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“We don't care about clicks, to be very blunt. We are a branding company." Bob Arnold, Kellogg Company |
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Reporting Live from the W3C Tracking Protection Working Group Meeting |
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Programmatic Buying = Increase Efficiency: Mobile and Video Strategies Revealed |
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Five Stepping Stones Between Today and Digital Ad “Bliss” |
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Why Do Agencies and Brands Want to Buy Video Programmatically? |
Defining Value in the Marketplace
IAB Advertising Technology Marketplace brings ad agencies executives, brand marketers, and publishers together to speak their minds and hash out a path forward—defining, and finding, value for buyers and sellers in the dynamic technology landscape.
Explore the developments, opportunities, and impact of technology on the industry as we work together to reduce complexity and assure quality across the digital media ecosystem.
Early Registration is Now Available
Click here to view the 2012 IAB Advertising Technology Marketplace event highlights.
