Agenda
 

12:00 PM

Registration Opens
Frank Lloyd Wright Ballroom Foyer

Sponsored by
PubMatic

12:00 PM - 1:00 PM

IAB Board of Directors Luncheon

1:00 PM - 4:00 PM

IAB Board of Directors Meeting

4:00 PM - 5:00 PM

Kick Off Networking Happy Hour
Frank Lloyd Wright Ballroom Foyer

Sponsored by
SAS Institute

5:00 PM

General Session Convenes - Frank Lloyd Wright Ballroom

5:00 PM - 5:30 PM

Chairman’s Remarks and Service Excellence Awards

The incoming IAB Chairman deliberates the exponential growth of digital media that is leading us to a billion-channel universe unimaginable a decade ago. Then, we recognize members who have demonstrated strong leadership and provided an exceptional contribution to one or more significant, completed IAB initiatives over the last year.

5:30 PM - 6:15 PM

The Signal and the Noise

Drawing on his groundbreaking work as one of the nation’s most influential political forecasters, Nate Silver examines the world of prediction, investigating how to distinguish a true signal from a universe of noisy data.

In a journey to seek truth from data, Nate shares insights from his work with the most successful forecasters in a range of specialties, from hurricanes to baseball, from poker to the stock market, from Capitol Hill to the NBA. Prediction is still a very rudimentary—and dangerous—science. So what lies behind its success? Are forecasters good—or just lucky? And what patterns have they unraveled?

Nate Silver
Nate Silver
Author, Statistician, and Founder,
FiveThirtyEight.com

Sponsored by
24/7 Media

6:15 PM - 6:45 PM

IAB Sales Excellence Awards

IAB recognizes individuals and organizations that have demonstrated remarkable success in interactive advertising sales, as determined by the ad buying community, with the IAB Sales Excellence Awards.

7:00 PM

General Session Concludes

7:00 PM - 9:00 PM

Welcome Reception
Squaw Peak Lawn
Arizona Biltmore - Squaw Peak Lawn

Sponsored by
Adobe

 

7:30 AM

Registration Opens
Frank Lloyd Wright Ballroom Foyer

Sponsored by
PubMatic

8:00 AM - 9:00 AM

Networking Breakfast
Frank Lloyd Wright Ballroom Foyer

9:00 AM

General Session ReconvenesFrank Lloyd Wright Ballroom

9:00 AM - 9:45 AM

Straight Talk from the IAB Leadership

After 18 years as the challenger, digital advertising has arrived. As the second largest medium and gaining fast on the top spot, we’ve transformed marketing with math and technology to the benefit of consumers, marketers, and publishers. The digital advertising industry is on an unstoppable path to delivering marketers and agencies their ideal world, in a digital advertising utopia... Or are we?

Randall Rothenberg
Randall Rothenberg
President and Chief Executive Officer,
IAB

9:45 AM - 10:15 AM

The New Golden Age of Marketing

A revered and well-respected industry veteran, Jim Speros has led marketing and communications for several of the world’s most esteemed brands. His success comes from a unique ability to spot, drive, and sustain big ideas across multiple platforms. This session shares a thought-leaders’ point of view on the convergence of Big Data and Big Ideas to create a new golden age for marketing professionals.

Jim Speros
Jim Speros
Executive Vice President and Chief Marketing Officer,
Fidelity Investments

10:15 AM - 10:45 AM

State of the State: Defining Big Data’s Role in Delivering Value

Big Data must mean more than analytics and engineering. Only by presenting consumers with extraordinary advertising experiences can Big Data become an effective marketing tool. This session defines what Big Data means to marketers, and tells businesses how to understand it in order to deliver truly great moments of user engagement.

Anil Dash, Co-Founder, Activate, and Co-Founder and Chief Executive Officer, ThinkUp
Michael Wolf, Co-Founder and Managing Director, Activate

10:45 AM - 11:45 AM

Networking Refreshment Break
Frank Lloyd Wright Ballroom Foyer

Sponsored by
adMarketplace

11:45 AM - 12:20 PM

Silicon Valley Meets Madison Avenue

Get a venture capitalist’s inside scoop on the burgeoning startup space, today’s disruptors, and the opportunities and challenges unfolding in the new digital landscape. Mike Abbott is General Partner at one of Silicon Valley’s most well-respected venture capital firms—Kleiner Perkins Caufield & Byers—investing in and advising Big Data startups that may be the blue chip companies of tomorrow. Mike shares insights on the investment opportunities in Big Data and mobile monetization, as well as the signal to noise observations in these crowded markets.

Mike Abbott
Mike Abbott
General Partner,
Kleiner Perkins Caufield & Byers

12:20 PM - 12:30 PM

Big Data Means Big Business: Understanding the Media and Consumer Opportunities

With the emergence of new and more robust platforms, changing lifestyles, and advanced measurement technologies, Big Data is at the crux of understanding—and unraveling—the complex world of media and marketing. Amit Seth, Executive Vice President, Global Media Products, Nielsen, expounds on how the company utilizes Big Data and what that means for their clients and you.

Amit Seth, Executive Vice President, Global Media Products, Nielsen

Sponsored by
Nielsen

12:30 PM - 1:00 PM

Weather Affects Everything

As the world faces chaotic storms, warmer winters, and extreme drought, weather data is increasingly more important in the lives of on-the-go, knowledge-obsessed consumers. Find out how The Weather Company, a global media brand built on data, uses compelling storytelling to reach its 163 million consumers across multiple channels to drive business success.

Curt Hecht, Global Chief Revenue Officer, The Weather Company, and IAB Board of Directors
David Kenny, Chairman and Chief Executive Officer, The Weather Company

1:00 PM - 2:30 PM

Networking Luncheon
McArthur Ballroom

Sponsored by
Operative Media

2:30 PM - 3:30 PM

The Natives Are Restless

The digital industry is buzzing about native formats, with some executives positioning it as the solution to advertising commoditization. Yet, there are real questions about the viability of native advertising—Can it scale for advertisers and become a significant source of revenue for publishers?

This session puts senior executives in the hot seat, asking them to go beyond industry hype to demonstrate the true value of native advertising. The inquisition will be led by Droga5 Chief Executive Officer Andrew Essex and give audience members an opportunity to stand up and be heard.

Chris Cunningham Meredith Kopit Levien Jonah Peretti Andrew Essex
Chris Cunningham
Co-Founder and Chief Executive Officer,
Appssavvy
Meredith Kopit Levien
Group Publisher and Chief Revenue Officer,
Forbes Media
Jonah Peretti
Founder and Chief Executive Officer,
BuzzFeed
Moderator:
Andrew Essex
Chief Executive Officer,
Droga5

3:30 PM - 4:00 PM

Big Ideas, Big Data

Why Big Ideas are becoming more important in the era of Big Data.

Tim Armstrong
Tim Armstrong
Chairman and Chief Executive Officer,
AOL

4:15 PM - 5:30 PM

Cocktails & Conversations: A New Kind of Town Hall

Want your voice heard at the IAB Annual Leadership Meeting? This is your opportunity.

Join your peers in one of four town halls, each one focusing on a major practical issue that is engulfing the ecosystem’s operations. Curated by industry experts who will frame and guide the conversation, your participation will not just address the industry’s most pressing issues, it will help advance them.

The discussion will be stimulated by several provocateurs who will share their own experiences. Each session will conclude with a report-back that summarizes the big actions that we as an industry need to take in order to address the challenges and opportunities within each topic area.

Drinks will be served.

Town Hall 1: Programmatic Buying from the Perspective of Premium Publishers: Value Creator or Advertising’s Borg?
Frank Lloyd Wright Ballroom A

Curated by:
Cyrus Beagley, Senior Vice President and Group General Manager, Advertising Sales and Marketing, Time Inc.
Greg Coleman, President, Criteo

Town Hall 2: Are Mobile Pennies Inevitable? The Challenge of Mobile Monetization
Frank Lloyd Wright Ballroom B

Curated by:
Chris LaSala, Director, Americas, Publisher Product Sales and Commercialization, Google
Cary Tilds, Chief Innovation Officer, GroupM

Town Hall 3: The Viewability Revolution: Will This Make Measurement Make Sense?
Frank Lloyd Wright Ballroom C

Curated by:
John Frelinghuysen, Senior Vice President and Head, Strategy, AOL
Peter Naylor, Executive Vice President, Sales, NBC News Digital

Town Hall 4: Native and Scale: Can This Circle Be Squared?
Frank Lloyd Wright Ballroom D

Curated by:
John Battelle, Founder and Executive Chairman, Federated Media Publishing, and IAB Board of Directors
Meredith Kopit Levien, Group Publisher and Chief Revenue Officer, Forbes Media

5:30 PM - 6:30 PM

Networking Cocktail Reception
Frank Lloyd Wright Ballroom Foyer

Sponsored by
Rubicon Project

7:00 PM - 9:00 PM

Dinner and Entertainment
Squaw Peak Lawn
Arizona Biltmore - Squaw Peak Lawn

Dinner sponsored by
Collective

9:30 PM - 11:30 PM

OpenX After-Party
By invitation only

Sponsored by
OpenX

11:00 PM - 12:00 AM

Nightcap at The Wright Bar

Sponsored by
Neustar AdAdvisor

 

8:00 AM

Registration Opens
Frank Lloyd Wright Ballroom Foyer

Sponsored by
PubMatic

8:30 AM - 9:15 AM

Networking Breakfast
Frank Lloyd Wright Ballroom Foyer

9:15 AM

General Session ReconvenesFrank Lloyd Wright Ballroom

9:15 AM - 9:45 AM

Opening Remarks

9:45 AM - 10:15 AM

Building for the Future

We live in a universe of media—all shapes and sizes—across screens, devices, and channels. Google has helped shape the present digital landscape, and continues its efforts to grow the ecosystem with a mind toward the future. Hear how this Internet giant views the exciting opportunities digital advertising will bring, and what products can keep up with the consumers and the technologies that are moving humanity faster than ever before.

Susan Wojcicki
Susan Wojcicki
Senior Vice President, Advertising,
Google

10:15 AM - 10:45 AM

Better Data Is the New Currency

Why are remedial data sets still used as the trading tool for digital media? Can anyone deny that the players on the field are artificially positioned by venture capital, while owners of the actual impression struggle to monetize their inventory?

In an environment where CPMs are dropping, more precise targeting is the pathway to greater revenues. Hear this candid presentation on how Big Data—or, more specifically, better data—and permissions are the new currency in the digital world.

Scott Howe
Scott Howe
President and Chief Executive Officer,
Acxiom

10:45 AM - 11:15 AM

Presentation

Henrique De Castro
Henrique de Castro
Chief Operating Officer,
Yahoo!

11:15 AM - 12:30 PM

The Great Debate
Resolved: Consumer Data Is Too Sensitive To Be In the Hands of Marketers, Agencies, and Media Companies

The new fuel for the digital economy is data—but, this has spawned serious debate both in the media and on Capitol Hill. Yes, businesses are being built on and around consumer data, but there is concern from advocacy groups and digital audiences around the privacy controls that protect these consumers. This debate examines both sides of the argument and attempt to drive the industry to a middle ground that balances the value of data-driven marketing and the need for consumer privacy and control.

Tom Chavez Pam Dixon Marc Groman John M. Simpson
Tom Chavez
Co-Founder and Chief Executive Officer,
Krux
Pam Dixon
Executive Director,
World Privacy Forum
Marc Groman
Executive Director and General Counsel,
NAI
John Simpson
Consumer Advocate,
Consumer Watchdog
Mark Zagorski Kate Kaye
Mark Zagorski
Chief Executive Officer,
eXelate
Moderator:
Kate Kaye
Data Reporter,
Advertising Age

12:30 PM

General Session Adjourns

12:30 PM - 1:30 PM

Departure Lounge
Frank Lloyd Wright Ballroom Foyer

1:00 PM

IAB Pro-Am Putt-Putt Invitational
By invitation only

Sponsored by
Krux

1:30 PM

Golf Tournament
By invitation only

Sponsored by
Mediaocean

 

 
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