Ad Operations: IAB Summit - November 4, 2013

Increasing Revenue and Profitability in a Multiscreen World

How can content be connected to audience—regardless of consumption method—efficiently, effectively, and in a way that increases revenue and profitability for buyers and sellers?

It’s all about the operations!

IAB Ad Operations Summit explores challenges and solutions in a multiscreen world. Discover how evolving technologies and initiatives combine with display, mobile, TV, social, and video to tackle today’s demands.
 


Click here to view the 2012 IAB Ad Operations Summit event highlights.

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