IAB Marketplace - Mobile


Eric BaderEric Bader
Founder and Chief Executive Officer

Eric Bader is the founder and chief executive of MOBILIZE, a managed mobile services platform for enterprises.

Eric was recently the global President and the Chief Strategy Officer at Initiative, a performance-led communications agency. He was responsible for the largest 14 markets around the world as well as strategic business planning, thought leadership and development of the network.

Prior to arriving at Initiative, Bader was President of BrandInHand, a leading mobile marketing company that he co-founded in 2007.

Bader was formerly Managing Director of Digital, at MediaVest Worldwide. Under his leadership, Advertising Age named MediaVest its Digital Media Agency of the Year in 2006. In 2007 Eric was named Mediaweek’s Digital Media All-Star.

Before his tenure at MediaVest he was the head of online enterprises at CSTV Networks (now CBS College Sports) and prior to that, Eric served for seven years as Senior Partner, Executive Director of Interactive Marketing at Ogilvy.

Eric began his career at Mezzina/Brown Advertising and was one of the founding members of Eagle River Interactive, one of the early brand web development shops.

Anna BagerAnna Bager
Senior Vice President and General Manager, Mobile and Video

Anna Bager, Senior Vice President, Mobile and Video, brings together two of the digital media and marketing industries’ most significant growth platforms under her leadership. The IAB Mobile Marketing Center of Excellence, an independently funded and staffed unit inside the IAB, charged with driving the growth of the mobile marketing, advertising and media marketplace. The Digital Video Center focuses on tying together various IAB video activities – including Advanced TV, Digital Video, and the Digital Content Newfronts – providing a one-stop shop for thought leadership, innovation, research, and guidance for the burgeoning digital video industry.

Prior to joining the IAB Bager was heading business intelligence at Ericsson Multimedia and head of research at Ericsson’s Business Consulting unit. Earlier, she was Research and Consulting Manager for IDC EMEA. Business Insider named Anna to the Top 20 Most Important Women in Mobile Advertising in 2012, 2013 and 2014. And one of the 2014 top women in media by Folio Mag.

Roy ChungRoy Chung
Director, Emerging Solutions, Audience on Demand

In his current role as Director, Emerging Solutions, at VivaKi Nerve Center, Roy Chung plays an integral role in the development and enhancement of the premier addressable media buying practice, Audience on Demand (AOD). AOD is one of the leading service offerings that sits inside of the Nerve Center, which is the R&D unit dedicated to building next generation tools and technology for the agencies that comprise VivaKi: Digitas, Razorfish, Starcom MediaVest Group, and ZenithOptimedia.

Roy’s core responsibilities include emerging market assessment and overall project design and management for AOD. He works with key industry players and partners on the latest trends to forecast trends in the dynamic and ever-changing marketplace. He also collaborates closely with the VivaKi agencies to ensure that AOD’s capabilities are best in class and built to help their clients connect with targeted audiences across addressable emerging channels. Roy also plays an important operational role on the AOD team, defining roadmaps and timelines for development projects, working with team members to understand workflow and helping to operationalize new AOD formats so that they fit within the current product structures.

He received a Bachelor of Science degree in marketing, with a minor in psychology, from Rutgers College in 2006.

Kevin ConroyKevin Conroy
President, Univision Interactive
CMO, TMobile

Conroy serves as president of Univision Interactive Media and Enterprise Development for Univision Communications Inc., the leading media company serving Hispanic America. He is responsible for the Company’s interactive business, developing new growth opportunities and building partnerships in the technology space. Before Univision, Kevin spent eight years at AOL in several senior positions, most recently as executive vice president of Global Products and Marketing. Kevin was also chief marketing officer and president of New Technology at BMG Entertainment, a division of Bertelsmann AG and was vice president, marketing at CBS/FOX VIDEO.Kevin has more than 20 years of advertising and media experience, and was recognized by Broadcasting & Cable as a Digital All-Star, and lauded as one of Digital Media Wire’s 25 Executives to Watch. He also serves on the boards of The Interactive Advertising Bureau (IAB) and Online Publishers Association (OPA).

Brian DeckerBrian Decker
Managing Director, GroupM Sherpa, Client Leadership

Brian Decker has over 18 years of digital experience developing effective performance and brand-driven marketing and media campaigns. Over the last four and a half years at Mindshare, Brian has been driving digital and strategic innovation for cients including Domino’s Pizza, Boehringer Ingelheim, Goldman Sachs, IHG, Novartis, and Ameriprise.

Brian has focused his expertise in the creation of effective media investment portfolios across display, mobile, social, local, multi-cultural, video, and DMP/RTB platforms. He has developed a reputation for his strategic, data-driven, and relentless approach to effectively “move rocks and measure distance” based on his client’s business and marketing goals.

Over the years he has also worked at key agencies including, R/GA, Grey Global Group, Optimedia, Earle Palmer Brown, and in corporate global marketing at the International Data Group.

Brian has also recently joined the MMA’s committees on Mobile Measurements.

Mark EmeryMark Emery
Mobile Marketing Strategist
Definition 6

In his role as the Mobile Marketing Strategist, Subject Matter Expert, at Definition 6, Mark Emery is responsible for creating mobile strategies for clients and shaping the agency’s burgeoning mobile practice and assisting clients in deploying mobile solutions that drive real-world business value, complement existing enterprise goals, and engage consumers across an ever-changing mobile landscape.

Prior to this role, Mark served as Director of Channel Marketing/Mobile at INgage Networks, where he created a partner network responsible for driving millions of dollars in revenue in year one and helped develop the company’s blended social and mobile strategy.

Prior to INgage Networks Emery worked as Senior Director of Agency relations at Air2Web, a mobile marketing software company helping brands, agencies and media companies leverage multiple wireless technologies for a unified mobile experience.

In all, Mark has 12 years of experience in digital marketing, 10 years of those concentrating specifically on mobile. He has a BBA from Baylor University.

Chad HickeyChad Hickey
Director, National Sales

Chad Hickey has been at the forefront of digital media sales for the last 10 years, leading successful, revenue-driven sales teams with a focus on strategic and innovative client solutions. While running digital local sales for The Atlanta Journal-Constitution/ajc.com, he also pioneered their mobile and search initiatives. During his focus on mobile at AJC, he led a Nokia pilot program for the company that included participants like Macy’s, AT&T, and Kroger. At IAC, Chad ran East Coast National Sales for the local arm of the business, CityGrid Media, which included the mobile applications and web sites for Urbanspoon and Citysearch. While at CityGrid Media, his team closed the company's largest mobile-only campaign on Urbanspoon with client Mastercard to promote donations for cancer research.

Chad joined xAd in 2011, tasked with developing the national sales team for the emerging mobile-local ad network. Thanks to his hard work and leadership, the national sales team is growing and has been a driving force behind the company’s ongoing brand and product strategy.

Emily IversonEmily Iverson
Director, Display
Booyah Online Advertising

Emily Iverson is the Director of Display Media at Booyah Online Advertising, a Denver-based agency that specializes in all things digital. Emily strategizes and manages successful display, tablet, video, mobile and social campaigns for DR and branding initiatives for clients including DISH, Blockbuster and Vail Resorts.

Emily joined Booyah Online Advertising after working on the client side at Helzberg Diamonds as an Interactive Marketing Specialist where she managed a large email prospecting and retention campaign. Prior to Helzberg Diamonds, Emily got her start at Kansas City based ad agency, MMG Worldwide, where she bought, planned and executed advanced campaigns for travel & hospitality clients. Emily remains very passionate about the digital space and constantly strives for the next best thing for her clients.

David KurtzDavid Kurtz
Vice President, Publisher Products

David Kurtz has over 15 years experience developing and managing technology products, the last six years focused on solutions for mobile publishers. He currently manages Publisher Products for YP—the largest local search, media, and advertising company in North America. David directs strategy and execution for the YP Local Ad Network, providing publishers access to one of the most comprehensive sources of local ads. One of his key initiatives is helping mobile app developers leverage local advertising to monetize their mobile sites and apps.

Joe LaszloJoe Laszlo
Senior Director, Mobile Marketing Center of Excellence

As the Senior Director of IAB’s Mobile Marketing Center of Excellence, Joe Laszlo plays a key role furthering the Center’s mission to grow the mobile interactive industry. Joe manages many of the IAB’s mobile standardization, best practices, research, and educational projects; provides guidance and advice for both buyers and sellers of mobile media; and oversees the IAB’s Mobile Committee and Tablet Task Force.

He served as the IAB’s Director of Research from September 2007 through December 2010, a role in which he oversaw a variety of projects meant to illuminate the value of online advertising to a variety of stakeholders. He also managed the IAB Mobile Committee for much of that time. During his IAB career, Joe has led IAB projects including writing a buyer’s guide to mobile advertising and the creation of the industry’s first guidelines for mobile web ad impression counting, a joint undertaking of the IAB, MMA, and MRC.

Prior to joining the IAB, he had an eight-year tenure at Jupiter Research, where he first started researching and writing about mobile internet topics in 2000.

Robert McDowellRobert McDowell
Federal Communications Commission

Robert M. McDowell was first appointed to a seat on the Federal Communications Commission by President George W. Bush and unanimously confirmed by the Senate in 2006. When he was reappointed to the Commission on June 2, 2009, Commissioner McDowell became the first Republican to be appointed to an independent agency by President Barack Obama. He was unanimously confirmed by the Senate on June 25, 2009.

During his time at the FCC, Commissioner McDowell has worked to help consumers in the communications marketplace enjoy the benefits of more choices, lower prices and useful innovations through increased competition. Creating opportunities for the construction of new delivery platforms that will bring about such competition has been one of his top priorities.

Commissioner McDowell brings to the FCC approximately sixteen years of private sector experience in the communications industry. Immediately prior to joining the FCC, Commissioner McDowell was senior vice president for the Competitive Telecommunications Association (CompTel), an association representing competitive facilities-based telecommunications service providers and their supplier partners. There he had responsibilities involving advocacy efforts before Congress, the White House and executive agencies. He has served on the North American Numbering Council (NANC) and on the board of directors of North American Numbering Plan Billing and Collection, Inc. (NBANC).

Prior to joining CompTel in February 1999, McDowell served as the executive vice president and general counsel of America's Carriers Telecommunications Association (ACTA), which merged with CompTel at that time.

McDowell was graduated cum laude from Duke University in 1985. After serving as chief legislative aide to a member of the Virginia House of Delegates, he attended the Marshall-Wythe School of Law at the College of William and Mary. Upon his graduation from law school, McDowell joined the Washington, D.C., office of the national law firm of Arter & Hadden.

His involvement in civic and political affairs spans three decades. He was appointed by Virginia Governor George Allen to the Governor's Advisory Board for a Safe and Drug-Free Virginia, and to the Virginia Board for Contractors where he served for eight years. A veteran of several presidential campaigns, his work during the 1992 presidential campaign is cited in the Almanac of American Politics, 1994. Among many other endeavors, McDowell has twice been a candidate for the Virginia General Assembly. He is a former Chairman of the Board of the McLean Project for the Arts, which strives to connect emerging artists with communities in the Washington region.

McDowell is admitted to practice law before the courts of the Commonwealth of Virginia, the U.S. District Court for the Eastern District of Virginia, the U.S. Courts of Appeals for the District of Columbia, First, Fourth and Fifth Circuits and the U.S. Supreme Court. He resides in Fairfax County, Va., on what’s left of the farm where he grew up, with his wife Jennifer and their three children.

Peter MinniumPeter Minnium
Head of Brand Initiatives

As the Head of Brand Initiatives, Peter leads a series of initiatives designed to address the under-representation of creative brand advertising online.  He was formerly Managing Director of Lowe Worldwide, the global creative agency network of the Interpublic Group, where he held leadership roles overseeing international operations.  Peter’s passion is the intersection of creative ideas and technology and he is focused on fueling the full-fledged creative revolution that interactivity has long promised.

Diaz NesamoneyDiaz Nesamoney
Founder & Chief Executive Officer

Diaz Nesamoney founder of Jivox has had two prior successful ventures. Before founding Jivox, he founded Celequest, raised over $20M in venture capital, and served as its CEO until early 2007, when the company was acquired by Cognos Corporation. Celequest introduced the market's first BI appliance, a disruptive innovation that led to its acquisition by Cognos. He was previously co-founder, President and Chief Operating Officer at Informatica (NASDAQ:INFA), which he took from a startup to a publicly traded company in 1999 with a market capitalization of over a billion dollars. Informatica pioneered data integration software as a category and is now the market leader with over $400M in revenue. Diaz is a board member of the American India Foundation, a leading international development organization charged with the mission of accelerating social and economic change in India. Diaz holds a Masters degree in Computer Science from the Birla Institute of Technology and Science in India.

Jason NewportJason Newport
Senior Vice President, Head, Mobile Practice

Jason Newport is an accomplished mobile, social, and emerging media expert and Senior Vice President of Mobile Strategy at Carat where he leads the agency’s mobile practice and cross-media platform development. His clients include The Home Depot, Disney, Diageo, Pfizer, and GM among many others. He is also a founder and former Managing Director of Omnicom Group’s mobile marketing specialty consultancy, MobileBehavior. Jason currently Chairs the Digital Place-Based Advertising Association (DPAA) Committee on Convergence, designed to enhance consumer engagement with networks and increase the value of cross-channel advertising. He is also a frequent speaker at advertising industry conferences and emerging media forums and immersions.

Before founding MobileBehavior, he led the social and youth marketing efforts for AT&T, and many other blue chip brands as Senior Vice President and Partner at Fleishman-Hillard. Under his stewardship, AT&T developed and brought to market a suite of groundbreaking social and mobile applications including MySpace Mobile, one of the fastest selling social mobile applications in history.

Jason attended Indiana State University, where he received a Bachelor of Science Degree in marketing. He is an avid advertising, music, and technology writer and contributor to a variety of blogs and web sites.

Rory O’FlahertyRory O’Flaherty
Group Media Director

As Group Media Director at R/GA, Rory O'Flaherty heads up digital media planning and buying responsibilities and oversees the management and development of the media department. Rory has a strong foundation in the integration of all media and bleeding-edge technology adoption. He has specialized in digital media since the early days of the Internet—his first stint was at Tribal DDB over a decade ago—and has developed groundbreaking programs in various categories including CPG (McCormick), financial services (Ameriprise), video gaming (Rockstar Games, 2K), consumer electronics (Sony Electronics, HP) and automotive (Isuzu). Prior to R/GA, he has led teams at some of the world’s largest media agencies including Mediacom and Universal McCann. Rory is a native of Ireland and graduate of the National University of Ireland (Galway).

Renee RobertsonRenee Robertson
Associate Media Director, Search
Hill Holliday

Renee Robertson leads the search engine marketing team at Hill Holliday in Boston, working across such clients as Dunkin’ Donuts, TJX Companies, Supercuts, Liberty Mutual, Great Wolf Lodge, and Major League Baseball. During her time at Hill Holliday, she has built SEM programs for several clients from the ground up into large-scale, national programs that reach users searching across a variety of technologies and platforms, with an ever increasing emphasis on mobile.

Prior to joining Hill Holliday in 2008, Renee worked at Carat managing paid search campaigns for AOL, Reebok, and Wachovia. She attended Babson College where she received a B.S. in Business Management.

Ted SchweitzerTed Schweitzer
Senior Vice President, Ecommerce
La Quinta Inns & Suites

Ted Schweitzer began his career in 1986 as a bellman in a fast-paced conference center property in Oklahoma City. After spending a little more than the next decade in hotel operations, he moved into corporate positions with Choice Hotels International in training, performance consulting, distribution, and marketing. In 2002, Ted joined La Quinta to build out a well-rounded Ecommerce team to help usher in a new era of growth. Through innovation, acquisition, and franchising, La Quinta has continued to set records not only through multiple online and mobile initiatives but for the brand as well.

Carrie SeiferCarrie Seifer
Regional Vice President, Sales
Millennial Media

As Regional Vice President of Sales Carrie leads Millennial Media’s sales organization in the Northeast.

Prior to joining Millennial Carrie was the Director of Sponsorships at Meetup where she created and sold a sponsorship-based ad model that allowed brands to support thousands of local interest groups.

Before joining Meetup she was the Director of Emerging Technologies at Condé Nast where she led more than a dozen major magazine titles and websites through the creation and implementation of mobile, video, and other new media products.

Seifer is a veteran of the mobile media industry. She was Vice President of Sales at Vindigo, the first mobile local guide, where she oversaw the development of mobile marketing products and services, establishing the first major ad revenue stream for the mobile industry.

During the first dotcom wave, she was Vice President of Sales at Sixdegrees, the first social networking site and sold for Wired Digital, one of the very first websites to offer online ad inventory.

She holds two delicious daughters, a 15 year commitment to Big Brothers/Big Sisters and a Bachelor of Science degree from Arizona State University.

Julie ShumakerJulie Shumaker
Vice President, Brands in Play

Julie brings over 15 years of experience in building consumer entertainment advertising to her role as Zynga’s VP of Brands in Play. Julie has led the charge in social, mobile and games with SVP/GM roles at RockYou, 4INFO, UGO and Double Fusion. Julie kicked off her time in the games industry with Electronic Arts establishing EA’s ad business and delivering upfront, multi-title programs with marketers from ’01 through ’06. Julie also spearheaded sales on fifaworldcup.com at Yahoo! and was a key member of the 1999 IPO of Quokka Sports, Inc.

Julie has been recognized in the 2005 Advertising Age: “Women to Watch” report and named by Digital Media Wire as a top “25 Executive to Watch in Digital Entertainment”.

Russell WallachRussell Wallach
Live Nation Network

Russell Wallach is President of Live Nation Network, overseeing all sponsorship programs across venue, online, mobile, and artist platforms at Live Nation Entertainment—the world leading live entertainment and eCommerce company. Under his leadership, Live Nation Network has successfully developed a broad range of multimillion-dollar, integrated marketing programs with some of the biggest global brands, including Citi, Coca-Cola, Anheuser Busch, and Starwood Hotels.

Russell is committed to delivering high-impact, digital marketing programs for brands to effectively and efficiently engage consumers at every touch point. He and his team have created some of the most exciting, award-winning branded entertainment properties in the business by leveraging social media, mobile, and event marketing for clients like HP, State Farm, and Nikon. He manages a team of over 150 staff members across North America.

Russell has worked for Live Nation and its predecessors since 1999. Previously, he led the Naming Rights Divisions for SFX Sports and ProServ. He has over 20 years of experience in the sports and entertainment industry.

Darrell WhitelawDarrell Whitelaw
Hyper Island

I bridge storytelling, content, media, and technology to help clients create meaningful products and experiences that have strong revenue opportunities and brand value. I’ve held titles like Executive Creative Director at IPG Media Lab where we worked on creating the future at scale, and Technology Experience Lead at Co:Collective, a growth consultancy where we invented and reinvented businesses, brands, and products. In a previous life, I was the Founding Partner and Creative Director of MIR, a mobile and emerging platforms creative shop with studios in New York City and San Francisco, where I led a variety of original mobile and social engagements for Fortune 100 brands before it was acquired by LBi in 2011.

Jason YoungJason Young
Chief Executive Officer
Crisp Media

Jason Young is a 20-year media industry veteran at the forefront of the digital advertising market in the U.S. Jason joined Crisp in December 2011, as part of the company’s aquisition of Smart Device Media, a premium mobile ad network, where Young was Chief Executive Officer. Prior to founding Smart Device Media, Jason spent nearly two decades with technology media titan Ziff Davis, the last three as Chief Executive Officers. At Ziff Davis, Jason helped craft and execute the strategies that transformed market leading brands like PC Magazine from print to digital distribution.

With expertise in emerging digital advertising trends, Jason has lent his vision as a leader in key industry organizations like American Business Media, IAB, and Google Publisher Advisory Committee.