Registration Opens
Frank Lloyd Wright Ballroom Foyer

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IAB Board of Directors Luncheon

IAB Board of Directors Meeting

Kick Off Networking Happy Hour
Frank Lloyd Wright Ballroom Foyer

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Chairman’s Remarks and Service Excellence Awards

The incoming IAB Chairman deliberates the exponential growth of digital media that is leading us to a billion-channel universe unimaginable a decade ago. This will be followed by the IAB Service Excellence Awards, recognizing members who have demonstrated strong leadership and provided an exceptional contribution to one or more significant, completed IAB initiatives over the last year.

The Signal and the Noise

Drawing on his groundbreaking work as one of the nation’s most influential political forecasters, Nate Silver examines the world of prediction, investigating how to distinguish a true signal from a universe of noisy data.

In a journey to seek truth from data, Nate shares insights from his work with the most successful forecasters in a range of specialties, from hurricanes to baseball, from poker to the stock market, from Capitol Hill to the NBA. Prediction is still a very rudimentary—and dangerous—science. So what lies behind its success? Are forecasters good—or just lucky? And what patterns have they unraveled?

Nate Silver Author, Statistician, and Founder, FiveThirtyEight.com

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IAB Sales Excellence Awards

IAB recognizes individuals and organizations that have demonstrated remarkable success in interactive advertising sales, as determined by the ad buying community, with the IAB Sales Excellence Awards.

Welcome Reception
Squaw Peak Lawn

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Registration Opens
Frank Lloyd Wright Ballroom Foyer

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Networking Breakfast
Frank Lloyd Wright Ballroom Foyer

The IAB POV

The IAB Commander-in-Chief gives an in-depth analysis—and opens the door for debate—on the POVs of this leading industry association. The most important thought leaders in advertising come together in one room to offer insights and ideas for navigating the future—together. Where are we? Where are we going? How can we impact our industry’s overall advancement?

Randall Rothenberg President and Chief Executive Officer, IAB

The New Golden Age of Marketing

A revered and well-respected industry veteran, Jim Speros has led marketing and communications for several of the world’s most esteemed brands. His success comes from a unique ability to spot, drive, and sustain big ideas across multiple platforms. This session will share a thought-leaders’ point of view on the convergence of big data and big ideas to create a new golden age for marketing professionals.

Jim Speros Executive Vice President and Chief Marketing Officer, Fidelity Investments

State of the State: Defining Big Data’s Role in Delivering Value for Users and Marketers

Big data must mean more than analytics and engineering. Only by presenting consumers with extraordinary advertising experiences can big data become an effective marketing tool. This session defines what big data means to marketers, and tells businesses how to understand it in order to deliver truly great moments of user engagement.

Anil Dash, Co-Founder, Activate, and Co-Founder and Chief Executive Officer, ThinkUp
Michael Wolf, Co-Founder and Managing Director, Activate

Networking Refreshment Break
Frank Lloyd Wright Ballroom Foyer

Silicon Valley Meets Madison Avenue

Get a venture capitalist’s inside scoop on the burgeoning startup space, today’s disruptors, and the opportunities and challenges unfolding in the new digital landscape. Mike Abbott is General Partner at one of Silicon Valley’s most well-respected venture capital firms—Kleiner Perkins Caufield & Byers—investing in and advising big data startups that may be the blue chip companies of tomorrow.

Mike Abbott General Partner, Kleiner Perkins Caufield & Byers

Weather Affects Everything

As the world faces chaotic storms, warmer winters, and extreme drought, weather data is increasingly more important in the lives of on-the-go, knowledge-obsessed consumers. Find out how The Weather Company, a global media brand built on data, uses compelling storytelling to reach its 163 million consumers across multiple channels to drive business success.

Curt Hecht, Global Chief Revenue Officer, The Weather Company
David Kenny, Chairman and Chief Executive Officer, The Weather Company

Networking Luncheon
McArthur Ballroom

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The Natives Are Restless

The digital industry is buzzing about native formats, with some executives positioning it as the solution to advertising commoditization. Yet, there are real questions about the viability of native advertising—can it scale for advertisers and become a significant source of revenue for publishers?

This session puts senior executives in the hot seat, asking them to go beyond industry hype to demonstrate the true value of native advertising. The inquisition will be led by Droga5 Chief Executive Officer Andrew Essex and give audience members an opportunity to stand up and be heard.

Chris Cunningham Co-Founder and Chief Executive Officer, Appssavvy	Meredith Kopit Levien Group Publisher and Chief Revenue Officer, Forbes Media	Jonah Peretti Founder and Chief Executive Officer, BuzzFeed	Moderator: Andrew Essex Chief Executive Officer, Droga5

Big Data as a Strategy for Creative Ideas

An Internet 1.0 pioneer, AOL has maintained its position as one of the biggest companies in the content business. Its commitment to a clear-cut strategy—embracing technology and data as a means to infuse higher quality and more creative content on its sites—has helped drive the company’s above-the-line results. Hear the what, when, where, how, and most important, the why, behind the company’s evolution.

Tim Armstrong Chairman and Chief Executive Officer, AOL

Cocktails and Conversations: A New Kind of Town Hall

Want your voice heard at the IAB Annual Leadership Meeting? This is your opportunity.

Join your peers in one of four Town Halls, each one focusing on the major practical issues that are engulfing the ecosystem’s operations. Curated by industry experts who will frame and guide the conversation, your participation will not just address the industry’s most pressing issues, it will help advance them. The discussion will be stimulated by several provocateurs who will share facts-on-the-ground from their own company’s experience. Each session concludes by generating a report-back that will be presented on the main stage by one of the participants on the final day of the conference.

Drinks will be served.

Town Hall 1: Programmatic Buying: What Does It Mean for Premium Publishers?
Frank Lloyd Wright Ballroom A

Curated by:
Cyrus Beagley, Senior Vice President and Group General Manager, Advertising Sales and Marketing, Time Inc.
Greg Coleman, President, Criteo

Town Hall 2: Are Mobile Pennies Inevitable? The Challenge of Mobile Monetization
Frank Lloyd Wright Ballroom B

Curated by:
Chris LaSala, Director, Mobile Partnerships, Google
Cary Tilds, Chief Innovation Officer, GroupM

Town Hall 3: The Viewability Revolution: Will This Make Measurement Make Sense?
Frank Lloyd Wright Ballroom C

Curated by:
John Frelinghuysen, Partner, Bain & Company
Peter Naylor, Executive Vice President, Ad Sales, NBC News Digital

Town Hall 4: Native and Scale: Can This Circle Be Squared?
Frank Lloyd Wright Ballroom D

Curated by:
John Battelle, Founder and Executive Chairman, Federated Media Publishing
Meredith Kopit Levien, Group Publisher and Chief Revenue Officer, Forbes Media

Networking Cocktail Reception
Frank Lloyd Wright Ballroom Foyer

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Dinner and Entertainment
Squaw Peak Lawn

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OpenX VIP Party
By invitation only

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Nightcap at The Wright Bar

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Registration Opens
Frank Lloyd Wright Ballroom Foyer

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Networking Breakfast
Frank Lloyd Wright Ballroom Foyer

Opening Remarks

Building for the Future

We live in a universe of media—all shapes and sizes—across screens, devices, and channels. Google has helped shape the present digital landscape, and continues its efforts to grow the ecosystem with a mind toward the future. Hear how this Internet giant views the exciting opportunities digital advertising will bring, and what products can keep up with the consumers and the technologies that are moving humanity faster than ever before.

Susan Wojcicki Senior Vice President, Advertising, Google

Better Data is the New Currency

Why are remedial data sets still used as the trading tool for digital media? Can anyone deny that the players on the field are artificially positioned by venture capital, while owners of the actual impression struggle to monetize their inventory?

In an environment where CPMs are dropping, more precise targeting is the pathway to greater revenues. Hear this candid presentation on how big data—or more specifically, better data—and permissions are the new currency in the digital world.

Scott Howe President and Chief Executive Officer, Acxiom

To Be Announced

The Great Debate
Resolved: Consumer Data Is Too Sensitive To Be In the Hands of Marketers, Agencies, and Media Companies

The new fuel for the digital economy is data—but, this has spawned serious debate both in the media and on Capitol Hill. Yes, businesses are being built on and around consumer data, but there is concern from advocacy groups and digital audiences around the privacy controls that protect these consumers. This debate will examine both sides of the argument and attempt to drive the industry to a middle ground that balances the value of data-driven marketing and the need for consumer privacy and control.

Tom Chavez Co-Founder and Chief Executive Officer, Krux	Pam Dixon Executive Director, World Privacy Forum	John M. Simpson Consumer Advocate, Consumer Watchdog	Moderator: Kate Kaye Journalist, AdAge

Departure Lounge
Frank Lloyd Wright Ballroom Foyer

IAB Pro-Am Putt-Putt Invitational
By invitation only

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Golf Tournament
By invitation only

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