Ad Operations: IAB Summit - November 4, 2013

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Operational Implications of Automated Advertising

Ad Operations Professionals: Get the tools you need to thrive in this bold, new, multiscreen future.

As advertising across video, radio, television, web, mobile, and out-of-home collide on single media buys, enormous pressure is placed on operations professionals to execute and deliver the goals of these complex multiscreen campaigns as efficiently and cost-effectively as possible. Developments of new ad technology delivering and managing the impact of automation, while finding common metrics to evaluate success, all rest on the shoulders of the digital ad operations community.

Featured speakers:
Mark Howard
Mark Howard
Chief Revenue Officer,
Forbes
Quentin George
Quentin George
Co-Founder and Principal, 
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Michael Smith
Michael Smith
Vice President, Revenue Platforms 
and Operations,
Hearst

This event explores examples of how companies execute and measure campaigns, with a focus on video, audio, and mobile platforms.  Get education on the new industry standard for a Viewable impression and learn what you can expect from a viewable video standard. Premium publishers share cases of programmatically sold, high-value, inventory to illustrate and troubleshoot how all advertising across all screens can be automated.

No longer back room ad-traffickers; operations professionals are at the center of the new digital advertising universe. Are you ready?

Sessions include

Perception vs. Reality
What Value Does Automated Advertising Have to Brand Marketers?

Automating High Value Inventory
Publisher Strategies in the New Media World

Preparing Your Company for Viewable Standards
Everything You Need to Know about Viewable Standards, SafeFrame, and Video Viewability


Click here to view the 2012 IAB Ad Operations Summit event highlights.

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