IAB Unveils Winners of First-Ever Digital Video Rising Stars Competition

• Advertising Age - Check Out the Five New Video Ad Formats Endorsed By the IAB
• ReelSEO - 5 New Video Ad Formats Selected by IAB Hope to Get You Watching and Clicking
• PaidContent - Here are 5 Tools that Might Juice Online Video Ads
• MediaPost - IAB Adds 5 New Ad Units, Interactivity Highlighted
• AgencySpy – Monday Morning Stir
• BizReport – IAB Announces Winners of New Video Ad Format Competition
• CreativeZone – DG MediaMind is a Winner of IAB Announces Winners of the IAB Digital Video Rising Stars Competition
• Microsoft Advertising – Microsoft's Video Filmstrip is a Winner at IAB Annual Meeting

Shifting Up to 15% of TV Ad Spend to Online Builds More Effective Reach at a Lower Cost, According to New Research from IAB

• Adweek - IAB: You’re Not Spending Enough on Digital; Study also Finds Post-Roll Video Ads Surprisingly Popular
• MediaPost - TV Ads Viewed Online Up Brand Recall
• BtoB - At the IAB Annual Meeting: Study Shows Digital Boosts Advertising Reach
• NetNewsCheck - IAB: Shifting Ad Dollars Online Boosts Reach
• E-Commerce Times – A Little Extra Digital Spend in the Online/TV Ad Mix Goes a Long Way
• NetNewsCheck – IAB: Shifting Ad Dollars Online Boosts Reach

Tremor Video’s Randy Kilgore Selected to Chair IAB Board of Directors

• MediaPost - Tremor’s Kilgore is New IAB Chairman
• BtB - At the IAB Annual Meeting: ‘Three Fundamental Truths’
• Tremor Video – Tremor Video's Randy Kilgore Selected to Chair IAB Board of Directors

24/7 Media, About.com & Triad Retail Media Institute Sales Recruitment Preference for Candidates with IAB Digital Media Sales Certification

• Business Insider - These Web Media Giants Won’t Hire You Without This One Educational Qualification

Microtargeting in Political Ad Campaigns Has Mass Appeal for Candidates, According to Post-Election IAB Whitepaper

• Washington Post – Microtargeting Has Growing Influence in Political Campaigns, Says Interactive Advertising Bureau
• MediaPost – Digital Ad Targeting Pays Off in Political Ads

IAB Study Reveals Mobile Devices to be a Key Driver of Online and Offline Consumer Electronics Spending

• MediaPost – Mobile Showrooming Leads to In-Store Sales
• TWICE – Convenience, Demos Drive In-Store Traffic: Report

Prominent Digital Creative & Public Relations Agency Leaders Add Their Expertise to IAB Agency Advisory Board

• AgencySpy – Monday Odds & Ends

IAB Spotlights Outstanding Leaders in Interactive Advertising with Its Annual Sales & Service Excellence Awards

• AOL - IAB Recognizes AOL's Sales Team and Three Employees in Phoenix
• BrightRoll - IAB Recognizes BrightRoll for Outstanding Industry Leadership

Mobile

• iMediaConnetion - The Surprising Growth of Mobile

IAB Arena

• Adweek - IAB Unveils Own Ad Tech Org Chart
• AdExchanger – Changing the Ecosystem Map; Yield Biz Dev

Weather Channel

• Beet.TV - The Weather Channel Registers 100 Million App Downloads, Readies Video Announcement
• AdWeek – The Weather Channel Thinks Facebook and Twitter Save Lives

Tremor Video/VideoHub

• Beet.TV - VideoHub has Predictive Measurement Tool; New Alliance with comScore

General Coverage

• AdExchanger - At IAB Leadership Conference, The Push Is On For ‘Big Ideas’ To Match Big Data
• Beet.TV - Content Recommendation Engine Outbrain Sees Big Upside with Native Video
• Beet.TV – BrightRoll Beats Google/Youtube by 5X in Video Ad Viewing Time, comsCore
• AdExchanger – If Native is the New Advertising, Facebook and Twitter are the New Networks
• AdAge – Acxiom Criticizes ‘Faulty’ Digital Data Providers on their Own Turf
• Digiday – Does the Online Ad Industry Have a Facebook Problem?
• AdWeek – Google Bringing TrueView Ads to Apps, Games
• WebProNews – Google Launches New Survey Ads, TrueView for AdMob, Online Games
• BtoB – At The IAB Annual: Founding Principles of Digital Brand Advertising
• BtoB – At The IAB Annual Meeting: the 'New Golden Age'
• Digiday – Web Advertising's Identity Crisis
• Adweek - Yahoo's De Castro Advocates for Personalized Content First, Ads Later

IAB News Releases—Fresh off the Wires