AfterFronts - June 10, 2013
Featured Presenters
Jean-Philippe Maheu
Jean-Philippe Maheu
Head, International Brand and Agency Strategy
Twitter
Amanda Richman
Amanda Richman
President, Investment and Activation
Starcom USA
Geri Wang
Geri Wang
President
ABC Sales

IAB Cross-Screen Content & Consumers: AfterFronts spotlights how content creators and brands reach and engage the untethered consumer. The silos of online video, mobile, and broadcast no longer exist in the dynamic multiscreen universe. To keep up with consumers, marketing strategies must change. How can you reach an audience when they are, by definition, fragmented and dispersed? How do you create rich creative experiences that scale fluidly from the largest of screens to those that can literally fit in the palm of your hand? What are the clear, connected metrics that prove it’s working?

IAB AfterFronts: Cross-Screen Content & Consumers addresses these questions by bringing together big ideas, practical real-world examples, and the best tools and solutions in the marketplace.

 

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