IAB Marketplace - Mobile

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Check out Anna Bager’s recent blog post on mobile inspiration at Cannes Lions.
IAB Mobile Diaries with Anna Bager: Google's Jesse Haines at
Cannes Lions 2012 (VIDEO)

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Reach. Engage. Measure. Monetize.

If the port of entry into the digital world lives in the palm of one’s handdoes that make mobile the new 1st screen?

Global mobile Internet usage now accounts for nearly 10 percent of all Internet traffic, creating enormous, yet much untapped opportunities for advertisers to reach and engage mobile consumers and publishers to monetize around them.

The 2012 IAB Mobile Marketplace offers a day of discussion, debate, and actionable insights about how to unlock the vast opportunities inherent to mobile by effectively engaging consumers, measuring mobile marketing efforts, and efficiently monetizing the new first screen.

2012 topics include:

  • The Agency View: What I Buy, Why and How
    Hear directly from agency executives on mobile planning and buying. When is mobile considered in the overall planning process? What is the best way to sell mobile products to agencies?
  • M-commerce: Beyond Clicks to Bricks
    Mobile commerce represents a huge growth area—how are retailers, e-tailers, and brands leveraging mobile channels for end-to-end purchase experiences?
  • Size Matters: Mobile and the Creative Canvas
    Which formats and ad products allow for optimal brand experiences that fit in the palm of consumers’ hand? Hear from creatives and technologists on what works and why.
  • Mobile & RTB
    Does a glut of mobile inventory make the space ripe for opportunity around exchanges and programmatic buying? How can mobile avoid some of the challenges seen in the display advertising technology market?
  • NEW INTERACTIVE FORMAT - Marketplace Conversations
    The best conversations at conferences typically happen in hallways and over drinks. A significant portion of the conference will be dedicated to interactive, small-group discussion sessions structured in a way that drives dialogue around controversial issues. These sessions turn attendees into participants by encouraging you to pose questions, share experiences, and exchange insights.

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View highlights from the 2011 IAB Mobile Marketplace.