Kleiner Perkins Caufield & Byers
Mike Abbott is a general partner at Kleiner Perkins Caufield & Byers. He joined the firm in 2011 and focuses on investments in the firm’s digital practice, helping entrepreneurs in the social, mobile, and cloud computing sectors rapidly scale teams and ventures. Mike serves as an expert resource on enterprise infrastructure, cloud computing, and big data. He also helps entrepreneurs win the race for talent in a hypercompetitive recruitment environment.
An engineering leader, entrepreneur, and investor, Mike led the building of innovative, high-performance applications, and services at Twitter, Palm, and Microsoft before he joined KPCB. Mike is also an expert in big data businesses, having founded Composite Software. Formerly the Vice President of Engineering at Twitter, Mike led the team to rebuild and solidify Twitter’s infrastructure, growing the engineering team from 80 to more than 350 engineers in less than a year and a half, and scaling Twitter’s architecture to support 250 million daily tweets. Before joining Twitter, Mike led the software development team at Palm that created HP/Palm’s next-generation webOS platform. Earlier in his career, Mike was the General Manager at Microsoft for .NET online services, which became Azure.
Mike holds a bachelor’s degree from California Polytechnic State University and has completed coursework toward a Ph.D. at the University of Washington.
Chairman and Chief Executive Officer
Tim Armstrong has served as Chairman and Chief Executive Officer of AOL since 2009. In December of 2009, he took the company public on the New York Stock Exchange. AOL serves over 200 million consumers a month and is one of the world’s biggest consumers brands.
Prior to joining AOL, Tim served as President of Google’s Americas Operations and served on the company’s operating committee. Prior to Google, he served as an executive of multiple Internet and media companies, including Snowball, Disney’s ABC/ESPN Internet Ventures, and Paul Allen’s Starwave Corporation. Tim also has started or co-founded multiple companies during his career including Associated Content (sold to Yahoo!) and Patch (sold to AOL).
He is a graduate of Connecticut College.
Founder and Executive Chairman
Federated Media Publishing
and IAB Board of Directors
John Battelle is an entrepreneur, author, and journalist. In 2005, he founded and currently serves as Executive Chairman of the Internet media company Federated Media Publishing, which now ranks as one of the top properties on the web. John was also the Co-Founder, Executive Producer, and Program Chair of the Web 2 Summit, and Founder, Chairman and Chief Executive Officer of Standard Media International (SMI), publisher of The Industry Standard and TheStandard.com. Prior to that, he was a co-founding editor of Wired magazine and Wired Ventures.
Previously, John occupied the Bloomberg chair in Business Journalism for the Graduate School of Journalism at the University of California, Berkeley. He is an expert in the field of media and technology and has appeared on national and international news channels including CBS, BBC, CNN, PBS, Discovery, and CNBC. He was a founding Board member of the Online Publishers Association and served on the board of the IAB for three terms. He currently sits on the board of Acxiom Corp., a public company.
In 2005 Battelle authored “The Search: How Google and Its Rivals Rewrote the Rules of Business and Transformed Our Culture” (Penguin/Portfolio), an international bestseller published in more than 25 languages. His new book entitled “If/Then” will be completed in 2013.
Senior Vice President and Group General Manager, Advertising Sales and Marketing
Cyrus Beagley is Senior Vice President and Group General Manager, Advertising Sales and Marketing, Time Inc. In this role, he leads strategy, business operations, and ad solutions for the company's advertising sales and marketing functions.
Cyrus has been instrumental in developing and bringing to market Time Inc.’s next generation of advertising solutions, including new offerings such as Time Amplify, Time Engage, and Time Exchange.
Cyrus joined Time Inc. from McKinsey & Company where, as associate principal, he was a leader of the Media and Entertainment and Marketing and Sales practices, focused primarily on publishing, online business building, growth strategy, and operational effectiveness.
Prior to joining McKinsey & Company, heworked as a senior consultant and auditor for Société Générale, the European banking group.
He holds an MBA from the MIT Sloan School of Management and received his Master’s degree in Economics and Finance, summa cum laude, from the Institut d’Etudes Politiques de Paris, France.
Co-Founder and Chief Executive Officer
Tom is Co-Founder and Chief Executive Officer of Krux. Tom most recently served as General Manager for the Online Publisher Business Group in Microsoft’s Advertiser and Publisher Solutions (APS) group. Before Microsoft Tom was the Chief Executive Officer of Rapt from its founding in 1999 to its acquisition by Microsoft in April 2008. Before Rapt Tom worked as a systems architect at Sun Microsystems and as a researcher at the Rockwell Palo Alto Science Lab. He holds a B.A.. in Computer Science and Philosophy from Harvard and a Ph.D. in Engineering-Economic Systems and Operations Research from Stanford. He sits on the Board of Meritus, a San Francisco non-profit that helps low income students enter and complete a four-year college degree. You can reach him at [email protected].
Greg Coleman has made a career in explosive sales growth for influential media and technology companies. Simply put, he builds and revs the commerce engine around great content. As global President of Criteo (www.criteo.com) beginning April 2011, Greg is leading the U.S. expansion of the company that created performance advertising and leads the pay-per-click market in Europe. At his command are the retargeting tools that can truly personalize marketing online.
As the President and Chief Revenue Officer of The Huffington Post, he built a $30 million ad business in one year. As Executive Vice President of Global Sales at Yahoo!, he assembled a pre-eminent sales team to grow ad revenues from $600 million to more than $6 billion. As President of U.S. Magazine publishing for Reader’s Digest Association, he turned advertising from an afterthought to more than 25 percent of corporate profit.
Greg’s experience has translated to the top-ranked class for three years running at the McDonough School of Business at Georgetown University, and he was recently appointed adjunct professor at The New York University business school. He is a Board member and Chairman Emeritus of The Advertising Council.
Co-Founder and Chief Executive Officer
Chris Cunningham co-founded appssavvy, an activity advertising technology company focused on native display, and serves as Chief Executive Officer. His and appssavvy’s vision has pioneered a new advertising model through its native, activity-based advertising platform, adtivity, focused on people’s activity.
The vision of native, activity-based advertising has established Chris as a recognized thought leader. He frequently speaks at industry conferences and forums, including ad:tech, IAB, iMedia, and 4A’s events, and comments on the latest developments in the digital ad industry live on CNBC and Bloomberg TV, or in leading publications, such as The Wall Street Journal, The New York Times, Bloomberg BusinessWeek, and USA Today. For insight into Chris’ unique perspective, read The New York Times’ Corner Office.
In 2012, he was named as one of the “Most Important People in Mobile Advertising.” In 2010 and 2011, he served as co-chair of the IAB Social Media Committee and was a finalist for Ernst & Young’s Entrepreneur of the Year award. Today, appssavvy has more than 40 employees in four offices across the U.S. and is recognized as a great place to work by Crain’s New York Business’ Best Places to Work in NYC—an honor won in 2009, 2010, and 2011.
Co-Founder, Activate, and
Co-Founder and Chief Executive Officer, ThinkUp
Anil Dash is Co-Founder and Managing Director of ACTIVATE, the strategy and technology consulting firm that helps the world’s major media, technology, and entertainment companies reinvent their businesses and build new ones. In addition, he is co-founder and CEO of ThinkUp, a new app which helps people get more meaning out of the time they spend on social networking. Dash is an active advisor to several of the most prominent and innovative technology startups and non-profit organizations and has been a columnist for Wired magazine. He has been recognized for his role in popularizing web culture and advocating for social and civic responsibility within the technology industry, earning showcases in museums including the New Museum of Contemporary Art, and honors including a Webby citation for Dashes.com in 2010 in the Personal Blog category. The New York Observer named him one of its 2012 Tech Insurgents. He was the first employee at the pioneering blogging technology company Six Apart (now SAY Media), where he helped guide the company to become world's leading blogging company.
Chief Operating Officer
Henrique de Castro is the chief operating officer (COO) of Yahoo! Inc., where he is responsible for the management of Yahoo!’s sales, media, business development and operations worldwide.
Henrique brings more than 20 years of experience leading global business for some of the world’s leading brands. Most recently, he was the vice president of Google’s worldwide Partner Business Solutions group, where he built a solutions-focused organization to help partners develop audiences and build multi-platform distribution and monetization businesses. Previously, he oversaw Google’s media, mobile and platforms organization globally, where he led the business to significant growth.
Prior to Google, Henrique managed sales and business development operations across Western Europe for Dell Corporation. Previously, he consulted for McKinsey & Company, where he advised clients across multiple industries. His career also includes senior positions in private equity and advertising businesses.
Henrique received his Masters in Business Administration from the IMD - International Institute for Management Development in Switzerland and his Licenciature in Business Administration from the University of Lisbon in Portugal.
World Privacy Forum
Pam Dixon founded the World Privacy Forum in November 2003. An author and a researcher, she has consistently broken critical new ground in her work. She has written highly respected and influential studies in the area of privacy, including the impactful Medical Identity Theft report that named this crime for the first time and led to new understandings about health privacy and technology. Currently, Dixon is actively working on a joint mobile app privacy voluntary code for the NTIA Multistakeholder process with civil society and industry. Recently, Dixon has completed more than 7 months of research and privacy work in India focusing on technology and privacy. Her most recent book, Online Privacy, was published in 2011/2012 by ABC-CLIO books. Dixon was formerly a research fellow with the Privacy Foundation at Denver University’s Sturm School of Law, where she worked with privacy and security technologist Richard M. Smith. Her books include titles for Random House/Times Books, among other major publishers.
Chief Executive Officer
Andrew Essex is Co-Founder and Chief Executive Officer of Droga5, a global advertising agency headquartered in New York. Founded in 2006, Droga5 has been named Agency of the Year three times and is the fastest growing independent agency in America.
Before co-founding Droga5 in 2006, Essex was the founding editor-in-chief of Absolute magazine and executive editor at Details magazine. He has also held editorial posts at The New Yorker, Entertainment Weekly, Salon.com and Interview.
Since Droga5’s inception, Essex has overseen the growth of the company’s client base to include Prudential, Mondelez International, PUMA, Kraft Foods Group, Coke Zero, Hennessy, Newcastle Brown Ale, the Bill & Melinda Gates Foundation, Unilever, Qantas and the United Nations, among others. In addition to blue-chip clients and award-winning projects with partners including Jay-Z and Usain Bolt, the agency is well known for innovative social initiatives such as UNICEF’s Tap Project and The Great Schlep for the 2008 Obama campaign, both of which won Titanium Lions at the Cannes International Festival of Creativity.
In his free time, Essex can usually be found writing (he has co-authored books with Globe.com’s Stephan Paternot, former Barney’s CEO Gene Pressman and acclaimed musician Nile Rodgers) or around New York with his wife and two children.
Senior Vice President and Head, Strategy
As Head of Strategy at AOL, John Frelinghuysen leads development of the global corporate strategy and supports key strategic initiatives at the brand, product line and geographic levels. Prior to joining AOL, John was a partner with Bain & Company, serving as a member of the firm’s global Telecom, Media and Technology Practice. Previous to Bain, John was a partner at Booz & Co. where he led the North American media practice.
An industry veteran with over 18 years of experience in media and entertainment, John is an active supporter of the IAB and has participated in a series of projects focused on boosting the effectiveness of brand advertising in digital media. The most recent project, “Making Measurement Make Sense,” has focused on enhancing brand metrics online and has also involved the Association of National Advertisers (ANA) and the American Association of Advertising Agencies (4As).
Executive Director and General Counsel
As Executive Director of NAI, Marc Groman leads the organization’s growth and ongoing efforts to develop and maintain high standards for online behavioral advertising. Widely recognized as a thought leader on privacy, e-commerce, and marketing law, Marc brings a unique perspective to his role, having engaged with privacy issues for over a decade and from nearly every angle—government litigator, senior policy advisor, compliance officer, and legislative staff.
He is passionate about self-regulation and believes that the industry must proactively address privacy challenges presented by new technology and business models. His vast government experience includes two years on Capitol Hill and over a decade with the Federal Trade Commission.
Prior to joining the NAI, Marc served as the FTC’s first chief privacy officer, where he built an award-winning privacy program from the ground up. In 2009 and 2010, he served as counsel on the Energy and Commerce Committee in the U.S. House of Representatives. While on the Committee, Marc drafted a significant consumer privacy bill and shepherded data security and breach notification bills through passage in the House.
Marc’s decade-long FTC career also included positions as counsel to the director of the Bureau of Consumer Protection and staff attorney in the Division of Marketing Practices. As counsel, Marc advised the bureau director on a wide range of consumer privacy issues, including online advertising, children’s privacy, data security, email marketing, spyware, identity theft, and international privacy. In Marketing Practices, he litigated a number of high-profile FTC enforcement actions and received multiple awards for his efforts to help develop the FTC’s Internet fraud program.
Marc started his legal career in the private sector as a litigation associate with Peabody and Arnold LLP in Boston, Massachusetts. Marc received a B.A. magna cum laude in international relations from Tufts University and a J.D. cum laude from Harvard Law School. He is a Certified Information Privacy Professional and a member of the Board of Directors of the International Association of Privacy Professionals. Marc also serves on the Board of Directors of the Digital Advertising Alliance.
Global Chief Revenue Officer
The Weather Company
and IAB Board of Directors
Curt Hecht serves as Global Chief Revenue Officer for The Weather Channel Companies (TWCC). He joined TWCC after 20 years with Publicis Groupe, most recently as Cheif Executive Officer of the VivaKi Nerve Center in Paris. In this newly created role, Curt is responsible for the overall strategic definition and management of TWCC’s international business. He also leads digital and cable ad sales revenue generation, including all aspects of sales operations for the company’s category—leading digital products such as weather.com, its category-leading mobile and tablet apps, and The Weather Channel, which is the most-distributed cable network, available in more than 100 million homes. He reports to Chairman and Chief Exective Officer David Kenny.
As Chief Executive Officer of the VivaKi Nerve Center in Paris, Curt had been entirely focused on developing the next generation of technical platforms to allow Publicis Groupe and its clients to digitize their processes and scale their digital marketing efforts, as both media channels and consumers become digital. He acted as Publicis Groupe’s primary liaison to digital media companies such as Facebook, Google, Microsoft, and Twitter, developing open and scalable platforms that can be activated by Digitas, Razorfish, Starcom MediaVest Group, and ZenithOptimedia, which collectively are the largest buyers of digital media worldwide. Het was a member of the VivaKi Board of Directors and Publicis Groupe Strategic Leadership Team.
Prior to VivaKi, Curt was Chief Digital Officer at Starcom MediaVest Group (SMG), a subsidiary of Publicis Groupe. There he focused on forecasting the evolving digital media landscape for a client portfolio that invests nearly $26B in media each year. At SMG he was also dedicated to General Motors and worked closely with the client to transform GM into the world's largest digital marketer.
President and Chief Executive Officer
As Chief Executive Officer and President of Acxiom, Scott Howe drives a strong, results-oriented culture for Acxiom’s approximately 6,200 associates as the company deepens and expands its offerings of global marketing and technology products.
Scott is a marketing and advertising veteran with extensive experience in digital media and technology. As the lines between traditional and digital marketing disappear, Scott insists on a singular focus on helping Acxiom’s clients understand the complexities of this new marketing era.
A native of Milwaukee, Scott is a former Corporate Vice President of Microsoft Advertising Business Group. In this role, he managed a multibillion dollar business encompassing all emerging businesses related to online advertising, including search, display, ad networks, in-game, mobile, digital cable and a variety of enterprise software applications.
Scott is a magna cum laude graduate of Princeton University, with a degree in economics, and he earned an MBA from Harvard University. He serves on the board of the Center for Medical Weight Loss and is a former director of the Internet Advertising Bureau (IAB) and Turn, Inc., a digital advertising company.
Kate Kaye covers the data industry for Advertising Age. Before joining Ad Age in November 2012, Kate worked as a writer and reporter covering the digital marketing industry since 2000, focusing on beats including data-driven targeting, privacy, and government regulation. Kate helped cultivate the online political campaign beat and in 2009 wrote “Campaign ’08 A Turning Point for Digital Media,” a book about the digital media efforts of the 2008 presidential campaigns. Before joining Ad Age, Kate was managing editor of ClickZ News, where she worked for nearly 7 years.
Chairman and Chief Executive Officer
The Weather Company
David Kenny is Chairman and Chief Executive Officer of The Weather Company (TWC). An experienced executive with a strong record in the media and digital industries, David works closely with the management team and the Board of Directors to leverage the company’s unique collection of media assets and spearhead the further development of a comprehensive, integrated strategy to accelerate its growth in the United States and globally.
David brings strong leadership experience from the media industry, a deep understanding of the TV and digital businesses, and vision to drive global initiatives across all platforms. He joined TWC after serving as President of Akamai, the leading cloud platform designed to help enterprises provide secure, high-performing user experiences to mobile and fixed Internet users.
Previously, he co-founded and served as managing partner of VivaKi, the combined worldwide media and digital arm of Publicis Groupe, and he was Chairman and Chief Executive Officer at Digitas, a top global integrated brand agency.
The Weather Company is the world’s leading weather authority. Through The Weather Channel, weather.com, Weather Underground, Intellicast.com, and third-party publishing partners, the company provides millions of people every day with the world’s best weather forecasts, content and data, connecting with them through television, online, mobile, and tablet screens. Through WSI and Weather Central, the company delivers superior professional weather services for the media, aviation, marine and energy sectors.
Director, Americas, Publisher Product Sales and Commercialization
With over a decade of experience Chris LaSala is a seasoned veteran in the digital media space. Chris currently heads Google’s New Products & Solutions team for the Americas Publisher Business Solutions organization where he leads a team that drives emerging product commercialization in the North and South American markets. Chris has held several previous roles at Google including leading their mobile publisher business development efforts, building a channel program aimed at delivering Google’s advertising solutions to local business and leading Google’s advertising agency strategy.
Prior to joining Google, Chris held the roles of director of business development at Looksmart where he was responsible for developing partnerships for the distribution of LookSmart’s advertising and search solutions, and strategy development consultant at Strategic Decisions Group, where he advised clients in the oil and gas and technology industries on making multi-billion dollar investments. Chris began his career as a public accountant for five years at Coopers & Lybrand. Chris holds a bachelor of science from Boston College and an MBA from Duke University.
Group Publisher and Chief Revenue Officer
Meredith Kopit Levien is Group Publisher and Chief Revenue Officer for Forbes Media where she leads the business organization for Forbes Magazine, the largest (by total audience and advertising revenue) business magazine in the U.S., and Forbes.com, which reaches an audience of 30 million unique visitors monthly.
Prior to running overall revenue for the company, Meredith served as Publisher of Forbes Magazine in 2010 and 2011. In that role, she oversaw a sweeping redesign of Forbes Magazine. She joined Forbes Media in 2008 as Group Publisher of Forbes Life Magazine and Forbes Woman.
Before Forbes, Meredith spent eight years at Atlantic Media Company, where she served in variety of capacities including launch Publisher of 02138 Magazine, Associate Publisher of The Atlantic and National Advertising Director for The Atlantic. Earlier in her career, she was an Account Director and Head of Business Development for i33/AppNet, a digital advertising agency and web site development firm.
Meredith graduated Phi Beta Kappa from the University of Virginia. She currently serves as the Co-Chair of the Forbes Executive Women’s Board, a board member of Developmental Connections and a member of TARA, a sister organization to the Belizean Grove focused on nurturing leadership through peer exchange.
Executive Vice President, Sales
NBC News Digital, and
Peter Naylor is the Executive Vice President of Sales for NBC News Digital. He oversees advertising sales for the company’s digital properties including NBC.com, NBCSports.com and NBCOlympics.com, CNBC.com, SyFy.com, Oxygen.com, Bravotv.com, USANetwork.com, AccessHollywood.com, and the Universal Audience Platform.
Peter spearheaded the launch of the Universal Audience Platform, a “first party” online ad network of NBCU owned-and-operated digital properties reaching 60 million unique users each month.
He also leads the sales efforts of emerging digital platforms around Social TV like BravoNow, NBCLive, Syfy Sync, Oxygen Connect, and Sunday Night Football Extra, as well as mobile experiences for each brand on smart phone and tablet platforms.
Peter sits on the boards of the IAB (current Chairman) and The Online Publishers’ Association (current treasurer). He also serves on the Digital Marketing Board of Governors for dmg world media. In addition, he was a founding board member of 212, a New York interactive media trade association.
He holds a Bachelor of Arts degree in economics and English from Denison University in Ohio.
Founder and Chief Executive Officer
Jonah Peretti is Founder and Chief Executive Officer of BuzzFeed, the first true social news organization that provides a pioneering mix of breaking news, entertainment, and shareable content. Jonah known for creating viral hits, tracking online social behavior, and building technology to amplify buzz. He is also a co-founder of The Huffington Post. He has been called a “viral marketing hotdog” by the New York Times, “the poster boy of guerilla media” by AlterNet and a “computer-whiz” by The New Yorker. Fast Company named Mr. Peretti one of the “New Faces of Social Media” and Business Insider listed him as one of the “11 Rising Tech Stars to Watch in 2012.”
Jonah is a graduate of the MIT Media Lab and has taught at NYU and the Parsons School of Design. His work has been covered by Time, the Economist, Fortune, and Business Insider and he has appeared as a guest on the Today Show, Good Morning America and CNN.
President and Chief Executive Officer
Randall Rothenberg is the President and Chief Executive Officer of IAB, the trade association for interactive marketing. IAB represents over 500 leading interactive companies. Its members include Google, Yahoo, Microsoft, AOL, The New York Times, Walt Disney Co., NBC Universal, CBS, Cars.com, Yelp, and scores of other ad-supported digital media companies, which are responsible for selling more than 86 percent of online advertising in the U.S. To support the growth of the interactive advertising and marketing industries, IAB serves as the industry’s public policy and lobbying organization, market and consumer research center, training and development base, and hub for the development of technical standards and operating best practices. IAB has 39 affiliate associations around the world.
Randall led the IAB from 2007 through 2010, and rejoined the association in March 2011, after a stint as Executive Vice President and Chief Digital Officer of Time Inc. Prior to his IAB role, Randall was the Senior Director of Intellectual Capital of Booz Allen Hamilton, the international strategy and technology consulting firm, where he oversaw business development, knowledge management, and thought leadership activities, and directed the award-winning quarterly business magazine strategy+business, Strategy+Business Books, www.strategy-business.com, and other electronic and print publications published by Booz Allen for senior business executives. Previously, he served as the firm’s Chief Marketing Officer.
Prior to Booz Allen, he spent six years at The New York Times, where he was the technology editor and politics editor of the Sunday magazine, the daily advertising columnist, and a media and marketing reporter. For 10 years, he was a marketing and media columnist for Advertising Age, and he continues to blog on the subject at www.randallrothenberg.com. Randall is the author of Where the Suckers Moon: An Advertising Story (Alfred A. Knopf, 1994), a critically-acclaimed chronicle of the birth, evolution, and death of a single advertising campaign.
He received an undergraduate degree in Classics from Princeton.
Executive Vice President, Global Media Products
Amit Seth is Executive Vice President, Global Media Products at Nielsen. In this role, he is responsible for leading Nielsen’s cross-platform advertising measurement and precision marketing initiatives, and identifying new growth initiatives.
Prior to joining Nielsen in 2010, Amit consulted, coached, and mentored Cheif Executive Officers, founders, and investors of early stage venture-backed companies as an EIR at the largest incubator in the Silicon Valley. He has over 20 years of experience across the Internet, TV, mobile, and retail industries, also holding senior product management and business development roles at Yahoo!, Visto Corporation (now Good Technologies), Microsoft, and IBM.
Amit has nine patents applied for in his name and also chairs a global forum on data mining that he founded.
Author, Statistician, and Founder
Nate Silver has become today’s leading statistician through his innovative analyses of political polling. He first gained national attention during the 2008 presidential election, when he correctly predicted the results of the primaries and the presidential winner in 49 states. Today, Nate runs the award-winning political web site FiveThirtyEight.com, where he publishes a running forecast of current elections and hot-button issues. Now published in the New York Times, FiveThirtyEight.com has made Nate the public face of statistical analysis and political forecasting.
His new book is titled The Signal and The Noise: Why Most Predictions Fail—But Some Don’t. Data-based predictions underpin a growing sector of critical fields, from political polling and hurricane watches to the stock market and even the war on terror. That means it’s important to ask—what kind of predictions can we trust? What methods do the most reliable forecasters use? What sorts of things can be predicted—and what can’t? Nate takes us on a tour of modern prediction science, uncovering a surprising connection among humility, uncertainty and good results. It’s an essential read for anyone interested in how data can be used to understand the future.
Before he came to politics, Nate established his credentials as an analyst of baseball statistics. He developed a widely acclaimed system called PECOTA (Player Empirical Comparison and Optimization Test Algorithm), which predicts player performance, career development, and seasonal winners and losers.
Nate Silver has been honored by a series of accolades, from Time’s 100 Most Influential People of 2009 to Rolling Stone’s 100 Agents of Change. FiveThirtyEight.com won Best Political Coverage in the 2008 Weblog Awards.
John M. Simpson is a consumer advocate for Consumer Watchdog. He is the director of the organization’s Privacy Project. He also directed the nonprofit public interest group’s Stem Cell Oversight Project, which was intended to ensure that the people paying for California’s $6 billion stem cell research program—the taxpayers of the state—receive direct benefit from the research they are funding.
Simpson is a leading voice on technological privacy and stem cell research issues. His investigations of Google’s online privacy practices and book publishing agreements helped trigger intense media scrutiny and federal interest in the Internet giant’s business practices. For the last year he has been an “invited expert” participating in the W3C’s Tracking Protection Working Group.
A frequent contributor to op-ed pages across the country, Simpson is a veteran journalist who held top editing positions at international, national and community newspapers. Most recently he was executive editor of Tribune Media Services International, a syndication company. He was previously deputy editor of USA Today and editor of its international edition.
Simpson taught journalism at Dublin City University in Ireland, and consulted for The Irish Times and The Gleaner in Jamaica. He served as president of the World Editors Forum; was Treasurer, Inter American Press Association; is a former Executive Board member, World Press Freedom Committee; and former Board member, American Committee of the International Press Institute. He is also a former director of The Gleaner Company (NA) Ltd., New York, (Overseas subsidiary of The Gleaner Company, Kingston, Jamaica).
As part of the Stem Cell Project, he wrote Consumer Watchdog’s report, “Affordability, Accessibility & Accountability in California Stem Cell Research.” His articles have appeared in the Baltimore Sun, the Albany Times-Union, the San Francisco Chronicle the San Jose Mercury News, the Sacramento Bee, the Wisconsin Technology Network News, the Milwaukee Journal-Sentinel, the Wisconsin State Journal, the New Scientist and Politico.
Simpson has a B.A. in philosophy from Harpur College of SUNY Binghamton and holds a Graduate Certificate as a Gannett Fellow from the Center for Asian and Pacific Studies at the University of Hawaii. He also has a certificate from the AFL-CIO Organizing Institute. In 2006 he was awarded an M.A. in Communication Management from the University of Southern California's Annenberg School for Communication.
Executive Vice President and Chief Marketing Officer
Jim Speros is Executive Vice President and Chief Marketing Officer of Fidelity Investments. He assumed his current position in August 2008 and is responsible for leading a team of over 200 associates and directing the development of integrated marketing campaigns including advertising, digital marketing, media planning and buying, branding, direct marketing, collateral development, mobile marketing, and sponsorships.
During his more than 35 year career, he has led marketing and communications for some of the largest companies including: Chief Marketing Officer of Marsh & McLennan Companies; Chief Marketing Officer and Partner at Ernst & Young LLP where he successfully drove marketing and communications efforts across 140 countries during his 8 year tenure; and as Vice President, Advertising and Marketing Communications for AT&T for 19 years where he directed a variety of award winning programs including the “Reach Out and Touch Someone” and “You Will” campaigns—the later for which he is credited with placing the very first banner on the web in 1994 on Hotwired. Jim also chaired AT&T’s global branding council and directed all of the company’s multicultural marketing efforts in 17 languages.
Jim is considered one of the top thought leaders in marketing and advertising and is recognized for his strong creative and leadership skills having served on the Board of Directors of the Advertising Council, Chairman of the Board of BPA International and Chairman of the Board of the Association of National Advertisers (ANA). He also initiated and chaired the ANA’s Multicultural Marketing Committee and launched the industry’s first-ever Multicultural Excellence Awards in 2001.
He earned his bachelor of business administration degree, magna cum laude, in marketing from Bernard M. Baruch College in New York City. In addition, he received an Advanced Management Certificate from Duke University’s Fuqua School of Business.
Chief Innovation Officer
As Chief Innovation Officer for GroupM, Cary is responsible for leading the company’s efforts in the in the identification, evaluation and development of new and emerging digital platform technologies.
Appointed in January 2013, Cary works with all of GroupM’s media agencies, helping them to engage with established players and identify new game changers that will best enable them to powerfully employ “tech stack” digital tools such as search, social, and mobile in the development of marketing strategies for clients.
Cary came to GroupM from its GroupM Next where she served as Chief Innovation Officer and in her new role she continues to partner with the unit on identification of first-look technology initiatives and experiences for agency partners and clients. Previously, Cary worked as the North American Leader of Digital Media Operations for Mindshare, ensuring that the GroupM agency’s clients received best-in-class digital thinking and execution. In that role she was responsible for evaluating and providing strategy and vision for the integration of people, process, systems, media opportunities and technologies in the agency’s digital initiatives for clients.
Earlier in her career, Cary worked on macro digital strategies for Unilever North America, and from 2007-2010 she was the Leader of Digital Media Operations for Team Detroit where she led a team of digital media strategists who developed and implemented digital media strategies for Ford Motor Co.
Cary also was the Director of Search for PHDiQ, the centralized digital buying group for media agency PHD, where she led search buying and planning synergy within PHDiQ's integrated media buying and planning model. Her clients included Daimler/Chrysler, Charles Schwab, Discovery Media Networks and HBO.
Cary’s early career included 10 years at Entertainment Publications, an InterActiveCorp (IAC) company, where she worked in client management and database marketing while honing her skills in multi-platform communication disciplines such as email, direct mail, print, search and internet marketing.
She received a BA degree in Western European Studies from the University of Michigan and her MBA from Wayne State University.
Senior Vice President, Advertising
Susan Wojcicki is Senior Vice President of Advertising at Google responsible for the design, innovation, and engineering of all of Google’s advertising and measurement platform products, including AdWords, AdSense, DoubleClick, and Google Analytics.
Susan joined Google in 1999 as the company’s first marketing manager and worked on the initial marketing programs. She also led the initial development of several key successful consumer products including Google Images, Google Book,s and Google Video.
Before joining Google, Susan worked at Intel, Bain & Company, R.B. Webber & Company, and Magic Quest. She graduated with honors from Harvard University, holds a master’s in economics from the UC Santa Cruz, and an MBA from UCLA.
Co-Founder and Managing Director
Michael J. Wolf is Co-Founder & Managing Director of ACTIVATE, the strategy and technology consulting firm that helps the world’s major media, technology and entertainment companies reinvent their businesses and build new ones. He is also a member of the board of directors of Yahoo, Inc. which he joined after a successful proxy battle and was part of the group that installed new executive leadership to turn the company around.
Previously, Wolf was President & COO of MTV Networks and led the business, tech. and production operations of the $7Bn company’s major brands, including MTV, Nickelodeon, Comedy Central and VH1. Prior to MTVN he was with McKinsey & Co. as global managing partner of the Media, Entertainment & Internet practice. He joined McKinsey from Booz Allen Hamilton where he was Sr. Partner and Founder of the global Media, Entertainment & Internet Practice and on the executive management team and board of directors. He is a graduate of Columbia University and lives in New York City.
Chief Executive Officer
Mark brings more than fifteen years of digital marketing leadership to his role as CEO. He is responsible for spearheading corporate growth and driving the strategic vision of eXelate’s dynamic “smart data” modeling and analytics engine. Since launching the company’s U.S. operations in 2008, Mark has subsequently built offices in London, Paris, New York, San Francisco, Chicago and Tel Aviv, expanded the company’s global data footprint to over 500M UV worldwide and been instrumental in closing $28M in Series B and C funding, while creating long-term relationships with digital powerhouses including Nielsen, Google and MasterCard.
Previously, Mark was Chief Marketing Officer and Corporate EVP of MediaSpan where he led all marketing and business development activity, and built the 1400+ affiliate Local Ad Network. Prior to MediaSpan, he was President of WorldNow, the largest network and services provider for local TV station websites. Mark started his online career as a Group Director at Internet pioneer Modem Media – Poppe Tyson where his clients included IBM, HSBC, Standard & Poors and Priceline.
Mark received his MBA from the University of Rochester’s Simon School of Business and a BS in Finance from Gannon University, where he was awarded the University’s Distinguished Young Alumnus Award. He current serves on the Board of Directors of Vibrant Media.