Marketers, advertisers, publishers, as well as technologists, data scientists, venture capitalists, and entrepreneurs come together at IAB thought leadership events with the shared interest of elevating the industry and building stronger ties with consumers. In 2012 at 27 events across the country, IAB hosted 6,300 individuals—nearly 40 percent of which were marketing or agency executives—to share insights, network, and shape new opportunities and partnerships. IAB events are truly the centripetal force of the ad-supported digital world, uniting the diverse participants of the ever-expanding interactive advertising ecosystem.

Featured Presenters

Amy BartleAmy Bartle
Director, Media & Digital Marketing
La Quinta Inns & Suites

Amy Bartle is Director, Media and Digital Marketing for La Quinta Inns & Suites.  In this capacity, Ms. Bartle manages strategy for all customer-facing media channels for the brand in the US and Mexico to ensure integrated communication and campaign delivery across online and offline channels.  With a well-rounded background encompassing lead roles in brand management, marketing analytics, operations and revenue management, Ms. Bartle is currently focused on elevating the standards for online audience delivery and brand campaigns with best in class digital partners. Ms. Bartle is a board member of the Dallas Fort Worth Interactive Marketing Association, and enjoys sharing her thoughts via the occasional panel participation for iMedia, MediaPost and other industry conferences.

Artie BulgrinArtie Bulgrin
Senior Vice President, Global Research+Analytics
ESPN, Inc.

Artie joined ESPN as Vice President, Research and Sales Development in February 1996 and was promoted to Senior Vice President in June of 2001. Artie supervises a staff that provides multi-media research and consumer insights services to all divisions of the company on an international basis. In early 2008 Artie added responsibility for ESPN’s Digital Media Analytics group. Today ESPN Research+Analytics services a diverse set of business units for ESPN (described below) with a focus on TV audience research, digital media research & analytics, cross media measurement, consumer & brand research, content distribution, and advertising accountability. In addition, Artie supervises ESPN’s interest in the ESPN SportsPoll, The Disney Media and Advertising Lab and ESPN XP – ESPN’s exclusive cross platform measurement initiative. Artie’s team supports ESPN globally with staff in 6 offices including New York, Bristol, CT, Miami, Buenos Aires, Mexico City and London. The goal of Artie’s department is to provide reliable data and tangible insights to grow the ESPN brand, increase audiences, and develop new sales opportunities.

Preceding ESPN, Artie was Director, Research and Sales Data Services at ABC National Television Sales, Inc. since 1989. He started his career at Nielsen Media Research where he worked from 1981 to 1989, rising to the post of Vice President, Service Development.

Artie is active in many industry organizations and is a frequent public speaker. He is a past president of the Radio and Television Research Council and former chairman of both the Media Ratings Council and the Advertising Research Foundation. Artie remains a board member of the ARF, is an active member of CIMM – the Coalition for Innovation in Audience Measurement and also serves on the North American advisory board of the Ehrenberg-Bass Institute for Marketing Science. Little known fact: In 2002, Artie hosted a prime time TV program on ESPN called “The Focus Group” which engaged real fans in discussion and debate about topical sports issues.

Kenneth Cassar
Senior Vice President, Digital Advertising Solutions

Tal ChalozinTal Chalozin
Co-Founder and Chief Technology Officer

Tal Chalozin is Co-Founder & CTO of Innovid, the industry leader in interactive video advertising. As CTO of Innovid, Mr. Chalozin is responsible for technology development and implementation, product creation and business development activities across the company.

Mr. Chalozin is a multi-disciplinary entrepreneur, in early 2006 he co-founded the GarageGeeks (www.garageGeeks.org), a non for profit organization for creative people to meet, innovate and build noncommercial projects that would otherwise not come to life. GarageGeeks has grown to be one of Israel's biggest "underground" organizations and its community consists of more than 1,000 active members. Prior to the GarageGeeks, Chalozin served as an officer in an elite computer unit in the Israeli Air Force for eight years, where he led the development of several military products with high algorithmic complexity. In his spare time, Chalozin works on robotic art projects. Some of Tal's work has been presented at major conventions such as Wired Magazine's Next-Fest convention in LA, Le Web'3 in Paris, VON in Boston, Ars Electronica in Austria and numerous events and museums throughout Israel. Among Chalozin's creations are GuitarHeroNoid (www.guitarheronoid.com) and TaxiLinkProject (www.taxilinkproject.com).

Beth DoyleBeth Doyle
Vice President, Innovations

Beth Doyle has been entrenched in advanced cross-platform media and innovation for over seven years. In her current role, she oversees operations for VivaKi’s The Pool, an ongoing research effort, built on collaboration, which seeks to find tomorrow’s engagement solutions across emerging media platforms. To date, The Pool has launched 14 “lanes,” or waves of research, in seven countries.

Previously, Beth spent her time at global media agency network Starcom MediaVest Group, where she educated and consulted the agency’s teams on innovation and strategy, as well as contributed to the development of agency standards and best practices for media buying across online video, video-on-demand, interactive television, and mobile video.

She was recognized as the Mediaweek Rising Star as part of the 2010 Media All-Star awards, an honor which also placed her on the cover of sister publication Adweek. Additionally, the Internationalist named her an “Agency Innovator” in 2012. In 2008, she contributed to Starcom’s receipt of the Mediaweek Media Plan of the Year honor in the “Best Use of Non-Traditional” category for its work on LEGO TV.

Beth DoyleSheryl Feldinger
Senior Vice President, Cross-Platform Marketing & Alternative Metrics

Sheryl Feldinger is Senior Vice President of Cross-platform Marketing and Alternative Metrics for NBCUniversal. She has held numerous positions at NBCUniversal, including Director of National Advertising Sales Research for cable networks Bravo, CNBC, MSNBC, SYFY, and USA Network.

Ms. Feldinger is currently responsible for NBCUniversal's alternative metrics and multiplatform measurement initiatives. These include new methodologies for single-source measurement and aggregating exposures across different media platforms. Her work encompasses analysis of set top box data, data fusions, commercial formatting, audience retention, and out of home television viewing. She and her team design and execute multiplatform measurement studies for the Olympics to track consumption across all platforms.  

Prior to joining NBCUniversal, Ms. Feldinger was Senior Vice President of Ad Sales Research at Universal and About.com. She started her career in the national cable division of The Nielsen Company. 

Ms. Feldinger is active on research committees for a number of industry organizations, including the Media Ratings Council (MRC), The Coalition for Innovative Media Measurement (CIMM), and CONCAM.  She graduated magna cum laude from New York University with a B.A. in journalism and a master's degree in sociology.

Eric FranchiEric Franchi

Eric Franchi is co-founder of Undertone and sits on the executive management team. He leads all thought leadership, industry and media relations on behalf of the company. Eric has been featured in publications including Ad Age, Adweek and The Wall Street Journal, on Fox Business News and on stages worldwide including IAB MIXX, Advertising Week and Cannes. Previously, he served as Senior Vice President of Publisher Development, responsible for managing and growing the company’s extensive portfolio of premium publishers. Prior to that he was the company’s first Senior Vice President of Sales, growing Undertone’s US sales team and establishing relationships with key agencies and marketers. Since co-founding the company in 2001 Eric has played a pivotal role in overseeing its expansion. Undertone has garnered several awards since its inception including being named amongst Crain’s Best Places to Work and Business Insider’s Digital 100.

He serves on the boards of 212NYC and The Governor’s Island Alliance.

Eric began his career in the digital space as a sales executive for About.com. He is a graduate of Pennsylvania State University.

Ran HarnevoRan Harnevo
Senior Vice President of Video

Ran Harnevo is Senior Vice President of Video at The AOL On Network. In 2007, he co-founded 5min Media, the industry’s first online video syndication platform for news, entertainment and lifestyle video. Ran was one of the first people to evangelize syndication as a means for publishers and content creators to scale their video business and make the economics of video production work.

After 5min Media was acquired by AOL in 2010, Ran’s vision became the cornerstone of AOL’s video strategy. He currently leads The AOL On Network -- a curated video experience providing the most relevant content on every topic across 14 channels -- and oversees the creation and production of high-quality original programming at AOL. A reputable voice in online video, Ran has spoken at numerous industry conferences, including Ad Age Digital and Monaco Media Forum.

Prior to starting 5min Media, Harnevo worked as a reporter and deputy editor at Tel-Aviv Magazine. Harnevo studied Philosophy and Computer Science at Tel Aviv University after serving in the Israeli Air Force for seven years. He currently resides in New York with his wife and their two children.

Walter HarpWalter Harp
Vice President, Product Marketing

Walter Harp currently leads product marketing strategy at Mixpo and has served in senior product management and marketing roles in the online services space for more than 15 years. As the online advertising industry has grown to include smartphones and tablets, Walter has shared his expertise in cross-screen advertising at over 75 events globally. Beyond his experience at Mixpo, he pulls from his seven years at Microsoft, leading online consumer services teams to generate tens of billions of ad impressions, and his years at AT&T in the early 2000s when he built and managed partnerships for their emerging smartphone channels.

Prior to Microsoft and AT&T, Walter led product management as an executive for online publisher EarthWeb before it was acquired by The Internet.com Network, and founded and consulted a number of start-ups. He holds a Bachelor’s degree from Stanford and an MBA from Columbia.

Jeremy HelfandJeremy Helfand
Vice President
Adobe Primetime

Jeremy Helfand is the vice president for Adobe Primetime. As an accomplished digital media industry veteran Helfand has spent more than a decade leading publishers and advertisers to maximizing digital revenue as the CEO of Auditude, president of United Online's Media Group and vice president and general manager of Advertising.com, which was acquired by AOL in 2004. In his role at Adobe, Helfand leads theglobal go-to-market strategies for the companies' video publishing, advertising and data management solutions. Helfand regularly speaks at industry events,with recent participation at IAB's Leadership Summit, NAB's Disruptive Media Conference and Brightcove’s PLAY Conference. He received his Bachelor of Business Administration from Loyola University in Maryland.

Ivan KayserIvan Kayser

Taking on big real world business and human problems through design thinking, innovation and a relentless commitment to getting ideas to market.

Siberia is an experience design firm that partners with ambitious organizations to imagine, shape and grow new products and services.

Laurie KoehlerLaurie Koehler
Consumer Campaigns Director, Americas Marketing Group
Intel Corporation

Laurie is a Consumer Campaigns Manager for the Americas Marketing Group at Intel. With 25 years of marketing experience, Laurie has worked on both business-to-business and consumer campaigns. From industry leading corporations like Tektronix, Nike, and Intel…to boutique companies in the fields of coffee roasters, healthcare and software services, her #1 goal is to consistently break boundaries and break through with never-been-done-before campaigns. Whether delivering programs for retail, product marketing, event activation, media, or online executions, it’s always about focusing on the customer. In addition to creating award winning marketing programs on-the-job, Laurie is an Adjunct Professor at George Fox University teaching Principles of Marketing, Business Management, and Consumer Engagement/Social Networking, as well as co-teaching graduate and MBA classes.

Philip Lalonde
Senior Vice President, Ad Sales Operations

Denise LarsonDenise Larson
Co-Founder and Principal
New Media Metrics

Denise Larson, Co-Founder and Principal at New Media Metrics, developed the Emotional Attachment approach and metric in 1997 and acquired patent-pending status in 2002.

She founded Thinking Right, where she applied Emotional Attachment to clients such as Kraft and P&G. In 2004, Denise partnered with Gary Reisman to found NewMediaMetrics.

From 2001 to 2004, Denise was Director of Strategic Planning and Research at the Kaplan Thaler Group, responsible for effective marketing and advertising programs including the AFLAC duck campaign, Coldwell Banker, P&G, and Continental Airlines. KTG was a new and small Agency (30 people) in 2001. By 2003—with over 150 employees—the agency was purchased by Paris-based holding company Publicis Groupe.

Denise has also provided strategic brand communications planning to companies including, IBM, Johnson & Johnson, Hallmark, Nestlé Foods, Burger King, Tonka Toys, Domino's Pizza, Kodak, and Kraft Foods.

Denise began her advertising and marketing career at Young & Rubicam (Y&R) in 1976 in the Qualitative Research Department and excelled in the role of consumer advocate, where she combined her analytical research skills with consumer insight to develop effective strategic direction and communication platforms for numerous blue-chip corporations.

Michael LowensternMichael Lowenstern
VP, Managing Director of Digital Advertising

Michael Lownstern joined R/GA in 2008, charged with redefining R/GA’s Digital Advertising offering through the development of new creative technologies. In this capacity, he and his team deliver unique solutions for clients by constantly evolving R/GA’s strategic approach to online advertising, creating new tools and processes that take full advantage the vast amount of data that surrounds each of us on- and offline. Prior to R/GA, Michael founded and grew the digital advertising practices at MRM and G2. He holds a PhD from Stony Brook University.

Jean-Philippe MaheuJean-Philippe Maheu
Managing Director, Global Brand and Agency Strategy

Jean-Philippe (JP) Maheu leads Twitter's global Agency Partnership and Brand Strategy teams. He joined Twitter through the acquisition of Bluefin Labs where he was the Chief Executive Officer of the leading SocialTV analytics company. Under JP’s leadership, Bluefin achieved remarkable sales traction with leading brands and strengthened its market leading position. Twitter’s acquisition of Bluefin Labs led AdAge to name JP as one of the eight great digital hires of 2012.

Prior to Bluefin Labs, JP served in executive leadership positions at Razorfish, Ogilvy & Mather, and Publicis Modem. He spent six years with Razorfish, where he ascended into the role of Chief Executive Officer for the last two years of his tenure, leading the vision, strategy, and growth of the company. Following Razorfish, he was the Chief Digital Officer of Ogilvy & Mather, where he was responsible for digital growth and innovation across the company’s operating units. More recently, JP was the Global Chief Executive Officer of Publicis Modem, the digital marketing unit of Publicis Worldwide, which is the largest agency within Publicis Groupe.

JP holds a M.B.A. from J.L. Kellogg School of Management, Northwestern University and a M.S. in Network and Computer Sciences from Pierre et Marie Curie University in Paris, France.

Ryan Manchee
Director, Innovation Strategy

Jonathan Margulies
Managing Director
Winterberry Group

Susan McdonnellSuzanne McDonnell
Senior Vice President, Digital Sales Strategy and Client Solutions
Discovery Communications

As Senior Vice President of Digital Advertising Sales, Sales Strategy, and Client Solutions at Discovery Communications, Suzanne McDonnell is charged with leading Digital Advertising across the extensive Discovery portfolio, including Discovery Networks, Revision3, and Emerging Products & Platforms.

McDonnell leads her team with advertising strategies and partnership opportunities that span convergent experiences, web originals, live programming, and branded entertainment. Prior to joining Discovery Communications in 2012, McDonnell served as Senior Vice President, Digital Fusion at Viacom Media Networks. McDonnell led Digital Fusion, a client-centric innovation team that fused insights, technology and creativity to drive engagement and create deeper, more meaningful connections between advertisers and their shared fans.

Previously, McDonnell held agency leadership roles at Berlin Cameron, Saatchi & Saatchi and Leo Burnett. She holds a B.S. in Economics from Colgate University. McDonnell is based in Discovery’s New York office.

George MusiGeorge Musi
Head of Cross-Media Analytics

George Musi is DG’s Head of Cross-Media Analytics and is responsible for developing and leading DG’s proposition, capabilities and offering for new cross-screen data, analytics and planning tools that provide agencies and brand marketers with a holistic understanding of their video campaign performance; delivered across TV, online and mobile (tablets and smartphones).

George has 17 years of expertise in marketing, media (TV, online and converged) research, analytics, and insights consultancy. He has deep domain knowledge and experience with various TV and Digital research methods, measurement tools and systems, which he has leveraged to develop sophisticated analytic solutions to help advertisers and agencies understand campaign performance and effectiveness across TV and online media and make better media allocation decisions at strategic, tactical, and operational levels.

Prior to DG, George was the Head of Research & Analytics at Kantar Video, the online and mobile video advertising research and measurement unit of Kantar. He has held senior-level positions at several research and consultancy companies including WPP’s insight, information, and consultancy network. Throughout his career, he has served as an ongoing, trusted strategic advisor to the overall success of various companies across business sectors both domestically and internationally. George’s focus has been on understanding clients’ strategic business objectives, relating those objectives to measurable marketing indicators and delivering insights and strategies that promote continuous performance improvements and ROI.

Diaz NesamoneyDiaz Nesamoney
Founder & Chief Executive Officer

Diaz Nesamoney founder of Jivox has had two prior successful ventures. Before founding Jivox, he founded Celequest, raised over $20M in venture capital, and served as its CEO until early 2007, when the company was acquired by Cognos Corporation. Celequest introduced the market's first BI appliance, a disruptive innovation that led to its acquisition by Cognos. He was previously co-founder, President and Chief Operating Officer at Informatica (NASDAQ:INFA), which he took from a startup to a publicly traded company in 1999 with a market capitalization of over a billion dollars. Informatica pioneered data integration software as a category and is now the market leader with over $400M in revenue. Diaz is a board member of the American India Foundation, a leading international development organization charged with the mission of accelerating social and economic change in India. Diaz holds a Masters degree in Computer Science from the Birla Institute of Technology and Science in India.

Rod Perth
President and Chief Executive Officer
National Association of Television Program Executives (NATPE)

Rod Perth, President and Chief Executive Officer of NATPE||Content First has overall responsibility for the vision, strategic evolution, marketing, programming, and financial/administrative operations of the organization. Reporting to the Executive Committee and the Board of Directors, he leads a senior management team made up of six direct reports and a total staff of 20 people.

Rod is a proven television and new media executive with a comprehensive record of managing both business and creative demands for broadcast and cable television platforms. This experience includes developing and managing advertiser relationships, strategic planning, marketing, managing profit and loss objectives, developing and creating scripted and reality content, finding partners for international co-productions, managing affiliate distribution, and exploiting new digital opportunities at a time of disruptive change to traditional broadcast models.

Prior to joining NATPE, Rod had been a co-founder and President of Television for ReelzChannel, President of Jim Henson Television Worldwide, and President of Entertainment for both the USA Network and the SyFy Channel. He started his career at CBS, where he rose through the management ranks of ad-sales and eventually local station management.

Elias Plishner
Senior Vice President, Worldwide Digital Marketing
Sony Pictures Entertainment

Elias Plishner serves as Senior Vice President of Worldwide Digital Marketing for Sony Pictures Worldwide Marketing & Distribution, a unit of Sony Pictures Entertainment.

He leads a team responsible for Worldwide Digital Media Planning & Campaign Tracking, which includes: Mobile Marketing, Social Media, Online Video, Third-Party digital promotions, Online Editorial Partnernships, Digital Content launches and Buzz monitoring. He is also the central point of contact for the motion picture group’s domestic and international media agencies.

Plishner has over a decade of digital expertise, including ten years at Universal McCann where he was a Senior Vice President, Worldwide Digital Marketing. At McCann, Plishner supervised all digital marketing that was planned and bought through the Los Angeles office. He worked with a diverse and prominent portfolio of clients, including Boeing, Nestle USA and The Game Show Network, as well as Sony Pictures Entertainment, Sony Pictures Home Entertainment and Sony Electronics. For Sony Pictures, in particular, he worked on over 200 different film marketing campaigns.

In 2012, Elias was awarded the ThinkLA Digital Marketing “Hall of Fame” Award, given to one individual each year. In terms of specific movies, his campaign for When A Stranger Calls received MediaWeek’s Grand Prize of Excellence and Best Use of Internet Honors. In addition, his work on District 9 helped win several Key Art Awards, including “Best Integrated Campaign.”

Elias sits on the board of directors for the Los Angeles AdClub, ThinkLA, and speaks regularly at many industry events from iMedia to Digital Hollywood. Finally, he has taught at several Southern California Universities on the topic of digital marketing.

Finally, in the last four years, Elias has been instrumental in the digital marketing and online outreach strategy for Stand Up 2 Cancer, and organization that has raised over $180 million for cancer research.

Elias earned his bachelor’s degree from the University of California at San Diego. He also completed his MBA degree studying Advertising and Marketing at the University of Southern California at the Marshall School of Business.

Gary ReismanGary Reisman
Co-Founder and Principal
New Media Metrics

Gary Reisman is a brand and media strategist who has more than 30 years of experience running major accounts at top agencies is an expert in consumer research and creating highly successful marketing programs for Fortune 500 companies.

At NewMediaMetrics, he works with content developers to predict the marketplace value (or audience draw) in the early stages of development via the LEAP Content Investment Marketplace.  He also works with brand marketers to quantify the value of aligning their brands with specific TV, digital video, and cross-platform media to aid their strategic media allocations based on viewers’ Emotional Attachment.

Prior to co-founding NewMediaMetrics in 2004, Gary was responsible for re-branding efforts and strategy at Turner Broadcasting, where  he held positions of increasing executive responsibility, including Vice President of Sales and Marketing for CNN.com International, where he managed a staff of 45 across the Americas, Europe, Asia, and Latin America. He also oversaw the launch of CNN.com Japan, and CNN.com local editions in France and Italy.

Amanda RichmanAmanda Richman
President, Investment and Activation
Starcom USA

As President, Investment and Activation, at Starcom USA, Amanda Richman oversees the approach to innovative client-specific activation and investment spanning the agency’s four offices for clients including Bank of America, Kellogg’s, Mars/Wrigley, and Samsung. She is charged with providing the marketplace with a unified, non-siloed approach to the invention and execution of consumer-driven contact plans.

Previously, Amanda served as the President of Digital for MediaVest, where she oversaw the capability, team, and investment for clients including Coca-Cola, Comcast, Procter & Gamble, and Walmart. She also served as Starcom MediaVest Groups’ Digital Lead for Emerging Markets. Prior, she was Executive Vice President, Managing Director of Digital for the agency, and previously Senior Vice President, Director of Strategy and Innovation on P&G. In that role, she led the development of digital strategy, innovation, and portfolio management for more than 100 P&G brands.

Amanda's reputation for motivating clients to embrace innovation and integration has garnered numerous accolades, including Advertising Age “Media Maven” (2012), imedia “25 Innovators” (2010), MediaPost “Top 25 Innovators” (2010), Mediaweek “Media All-Star” (2009), OMMA “All Star” (2009), and Advertising Age "40 Under 40" (2006) recognition. A sought after industry-spokesperson, she also serves on the digital advisory board, Women at NBCU, NBCUniversal’s female-targeted ad network, marketing, and research initiative.

James RookeJames Rooke
Vice President, FourFronts & Advisory Services

James Rooke serves as Vice President, Advisory Services, at FreeWheel, where he oversees the company's advisory engagements for both existing partners and other enterprise-level companies looking to benefit from FreeWheel's thought leadership. Before joining FreeWheel, James worked for the media and advertising business at Time Warner Cable, where he was responsible for corporate strategy and execution. James was also General Manager of a new digital marketing services business, providing business clients with a set of online marketing & advertising solutions to compliment their TV campaigns. Prior to his time at Time Warner Cable Media, he spent more than 10 years working in consulting, first with Ernst & Young in the United Kingdom, and then with Capgemini in the U.S. At Capgemini, he headed the Strategy and Business Transformation practice for the Media and Entertainment group in New York, where he led engagements across the studio, home entertainment, publishing, cable, and technology sectors. James is a graduate of Birmingham University in the United Kingdom, and currently resides in New York City.

Randall Rothenberg
President and Chief Executive Officer

Randall Rothenberg is the President and Chief Executive Officer of IAB, the trade association for interactive marketing. IAB represents over 500 leading interactive companies. Its members include Google, Yahoo, Microsoft, AOL, The New York Times, Walt Disney Co., NBC Universal, CBS, Cars.com, Yelp, and scores of other ad-supported digital media companies, which are responsible for selling more than 86 percent of online advertising in the U.S. To support the growth of the interactive advertising and marketing industries, IAB serves as the industry’s public policy and lobbying organization, market and consumer research center, training and development base, and hub for the development of technical standards and operating best practices. IAB has 40 affiliate associations around the world.

Randall led the IAB from 2007 through 2010, and rejoined the association in March 2011, after a stint as Executive Vice President and Chief Digital Officer of Time Inc. Prior to his IAB role, Randall was the Senior Director of Intellectual Capital of Booz Allen Hamilton, the international strategy and technology consulting firm, where he oversaw business development, knowledge management, and thought leadership activities, and directed the award-winning quarterly business magazine strategy+business, Strategy+Business Books, www.strategy-business.com, and other electronic and print publications published by Booz Allen for senior business executives. Previously, he served as the firm’s Chief Marketing Officer.

Prior to Booz Allen, he spent six years at The New York Times, where he was the technology editor and politics editor of the Sunday magazine, the daily advertising columnist, and a media and marketing reporter. For 10 years, he was a marketing and media columnist for Advertising Age, and he continues to blog on the subject at www.randallrothenberg.com. Randall is the author of Where the Suckers Moon: An Advertising Story (Alfred A. Knopf, 1994), a critically-acclaimed chronicle of the birth, evolution, and death of a single advertising campaign.

Mr. Rothenberg received an undergraduate degree in Classics from Princeton and currently lives in New York City.

Ian SchaferIan Schafer
Chief Executive Officer and Founder
Deep Focus
(a part of Engine USA)

Ian Schafer, CEO and Founder of Deep Focus (a part of Engine USA), is one of advertising’s most influential voices in interactive marketing and social media. Prior to founding Deep Focus in 2002, Ian was Vice President of the New Media division of Miramax Films.

Deep Focus is the digital agency for the social age, boasting a client roster that includes brands such as Pepsi, Microsoft, WellPoint, Pernod Ricard, and NestléPurina.

 Under Ian’s guidance, Deep Focus has been lauded for its expertise and excellence at using digital media, technology, creative, and communications strategies to create engaging, value-driven experiences that get people talking. The Emmy® Award-winning firm has been responsible for many memorable, award-winning efforts over the years including AMC’s MadMenYourself and has been the recipient of numerous distinctions, including several IAB & Webby Awards and a Cannes Gold Lion. In 2011, Deep Focus also launched the Moment Studio, a creative newsroom for branded content.

Named a ‘Media Maven’ by Advertising Age and one of Adweek’s “Young Ones”, and “Best CEO Social Media Presence” by the Shorty Awards, Ian has been featured in Wired, The New York TimesThe Wall Street JournalBusinessWeek, AdweekAdvertising Age, USA Today, New York MagazineVarietyCNNFortune and The Hollywood Reporter. Ian also sits on the executive board of the Social Media Advertising Consortium, the Global Advisory Board of Global Social Media Week, and is a co-founder of the Technology, Advertising & Startup Council.

An avid technologist, Ian blogs at http://www.ianschafer.com and can be followed on Twitter at http://www.twitter.com/ischafer.

Lyle SchwartzLyle Schwartz
Managing Partner, Implementation Research and Marketplace Analysis

As head of research and marketplace analysis Lyle’s responsibilities include designing, developing and implementing approaches that provide GroupM clients with superior marketplace intelligence, including both quantitative and qualitative assessment of media and marketing issues. He is also charged with monitoring the current landscape linear and non linear and identifying trends and opportunities for GroupM clients.

Lyle rejoined GroupM from A&E Television Networks where as VP Research he was responsible for directing the research department in providing research and insights to the National and Affiliate Sales teams, programming and marketing for the various A&E endeavors. During his tenure he was involved in the naming, marketing and positioning of it's two new digital channels.

Prior to leaving A&E, Lyle was a 14 year veteran of Y&R (now & part of GroupM) where he developed the account planning group within Strategic Media Research.

Lyle is a graduate of Hunter College and lives in Airmont, New York with his wife, Marjorie and his three kids, daughter Brittany, and sons Aaron and Scott.

Chip ScullyChip Scully
Vice President, Online Video Advertising
Extreme Reach

Chip Scully is the Vice President of Online Video Advertising at Extreme Reach, the leading provider of video advertising solutions that span TV, the Web and all other video media. In his role, Chip is responsible for driving sales of the company’s growing portfolio of online solutions, helping existing traditional TV clients realize online video opportunities and helping all offices implement service solutions that enable brands and agencies to unify video campaigns into one TV everywhere experience.

Chip Scully comes to Extreme Reach after four years as the Senior Director of Advanced TV and Online Video Sales at Microsoft. In that role, Chip started and led a team that launched Microsoft’s advanced TV marketplace, the result of acquiring Navic Networks in 2008. That marketplace grew to 32 cable networks with over 200+ advertising clients such as American Express, Kraft and General Motors. Prior to working for Microsoft, Chip drove TV, digital, print and multi-media sales at ESPN.

Frans VermeulenFrans Vermeulen
Senior Vice President, Revenue and Strategy

Frans Vermeulen has been with FreeWheel for five years and currently serves as Senior Vice President, Revenue and Strategy. He is focused on aligning company revenue with that of its enterprise-class entertainment customers by delivering profitable revenue models and strategies for current and future products and driving additional value through advisory services.

Prior to joining FreeWheel, Frans spent more than three years at aCerno having joined as the second employee. In his tenure, he built and managed all revenue operations teams and processes, helping to lead the company to its eventual sale to Akamai (AKAM) in 2008.

Before his role at aCerno, Frans worked for Cendant as Director, Program Management, leading a team responsible for product positioning for several business units across all marketing channels. Prior to Cendant, Frans spent nearly five years at DoubleClick (now Google) working in both product and management roles in both the media and technology business groups. He has a BA from Boston College and an MBA from New York University’s Stern School of Business.

Mark WilsonMark Wilson
Creative Platforms Solutions

Mark is a founding member of DoubleClick/Google's Creative Platforms Solutions team, which focuses on consulting NAM's creative agencies on how best to apply Google's creative technology, including leveraging creative aspects of DoubleClick's technology stack. He joined the DoubleClick Rich Media Team in 2006, as a rich media sales executive, working closely with both media and creative partners. Prior to DoubleClick, Mark spent over 5 years working at Rich Media pioneer, Klipmart, where he began as a campaign manager in 2001 and soon moved into a business development role at the NYC-based start-up.

Geri WangGeri Wang
ABC Sales

As President, ABC Sales, Geri Wang leads a team of more than 275 executives and staff responsible for advertising sales and integrated marketing initiatives. Promoted to this position in February 2010, Geri has been instrumental in extending advertising opportunities and value beyond the traditional broadcast network into innovative approaches to new media and digital applications. She oversees a business group generating multi-billion-dollar revenues annually, through offices in New York, Chicago, Detroit, and Los Angeles.

Her senior executive role encompasses ABC Primetime, ABC Daytime, ABC News, ABC Late-Night, ABC Interactive/Digital, and ABC Sales Development. She also guides the sales and integrated marketing efforts for Disney/ABC Unlimited, the cross-divisional sales unit of The Walt Disney Company; Disney/ABC Domestic Television Syndication Group; and SOAPNet. Geri reports directly to Anne Sweeney, Co-Chair, Disney Media Networks, and President, Disney/ABC Television Group.

Since joining ABC in 1990, she has advanced through various positions of increasing responsibility, gaining hands-on sales and management experience in all dayparts. Her wide-ranging expertise and advertising sales success led to her appointment as Senior Vice President of Primetime Sales in 2000 and, a decade later, to her current position as President, ABC Sales.

A self-professed “research and numbers fanatic who loves a good spreadsheet,” Geri has long been recognized for her adept research and analytical skills, coupled with her ability to quickly adapt business metrics in an evolving media environment. While at the helm of ABC Primetime Sales, she is also credited with forging closer operational and creative ties with the Network’s Primetime Entertainment Group.