOL, ESPN, FOX, Sky, Turner, and VEVO with the technology and services they need to profitably scale their professional content across devices and revenue models. For more information, visit freewheel.tv. Follow the company @FreeWheel.
About Index by Casale Media
Index is a transparent and fully customizable exchange technology that enables digital media organizations to sell their ad impressions programmatically and in real time. A division of online media technology veteran, Casale Media, Index equips enterprise level sellers with custom architected solutions, fully transparent sell side management technology, and access to programmatic demand that is organized and certified by humans into a clear and robust taxonomy.
Founded in 2010, Krux delivers data fabric for the consumer web via our data management platform (DMP). Krux helps our clients protect, manage, and monetize data across all digital screens and sources. Hundreds of digital businesses worldwide have adopted Krux technology including NBC Universal, Sanoma Media, IDG, New York Times, Meredith, Centro, Forbes Media, Washington Post, Telegraph, Bloomberg, GateHouse Media, and Financial Times. Through our diverse community of clients and partners, Krux helps improve digital experiences for almost 800 million internet users worldwide. Krux is privately held with offices in San Francisco, New York City, and London. Find out more at krux.com.
MediaLink is a leading advisory firm that provides critical counsel to clients in the media, entertainment, and technology industries. Our team of seasoned industry experts delivers informed, innovative, actionable strategies for success in an evolving and interconnected media landscape. We don’t live in a perfect world, so we don’t pretend to operate in one. Instead, we apply our real-world knowledge of your business to help you move it forward.
NextMark takes the hassle out of buying and selling premium guaranteed inventory.
Founded in 1999, NextMark provides match-making and collaborative workflow systems for media planning, ad sales, and ad operations. More than 1,500 leading agencies, publishers, brokers, consultants, and rep firms use NextMark’s patented technology to buy and sell more than 125,000 media programs in 15 online and offline channels. NextMark is headquartered in Hanover, NH, and on the web at http://www.NextMark.com.
Nielsen (NYSE: NLSN) is a global information and measurement company with leading market positions in marketing and consumer information, television, and other media measurement, online intelligence, mobile measurement, trade shows, and related properties. Nielsen has a presence in approximately 100 countries, with headquarters in New York and Diemen, the Netherlands. For more information, visit www.nielsen.com.
OpenX is a global leader in digital and mobile advertising technology. OpenX’s vision is to unleash the full economic potential of digital media companies. OpenX solutions provide a unique Software as a Service platform by combining ad serving, an ad exchange, which includes Supply Side Platform technology, and content valuation.
OpenX Technologies, Inc., a wholly owned subsidiary of OpenX Software Ltd., is based in Los Angeles and is backed by leading investors including Accel Partners, Index Ventures, SAP Ventures, and Samsung Venture Investment Corporation.
For more information, please visit www.openx.com
OpenX is a trademark of OpenX Limited.
Since 2006, PubMatic (www.PubMatic.com) has been at the forefront of developing innovative technology. PubMatic provides a strategic sales platform that gives premium publishers the control to manage revenue and brand strategies in the growing real-time media environment. PubMatic combines some of the industry’s most comprehensive brand control tools with a true real-time bidding platform. Uniquely, these capabilities are combined with a complete audience data management suite and open APIs that allow publishers to engage with additional advertising technology vendors and data providers. PubMatic is privately held, with eight offices around the world in the U.S., Europe, Asia, and Australia.
About SAS Institute
SAS is the leader in predictive advanced analytics software and services and helps digital media companies answer complex questions around revenue optimization, data visualization, audience segmentation, data management and governance, TV and cross-platform ratings planning, and integrated marketing management. Through innovative solutions, SAS helps customers at more than 60,000 sites globally improve business performance and deliver value by making better decisions faster. Since 1976, SAS has been giving customers around the world THE POWER TO KNOW.
adMarketplace is an advertising technology company and operates the largest search network outside of Google and Yahoo/Bing. The 8th fastest-growing private company in New York, adMarketplace delivers premium Pay Per Click traffic to the Internet’s largest marketers and their agencies. With our proprietary search syndication platform, Advertiser 3D, advertisers can adjust keyword bids by traffic source and device type based on their performance data.
AppNexus, which offers the most powerful, open and customizable advertising technology platform, serves the largest and most innovative buyers and sellers of online advertising, including Microsoft Advertising Exchange, Collective and Technorati Media. Led by the pioneers of the Web’s original ad exchanges at Yahoo!’s Right Media and Google’s DoubleClick, AppNexus offers the industry’s most advanced technology platform that empowers companies to build, manage and optimize their entire online advertising businesses. Based in New York City, AppNexus is backed by an outstanding group of investors including Technology Crossover Ventures, Microsoft, Venrock, Kodiak Venture Partners, Tribeca Venture Partners, First Round Capital, Marc Andreessen, Ben Horowitz, Ron Conway and Khosla Ventures. For more information, visit www.appnexus.com.
BlueKai is Big Data for Marketing. The BlueKai Data Activation System enables marketers and publishers to use what they know to power what they do, turning insights into action, and driving higher efficiency & performance in their marketing. Through data activation, our enterprise-level SaaS solution unites fragmented data sources to drive omni-channel data aggregation and targeting. BlueKai’s customers use data to analyze, advertise, optimize and monetize their audiences in ways that were previously unavailable to them and with BlueKai’s “data unchained” methodology, your customized data segmentation can be leveraged anywhere and is not restricted to any single channel.
DG (NASDAQ: DGIT) is the leading global multiscreen advertising management and distribution platform, fueling campaigns across TV, online, and mobile. Boasting the world's largest hybrid satellite and internet network for broadcast video delivery, the company's unparalleled campaign management encompasses multiscreen ad delivery, cross-channel research and analytics, and unified asset management. The DG portfolio consists of two overarching product lines for online and video campaign management: MediaMind and VideoFusion. Headquartered in New York, DG manages approximately 10 percent of the world’s media assets, across TV and digital advertising media destinations in 78 countries. www.dgit.com; Twitter @DGSpotOn
eXelate is the smart data company that powers smarter digital marketing decisions worldwide for marketers, agencies, platforms, publishers and data providers. eXelate’s smart data platform provides accurate, actionable, and agile data and analytics on online household demographics, purchase intent, and behavioral propensities. Through the collection of trillions of directly measured online data points and distribution partnerships with information leaders such as Nielsen, Nielsen Catalina, MasterCard Advisors, Bizo, and more, eXelate makes online, offline, and custom modeled data sets actionable across 700M online consumers worldwide. eXelate is a leader in privacy compliant advertising practices. For more information, please visit http://www.exelate.com or follow @eXelate.
I-Behavior is a data and analytics company that builds targeted audience segments to help companies reach the right consumers across any channel – online, postal, email, social and mobile. With I-Behavior intelligence, online and direct marketing campaigns reach individuals who are most likely to purchase your products and services, as determined by past buying behavior. I-Behavior’s cooperative database includes more than 2,750 data-contributing members and 190 million individuals representing more than $465 billion in online and offline purchases. I-Behavior is a KBM Group Company, part of the WPP organization. The Company has offices in Colorado, New York, Sao Paulo and London.
Innovid delivers immersive advertising anywhere. Founded in 2007, we provide visionary marketers with the tools to create, deliver, and measure video campaigns, in any format, on any screen, publisher, or ad network. We built our ad server to address the issues specific to video ad serving and simplify the process for agencies and marketers. And as interactive video becomes the new normal, iRoll brings alive this new dimension of online video, reimagining the possibilities for interactive engagement across multiple screens to capture consumer curiosity and draw the viewer deep into the brand experience.
About Integral Ad Science
Integral Ad Science is the leading global provider of actionable advertising intelligence data for buyers and sellers of digital media and is the industry's standard for rating media quality. Since launching the industry’s first preventative brand safety solution in 2009, powered by constant growth and innovation, Integral has evolved into a global media valuation platform that is essential to the buying and selling of quality media. Integral focuses on a comprehensive solution set that enables advertising to appear in quality environments and receive favorable exposure — while the sell side can monitor and control its quality and performance. Integral’s technology drives improved visibility, efficiency, and ROI for players across the digital media landscape. For more information, please visit www.integralads.com.
Jivox is the leading multiscreen interactive advertising technology company. The Jivox IQ Ad platform enables agencies and publishers to produce and deliver highly-engaging ads featuring video, rich media, dynamic content, customizable widgets, and social sharing. Using Jivox, interactive ads can be easily authored and served in-stream, in-banner, and on mobile devices. Jivox technology eliminates the time consuming process of traditional code-based approaches. Jivox also provides sophisticated campaign measurement, demographic and purchase intent analytics via BrandGage—its real-time analytics platform. Several hundred media companies and agencies use Jivox, including College Humor, Federated Media, Weiden+Kennedy, Havas, Interactive One, Martha Stewart, Martini Media, Mojiva, Universal McCann, and Videology.
LiveRail is the leading publisher monetization platform for video. LiveRail delivers over 4bn impressions (25% of all online video ads) each month—setting the standard for innovative video advertising technology solutions. Our mission is to provide premium publishers with the technology to sell video inventory smarter and safer, across all devices. Our publishers benefit from sophisticated analytics, advanced controls and unparalleled transparency—generating maximum yield for every ad impression.
Founded in 2007, LiveRail’s senior team is led by founders Mark Trefgarne (CEO) and Andrei Dunca (CTO). LiveRail is headquartered in San Francisco with offices in New York, London, and Romania.
UK-born MailOnline (mailonline.com) is the world’s largest English-language newspaper website with more than 50 million monthly unique visitors globally, and America’s third biggest online newspaper with U.S. traffic of 28 million monthly unique multiplatform visitors (comScore, May 2013). For people who want to be part of the world’s conversation, MailOnline is a next generation popular news stream driven by the instinct of seasoned journalists and continually optimized with real-time data. We inform and entertain at the same time. Our journalists don’t just report. They tell stories, with fascinating details that makes news and features compelling reads. And an abundant use of photography that makes it all come to life.
Mediaocean empowers businesses and professionals across the global marketing ecosystem with intelligent automation, flexibility, and open platforms—letting its partners define their business and future, no matter where the landscape turns. With over 80,000 users conducting 7 million transactions daily through our systems—across all media channels, in areas from workflow to real time bidding—Mediaocean drives the marketing universe ahead. Learn more at www.Mediaocean.com.
Neustar, Inc. (NYSE: NSR), is the trusted real-time information services and marketing analytics provider for leading brands across the financial services, hospitality, media and advertising, automotive, retail, and telecom industries. With the most comprehensive household level information, Neustar helps our clients create a common, enterprise-wide view of their mobile customers and prospects. Neustar combines real-time consumer insights and the richness of the client’s CRM data at every point of interaction. From strategic planning and tactical execution, to consumer engagement and campaign measurement, our clients can make informed actionable decisions across the customer lifecycle and gain a deeper understanding of their audience to drive acquisition and retention, specifically on mobile platforms.
Named 2012 Technology Agency of the Year by Holmes Report, Sparkpr is one of the leading independent social media and technology PR agencies in the world. Sparkpr’s global footprint spans San Francisco, New York, Los Angeles, London, and Cape Town.
Sparkpr, founded in 1999, represents global technology companies as well as startups. We are proud to have helped a long list of corporations achieve their communications objectives, including Wildfire, Good Technologies, Bing Travel, Electronic Arts, The Economist, Flickr, Mozilla.org, Nielsen, Nokia, NVIDIA, Sony, Skype, and Yahoo!.
TubeMogul is a media-buying platform for video advertising that is simple, safe, and effective. By integrating real-time media buying, ad serving, targeting, optimization, and brand measurement into its PlayTime platform, TubeMogul simplifies the delivery of video ads and maximizes the impact of every dollar spent by brand marketers. Advertisers only pay when someone chooses to watch their video and they see exactly which sites their ads ran on, how their ads performed, and who watched them. We are built for branding, but without sacrificing the accountability and measurability of digital advertising.
About Advertising Age
Advertising Age is the leading global source of news, intelligence, and conversation for marketing and media communities. Ongoing coverage of strategic topics like CMO strategies and data-driven marketing is complemented by breaking news on digital, social media, and more.
With $1.3 trillion in annual spending and rising, the global media industry is more influential than ever. At the center of this dynamic and ever-evolving industry is Adweek—The Voice of Media.
Adweek covers all the aspects of the modern communications business—from advertising, media buying, and brand building to content, social networks, and digital strategies—with its weekly magazine and cutting-edge web destination.
To find out more about sponsorship and exhibit opportunities, please contact Phil Ardizzone, Director of Event Sales, at [email protected].