8:00 AM

Registration Opens

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8:00 AM - 9:00 AM

Networking Breakfast

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9:00 AM - 9:30 AM

In a Perfect World…
What Does an Optimized Ad Tech Ecosystem Look Like?

Enough with bemoaning the complexity of the Advertising Technology landscape! Industry leaders put a stake in the ground, sharing their visions for a sustainable ecosystem that provides real value for publishers and advertisers.

Let’s stop talking about what’s wrong and focus on what “right” looks like.

Introduction: Doug Weaver, Founder and Chief Executive Officer, Upstream Group
Dave Jacobs, Senior Vice President, Publisher Services, Advertising.com
Jay Sears, Senior Vice President, Demand, Rubicon Project

9:30 AM - 10:00 AM

Building Brands with Programmatic Buying
One CPG Company Explains How to Blend Art and Science to Achieve Brand Lift

Demand Side Platforms and Real Time Bidding technology are poised to transform not just performance-oriented campaigns, but also brand-building efforts. Learn how to reach a precise audience, in real time, through new, increasingly engaging formats creating promising opportunities for marketers.

Bob Arnold, Associate Director, Global Digital Strategy, Kellogg Company
Chip Scovic, Head, Sales, Google

10:00 AM - 11:20 AM

Advertising Technology Marketplace: Learn From the Solutions Experts

Short, intimate sessions by solutions providers to educate advertisers and publishers. This is your chance to meet the experts and get your most pressing questions answered. Select four of five parallel sessions, each lasting 15 minutes.

11:20 AM - 11:45 AM

Networking Refreshment Break

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11:45 AM - 12:05 PM

Reporting Live from the W3C Tracking Protection Working Group: “Do Not Track”

Few things are as consequential to the digital advertising ecosystem than “Do Not Track.” Mike Zaneis, SVP, General Council and Chris Mejia, Digital Supply Chain Solutions Director, will be on the ground at the W3C Tracking Protection Working Group meeting representing the IAB—Providing real time updates, insights and analysis via live feed into the general session.

This live report provides a fundamental DNT update to spark a town hall discussion on what this means for your business.

If you don’t know who the W3C is prepare to learn the importance of Do Not Track for your business.

The World Wide Web Consortium (W3C) is an international community where Member organizations, a full-time staff, and the public work together to develop Web standards.

On Screen:
Chris Mejia, Director, Digital Supply Chain Solutions, IAB
Mike Zaneis, Senior Vice President, Public Policy, General Counsel, IAB

On Stage:
Stu Ingis, Partner, Venable
Grace Liau, Senior Vice President, Partnerships, Vivaki Nerve Center
Michael Wechsler, Founder, TheLaw.com

12:05 PM - 12:35 PM

Building Your Stack: Real-World Campaigns Executed Across the Value Chain

Ever been confused by the LumaScape chart? This revealing series of Case Studies demonstrates how advertisers and publishers have partnered throughout the technology landscape to ultimately improve how they have bought and sold media.

12:35 PM - 1:35 PM

Networking Luncheon
Times Square Ballroom, Lobby Level

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1:35 PM - 2:05 PM

Mobile and Video Strategies Revealed: Programmatic Buying = Increased Efficiency

Get an inside look from two experts on programmatic buying technologies for emerging platforms—one for mobile and one for video advertising. See real world examples of how buying efficiency can be increased across these new platforms.

2:05 PM - 2:20 PM

Defining the State of Digital Attribution – New Proprietary Research

Leading research company, Forrester, unveils new proprietary research that explains the prevalent models in play today and explores the distinction between attribution and traditional media mix modeling. Be prepared to understand the benefits and pain points.

Ari Osur, Principal Analyst, Interactive Marketing, Forrester

2:20 PM - 3:40 PM

Advertising Technology Marketplace: Learn From the Solutions Experts

Short, intimate sessions by solutions providers to educate advertisers and publishers. This is your chance to meet the experts and get your most pressing questions answered in four parallel sessions, each lasting 15 minutes.

3:40 PM - 4:00 PM

Networking Refreshment Break

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4:00 PM - 4:45 PM

Marketplace Conversations – NEW INTERACTIVE FORMAT!

The best conversations at conferences typically happen in hallways and over drinks. The IAB Marketplace Conversations—three breakout sessions—harness that same energy and value encouraging heated discussions and debates.

Each session is facilitated by an industry leader, and structured in a way that encourages dialogue around controversial issues. You’ll be able to pose questions, share experiences, and exchange insights.

A volunteer from each breakout session will join the facilitator on the main stage to provide a summary, creating a productive, industry-wide town hall discussion.

Viewability Room 402	Private Marketplaces Room 404	From Bidding to Buying Room 406
If an ad loads on a page and no one is around to see it, should it still be counted?	What is the value of building a private marketplace?	How is OpenRTB related to the future of the exchange infrastructure?
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4:45 PM - 5:00 PM

Live from the W3C Tracking Protection Working Group: "Do Not Track”

IAB’s Chris Mejia and Mike Zaneis reconvene to report live from the consortium—to share real-time updates and analysis as the meeting progresses.

Chris Mejia, Director, Digital Supply Chain Solutions, IAB
Mike Zaneis, Senior Vice President, Public Policy, General Counsel, IAB

5:00 PM - 5:45 PM

Town Hall Debate: Marketplace Conversation Meet to Debate Industry Challenges and Exchange Ideas

Marketplace Conversation leaders report back on the major ideas and points of contention that came up in every group discussions. Don’t miss hearing what your colleagues discussed in each breakout room. Add your point of view in this Open Town Hall forum.

5:45 PM - 6:45 PM

Networking Reception

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